LeWeb, the most talked-about international tech conference takes place in Paris next week and EngageSciences are going to be among the many leading startups and web entrepreneurs that attend.
In honor of the 10th anniversary of the event, this year’s theme is “The Next 10 Years” inviting attendees to fast-forward to the future and use their imagination about what could be in store for the brightest technological innovators and visionaries.
The theme will explore several market segments and their potential trajectory, as well as technology as a whole, and what the next 10 years might hold.
The program for the week has been announced and certainly has some big names that really do make this a must-attend event. Some speakers that I am really looking forward to hearing from include Fred Wilson, Managing Partner at Union Square Ventures, Michael Sippey, VP of Product at Twitter, Bradley Horowitz, VP of Product at Google and Brian Solis Principal at Altimeter Group, to name but a few.
To try and capture all the social buzz around #LeWeb, EngageSciences have created a social hub to discover, filter and curate the most interesting content from across the social web, opening a door to a fountain of rich content around the event.
Take a look at our Le Web social hub here, and if you’re wondering how to be featured, all you have to do is upload some fantastic content to a major social network, whether that’s a tweet, a facebook update, an Instagram photo, or even a YouTube video, and ensure you mention the #LeWeb hashtag.
We will be keeping the hub updated during the week, so keep an eye out and see if you’ve made it onto the social hub of fame!
Last Friday saw this year’s Digital Podge hosted at the swanky IOD in London. It certainly provided a fantastic pre-Christmas opportunity for 200 movers and shakers in the UK digital and creative scene to get together and catch-up on the latest developments in the industry (whilst eating some lovely food and drinking lots of wine).
The first Digital Podge was conceived by Phil Jones @denislaw 10 years ago. Since then it has become synonymous with highlighting the latest advances in technology as well as showcasing some creative skills of London’s leading agencies. This year Weapon7, Corethree and EngageSciences were on-hand to come up with the goods and deliver on this year’s them of “Real Time”.
Weapon7 provided the website and much of the organisation on the day. Corethree delivered some impressive visualisations and statistics around the event. And, EngageSciences was on hand to keep all of the attendees up to date with tweets, photos and updates from attendees and bystanders during the day. We delivered a fully branded and Podge-themed social hub that tracked keywords, accounts and hashtags from the event. The best bits were then curated and published to large screens on display in the impressive Nash Room. Take a look at it here.
This is how the EngageSciences platform is used to socialize events, websites and social networks:
In addition, Nokia were event sponsors and showed their support for Movember with some snazzy 1020 smart phones loaded with the Movember app. Photos of Digital Podge guests sporting digital mo’s were uploaded to the Mo With Love website with the #DigitalPodge and #MoWithLove hashtags. Again, these were all tracked and a selection uploaded to the social hub for all to see.
All in all Digital Podge was a great success, with the event considered by most attendees to be the biggest and the best so far. Whilst there were a few headaches on Saturday morning, there were also some fantastic business relationships sealed over a few drinks and bacon butties as the night drew to a close. We look forward to next year’s Digital Podge!
Last week EngageSciences hosted a networking event, #PimpMyCampaign in New York’s Soho House. The main aim of the event was to change agency perceptions of how they approach the creation of social campaigns, their role within the broader marketing mix and the type of performance that can be achieved. We had a great mix of people come along and some really interesting conversations took place. One of the attendees, Merlin U Ward who is an author, passionate marketer and strategist took an interest in the EngageSciences platform and what we can do for brands looking to quantify relationships.
Merlin produced a great article that talks about relationship data and how, while it seems simple in concept, it can actually be fairly complex. He goes on to discuss that brands with a good tool to track conversations as well as having well-parsed “Big Data,” can empower themselves to make meaningful impacts on their consumers. More importantly, brands can engage with their consumers as individuals, as people, jut how it should be. Value your fan base. You can see the full article below, and please, do let us know your thoughts.
A recent article in Inside CMX by Ted Rubin urged brands to concentrate on what he calls “Relationship Data.” In a world where “Big Data” is gaining ground,Rubin encouraged brands to not forget about the conversations and personal impact their companies have on people.
