NL112 Metro #HowToBeSingle

Metro Utilize Multi-Channel Marketing To Maximize Film Sweepstakes Entries

Jack Oldham

hubs, social, sweepstakes, twitter, ugc

To mark the release of the new movie ‘How To Be Single’, Metro is taking advantage of multiple marketing channels to maximize entries to its sweepstakes campaign. Marketing Campaign Objectives Promote the release of ‘How To Be Single’ film across print and digital channels Drive and support hundreds of entries per second Utilize hashtag marketing to leverage UGC and social conversation Capture …

Jack OldhamMetro Utilize Multi-Channel Marketing To Maximize Film Sweepstakes Entries
Sports marketing: Interactive fan experiences and social depth

Perth Scorchers Enhance Website With Social Depth and Interactive Fan Experiences

Jack Oldham

hubs, quizzes, social, sweepstakes, ugc

Cricket sensation, Perth Scorchers, has launched a fun quiz and social hub activation on the fan area of their website, to drive engagement and team support in the run up to their Big Bash League game, building upon their previous successful marketing campaigns.   Marketing Campaign Objectives Stimulate fan engagement in the run up to big games Add social depth …

Jack OldhamPerth Scorchers Enhance Website With Social Depth and Interactive Fan Experiences
NL112 Travelex - History of the Holiday

Travelex launch Bi-Monthly Marketing Campaign to Increase Brand Engagement

engage-admin

quizzes, sweepstakes, votes

To escape from the winter blues, Travelex are turning fans’ attention to happier times with their #HistoryoftheHoliday voting sweepstakes campaign. Marketing Campaign Objectives Increase brand exposure and website dwell time Drive newsletter sign-ups and app downloads Capture actionable audience data Boost campaign engagement by Introducing bi-monthly travel themes Quiz Solution To start off the new year, Travelex have decided to …

engage-adminTravelex launch Bi-Monthly Marketing Campaign to Increase Brand Engagement
CB Landing Page Bordered Image

10 Engaging Digital Marketing Campaigns From Food and Beverage Brands

engage-admin

hubs, instagram, social, sweepstakes, ugc, votes

Today’s food and beverage brands are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers. Whether it’s an interactive tailored quiz, engaging UGC social hub, or lucrative media partnership, food and beverage brands need to be well-equipped to build scalable digital consumer experiences with ease. A number …

engage-admin10 Engaging Digital Marketing Campaigns From Food and Beverage Brands
User Generated Content Marketing

Alila Villas Leverage UGC Social Hub with Call To Action To Increase Bookings

Jack Oldham

instagram, ugc

To tempt prospective travelers with their exclusive offer, luxury resort group Alila Villas have leveraged their guests’ best holiday pictures and videos from social media to drive hotel bookings. Marketing Campaign Objectives Drive hotel bookings from 25% offer using shoppable user generated content Increase consumer engagement from social hub Utilize hashtag marketing and inspire further UGC UGC Social Hub Solution …

Jack OldhamAlila Villas Leverage UGC Social Hub with Call To Action To Increase Bookings
Online Reviews and Ratings Campaign

Microsoft Lumia Implement Online Reviews and Ratings to Activate Customers

Jack Oldham

Ratings and Reviews, social, trends, votes

To effectively promote the product quality and service of their full smartphone range, Microsoft Lumia have launched an interactive campaign which showcases positive ratings and reviews from their customers. Marketing Campaign Objectives Allow customers to leave ratings and reviews of entire product range Promote good services to potential new customers of entire product range Capture rich customer data from multiple …

Jack OldhamMicrosoft Lumia Implement Online Reviews and Ratings to Activate Customers
NL111 Ameristar Celebrate20

Ameristar Casino Hotel Celebrate 20 Years Using Photo Sweepstakes

engage-admin

sweepstakes, ugc

To celebrate Ameristar Casino Hotel Council Bluffs turning 20, they are asking customers to share their memories from the past 20 years by uploading a photo to enter their signature sweepstakes on Facebook. Marketing Campaign Objectives Celebrate a company milestone Increase consumer engagement Reward loyal customers and attract new customers Obtain audience data to repurpose for future marketing Photo Sweepstakes …

engage-adminAmeristar Casino Hotel Celebrate 20 Years Using Photo Sweepstakes
NL110 Hawaiian Airlines - Flies With Us

Hawaiian Airlines Aim To Convert Views To Bookings Using Compelling UGC

engage-admin

facebook, instagram, social, twitter, ugc

To celebrate consumers’ fabulous flight journeys and inspire brand advocacy, Hawaiian Airlines have launched their latest UGC-powered social hub filled with shaka selfies, window views and golden sunsets photos, utilizing the hashtag #HawiianAirlines. Marketing Campaign Objectives Curate and publish persuasive UGC to inspire travelers Encourage cross-channel sharing Comply with Rights Management Convert Facebook page views to online bookings Encourage guests …

engage-adminHawaiian Airlines Aim To Convert Views To Bookings Using Compelling UGC
TAB NZ Sweepstakes Marketing Campaign

How TAB NZ Use Sweepstakes to Increase Brand Engagement During Sports Event

Jack Oldham

sweepstakes

To celebrate the National Rugby League Auckland Nines tournament in New Zealand, sports betting company, TAB NZ, have launched a fun Sweepstakes campaign with daily prizes up for grabs over the nine days. Marketing Campaign Objectives Capture first-party data for retargeting Engage active fan base and attract new customers Promote betting during NRL Auckland Nines on a daily basis The …

Jack OldhamHow TAB NZ Use Sweepstakes to Increase Brand Engagement During Sports Event