As you may have heard, Wayin recently acquired EngageSciences, merging forces to become a truly world-class campaign experience platform.
Wayin’s Chairman, Scott McNealy was interviewed by Peter High, a journalist at Forbes on the news of the recent EngageSciences acquisition. Learn about the unique market positioning of the all new Wayin, and how our complimentary technologies will influence the marketing technology space in this in-depth interview, first published on Forbes.com.
Houston Texans, in partnership with Coca-Cola asked their fans to vote for their favorite players in the run-up to April’s NFL draft, using their interactive poll and voting campaign.
Consumer decisions are no longer influenced by megaphone marketing. Marketers must now create relevant and participatory brand experiences to earn trust and influence the path to purchase. With the all-new Wayin, marketers can deliver authentic campaign experiences across all digital properties.
To celebrate Lei Day all throughout May, Hawaiian Airlines are running a beautiful interactive campaign page with engaging call-to-actions and simple sweepstakes functionality.
As featured on Wayin.com “One thing is sure: Marketing is forever changing. The combined Wayin/EngageSciences business is at the forefront of this change.” – ComputerWorld