EngageSciences is thrilled to be supporting The Drum’sDigital Convergence event next week, a day dedicated to marketing professionals, helping them stay on track and transform customer engagement practices into integrated, customer-centric processes.
The event will consists of in-depth sessions and panels that will examine how the convergence of marketing silos is affecting the ways that consumers buy and the implications for the ways that brands can sell and interact with their fans.
As well as hearing from the likes of Tesco, Channel 4, notonthehighstreet.com and Thomas Cook the attendees of Digital Convergence will also get to hear from Richard Jones, the CEO of EngageSciences during a roundtable session on how brands engage, amplify and reward their most loyal advocates across social and mobile networks.
Join Richard Jones, CEO at EngageSciences and Jeremiah Owyang, Chief Catalyst at Crowd Companies and Member of the Altimeter Advisory Board, for a live webinar on Monday 17th March at 3pm GMT / 10.00am EST.
The webinar entitled “How to Succeed in a Connected and Mobile World – The Future of Customer Engagement” will see Richard and Jeremiah discussing why the brand’s website is now more important than ever, the best ways to engage your social followers over the long-term and how to incorporate mobile into your social strategy.
There are a number of fundamental changes taking place in the social, digital and media landscapes that represent significant opportunities for marketers seeking to build true, long-term relationships with their followers.
Today’s socially savvy, mobile-oriented consumers are using a bewildering array of networks and mobile messaging apps to communicate with their friends and to connect with brands. But, how do these brands find out what their followers are saying across the social web and then display the best of this content on their owned digital properties? How can brands activate their followers on social networks like Facebook, Twitter, Vine and Instagram and mobile messaging apps like Kik? And, how can they deploy social campaigns that drive valuable engagement amongst their followers and generate rich audience data that can be used to power other marketing channels?
Intrigued? Well, to get all of the answers, you just need to sign-up and take part. Just follow the link below.
It’s Friday, the last day of Social Media Week New York and time for the famous SMW closing party. What better way to celebrate a week full of insightful sessions, inspirational speakers and thought provoking masterclasses. So, wipe those tears away and take five minutes of your time to read the next instalment from #TwoBlondesOneCity, our top five takeaways from the sessions we’ve attended over the past two days.
Changing The World Through Sex, Hosted by Durex #smwSEXTECH
Some say it’s always on our minds, Salt n Pepa think it’s all we should be talking about! In this session sexy and savvy, pro-sex and pro-porn Cindy Gallop (MakeLoveNotPorn) curated a series of demos, talks and panels that were designed to demonstrate the tech, media and wider community in the industry. Certainly a raunchy session that we can safely say got our Twitter followers gagging for more!
1. People are fatigued and frustrated with dating apps like Tinder. We need to take dating to something we know, trust and makes us feel safe.
2. There is a market to create a safe space to talk and feel more comfortable about sex. Durex is a good example of a brave brand who is helping open up the conversation and destigmatize the barriers around talking about sex.
3. There should be more communication to women about something that is framed for OUR pleasure.
4. Customers feel unwanted by their banks when they transact on adult content making it more taboo.
5. I couldn’t have agreed more with this statement from @EstherPerel – “Between smut and sanctimony lies the conversation”.
The State of Real-Time vs. Predictive Marketing in 2014 #smwRTM
Real-time marketing, what is it, what is it not? What are the best ways to utilize it, and if you are going to jump on the bandwagon, what do you really need to consider. During this session Jeff Melton (MRY) and Lakshmanan Narayan (Unmetric) dive into this new trend and discuss how it may evolve in the future.
1. Look to hero symbols and micro-cultures when you have targeted your audience, understand them. Listen and survey them.
2. Social to the core is having a healthy ratio between paid, earned and owned media.
3. Consistent earned media comes from predicting audience behaviors based on deep rooted cultural values.
4. Prediction requires investment. Invest in analytics and insights will give you success.
5. Deep rooted culture and relevance will always trump timeliness.
Make Your Brand Social Across The Web, Hosted by Google+ #smwGoogle
Google+, still quite a newby in the social space and, even though it is going strong and proven to have good results for engagement, there are still mixed reviews on the platform. In this session Diva Jolly (Google) talked us through how brands create a home for their brand on Google+ and, once they have, how do they start the conversations they need to be having with their fans.
