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Latest Press: How to Prepare for Facebook’s Changing Role

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social, thoughts, trends

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Everybody knows Facebook, as it stands needs to change to be able to survive the next few years and stand out in front of its many growing competitors. Facebook is definitely not dead, however Richard Jones feels the social networking site has to change its focus to be able to survive and keep its young audience, he tells us why …

engage-adminLatest Press: How to Prepare for Facebook’s Changing Role
Internet Advertising Spend 2014 - 2018 Pie Chart

Improve Your Ad Targeting and Segmentation: Tagged Content

Jack Oldham

social, thoughts, trends

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It’s no surprise that many publishing and media companies are struggling to deal with the shift from print to digital and to offset the overall decline in their readerships. With increasing internet access, mobile device usage and the proliferation of social networks dominating proceedings, it’s difficult for publishers to attract and keep a loyal readership. However, the good news is …

Jack OldhamImprove Your Ad Targeting and Segmentation: Tagged Content
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Top Tunes, Extravagant Events & Relaxing Retreats

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news, social

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From offering fans direct access to exclusive track downloads, to avoiding the December stress by getting your hands on the latest meditation app, now you can take a look and get involved in our great selection of live campaigns that are driving some excellent results for our customers.   Universal Music – Jermain Jackman VIEW CAMPAIGN Ahead of the release of …

engage-adminTop Tunes, Extravagant Events & Relaxing Retreats
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Understanding FTC COPPA Compliance: Social Marketing and Brands

Jack Oldham

news, thoughts, trends

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(Image courtesy of 0code.net). Since the Federal Trade Commission (FTC) officially introduced the Children’s Online Privacy Protection Act (COPPA) into US law in April 2000 – a law which means US companies are restricted from collecting data and marketing to all children under the age of 13 – there have been many technological and social media advances. Consequently, on July …

Jack OldhamUnderstanding FTC COPPA Compliance: Social Marketing and Brands
Say Goodbye To Facebook Organic Reach 1

Say Goodbye to Facebook Organic Reach

Jack Oldham

news, thoughts, trends

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In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. According to a recent Facebook survey, they concluded that audiences want to see less ‘promotional’ content, while pages …

Jack OldhamSay Goodbye to Facebook Organic Reach
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Keep Sharing, Stay Stylish & #MakeItHappen

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news, social, Uncategorized

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From interactive video experiences with Microsoft Lumia’s #MakeItHappen, to keeping dry and stylish in the rain this winter, to inspiring others by sharing your business success story, take a look at our great selection of live campaigns that are driving some excellent results for our customers.   Microsoft Lumia – #MakeItHappen VIEW CAMPAIGN As part of their campaign #MakeItHappen, Microsoft Lumia …

engage-adminKeep Sharing, Stay Stylish & #MakeItHappen
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Latest Press: Why User-Generated Content Is The New Marketing Currency

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Richard Jones’s latest article in Mediapost.com around why user-generated content is the new marketing currency really dives into how, until now, brands have been  preoccupied with focusing their social brand conversations on the dominant networking platforms, and have been using them to drive likes and followers. Richard goes onto discuss how the real challenge is now focused on how brands …

engage-adminLatest Press: Why User-Generated Content Is The New Marketing Currency
Air NZ - BLOG

Become a Hobbit Fan & Find Your Escape…

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news, social, Uncategorized

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From keeping up with Hobbit fans’ daily adventures with Air New Zealand’s #HobbitFanContest, to getting fit this Christmas without ditching the pumpkin pie, take a look at our great selection of live campaigns that are driving some excellent results for our customers.   Air New Zealand – #HobbitFanContest VIEW CAMPAIGN It’s been days since The Hobbit Fan Fellowship arrived in New …

engage-adminBecome a Hobbit Fan & Find Your Escape…
Joules Social Hub

Social Media: Marketing and Merchandising Evolution

Jack Oldham

news, social, thoughts, trends

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For a while now, we’ve witnessed the huge role social media has played in enabling brands to leverage their fan bases, increasing awareness and providing a platform for owned content marketing. Come to think of it, it feels like light years ago since this was its main premise. However, what’s been more pertinent is the rise and power of the …

Jack OldhamSocial Media: Marketing and Merchandising Evolution
Configurable KPIs

Say “Hello” to Release 5

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launch, news

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Over the last year the EngageSciences engineering team have been working hard on creating the next incarnation of our marketing engagement platform. They’ve redeveloped the areas that our customers see and touch, and also the hidden foundations and frameworks the product is built on. We’re proud of this latest version – it looks beautiful, it’s easy to use and it performs amazingly. …

engage-adminSay “Hello” to Release 5