The expression Keep it Simple Stupid (KISS) was apparently first coined by a guy called Kelly Johnson, lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 Blackbird spy planes, among many others). On the money then, it’s still a good rule of thumb for many things today and social media marketing is no exception. Keeping it simple [...]
The explosive growth of Pinterest has not gone unnoticed by brands eager to harness the marketing opportunity it represents. And given that over 20% of Facebook fans are on Pinterest every day, being able to combine the power and reach of Facebook with the power and reach of Pinterest has the potential to deliver astonishing [...]
Getting likes is just part of brand marketing or social commerce activation. The top of the funnel if you like for the start of your strategy. Without engagement, the likes become pretty useless. So the question becomes how do we optimise our campaigns for ROI and identify and use advocates to help increase the loyalty [...]
EngageSciences, the premier social media marketing platform for medium to enterprise brands in the UK and globally is delighted to announce that it is now a member of the Facebook® Preferred Marketing Developer (“PMD”) Program. The new program brings together the existing Facebook’s PDC and Marketing API Program (MAP) and recognizes companies that have developed [...]
Yesterday we heard the great news that EngageSciences has been selected as a finalist for Red Herring’s Top 100 Europe award, a prestigious list of the year’s most promising private technology ventures from the European business region. The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Europe. The nominees [...]
We’ve previously provided a quick overview of how Timeline will impact your brand’s page on Facebook. But how will Timeline affect your marketing strategies and how do you get the most out of Timeline for your brand page? Overall, Timeline allows you to better visually promote your brand and choose the content you’d like to [...]
How will Facebook’s new Timeline affects your Brand’s Page? There have been lots of blogs and articles on Timeline for Pages, many of them bemoaning the end of the Like Gate and Welcome Page. Quite a lot of what has been said is also misleading. Actually, many of these changes represent an exciting new opportunity for [...]
In the competitive world of attracting customers on digital channels, should you be ‘pinning’ to improve your chances of winning? The folks at MDGadvertising have created an infographic explaining more about Pinterest, the hottest new social network of the moment. This is definitely one social trend that you should follow closely as it is proving to be [...]
Much is new at Nokia these days. The heightened focus on innovation has led to the brand doing some interesting work in using the voices of advocates to drive brand metrics and campaign conversions across many international markets. Marketers have understood for many years that using product reviews on websites helps drives conversions. Technologies like Bazaarvoice [...]
Social media is just about fluffy metrics, right? Hard to justify the return in tough economic times, right? Wrong. We have been espousing loudly the real world hard business metrics you can improve with the right use of social marketing, down to revenue and conversions generated from social activity. Social media marketing being digital is [...]
eMarketer published a great article this week looking at some research conducted by BzzAgent, the social media marketing arm of dunnhumby, who began studying the immediate and longer term results of social media marketing campaigns involving CPG brands and brand advocates. OK so as the article states and I think you would expect, there was [...]
This is a great infographic – a timeline for the evolution of Facebook features up to the end of 2011. Facebook have managed to roll out features on a continual basis and it can be hard for some marketers to keep up . That’s why I love this infographic as I think it gives a [...]