1. Google realised that sharing in real life was more nuanced than sharing online. The fundamental reason behind Google+.
2. Engagement with an audience doesn’t matter unless you are discoverable. Make that happen.
3. You need to create a robust community on Google+ in order to increase your traffic from organic search.
4. Having a one-on-one discussion works much better than an ad in regards to conversion. Take the time and effort to create one.
5. Google Hangouts makes engagement a two-way street. It’s a fantastic way to drive interaction, so use that to your advantage.
Thanks for reading and don’t worry, this won’t be the last you hear from us. All week we’ve been asking the burning question – “What do you think the next big thing in social will be?” Watch this space for some of the best responses we got! So let’s raise a glass to #SMWNYC, we hope you’ve had as much fun as we have.
Social Media Week, the event that has every geek in New York City gagging for a front row seat kicked off on Monday with a successful opening party of mingling, munchies and margaritas. It’s a fact that women are the best multitaskers, but given we only have two laptops and twenty fingers between us we haven’t been able to attend all the brilliant sessions #smwnyc has to offer. As a treat we’ve managed to gather up our top five takeaways from the sessions we have attended so far.
Fueling Social Fandom at MTV, VH1 and Comedy Central #smwfandom
Fans, every brand wants them and not every brand knows how to keep them. During this session we heard from Tom Fishman (MTV) Tom Chirico (VH1) and Don Steele (Comedy Central) about how they build true relationships with their fans and keep them engaged, something EngageSciences certainly knows a lot about.
1. Don’t aim for real time marketing, aim for real time engagement. Make sure you include a combination of content and context, and always remember to be timely and genuine.
2. Get to know and respect your audience, don’t force anything onto them. If it is good content, it will succeed. Create experiences where fans can be a part of something versus being forced to show off something.
3. I liked this comparison so had to include it. Managing your social media should be a lot like DJing, make a great mix of content to keep the party going.
4. Fandom is like a long term relationship, you have to listen, respect and commit. If you do take them for granted and don’t show them your love, then they will leave you.
5. Finally Snapchat does work as a great marketing platform. It’s a great channel for making your fans feel special and part of something such as insider access and teaser images.
20/20 Vision: Your Life Just Six Years #smw2020
In this hyped-up session, the audience were able to step into Dr. Emmett Brown’s time machine to take a look at the world of social in 2020. The session gathered two big industry visionaries, Dachis Jeff Dachis (Dachis Group) and Marc Landsberg (SocialDeviant), who delved into the audience’s lifestyles and interests to answer the big question, what will our lives be like 6 years from now? Something we all want to hear the answer to.
1. Creativity will be: less predictive, of the moment, adaptive, responsive and engaging.
2. Culture will stay. The most successful brands will be those who are most connected.
3. Social is not a channel it’s a behaviour. We will see a significant shift from mass communications to the mass of communicators. A profound shift that brands will have no choice but to navigate around.
4. From marketing departments to maker departments. Brand managers will become content producers and put their finger on the pulse of their audience.
5. Mobile isn’t an entirely different animal – It frees you from the tethers you’re having on desktop. The only major difference is that it allows you to do things on the go.
The Future of Now: Connecting the Dots Between the Virtual and Real Worlds #smwconnect
How long can you go without checking your phone, sending that tweet or doing some Facebook stalking? The answer I’m sure is not very long, unless you are without wifi of course. In this session Greg Williams (WIRED), Jeff Martin (Tribal Brands) and Craig Hepburn (Nokia) looked into how our heightened connectivity through ever evolving technology is changing the way we live, work and create as a civilisation.
1. Recognising and rewarding your brand advocates is a great way to strengthen your community. Appreciation goes a long way.
