A roadmap to success for brands

Attract a fan base, engage your followers and then use your advocates to help you acquire new customers. Monitor each and every fan to see who they are and how engaged they have become. You can even track how individuals are helping spread your marketing campaigns to their friends and then reward them for doing so. This is the democratization of brand marketing. The following steps will give you a competitive edge.

Unilever saw a 750% increase in fans within a few weeks

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Step 1 - Build great Facebook Pages

Facebook is the dominant social media network, so treat it as your social hub. Build great Facebook Pages using EngageSciences to display your content, promotions, products and advocates.

Step 2 - Build a fan base

Attract social followers on Facebook & Twitter through the use of interactive social promotions. Check out this example of a social promotion launched by Unilever. Pay attention to the viral features that help spread the promotion and build fan numbers.

Just one promotion won't cut it

Frequent and often is the key to success
You could try to 'buy' a fan base with a massive giveaway, or through your ad budget, but that won't get you success. Fans need to be engaged on an ongoing basis. The secret to success is to 'earn' your fan base through providing lots of engaging promotions to social media users that they will share with their friends, bringing you more fans. EngageSciences has made this very easy to do. Our simple wizards allow you to easily configure lots of different types of interactive promotions such as prize draws, contests, quizzes and much more. Our customers get 'earned' results fast if they interact with fans on a frequent basis.

Social promotions such as sweepstakes, quizzes and contests should also be embedded in the relevant category pages of a brands website to help convert visitors into fans. EngageSciences can enable a pop up from within your site for people to enter and share with their friends helping you substantially increase your fan count.
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Step 3 - Engage followers

Use quizzes, exclusive content, contests and competitions as well as regular conversational style scheduled messages to drive interaction with your brand and build advocacy. Check out how Speedo International uses our campaigns, tabs and applications to engage their fans.

Step 4 - Participate in the conversation

Social media has to be a two way process so monitor Facebook and Twitter and reply to your fans as the conversation is happening. You can also schedule messages to carry on the interaction when you are out of the office. We will flag how engaged a fan is when they post messages so you can start to build up relationships with your best fans.

Interact with your fans and followers

Manage your Facebook and Twitter accounts
View messages, comments and post replies across all your Facebook & Twitter channels. See intelligence on each post such as how many likes and comments it has received as well as view data on the individuals that are interacting. You can view their reach to see how influential they may be in terms of the numbers that follow them, as well as their engagement score which is calculated as the aggregate amount of activities they have performed in interacting with your marketing - the amount of likes and comments to your posts, the amount of promotions they have entered and the amount of referrals they have driven through sharing and inviting their friends to your campaigns.

You can also schedule messages to be published as well as see the timeline of future messages tabled to be published.
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Step 5 - Build your social marketing database

Monitor the activity of each fan. View their demographics, what social promotions they have engaged with, how many comments and likes they have made about your messages and how many share and invites they have enacted around your marketing campaigns. You can even see how many people they have referred to your campaigns who have actually converted. You get to understand the value of each fan and can reward them for their activity. This is the democratization of marketing.

Understand how your fans are interacting

Then reward those that are helping drive your campaigns
Monitor the activity of each fan. View their demographics, what social promotions they have engaged with, what social offers they have taken, how many comments and likes they have made about your messages and how many share and invites they have enacted around your marketing campaigns. You can even see how many referrals they have driven from their sharing activity. That means you know the value, in real terms, of each follower. You can track the conversions they are generating for you. You can then provide incentives to encourage this behavior from your followers, with special offers for your best fans, similar to how many loyalty programs run today to provide incentives for consumers to engage in repeat business. The unique difference using EngageSciences is these loyalty programs can be run to drive people to not only engage in repeat business, but also get their friends to engage with you.
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