“Relationship Data” begins to approach a problem that has gone unsolved for many years. Each relationship between two people is entirely unique and nearly unquantifiable. You can subjectively qualify your relationship with someone, but it may take awhile because relationships have so many nuances, especially depending on how much you know about that person or how long you’ve known him or her. Your relationship with that person may be nearly the same as the one another person has with him or her, but only on the surface. Change a single variable in that relationship (say, the sex of that other person), and you have a completely new set of dynamics and rules under which that relationship operates. Sociologists and research companies have been trying to quantify relationships for a long time, but creating a simple, standard ruler on which to measure all relationships is incredibly difficult.
This has business and operational implications as well. While a person or a small business may be able to qualify its relationship with customers between family employees and small teams, a larger organisation has a much more difficult time communicating internally the relationship data it has with individuals in its audience. Also, many larger businesses have multiple operators or community managers for one social account. So while a consumer perceives the relationship with the brand as one entity through one account, that account is actually run by 3 or 4 people. Each of those people may not be familiar or understand the full capacity of the relationship that person perceives to have with the brand.
Take for instance this recent epic conversation between a consumer and multiple brands. Each of these brand accounts likely has more than one community manager. So, how are Tesco Mobile, Jaffa Cakes, Cadbury, and Yorkshire Tea going to describe their new relationships with each other and, more importantly, with Riccardo, the person? You may realise by now that tracking conversations for your relationship dataset may be a bigger bite than you can chew.
There are a few software solutions, such as EngageSciences, which capture all the historical conversations and interactions between consumer and brand. This would allow community managers to catch up on any missed relationship data while not on their shift. Secondly, EngageSciences also tracks the “health metric” engagements between individuals and your brand’s social media accounts. With that data, brands can make informed decisions when engaging in conversations with the individuals in their audiences. A workflow can be put in place that communicates those relationship data to anyone in the company.
Relationship data, while simple in concept, actually can be fairly complex. However, with a good tool to track it and combined with well-parsed “Big Data,” brands can empower themselves to make meaningful impacts on their consumers. More importantly, brands can engage with their consumers as individuals, as people.
Last week saw the 4th year of Web Summit taking place in Dublin. Many are calling it the SXSW of Europe, and with over 10,000 people attending the two day event I think they can rightly claim that crown.
EngageSciences were at the Web Summit after winning a place to exhibit through the ALPHA programme earlier in the year. Along with many other young and talented starts up and SMEs, EngageSciences had the chance to network and mingle with some of the greatest minds in the technology space.
As well as the huge amounts of knowledge, wisdom and innovative ideas that the huge array of start-ups spilled-out over the two days, we also had the chance to chat to some of the larger, well established brands who are thriving in this exciting space and hear some of their ideas for the future.
Many leading individuals in the tech industry took to the main stage for some inspiring keynotes. Names such as Paypal founder (and inspiration for Iron Man) Elon Musk, Irish premier Enda Kenny, Spotify’s European chief Adam Williams and one of my personal favourites, a 13 year-old coder and entrepreneur Jordan Casey. It was great to get their perspective on how the tech world is evolving, major trends and the ever-changing social media landscape.
We decided this knowledge-hungry event would be the perfect place to launch our newest and most awesome platform update yet. It’s called “Amplify” and has been built by EngageSciences to enable brands to discover and filter the best content produced by their advocates across a range of social networks and to also centralise content around brand-related hashtags.
With Amplify, we want to open brands’ eyes to the social changes that are going to effect them. For the last few years, a brand’s social destination has been its Facebook Page. With the rise of multiple social platforms such as Pinterest, G+, Instagram and Twitter that support the hashtag as a standard for grouping conversations, brands now need to reconsider which digital platforms should be their primary social destination. In our view, it has to be their website. The core functions of what a website is and how it is viewed by Marketing Directors needs to change. It needs to be the central destination for showcasing brand interaction across social platforms, with interactive social experiences that appeal to the social consumer and then incentivise them to engage with the brand and share their experiences.
The Amplify release went down well at the event, especially when we created our very own social wall pulling content from across the social web by filtering on hashtags, keywords and social accounts, then curating and publishing that content out into a social hub of activity. You can still check-out the social hub from the event here: Web Summit Social Wall.
All in all the week was a great success, a launch of a fantastic new area of the EngageSciences platform, some great contacts made and a ton of knowledge to consume and digest. Well done to Paddy Cosgrave and his team for putting on such a great event. We hope to be back next year.
With Web Summit just around the corner, and more than 10,000 attendees making so much noise about it, we wanted to help publish the best of that great social content into one place for attendees and those that aren’t lucky enough to attend. So, say “Hello” to the social hub experience from EngageSciences.