2. Be open enough to let your consumers drive your brand.
3. Tap into your audience’s needs to be in know. If the news is important enough it will come to them, be the one to give it to them.
4. Be disruptive, but have a strategy. Stand by your actions and don’t be afraid to play with other brands.
5. Don’t just grab attention with an ad. Build meaningful content and become a thought leader. People expect more, treat them with anticipation.
Content is King, But Distribution is Queen, Hosted by BuzzFeed #smwbuzzfeed
Social is the new starting point for how we discover, consume and share content. Good content doesn’t necessarily mean it’ll go viral. In this session Mohan Renganathan (Starcom MediaVest) and Jonathan Perelman (BuzzFeed) spoke about how content and distribution can work successfully together, and how quality content encourages social sharing to increase brand affinity.
1. Recipe for content = Emotion. Identity. Humour. Uplifting content. The most important question to ask yourself is – would I share this myself?
2. There are two types of content: functional and emotional. From a branding perspective, content must be both emotional and functional to be shared. Great content will find its audience. Why? The power of social web!
3. Let’s not be naive about this. People who share publications don’t actually read them, they share them because A. they’re interesting & B. it will make you look smart.
4. Tapping into what’s hot will drive conversation, people are already talking about it. You need a baseline of content, so the consumer understands your point of view….CONTENT IS KING.
5. Lists work! The 10 commandments were a list.
Tune in on Friday for some more key takeaways from the end of the week and keep your eyes peeled for our #TwoBlondesOneCity instagram interviews.
To coincide with the release of our latest version of the EngageSciences social marketing platform (Version 4), we took the opportunity to interview our CEO, Richard Jones, about the enhancements to the platform and how it addresses some fundamental changes happening across the social, digital and media channels.
In this video, Francesca Heath, our PR and Events Director, asks Richard for some answers to the following questions:
- What were the goals for Version 4? - What’s the new role of a brand’s website in today’s social media landscape? - How do brand’s amplify the voices of their advocates by turning their websites into social hubs? - How do brands use loyalty and gamification to create truly engaged followers? - How can this social data be used to power broader marketing campaigns - How is EngageSciences enhancing the audience database?
If you’d like to find out more about the EngageSciences platform, discuss how it can be used by agencies and brands to drive loyalty and value from an engaged social audience or would like a demo, please don’t hesitate to get in contact.
It’s that time of the year again, and no I’m not talking about seeing hundreds of sickening Facebook status updates about Valentine’s day, I’m talking about the social media event of the year. That’s right folks it’s time for Social Media Week New York.
This is the 6th year Social Media Week has taken place in New York and with over 10,000 + attendees, the 2014 event is looking to be the biggest yet. The theme this year, ‘The Future of Now’ aims to help us navigate and make sense of our always on, always connected world. Very fitting considering a recent Facebook stat showed that the number of times that the Facebook Like or Share buttons are viewed on a daily basis is 22 billion.
With the main venue for #SMYNYC, Highline Stages, being a blank canvas, it has given the team at Social Media Week the perfect space to turn it into the hub of social and interactive activity.
With stages dedicated to three key themes – Engage, Innovate and Change – and with some of the world’s most inspirational speakers taking to the mic, the line up of insightful sessions will definitely not disappoint. As well as packing the week full of keynotes, interviews, debates and insights, there are also ongoing masterclasses that offer practical, hands-on and how-to knowledge and advice.
The new campus experience is also something I cannot wait to check out. The idea around it is to get the SMW audience up, moving, creating and collaborating. And, the line-up they have set up definitely will help with that. Whether it’s getting creative in the NOW studio with your 30 second vine videos, writing creative love notes in the Unplugged Playground or having your social self drawn by 140 Proof there is something for everyone. And don’t worry if the infamous #SMWNYC parties get to much for you, the work pods seem like the perfect place for a nap.
