Nokia is planning to use social media to drive in-store sales. It said in an article published by New Media Age today that it will launch social media campaigns and activity that not only build engagement and brand awareness but also to drive high street footfall and sales. Many brands are seeing the opportunities presented [...]

Most companies are misunderstanding the massive opportunity that social media marketing represents. Last month the IBM Institute of Business Value published a report entitled ‘From Social to Social CRM’. The report surveyed 1000 consumers about the reasons they interact with companies via social sites and then compared this with the results from surveying 350 business [...]