To give you a better idea of what the social hub is and what it can do for brands, we’ve created a social hub especially for the Web Summit. The hub pulls in all of the great content posted by visitors on Facebook, YouTube, Twitter, Instagram, Flickr, blogs etc. We just use the EngageSciences platform to discover, filter and curate the most interesting stuff and highlights from Web Summit and then publish it out to the hub.
The great thing about the social hub is that the content is always fresh and it’s real – it’s not a brand talking about how fantastic their product is, it is actually engaged users. It helps brands harness the voices of their advocates and it turns your website into fully socialized destination.
Social should not stop on your Facebook and Twitter pages – you have so much great content. Why leave it there? Bring it out for your fans to see. Brands that have implemented social hubs on their websites are experiencing dwell times increasing by 300% and clicks on embedded calls to actions increasing by over 60%.
The great thing about using the EngageSciences social hub for events like Web Summit is it really helps bring these events to life. By having a social hub, you can extend the life and value of live events. The social hub opens a door to a fountain of rich content that can be published before, during and after the event, helping your fans relive those great unforgettable moments.
Take a look at our Web Summit social hub here, and if you’re wondering how to be featured, all you have to do is upload some content to a major social network. That may be a tweet, a Facebook update, an Instagram photo or even a YouTube video and ensure you mention one of the Web Summit hashtags: #WebSummit #FoodSummit #NightSummit. You should then see yourself immortalised on the hub (assuming it’s chosen by one of our curation team).
If you’re keen to power your brand with authentic and credible social content on your Facebook and website, then get in touch with us at email@example.com. Or, if you’re keen to chat to us at Web Summit, we will be exhibiting on Wednesday 30th in the Alpha exhibiting area, stand number 507.
Yesterday Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on “Why Relationships and Advocacy Are The Keys to Social Success”.
During the webinar Ted and Richard delved into the importance of leading with social within an organization and making sure brands reassess their strategy to bring in new marketing techniques. They mentioned how brands need to change from “convince & convert” to “converse & convert”.
Some other key takeaway points from the webinar were that too many companies think the relationship ends when someone presses the follow/like button. Brands need to understand that this is only the start. There is so much that needs to happen afterwards to make the fan engagement both relevant and valuable. Ted also discussed the importance of listening. Instead of “targeting” customers, ask first, and don’t be afraid to find out what your customers want and listen to their replies!
One of my personal favourite quotes from Ted was this: “Relationships are like muscle tissue, the more you engage them the stronger and more valuable they become” and he couldn’t be more right. Brands need to start to understand that the relationships with their fans need work. They need nurture and, yes, it takes time. But once those fans realise how much they mean to you, it’s surprising how quickly they will become a long-term advocate.
The webinar ended on a very interactive Q & A discussion where both Ted and Richard had some great insights about “how” and “when” to interact. Some of the questions that came up are below, but you will have to watch the webinar to find out the answers.
“What brands are driving ROR principles well”
“What are the key measures of success that you can present to the wider marketing team to prove the success of social marketing?”
“What’s your view on the dramatic emergence of mobile and how it will impact the way brands communicate with their fans?”
“At what point are you stepping over the line with consumers? If you have a low interest product how tenuous can your social be before people question why you are doing it?
“What’s the role of the hashtag in the broader marketing mix? Should traditional media channels see them as a threat or a way to socialise their products?”
Watch the whole webinar online below and do get in touch with Richard (@oldstriker ) or Ted (@TedRubin) on Twitter if you have any other questions.
Wise men say, “only fools rush in”, that however has absolutely nothing to do with this blog – good advice though. Another wise man once said “5, 4, 3, 2, 1! – Thunderbirds are GO!” and this is what we need to focus on today.
The individual who uttered that phrase is one of the great inspirational leaders, standing string-to-string with Winston Churchill, Indra Nooyi and Kermit the Frog. His name… Jeff Tracey, the Richard Branson of the 1960’s* – if Richard Branson had invested all his money on machines to help save people from disastrous situations instead of firing tourists into space. *Technically the show was set in the 2060’s.
Despite the series being off our screens for several years there is still a great deal we can learn from Jeff and his boys. From morality lessons on how we can creatively use technology to further humanity – ignoring issues of race, class and international boundaries – to how Community Managers can run their social accounts more effectively… Yes you read that last bit right – Thunderbirds has a lot to teach companies and agencies about social brand management. It’s a link so obvious we can’t believe nobody has come up with it before.