To make sure we’re not left out of the action, myself and Kate Amor, our lovely marketing assistant, will be travelling out to New York to take part and get involved with the week. We will have an ongoing blog series about our time at the event, key takeaways from sessions, short-form instagram and vine videos and interviews with some key speakers. It will be like you’re there, just minus the freezing temperatures and the huge amounts of snow that are forecasted for the week.
To keep up to date with the week just follow #TwoBlondesOneCity on the EngageSciences blog, on Twitter, vine, Facebook and Instagram we will make sure we keep you entertained for the week. We look forward to taking you on this social media journey with us.
In January we introduced EngageSciencesLabs, a monthly webinar series to give our customers the tools and knowledge they need to activate their fan base, master the world of social media and get results from using the EngageSciences platform. We kicked the webinars off with a very successful overview of V4, the latest release of our social marketing activation platform.
The second in the Labs series will take place on the 6th March, 4pm (GMT) and will focus on the necessity to write persuasive and effective campaign copy that powers the performance of your social marketing campaigns. During the 30 minute webinar, we will provide our customers with the key fundamentals to not only write great copy, but to understand why fantastic copy gets results.
Key takeaways from the session will include:
- How to write action-oriented copy for contests
- How copy can effectively convert visitors to your campaigns
- Witness good and bad examples of copy
The aim of this webinar is to ignite the inner writer in our customers and to build a foundation for writing persuasive copy that creates a consistent tone of voice for your marketing communications.
The first generation of social media marketing has been focused on open, public social networks such as Twitter & Facebook. These platforms gave brands a space to listen and engage with consumers publicly. The nature of this interaction meant brands needed to invest in community management platforms that would allow them to manage the conversation, with workflow to handle issues and conversation history to track that activity.
Even the vendors that built these community management platforms, stopped calling themselves social marketing tools and rebranded as social relationship management platforms. This correctly positioned them as tools that managed the customer relationship, rather than marketing campaign platforms.
The problem brands have, is many have confused social relationship management with social marketing. This comes at a time when traditional community management has declining value in the way the social media landscape is changing. Particularly if you are targeting teens and twenty-somethings.
The scale of this issue is huge. Take Twitter for instance. Marketers love Twitter, they are often power users. The problem is last week’s results show just how niche Twitter really is. With 247million registered users that might be an odd thing to say. But consider this, there are now over 1.6 billion users of mobile messaging platforms like Snapchat, Whatsapp, Line, WeChat and Kik. That is more than the total number of people on Facebook and Twitter combined.
These mobile messaging platforms are growing at a rate that is breathtaking. Twitter’s growth on the other hand has slowed to a comparative standstill. Even if Twitter tripled their current growth rate it would take them 12 years to reach 200m domestic users in the US.
The mobile messaging apps are not only different in the rate of their growth, but they are also essentially closed, private messaging platforms. There is no public conversation to be managed here. The community management led approach to social marketing – social relationship management – has no value in this world.
Social campaigns and interactive experiences that can be shared such as contests, quizzes, coupons and competitions, layered with gamification strategies to drive repeat engagement are the only marketing approaches that will work with these networks. Social marketing needs to be more campaign orientated and less community management focused to address this shift. The ‘campaign’ has always been the lifeblood of marketing and now it is clear that social media is no different.
Facebook is ten today. A meteoric rise, an eventful IPO and now the company is a maturing internet goliath with a valuation passing $150 billion last week. A fair set of achievements before Mark Zuckerberg’s 30th birthday. Half of the world’s internet connected population is on the network with 1.23 billion users. There are 87 million people in China using the network despite it being banned. The companies recent results show it has impressively moved to a mobile first strategy. Yet, here we are today with some commentators talking about the death of Facebook.
The teen migration
There is a migration of teens away from Facebook to mobile messaging apps, with ‘time bomb’ disappearing photos and video sharing features, like Snapchat & Kik. These services allow a way to share private content that you don’t want to be around for very long. However if you search for #Kik and #Snapchat on Instagram you will see that millions of teens are using Instagram, now owned by Facebook, to publish their Snapchat and Kik contact details to solicit one-to-one private messaging. Facebook’s place as the social directory still holds even in this market it would seem.
