An infographic for why social media matters

by richard

Sometimes it can be pretty difficult to adequately describe to people in your organisation why social media actually matters. Not because of the results that can be achieved, but because of the complexity of interactions involved in creating the social following that can drive those results. When we tie social media activities into the core of our digital strategy, many organisations have experienced a ‘cycle of engagement’, driving greater outreach and more interactions with their marketing campaigns. I wanted to put this into an infographic which encapsulates what is going on through tying in just a couple of social media channels into the digital marketing strategy most organisations are already running with the investments in their websites. Now as we all know, this is not a process that just can be turned on, and the results come flooding in. It takes work, consistency of commitment, and requires backing at the very top of an organisation.

However for those organisations that truly map their culture to that of the social media driven society we now live in, rewards will be had in improved marketing outreach, brand loyalty, and increased revenue. Some may take issue with me categorising the UK as a ‘social media driven society’, but make no mistake it now is. There is a whole generation of young people that have never owned an email account, other than for the purposes of opening a social networking account. They simply don’t communicate with each other via email. As marketers have many of us really taken this in and the huge ramifications it has for the future of our industry? But this is not just about young people, Facebook has now penetrated 43.3% of the UK population. Hitwise reports that in May UK visits to social networks overtook that of Google. This also happened in the US. So it is time for senior management across the board at companies in the UK to embrace what is happening in society at large, and provide the cultural change, senior commitment and marketing budget to develop social media channels and tie them in front and central to the overall digital strategy.

66 Responses to An infographic for why social media matters

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