Over the last couple of years groups such as the MIT Convergence Culture Consortium have recommended replacing the use of the term ‘viral marketing’ with ‘spreadable media’. The main argument is that the viral metaphor has been stretched to try and explain any situation in which marketing content becomes popular and widely spread by an [...]

It is time to start getting vocal. Most CMOs are wasting marketing dollars in 2010. There is massive mis-alignment between the marketing spend on different media channels, versus where people are actually spending their time. If marketing investment was aligned with where the eyeballs are going in today’s world, next years budgets would be turned on [...]

This infographic is a great way of showing your boss why social media is every bit as important as your website, if not more, at driving engagement with prospective customers to increase brand awareness and lead generation.