Public and private messaging services will all play a part in the ecosystem of tools that people of all ages use to communicate messages of varying degrees of sensitivity. Facebook’s attempted acquisition of Snapchat shows they will use their financial muscle to buy into this market, just as they did with Instagram. So it’s clear the party is not over for Facebook, but what about brands on Facebook?
Two to three years ago, some people were talking about the death of the brand website. The seemingly unstoppable rise of Facebook and the promise of spreading content across the social graph from brand Facebook Pages was an attractive elixir for many marketers. Whilst I don’t think the party has stopped for brands on Facebook, marketers are clearly looking at whether there is a better party they should go to next.
However, smart marketers know it is not a case of one network or another. Giving over your brand identity to Facebook in entirety is not a good idea, as we discussed on Technorati. There is a proliferation of social channels now – Twitter, Vine, Instagram, Pinterest, Kik, Snapchat etc. The hashtag is increasingly being used as a cross-platform way to connect conversations. But connect them to where? This is where we are seeing the change. Rather than drive all social experiences to a brand’s Facebook page, smart marketers are starting to reinvent their website as the primary social hub, a destination to link cross-platform social engagement into a deeper interaction. An interaction where they collect social data and drive conversions.
It is no longer good enough to push people to a branded Facebook page for the social experience and the websites are left just as transactional or informational hubs. We are now entering an era of the social website, with curated social content from across the social web.
Your website is your owned media foundation
So, with all this possibility for interaction with consumers on social networks, brands are looking to their website to become theowned media social destination for cross-platform social campaigns. Far from websites dying because of the rise of social media, they are now destined to become the branded social hubs of the future.
The issue brands have in achieving this is generally one of organization, politics and control. Typically, social teams run social engagement on social platforms and the web team runs the website, with very different entrenched views on what type of experience should be delivered. That needs to change. There needs to be one consumer engagement team, with the website as the primary hub where consumers can engage in deeper social experiences connected to multiple social channels.
Social login & gamification
Intriguingly, brands can start to harvest social login information on their website, providing they can deliver the social experiences that people will want to connect with. But, website social login tools like Gigya lack in offering consumers the reasons “why” they should engage.
Social interaction needs to have a value exchange and websites need to provide that with interactive experiences that people will want to engage with. Websites need to start offering functionality such as social applications and campaigns that engage and entice users to interact. Collecting social profile information and permissions by offering social engagement campaigns, such as contests, quizzes and gamification will allow brands to build CRM programs that are rich with social data harvested directly from the branded social hub on the website. An earned media social destination that the brand actually owns.
This revolution in social approaches to digital marketing stems from how Facebook opened up the social graph. So 10 years on from their start, I for one would like to raise a glass and wish Facebook a very happy birthday! Congratulations folks, you have helped make digital marketing infinitely more interesting. If you are reading this and want to know more about how you can start to make your website your primary social hub, connected to campaigns run across social channels, then click here. It’s easier than you might think.
Social media is changing and developing at an unprecedented pace. In addition, there are new apps coming out every other day promising to be the next big thing. That’s why it’s imperative to keep on top of these digital trends and to ensure our customers get maximum value out of the EngageSciences platform.
To help with this, we are introducing the EngageSciences Labs, a once a month webinar series that will help our customers master the world of social media and get results from using the platform. We’ll showcase real-world examples that achieved fantastic results, best practice advice that will enable you to put theory into practice, and we’ll highlight some trends and new technologies that marketers should be aware of. It’s all about giving you the tools and knowledge you need to activate your fan base.
During the webinar series, we will invite key customers to join us in exploring the edge of digital marketing, testing the borders of the digital experience, while building up the skills needed to be a social marketing genius.
