Was This Print Advertising's Last Stand?

The New Day: Was This Print Advertising’s Last Stand?

Jack Oldham

news, thoughts, trends

  One of the largest newspaper publishers in Europe, Trinity Mirror, has reported a fall of nearly 20% in print ad revenues as it confirmed it is to close its new daily newspaper The New Day, which was launched at the end of February with an upbeat $8m ad campaign, “Seize the New Day”.

Jack OldhamThe New Day: Was This Print Advertising’s Last Stand?
Wayin Campaign Experience Platform Launch

Wayin Brand Campaign Experiences: Introducing a New Era

engage-admin

launch, news

Today, as the news is shared about Wayin and EngageSciences joining forces, I wanted to share a little bit on how as a company we got to this point, and what the future now looks like for our customers, employees and partners. 

engage-adminWayin Brand Campaign Experiences: Introducing a New Era
Selfie Contest marketing campaign at Ripley's

How Ripley’s Use Selfie Contest To Increase Resort Engagement

engage-admin

Uncategorized

To promote fan engagement after they have visited the Ripley’s Myrtle Beach attractions, Ripley’s have created a monthly selfie contest across multiple digital properties.

engage-adminHow Ripley’s Use Selfie Contest To Increase Resort Engagement
Personalize Fan Experience Using Digital Quizzes

How Hallmark Personalize The Fan Experience Using an Interactive Quiz

engage-admin

quizzes

Discover how Hallmark Movies & Mysteries are enabling fans’ to figure out which on-screen character they are most like, using a digital quiz activation on their website.

engage-adminHow Hallmark Personalize The Fan Experience Using an Interactive Quiz