AND so EngageSciences, in a 100% unofficial partnership with Thunderbirds, is proud to present to you the definitive Five Habits of a Highly Effective Community Manager, each habit seamlessly paired up with one of the Tracy brothers. Natural fit really.
Thunderbird 5) John Tracy – Habit: Focus
-Know when, where and how to best engage.
Just like all great community managers John Tracy carefully monitored various communication channels, predisposed to listen out for key words or phrases associated with his brand (e.g. help our oil rig is on fire / there are giant alligators in my house). More importantly though John knew precisely which channels he should really focus on, those which best complemented the needs of the organization. John appreciated that he couldn’t have a meaningful presence on all networks; instead he concentrated the resources of International Rescue to where it really mattered.
Today it is likely that John would have spent most of his time monitoring and utilising Twitter where disasters can be tracked in realtime.
- Have clear objectives.
Being one of the oldest brothers (and the one stuck looking down at Earth), John clearly understood the ‘Big picture’, the overall objective of International Rescue – i.e. to come to the aid of those who otherwise couldn’t be rescued. Being the eye in the sky (space) he could set SMART goals for his brothers, working out how to best use resources and where. The content and information he re-laid was also carefully tailored to meet the needs of his audience/brothers. Community managers also need to understand what their overall objective is (why is their brand using social media) and tailor the content they produce to assist achieving this goal.
- Identify influencers and make them friends.
When communicating with those in crisis John identified key influencers and quickly established strong relationships with them, carefully extracting insights and information. Once the day had been saved it was often these key influencers who would go on and naturally spread the message of International Rescue, passionately promoting the organization and naturally increasing awareness without John needing to do anything. Good community managers can achieve the very same results for their brand.
Thunderbird 4) Gordon Tracy – Habit: Integrity
-Social makes brands transparent, community managers should be too.
Nobody captures the ethos of the Thunderbirds more than good old Gordon. Although he wasn’t perhaps the most flash brother he displayed integrity in abundance. Honest, hard working and determined – what you see is what you get. Gordon personified both the organisation’s and his father’s ideals. If he made a mistake or saw that what he was doing wasn’t working Gordon spoke up and tried something new (normally a different kind of aquatic blowtorch). Top community managers need to show similar levels of humility, making light of any mistakes made in social posts – no cover ups here please – and carefully think about how they are going to, honestly, represent their brand.
- Don’t hide from challenging issues or questions.
Gordon never hid from challenging issues even though he was working under serious (water) pressure. If the going got tough (say a suspension bridge collapsed onto a space rocket which still had its crew inside and the launch program had started to tick down) then tough Gordon got going. Problems and issues were met head on and dealt with quickly. If things were left then puppets would drown. Online it’s the same (well not the drowning puppet bit), negative comments or questions, if not dealt with quickly and appropriately, can spiral out of control and do inconvincible damage. See the infamous example of Thunderbird 2’s Luggage Pod broke my Guitar…
Thunderbird 3) Alan Tracy – Habit: Confidence
- Be bold and try new tactics.
As the ‘playboy’ (although he was fiercely loyal to Tin-Tin), ex-racing driver champion, and general poster boy of Tracy Island, Alan had all the confidence in the world. Like Gordon if he could see that something wasn’t working he would have no problem trying something new to achieve the desired result. A community Manager’s primary role, in many ways, is to grab people’s attention – positively. Now you may not be able to do this by flying directly at the Sun in Thunderbird 3 but you can experiment with different kinds of posts. It will soon become apparent what works and what doesn’t.
Alan’s tactical boldness is on display during numerous rescue missions, but although he can at times be gun-ho, he never did anything that would jeopardize the lives of any of his older brothers or the overall objective. Alan appreciated that with great (Community Management) power comes great (Brand) responsibility.
- Have a thick skin.
Alan is tough – he needs to be, his girlfriend is often being chatted up by other men, whom he then often has to save from peril. Despite what is said about him (and he is teased quite a bit by his brothers) Alan rolls with the punches, replies smartly, and keeps Thunderbirding. A vital part of being a good community manager is about how you deal with negative comments and sentiment. His confidence in his own abilities, in what he is doing, and whom he is representing allows him to outwardly present the very best aspects of International Rescue to the entire World (and often into Space).