We’re going to kick-off the series on Thursday 6th Feb, 4pm (GMT) with a welcome and walk around the much anticipated V4, the latest release of the EngageSciences social marketing activation platform. In this webinar, we’ll cover:
- Finding your way around the new interface
- Using the streamlined campaign builder to create effective promotions
- Break free from the restriction of templates with the drag-and-drop page editor for all campaign elements and modules
- Scheduling pages to launch in the same way you schedule campaigns
- Create customized sharing messages for the major social networks
- Socialize websites, microsites and apps with authentic advocate content
- Launch long-term social loyalty programs with the all-new Incentives area of the platform
After this hour webinar you will be a super-wizz on V4 and be able to create beautifully crafted campaigns in minutes. You can sign up for the webinar now.
Following on from the V4 welcome, EngageSciences Labs will take place on the 1st Thursday of the every month with a new topic each time. Future webinar sessions will include the importance of great copy to optimize campaign performance, how to use loyalty and gamification to drive re-engagement, why your brand website should be your social hub, the rise of mobile messaging and how to reach a younger demographic and the importance of content tagging to enrich audience data.
If you’re an EngageSciences customer and you have a burning topic you would love to see covered on an EngageSciences Labs session, do get in touch with me at Francesca@engagesciences.com and we will try to include it in the series.
We will be recording all of the webinars and storing them in a customer knowledge section of the website for instant access. Help us turn theory into practice with the EngageSciences Labs. We look forward to having you on board.
After a lot of blood, sweat and broken nails we are finally in our brand new sparkling office and it couldn’t feel more like home for the ever-growing EngageSciences family.
Back in October 2013 it was getting very crowded at 3.12 Clerkenwell Workshops, so we decided to take the jump and move out of our London startup home, to our very own, much bigger office. As daunting as it was, it was time to make that all important move. The London office had become such an important hub of activity, and will only continue to grow as we carry on building relationships with the worlds best marketers and digital agencies.
After a week of intense DIY, which included letting two of the office blondes loose with a power drill (scary thought I know) we were ready to move in. We now have a lovely new home on Farringdon Road, complete with office garden, relaxing swinging chair and a stocked up breakfast bar.
2014 is going to be a very busy and exciting year for EngageSciences. With top secret platform updates and expansion plans, it definitely won’t be a dull year. We welcome visitors in our new crib, so please do pop by for a cuppa. Oh and the answer is two by the way, please see pictures above for proof.
2014 prediction blog posts have been flying around the web for the past couple of weeks, with most featuring agencies talking about what they think will be the next Snapchat of 2014. Rather than adding their own predictions to the ever-growing pile, immediate futureasked some of the most influential movers and shakers in digital what they thought would be big this year. And, within those industry authorities is our very own Chief Revenue Officer, Tom Huxtable.
So check out the below post, originally posted on the immediate future blog and see what the leading digital minds of the UK think 2014 will bring…
1. Social media everywhere!
The importance of social will move up the management ladder and across divisions and functionality. Partly because the discipline is maturing, but also because of its ubiquity: mobile, tablet, wearable, integrated, and frankly, in every corner of our working and personal lives.
“You’re going to see an influx of senior business folk appearing on social media platforms as their organisations will demand it.” @RichardNAtDell
“Social media will increasingly be owned by the CRM department: too much rich data to be ignored. The need to build ongoing relationships (as opposed to the still prevalent campaign mentality), the integration of ‘traditional’ loyalty programmes into social (or vice versa) will continue to drive this trend.” @tomhux
“The worldwide proliferation of more and more usable and engaging social media on mobile devices means that brands need to engage social-thinking!” @catrionacampbel
“Instant messengers will try and go to desktop too (become truly cross device) and create more social networks with smaller tribes.” @dannydenhard
“As social and digital increases in complexity, there is going to be a greater need for expertise to help simplify and hold the integrated elements accountable. No easy task, but one that demands real expertise embedded in marketing as well as digital. My hope is that it sees the end of the social media guru and the rise of the professional who can pull the strings of communications together across devices, technologies and people.” @katyhowell
2. Pay to play in social media
Well we definitely saw this coming – brands are going to have to pay to reach their audiences through social. With the major platforms having secured IPO the focus is not only on growing users but in generating revenues. And tapping brands for revenues is a tried and trusting model. The consequence is that you cannot be serious about social media unless you include social advertising.
