As reported by We are Social http://bit.ly/c264rZ, Ford have decided Facebook, will be the main focus of the launch of the 2011 Ford Explorer, rather than the main digital showcase for the car being on a microsite or their website. Engagement will be the key to the campaign, rather than driving traffic per se. Banner advertising [...]

Yesterday DMNews published an article about the major advertising holding companies all making moves into social media. WPP, Publicis and Interpublic, all have recently put in place plans for their own social media divisions, which is not surprising given how hot the topic is right now. No doubt this is a good thing for customers, [...]

This week saw the launch of Flipboard and it is currently riding high as the number 1 free app on the iTunes store as of today, despite only being available for the iPad. Flipboard is an app that allows content to be displayed for a user in a magazine style format for the internet, with nicely [...]

1)  You can listen all you want One of the great trends amongst the majority of social media agencies, and social media marketers, has been to implement social listening tools and procedures. In some quarters this has been way over hyped as the great and the good that social media brings to corporates. It has it’s [...]

What is the best way to advertise your products and services? What are the best strategies for getting value out of your marketing dollars to drive customer acquisition and engagement? These are the questions marketers are tasked to resolve on an ongoing basis and in a dynamic and fluid market. Of course Google has been [...]