Roadmap to results for media & entertainment

These steps are proven to quickly build a commanding social media presence for media & entertainment companies, driving traffic to websites and getting revenue from fans. Understand the value of each fan in helping you drive your campaign goals and reward people for their behavior. This is the democratization of marketing.

Forbes have shown consistent growth on Facebook

Forbes_Results

Step 1 - Build a fan base

Attract social followers on Facebook & Twitter through the use of interactive social promotions. Check out these examples of social promotions. Pay attention to the viral features that help spread the promotion and build fan numbers.

Just one promotion won't cut it

Frequent and often is the key to success
You could try to 'buy' a fan base with a massive giveaway, or through your ad budget, but that won't get you success. Fans need to be engaged on an ongoing basis. The secret to success is to 'earn' your fan base through providing lots of engaging promotions to social media users that they will share with their friends, bringing you more fans. EngageSciences has made this very easy to do. Our simple wizards allow you to easily configure lots of different types of interactive promotions such as prize draws, contests, quizzes, exclusive content campaigns and much more. Our customers get 'earned' results fast.

Social promotions such as sweepstakes, quizzes and contests should also be embedded in the relevant category pages of your website to help convert visitors into fans. EngageSciences can enable a pop up from within your site for people to enter and share with their friends helping you substantially increase your fan count.

Step 2 - Engage your followers

Use quizzes, exclusive content, competitions to drive engagement with your brand and build advocacy. See how Forbes used a quiz to advertise the publication of their Celebrity 100 list and a voting contest to advertise their Student Entrepreneur feature.

Step 3 - Get offers and deals out to your fans

Research has shown that one of the biggest drivers as to why a person would follow a company on social media is to get access to deals and offers. EngageSciences has a set of capabilities that will enable media and entertainment companies to begin to monetize their following.

Offers Tabs

Offers tabs via EngageSciences are intelligent. They can optimize offers based on performance and an individuals last activity. Automatically using flare tags for things such as 'last chance', the offers tab can help drive commercial return.

Coupons and flash deals

Media & Entertainment can use coupons and flash deals to drive purchases. Our platform uses the social features of networks like Facebook & Twitter to ensure that people can easily share your offers with friends.

Click through cross promotions

Cross promote a click through promotion to either your website or a partners to purchase a product, such as this Harry Potter click through promotion on the confirmation page of a Facebook prize draw competition promoting the new film.

Step 4 - Participate in the conversation

Social media has to be a two way process so monitor Facebook and Twitter and reply to your fans as the conversation is happening. You can also schedule messages to carry on the interaction when you are out of the office. We will flag how engaged a fan is when they post messages so you can start to build up relationships with your best fans.

Interact with your fans and followers

Manage your Facebook and Twitter accounts
View messages, comments and post replies across all your Facebook & Twitter channels. See intelligence on each post such as how many likes and comments it has received as well as view data on the individuals that are interacting. You can view their reach to see how influential they may be in terms of the numbers that follow them, as well as their engagement score which is calculated as the aggregate amount of activities they have performed in interacting with your marketing - the amount of likes and comments to your posts, the amount of promotions they have entered and the amount of referrals they have driven through sharing and inviting their friends to your campaigns.

You can also schedule messages to be published as well as see the timeline of future messages tabled to be published.
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Step 5 - Build your social marketing database

Monitor the activity of each fan. View their demographics, what social promotions they have engaged with, what social offers they have taken, how many comments and likes they have made about your messages and how many share and invites they have enacted around your marketing campaigns. You can even see how many people they have referred to your campaigns who have actually converted. You get to understand the value of each fan and can reward them for their activity.

Understand how your fans are interacting

Then reward those that are helping drive campaigns and offers
Monitor the activity of each fan. View their demographics, what social promotions they have engaged with, what social offers they have taken, how many comments and likes they have made about your messages and how many share and invites they have enacted around your marketing campaigns. You can even see how many referrals they have driven from their sharing activity. That means you know the value, in real terms, of each follower. You can track the business they are generating for you. You can then provide incentives to encourage this behavior from your followers, with special offers for your best fans, similar to how many loyalty programs run today to provide incentives for consumers to engage in repeat business. The unique difference using EngageSciences is these loyalty programs can be run to drive people to not only engage in repeat business, but also get their friends to engage with you.
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