“We will see a sea-change in ad formats – going from what we have now to more native ads, featuring integrated social media.” @catrionacampbel
“The line between organic, earned and paid media on social will merge even closer.” @dannydenhard
“Users rebel against deceptive native ads.” @velocitytweeets
“Paying for the customer relationship will force brands to consider the value and accountability of social. Brilliant! This year companies will move to more accurate performance measurement and a focus on ensuring social delivers value at every stage.” @katyhowell
“People will (hopefully) get better at targeting, improving results from & user experiences with promoted posts.” @RichardNAtDell
3. Sophisticated social media apps
Social integrated apps launched last year tended towards basic functionality (likes, tweet streams, etc). This year we will see better blending between app functionality and social connectivity, as companies (and platforms) endeavour to keep user attention.
“I also suspect that Zeebox and similar businesses mashing up social into apps to make their offerings more engaging will happen more and more.” @catrionacampbel
“Native browsing – social media companies will attempt to keep users on their apps and properties and stop users leaving.” @dannydenhard
4. Content marketing – the big deal for 2014
All the research at the end of last year suggests that marketers know that content is crucial. And without a doubt we will see a proliferation of videos, images, white papers, news stories, vines, etc. But what is going to be hot when it comes to content – well that is still up for grabs!
“Video is going to be even bigger as the content created and platforms hosting it continue to improve.” @RichardNAtDell
“Content consumption will stay on social platforms and not be pushed to branded destinations, and more apps will be made to ensure quality content stays in newsfeeds.” @dannydenhard
“Demand for trusted news – the demand for the first story will probably be replaced by the reliance and quality of the story shared.” @dannydenhard
“Digital and social convergence will continue: traditional brand to peer websites and display advertising will continue to fall by the wayside. User generated, dynamic website and display advertising content will pre-dominate. Social content will be aggregated, curated and published into websites and display ads.” @tomhux
“Content production will have to work hand in hand with real-time community management. It will no longer be enough to plan social content across the customer journey, map measures and optimise. This year there will be a greater need to create content from posts to video on the fly: following trends, spikes in conversation and the zeitgeist.” @Katyhowell
5. Audiences won’t settle on one social network
Looking for the most popular platform will no longer be the priority. Brands will follow customer behaviours and understand how customers drift between networks. The result is that this year companies will focus on being flexible and creating touchpoints with specific behaviour goals across the multitude of social platforms.
“Tumblr will have a second coming.” @dannydenhard
“Google+ will be a forced yet desired platform global companies will have to leverage and target.” @dannydenhard
“Social networks such as Soundcloud, Slideshare and LinkedIn will all be leveraged more by brands and become core destinations to share quality content with very tailored audience(s).” @dannydenhard
“Social activity will be increasingly network agnostic – the rise of the ‘we go where our consumers are’ will accelerate. Brands are finally questioning the ‘build it and they will come’ traditional approach to media planning and campaign activation. Platforms like EngageSciences are enabling brands to create interactions and campaigns that can be activated across multiple networks at the push of a button. From Facebook and Twitter to website and Google+, Kik and Instagram: the content or campaign needs to be where the consumers are…” @tomhux
6. Influence and reputation will matter more
With so much chatter in the networks audiences are looking for those networkers that are highly connected and influential. Fingers have been publically burnt for not checking the credibility of sources and increasingly active networkers will turn to those with proven authority. Social influencers will move centre stage.
“The influencer will evolve and amplification will become even more important.” @dannydenhard
“True Social Media Influencers will start to enjoy more benefits of their online celebrity as businesses get better at identifying who they are.” @RichardNAtDell
And one more…
The prediction that we hope doesn’t come true!
“Someone will coin more buzzwords that we all secretly hate but somehow can’t stop using!” @tomhux
Voila! There you have it; top social media recommendations from some leading figures in the industry. Let’s check in at the end of the year and see if they happen!