Over the last couple of years groups such as the MIT Convergence Culture Consortium have recommended replacing the use of the term ‘viral marketing’ with ‘spreadable media’. The main argument is that the viral metaphor has been stretched to try and explain any situation in which marketing content becomes popular and widely spread by an [...]

As reported by We are Social http://bit.ly/c264rZ, Ford have decided Facebook, will be the main focus of the launch of the 2011 Ford Explorer, rather than the main digital showcase for the car being on a microsite or their website. Engagement will be the key to the campaign, rather than driving traffic per se. Banner advertising [...]

1)  You can listen all you want One of the great trends amongst the majority of social media agencies, and social media marketers, has been to implement social listening tools and procedures. In some quarters this has been way over hyped as the great and the good that social media brings to corporates. It has it’s [...]