10 Great User Generated Content Campaigns

User Generated Content Campaigns: 10 Great Examples from 2014

Jack Oldham

social, thoughts, trends, Uncategorized

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User generated content (UGC) is at the forefront of every great marketer’s mind and an integral part of modern content strategies. And 2014 has been no exception, as we’ve witnessed some shining examples of how brands have literally made their consumers their best marketers by curating a mix of authentic and persuasive user generated content, while utilizing its sharability to …

Jack OldhamUser Generated Content Campaigns: 10 Great Examples from 2014
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Empire State of Mind

engage-admin

careers, events, social

From working in a living room, to being packed around one red desk, to a five man shared office space in Williamsburg, to finally having our very own awesome office overlooking the Empire State building, the New York EngageSciences team have certainly arrived in the big apple. The new office, designed and built from scratch is located slap bang in …

engage-adminEmpire State of Mind
Social-Marketing-Predictions-2015

13 Social Marketing Predictions For 2015

Jack Oldham

news, social, thoughts, trends

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It’s been another big year for social media. We’ve already seen Facebook’s $22 billion acquisition of WhatsApp, Twitter moving into ecommerce with the launch of its ‘buy’ button, Foursquare killing off the check-in function that made it famous (upsetting a few of its users in the process) and the seemingly unstoppable rise of Snapchat. Any marketer will tell you how …

Jack Oldham13 Social Marketing Predictions For 2015
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2014’s Nearly Over, Let’s #MakeItHappen

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news, social, Uncategorized

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This week we’re getting you firmly in the holiday spirit with a great selection of campaigns that are driving some excellent results for our customers this Christmas. So have a read for your weekly fix of campaign inspiration, and, if you haven’t already taken a look at our infographic, ‘The Consumer Content Engine’, you can download it here. Microsoft Mobile – …

engage-admin2014’s Nearly Over, Let’s #MakeItHappen
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Social Experiential Marketing And Your Target Audience

Jack Oldham

facebook, social, thoughts, trends

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  Further evidence is mounting that younger users of Facebook are on the decline while other social networks are growing rapidly. This is significant news for brands and marketers, as they try to better understand the social media habits of their target audiences. According to Global Web Index Social: Q3 2014. 45% of teens (16 – 19 years old) are …

Jack OldhamSocial Experiential Marketing And Your Target Audience
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Give It Away, Give It Away, Give It Away Now

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This week we’re getting you firmly in the holiday spirit with a great selection of campaigns that are driving some excellent results for our customers this Christmas. The National Lottery – Christmas Tree of Treats VIEW CAMPAIGN Started counting down the days until Christmas? The National Lottery are adding a little excitement to their followers’ countdown with their ‘Christmas Tree of …

engage-adminGive It Away, Give It Away, Give It Away Now
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Latest Press: What Change in Customer Behavior Will Impact Marketing Most in 2015?

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  If you could sum up your expectations of the 2015 marketing trends, what would they be? Ginger May, Editor-in-Chief of Direct Marketing News, asked 15 marketing professionals what changes in consumer behavior will impact marketing most in the year to come. Amongst these pundits was Richard Jones, CEO of EngageSciences. Richard’s prediction was that the massive growth in UGC …

engage-adminLatest Press: What Change in Customer Behavior Will Impact Marketing Most in 2015?
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Latest Press: How to Prepare for Facebook’s Changing Role

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social, thoughts, trends

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Everybody knows Facebook, as it stands needs to change to be able to survive the next few years and stand out in front of its many growing competitors. Facebook is definitely not dead. However, Richard Jones feels the social networking behemoth has to change its focus to be able to survive and keep its young audience. He tells us why in …

engage-adminLatest Press: How to Prepare for Facebook’s Changing Role
Internet Advertising Spend 2014 - 2018 Pie Chart

Improve Your Ad Targeting and Segmentation: Tagged Content

Jack Oldham

social, thoughts, trends

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It’s no surprise that many publishing and media companies are struggling to deal with the shift from print to digital and to offset the overall decline in their readerships. With increasing internet access, mobile device usage and the proliferation of social networks dominating proceedings, it’s difficult for publishers to attract and keep a loyal readership. However, the good news is …

Jack OldhamImprove Your Ad Targeting and Segmentation: Tagged Content
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Top Tunes, Extravagant Events & Relaxing Retreats

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news, social

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From offering fans direct access to exclusive track downloads, to avoiding the December stress by getting your hands on the latest meditation app, now you can take a look and get involved in our great selection of live campaigns that are driving some excellent results for our customers.   Universal Music – Jermain Jackman VIEW CAMPAIGN Ahead of the release of …

engage-adminTop Tunes, Extravagant Events & Relaxing Retreats
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Understanding FTC COPPA Compliance: Social Marketing and Brands

Jack Oldham

news, thoughts, trends

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(Image courtesy of 0code.net). Since the Federal Trade Commission (FTC) officially introduced the Children’s Online Privacy Protection Act (COPPA) into US law in April 2000 – a law which means US companies are restricted from collecting data and marketing to all children under the age of 13 – there have been many technological and social media advances. Consequently, on July …

Jack OldhamUnderstanding FTC COPPA Compliance: Social Marketing and Brands
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Say Goodbye to Facebook Organic Reach

Jack Oldham

news, thoughts, trends

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In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. According to a recent Facebook survey, they concluded that audiences want to see less ‘promotional’ content, while pages …

Jack OldhamSay Goodbye to Facebook Organic Reach