US Flag with Children COPPA

Understanding FTC COPPA Compliance: Social Marketing and Brands

Jack Oldham

news, thoughts, trends

Leave a Comment

(Image courtesy of 0code.net). Since the Federal Trade Commission (FTC) officially introduced the Children’s Online Privacy Protection Act (COPPA) into US law in April 2000 – a law which means US companies are restricted from collecting data and marketing to all children under the age of 13 – there have been many technological and social media advances. Consequently, on July …

Jack OldhamUnderstanding FTC COPPA Compliance: Social Marketing and Brands
Say Goodbye To Facebook Organic Reach 1

Say Goodbye to Facebook Organic Reach

Jack Oldham

news, thoughts, trends

Leave a Comment

In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. According to a recent Facebook survey, they concluded that audiences want to see less ‘promotional’ content, while pages …

Jack OldhamSay Goodbye to Facebook Organic Reach
Screen Shot 2014-11-18 at 15.50.09

Keep Sharing, Stay Stylish & #MakeItHappen

engage-admin

news, social, Uncategorized

Leave a Comment

From interactive video experiences with Microsoft Lumia’s #MakeItHappen, to keeping dry and stylish in the rain this winter, to inspiring others by sharing your business success story, take a look at our great selection of live campaigns that are driving some excellent results for our customers. Microsoft Lumia – #MakeItHappen VIEW CAMPAIGN As part of their campaign #MakeItHappen, Microsoft Lumia have …

engage-adminKeep Sharing, Stay Stylish & #MakeItHappen
mediapost_logo

Latest Press: Why User-Generated Content Is The New Marketing Currency

engage-admin

news, social, thoughts

Leave a Comment

Richard Jones’s latest article in Mediapost.com around why user-generated content is the new marketing currency really dives into how, until now, brands have been  preoccupied with focusing their social brand conversations on the dominant networking platforms, and have been using them to drive likes and followers. Richard goes onto discuss how the real challenge is now focused on how brands …

engage-adminLatest Press: Why User-Generated Content Is The New Marketing Currency
Air NZ - BLOG

Become a Hobbit Fan & Find Your Escape…

engage-admin

news, social, Uncategorized

Leave a Comment

From keeping up with Hobbit fans’ daily adventures with Air New Zealand’s #HobbitFanContest, to getting fit this Christmas without ditching the pumpkin pie, take a look at our great selection of live campaigns that are driving some excellent results for our customers. Air New Zealand – #HobbitFanContest VIEW CAMPAIGN It’s been days since The Hobbit Fan Fellowship arrived in New Zealand …

engage-adminBecome a Hobbit Fan & Find Your Escape…
Joules Social Hub

Social Media: Marketing and Merchandising Evolution

Jack Oldham

news, social, thoughts, trends

Leave a Comment

For a while now, we’ve witnessed the huge role social media has played in enabling brands to leverage their fan bases, increasing awareness and providing a platform for owned content marketing. Come to think of it, it feels like light years ago since this was its main premise. However, what’s been more pertinent is the rise and power of the …

Jack OldhamSocial Media: Marketing and Merchandising Evolution
Configurable KPIs

Say “Hello” to Release 5

engage-admin

launch, news

Leave a Comment

Over the last year the EngageSciences engineering team have been working hard on creating the next incarnation of our marketing engagement platform. They’ve redeveloped the areas that our customers see and touch, and also the hidden foundations and frameworks the product is built on. We’re proud of this latest version – it looks beautiful, it’s easy to use and it performs amazingly. …

engage-adminSay “Hello” to Release 5
Vodafone Red - BLOG

An Inspirational Selection of Social Hubs

engage-admin

news, social, Uncategorized

Leave a Comment

From celebrating 85 extraordinary years of aviation with Hawaiian Airlines, to standing up for good snacks with Ella’s Kitchen, to catching up with all that went on in the Alaçati fishing tournament, this week we’ve got a great selection of our customers’ campaigns for you to take a look at. Vodafone Red Turkey – #AlaçatiFishing VIEW CAMPAIGN The 9th-12th October saw …

engage-adminAn Inspirational Selection of Social Hubs
EngageSciences team

We’re Gonna Need a Bigger Boat…

engage-admin

launch, news, social

Leave a Comment

When we moved our London team into our lovely new space in January we barely touched the sides. We didn’t even have to move any furniture when we wanted to play giant human bowling. Fast Forward 11 months and we are now bursting at the seems, and the buzz has never felt better. With over 10 new hires in both …

engage-adminWe’re Gonna Need a Bigger Boat…
Landing_Page_2_2 (1)

Are You Bright, Bold, Beautiful or Brilliant?

engage-admin

news, social, Uncategorized

Leave a Comment

From discovering your perfect Lumia colour match, to using tasty treats to create a dream destination masterpiece, make sure you check out this week’s live campaigns that are driving some excellent results for our customers. Microsoft Mobile – Find Your Colour    VIEW CAMPAIGN Whilst Winter may be soon approaching, that shouldn’t mean the bright and bold colours of Summer should be …

engage-adminAre You Bright, Bold, Beautiful or Brilliant?