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Four Social Hubs, One Splash of Color & Plenty of UGC…

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social

Check-out this week’s live marketing campaigns and discover four innovative ways to leverage authentic user-generated content across web, mobile and social channels. From adding a splash of color with CamelBak’s #LivingColorful photo contest, to preparing for the new Clark’s Spring/Summer 2015 collection, there’s plenty of social hub inspiration to get excited about. And, if you haven’t already, make sure you sign …

engage-adminFour Social Hubs, One Splash of Color & Plenty of UGC…
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60 Seconds with…Jess

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careers

Can you round up in a few sentences who you are and what you do at EngageSciences? My name is Jessica Williams and I am a Marketing Intern at EngageSciences. I’m involved in a whole bunch of stuff that leads to us getting our name out there. From weekly campaign showcase newsletters to writing case studies, I use my creativity to …

engage-admin60 Seconds with…Jess
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Challenges, Taste Testing & One Special Guest Speaker…

engage-admin

social, trends, ugc

Would you prove that you’re up to taking on Food Network’s #Chopped challenge? Or perhaps you’d join Air New Zealand’s followers in voting for their favorite flavor lolly? See what our customers have in store for you with this week’s selection of live marketing campaigns and get inspiration from how they socialize their websites. And, if you haven’t already, make sure you sign up …

engage-adminChallenges, Taste Testing & One Special Guest Speaker…
Forrester Webinar

Analyst Webinar Featuring Forrester: Why Tomorrow’s Websites Need More Social Depth

engage-admin

events, news, thoughts, trends

In the past five years, brands have effectively ignored their websites in favor of the “free” marketing offered by social networks and mobile apps. As a result their websites have remained rational and transactional devoid of dynamic content or a compelling brand narrative. Ultimately, they don’t reflect the social connections forged with their consumers across social and mobile channels. However, …

engage-adminAnalyst Webinar Featuring Forrester: Why Tomorrow’s Websites Need More Social Depth
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EngageSciences, CEO, Richard Jones Joins Bima Hot 100 2015 Digital Hall of Fame

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news

The prestigious BIMA Hot 100 is comprised of the most innovative movers and shakers in the digital industry who have made a major impact over the last 12 months. So we’re extremely proud that our very own CEO, Richard Jones has been selected by the panel of industry experts to be in the top 100. This significant achievement really represents …

engage-adminEngageSciences, CEO, Richard Jones Joins Bima Hot 100 2015 Digital Hall of Fame
Telecoms Marketing: Vodafone #Firsts Campaign

Tell A Compelling Brand Narrative The Telecoms Way

Jack Oldham

social, thoughts, trends, ugc

With so much competition in the telecoms industry, it can be an uphill battle to offer both the best products, deals and customer service. Fortunately, digital transformation is where telecoms brands can achieve a competitive edge and leverage the demands of the uber-connected and ultra-mobile consumer. Ironically, today’s powerful smartphones and the proliferation of social networks have empowered consumers to …

Jack OldhamTell A Compelling Brand Narrative The Telecoms Way
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Golden Tickets, Terminal 2 Experiences & Giveaway Prizes

engage-admin

social, trends, ugc

From celebrating Air New Zealand UK’s 75th anniversary with a golden ticket giveaway, to sharing how London Heathrow’s passengers spend their time at Terminal 2, check out this week’s great selection of marketing campaigns that are driving some excellent results for our customers. And, if you haven’t already, make sure you download our free Instagram white paper, where we look …

engage-adminGolden Tickets, Terminal 2 Experiences & Giveaway Prizes
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No Fooling Around With This Week’s Campaigns

engage-admin

social, trends, ugc

Check out this week’s great selection of live marketing campaigns that are driving some excellent results for our customers. And, if you haven’t already, make sure you take a look at our blog post ‘5 Great UGC Social Hub Marketing Campaigns March 2015′ to discover how brands are transforming their websites, social channels and mobile apps.   Fisher-Price – #PlayIQ VIEW …

engage-adminNo Fooling Around With This Week’s Campaigns
Data Strategy Chart

Data Strategy 2015: Consistent and Monetizable Audience Data

Jack Oldham

social, thoughts, trends

Is there conflict of interest between departments with data acquisition responsibility in media and publishing companies? Is data consistency crucial to their business objectives? Is their data scalable, investable and commercial? If any of these questions ring a bell – or you feel you’re on the brink of this precipice – you’re not alone. Speak to most Heads of CRM …

Jack OldhamData Strategy 2015: Consistent and Monetizable Audience Data
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5 Great UGC Social Hub Marketing Campaigns March 2015

Jack Oldham

social, trends, ugc

User-generated content (UGC) social hub marketing campaigns truly exploded in 2014. The fact is, there’s plenty of great campaign examples going live every month, and March 2015 has been no exception. This year, as predicted, you’ll notice how video is growing as a marketing channel to leverage UGC, and why Instagram is becoming a tool of choice for marketers. Brands …

Jack Oldham5 Great UGC Social Hub Marketing Campaigns March 2015
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Campaigns: Lights, Camera, Action…

engage-admin

social, trends, ugc

From testing Hawaiian Airlines fans’ film knowledge, to experiencing what it’s like to have your very own personal assistant, check out this week’s great selection of live marketing campaigns that are driving some excellent results for our customers.   Hawaiian Airlines – Movie Moments VIEW MARKETING CAMPAIGN Hawaiian Airlines are testing their fans’ film knowledge in return for the chance to …

engage-adminCampaigns: Lights, Camera, Action…
Telecoms White Paper - Digital Marketiing

10 Successful Telecoms Brand Digital Marketing Strategies

Jack Oldham

social, thoughts, trends, ugc

The telecoms industry has always been ultra competitive, whether it’s tariff wars, data deals or the latest handset exclusives. Today, digital transformation has only intensified the challenges, as today’s connected consumers increasingly expect brands to engage with them across every available digital channel. In fact, recent research shows 51% of customers say they will become more loyal to telecoms companies …

Jack Oldham10 Successful Telecoms Brand Digital Marketing Strategies