AD-WEEK

From Sydney To Southampton – Our September Event Guide

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events, Uncategorized

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The start of September, the summer holidays are over and event season is well and truly upon us. We have a few busy months ahead, so we thought a quick rundown of where you can find us from now until the end of October may come in handy. I hope you’ve packed your passport, it’s going to be a globe trotting …

engagesciencesFrom Sydney To Southampton – Our September Event Guide
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A Social Summer Round Up

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Monday 1st September, this can only mean one thing, summer is coming to an end. Although we may have a few more days left of sunshine and flipflops, if we’re really honest with ourselves we know that weekends filled with Pimms and picnics will soon be a thing of the past. It’s now time to welcome back the cosy night …

engagesciencesA Social Summer Round Up
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60 Seconds With…

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careers, news, Uncategorized

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At the beginning of this month we kicked off our ’60 second with’ series, an ongoing Q&A to help you understand the team behind the platform. For our second instalment we jump over the pond and take a visit to our New York office to have a quick chat with Dave, our very tall Client Services Engineer. So grab a tea, …

engagesciences60 Seconds With…
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WEBINAR: The Final Flames. Your Last Chance to Replace Wildfire

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events, Uncategorized

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In social marketing time travels fast, new platforms get developed, internet fads come and go, companies get acquired. And, like many young relationships, companies get dumped. It has now been four months since Google put out its Wildfire and extinguished their 20 month relationship with the social software platform. Even in that short space of time a lot (and I …

engagesciencesWEBINAR: The Final Flames. Your Last Chance to Replace Wildfire
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What will your verse be?

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‘O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?’ Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse. These famous words, originally penned by Walt Whitman …

engagesciencesWhat will your verse be?
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But How Will I Get Someone To “Like” Me?

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facebook, news, thoughts, trends

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Facebook recently made another change to their policies that affect something we’ve all become very accustomed to; like-gating. For those not in the know, like-gating is where a brand requires a visitor to like a page or app to take part in a competition or promotion. And, when it was introduced just over two years ago, brands quickly embraced like-gating as …

engagesciencesBut How Will I Get Someone To “Like” Me?
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What Can You Do In 60 Seconds…

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careers, social, Uncategorized

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The answer obviously is meet one of our awesome team members! From musicians to swing dancers, athletes to rappers, here at EngageSciences we’re a diverse and lively bunch. We may differ on some things, the company Spotify playlist and whether to order smooth or crunchy peanut butter in the weekly shop (crunchy always wins hand down) but we do have …

engagesciencesWhat Can You Do In 60 Seconds…
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Instagram Bolt – Lightning or a Flash in the Pan?

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news, social, thoughts, trends

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Today Instagram announced the launch of Bolt, their Snapchat “killer”… And whilst its launch was accidentally leaked via an ad in Instagram last week, there are some questions about what Facebook and Instagram are trying to achieve with its launch. Surely, it’s not just sour grapes at Snapchat’s refusal to accept Facebook’s eye-wateringly large offer of $3 billion… Initially available …

engagesciencesInstagram Bolt – Lightning or a Flash in the Pan?
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Social Marketing Infographics – Five of the Best

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social, thoughts, trends, Uncategorized

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Infographics, everyone loves them and what’s not to love? In a world where we suffer from information overload what’s not to like about being able to digest a huge amount of information in very little time? Almost 50% of our brains are involved in visual processing and when it comes to images, people recall 80% of what they see compared …

engagesciencesSocial Marketing Infographics – Five of the Best
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Five Great Examples of Socialised Web Experiences

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It’s no secret that social content has exploded. Your fans are always on and are always talking about you. Social chatter goes on 24 x 7 and it’s up to you to be able to keep up with it. What is a secret however is how brands can use all this social content to engage users and drive sales. Now, …

engagesciencesFive Great Examples of Socialised Web Experiences
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The Future’s Bright. The Future is Still Social Media Marketing

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launch, news, social

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The obsession with social media, the importance of updating your Facebook status with the perfect one-liner to sum up your night, adding the perfect filtered Instagram picture to make you look better than you normally do and tagging your 10 mates to only realise you left one out and having to start all over again. Whatever happened to a simple …

engagesciencesThe Future’s Bright. The Future is Still Social Media Marketing
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The Benefits and Dangers of UGC

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Adopting user generated content (UGC) into the heart of product marketing campaigns is proving to be very popular with a range of consumer brands. And when done well, these brands can use the authentic and credible voices of their consumers to drive advocacy, engagement and commerce.  In fact, research from Nielsen suggests that 92% of consumers trust word of mouth over …

engagesciencesThe Benefits and Dangers of UGC