The concept of lead nurturing is now well publicized in B2B marketing circles and has had widespread adoption with the implementation of marketing automation vendors like Eloqua, Marketo and Genius. As a principle, lead nurturing essentially recognizes that in B2B buying cycles it is necessary to ‘nurture’ a lead through giving them content relevant to [...]

What might companies expect from the announcements about Facebook Credits and Places, and what could it mean for their marketing plans? Facebook Credits is a global virtual currency, designed to make it simpler for people to buy and sell products on the social network. Other networks have of course done the same thing, such as [...]

There has been some good research published over the last couple of months which looks into our motivations for following brands and organizations on various social media sites. The findings across different platforms are very similar. The infographic below breaks down the motivation for following companies on Twitter, and then digs down into the online [...]

It is time to start getting vocal. Most CMOs are wasting marketing dollars in 2010. There is massive mis-alignment between the marketing spend on different media channels, versus where people are actually spending their time. If marketing investment was aligned with where the eyeballs are going in today’s world, next years budgets would be turned on [...]

This infographic is a great way of showing your boss why social media is every bit as important as your website, if not more, at driving engagement with prospective customers to increase brand awareness and lead generation.

Yesterday DMNews published an article about the major advertising holding companies all making moves into social media. WPP, Publicis and Interpublic, all have recently put in place plans for their own social media divisions, which is not surprising given how hot the topic is right now. No doubt this is a good thing for customers, [...]

This week saw the launch of Flipboard and it is currently riding high as the number 1 free app on the iTunes store as of today, despite only being available for the iPad. Flipboard is an app that allows content to be displayed for a user in a magazine style format for the internet, with nicely [...]

What is the best way to advertise your products and services? What are the best strategies for getting value out of your marketing dollars to drive customer acquisition and engagement? These are the questions marketers are tasked to resolve on an ongoing basis and in a dynamic and fluid market. Of course Google has been [...]