Thunderbird 2) – Virgil Tracy – Habit: Creativity
- Create engaging content, entertain your community.
The creativity habit should in many ways go to Brains; he was the – erm – brains behind the whole outfit. He probably had a normal name too, Brian perhaps (must be a typo). In the field of play though it was Virgil who had the tools, built by Brains, and it was his job to dispatch them as quickly and as creatively as possible. Virgil was the artist – pianist and painter – and by far the most entertaining of his brothers. As a community Manager Virgil would have excelled, his artistic flair being putting to good use. Posts featuring rich media (photos, videos, and even music) are far more powerful and engaging than purely textual ones. The chances are that community managers with an element of artistic flair, whom also know their brand inside out, will pick out creative media which will both interest them and their audience – don’t you be afraid to use it. Content in Context is King.
- Be unique.
As the watching public we found ourselves in a privileged position, constantly being rewarded with exclusive content, a behind the scenes insight into how everything worked on Tracy Island. Virgil’s journey to TB2 captured this perfectly… The wider message for Community Managers is that it’s not enough to simply grab the attention of your audience, once you have their attention you need to provide them with value, something different – a unique reason for them to give over their attention to you.
Thunderbird 1) Scott Tracy – Habit: Passion
- Know your brand and your community inside and out.
If you cut Scott Tracy in half you wouldn’t have half a puppet. No you would have a set of strings bleeding International Rescue all over the swimming pool rocket cover. Scott Tracy understood International Rescue better than anyone, something especially important considering he is always the first man to reach the incident scene. Scott in Thunderbird 1, International Rescue’s brand representative, acts like a Community Manager in so far as he’s the first person to communicate with the wider World, the first point of contact for the public – one hell of a responsibility. Scott’s duties include speaking clearly and accurately to, often difficult, individuals. He always manages to remain calm and composed though, due to his thorough knowledge of his role, knowledge of who he is talking to, their needs and interests. Scott succeeds in talking to people both as a member of International Rescue and, first and foremost, as a fellow human being.
- Openly communicate your own brand passion.
The one area Scott may fail on is the level of open communication he is able to reach. Whereas Scott might have your ipad, mobile or laptop catch fire in your hand by using his sonic laser the best Community Managers openly disclose their passion for their brand, something which is visible in their posts. Scott though puts himself behind a wall of corporate sounding answers – but we’ll forgive him as he’s only protecting the secrecy of the organization. FAB.
The final, Penelope bonus point, is more of a general rule that seeks to ensure all Community Managers have crisis comms experience. This of course could easily apply to all of our 5 heroes above (they live and breathe crisis). It’s an important point though, as community managers are in many ways the brand – they are its voice, its tone and its living embodiment. When things go wrong, there isn’t a large amount of time to consult, Community Managers must be cool, calm, collected and ask Parker to fetch the Rolls.
On the next blog…The Scooby Doo crew explain the importance of having a Content Narrative.
We are really looking forward to being part of the Our Social Times Social Media Marketing conference on the 24th October and we want you to come along with us! We have two tickets to give away (worth £295 each) for two fortunate EngageSciences fans. All you have to do is enter your details below before 5pm on the 17th October. And, if you’re one of the lucky ones, we will notify you on the morning of the 18th.
The conference explores the very latest in social media marketing innovation and excellence, and includes a great mix of speakers including leading thinkers from Yorkshire Tea, Microsoft, BHH London and of course our very own Richard Jones.
#SMM13 offers a grand slam of content and engagement marketing, Facebook strategies, B2B techniques, Twitter comedy (yes, indeed), native advertising tips, Vine marketing campaigns, the future of video, plus how to integrate social and digital. So, just a few things on the day’s agenda.
If you are one of the lucky ones who makes it to the event, you will also get a chance to hear Richard Jones, the CEO of EngageSciences discussing what’s really behind Facebook’s competition rule changes. You will get an insider’s view on what the impact is likely to be for you and your brand. And, Richard will highlight several important new opportunities for organisations running digital promotions and explain how these and other changes, such as hashtags, are part of something much bigger and more exciting for marketers.
To find out more about the event, head over to the webpage www.oursocialtimes.com/event/social-media-marketing where you can see details on the agenda, speakers and what else is in store for you on the day. If it ticks all of the boxes, just fill in your details below and you may be the proud recipient of a golden ticket to #SMM13 !
Join Richard Jones, CEO at EngageSciences and Ted Rubin, globally recognised as the most followed CMO on Twitter, for a live webinar on Tuesday 22nd October at 2pm GMT / 9.00am EST.
The webinar is entitled “Why Relationships and Advocacy Are The Keys to Social Success”, and will see Richard and Ted outlining the key principles behind Return on Relationship (ROR) and why this is key to driving valuable advocacy and long term loyalty from an engaged fan base.
Social marketing is becoming a more mature discipline, there is no doubt about that. Social media spending as a percentage of marketing budgets will more than double over the next five years according to new findings from The CMO Survey. The B2C product sector, which includes companies such as Procter & Gamble and The Coca-Cola Company, expects the most dramatic increase, from 9.6 percent to 24.6 percent.
But, with more money comes deeper scrutiny of results. This influx of additional spending on social marketing will require marketers to clearly set and monitor KPIs for delivering measurable results. The role of today’s sophisticated marketer is to therefore understand and implement the best framework of engagement for their company that will drive these results. Social media programs must permeate the business and provide a consistent customer experience across multiple touch-points and gather ever-more detailed data on audience behaviour and preferences. However, this can only be achieved by building relationships with these customers and identifying and amplifying brand advocates.
To sign up for the webinar, please fill in your details below and we will email you a link to view and participate with the webinar online.
Even though Social Media Week was only a week ago it feels like a lifetime since Covent Garden turned into a haven for all the social geeks out there. Conversations on the street switched from theatre productions and market performers to the Twitter IPO, Hashtags and Facebook’s new promotion guidelines.
This year was the 5th year for Social Media Week London, and by the time everything was wrapped up on Friday, there had been over 250 events (103 of which were featured hub events) and an audience approaching 20,000. So not a small affair!
As you may have seen during the week, EngageSciences were busy making everyone’s Social Media Week #FreshlyPimped, as well as holding a week’s worth of intense masterclasses and interactive presentations on advocacy and what the hashtag means for brands. To make sure you never forget you SMW London experience, we have produced a very #FreshlyPimped video just for you.
The video include interviews with representatives from Nokia, MRM and The Audience, session clips, attendee profiles, a few grilling questions to some of our panel speakers and a great overall insight on all of the antics that took place during the week.
Take a sneaky peak at our video above and feel free to share the love if you spot one of your colleagues getting pimped-out in our #FreshyPimped video booth, or taking notes in a session.
Last Thursday EngageSciences threw a pimped-out networking event #PimpMyCampaign for the agency and digital media world at the Sanderson Hotel in London. The aim of the event, other than to supply you all with cocktails and yummy canapés was to change perceptions of how agencies look at the creation of social campaigns, their role within the broader marketing mix and the type of performance that can be achieved.
Campaigns built on the EngageSciences marketing automation platform are easy to create, look awesome and offer impressive results. At the same time, agencies can be armed with in-depth metrics of the health of the fan database and the ability to identify and amplify the voices of their best fans.
Ultimately, it’s about giving agencies the tools and power to activate their clients’ fans, amplify valuable advocates and create a loyal brand army. The end result; boosted sales, improved brand awareness and a client begging for more campaigns.
We want to say a big thank you to all those that came along to our event and took the time to chat over a cocktail, or five. We are sure there were some sore heads the next day and a slight memory lapse. So, to help you remember the night, take a look at our Flickr stream below or check-out the photos on our Facebook page.
Last week EngageSciences #FreshlyPimped the attendees of Social Media Week, with afro wigs, blowup ghetto blasters and zebra print canes. If it wasn’t in our #FreshlyPimped video booth or pop up photo wall it was with our #FreshlyPimped wristbands, t-shirts and bullet USB sticks – which we owe an apology to anyone who got stuck in airport security with one, we did warn you they may not be airport safe!
The good news is your #FreshlyPimped videos and pictures are now ready to view and show to the world. We have teased you with a couple of videos below but for the full view check out our #FreshlyPimped Youtube channel where you will be able to watch all the pimping content online. We also have a flickr slideshow of the very memorable Social Media Week closing party which again can be viewed below on the slideshow or on our flickr page.
We hope this pimped content gives you a few hours on entertainment to brighten up your Monday and remember, always stay #FreshlyPimped!