Roadmap for travel & hospitality

Create great Facebook Tabs to showcase your products and services, launch promotions to attract customers and engage with your followers to drive repeat business. Reward the people that drive business for you through connecting their friends to the offers and deals that you publish. These simple steps will help your business get a competitive edge.
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Step 1 - Build a fan base

Now you have a Facebook Page you need to start building a fan base. Interactive social promotions that you seed via your email lists, website and Facebook advertising are the best way to do this as this provide an incentive for people to follow you as well as invite their friends to do so. Check out these examples of travel and hospitality social promotions built using EngageSciences. Pay attention to the social features they leverage to help spread the campaign and build fans.

Just one promotion won't cut it

Frequent and often is the key to success
You could try to 'buy' a fan base with a massive giveaway, or through your ad budget, but that won't get you success. Fans need to be engaged on an ongoing basis. The secret to success is to 'earn' your fan base through providing lots of engaging promotions to social media users that they will share with their friends, bringing you more fans. EngageSciences has made this very easy to do. Our simple wizards allow you to easily configure lots of different types of interactive promotions such as prize draws, contests, quizzes, exclusive content campaigns and much more. Our customers get 'earned' results fast as the above graph showcasing the results at Play.com illustrates.

Social promotions such as sweepstakes, quizzes and contests should also be embedded in the relevant category pages of your retail site to help convert shoppers into fans. EngageSciences can enable a pop up from within your site for people to enter and share with their friends helping you substantially increase your fan count.

Step 2 - Get offers and deals out to your fans

Research has shown that one of the biggest drivers as to why a person would follow a company on social media is to get access to discounts and offers. EngageSciences has a set of capabilities that will enable companies to begin to monetize their following.

Offers Tabs

Get your best offers out to social channels and let people interact and share. Automatically using flare tags for things such as 'last chance', the offers tab can help drive commercial return for your social activity.

Coupons and flash deals

Travel and hospitality companies should use coupons and flash deals to drive purchases. Our platform uses the social features of networks like Facebook & Twitter to ensure that people can easily share your deals.

Click through cross promotions

Cross promote a click through promotion to your website to purchase or review products and services. Use the social nature of promotions to drive traffic after engagement to your website.

Step 3 - Participate in the conversation

Social media has to be a two way process so monitor Facebook and Twitter and reply to your fans as the conversation is happening. You can also schedule messages to carry on the interaction when you are out of the office. We will flag how engaged a fan is when they post messages so you can start to build up relationships with your best customers.

Interact with your fans and followers

Manage your Facebook and Twitter accounts
View messages, comments and post replies across all your Facebook & Twitter channels. See intelligence on each post such as how many likes and comments it has received as well as view data on the individuals that are interacting. You can view their reach to see how influential they may be in terms of the numbers that follow them, as well as their engagement score which is calculated as the aggregate amount of activities they have performed in interacting with your marketing - the amount of likes and comments to your posts, the amount of promotions they have entered and the amount of referrals they have driven through sharing and inviting their friends to your campaigns.

You can also schedule messages to be published as well as see the timeline of future messages tabled to be published.
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Step 4 - Deploy social offers to your website

Give web visitors a reason as they browse your site to become a follower on social channels, share offers and deals with the friends on Facebook & Twitter and help drive more traffic to your site.

Get visitors to share offers with their friends

Leverage social features and incentives to increase site traffic
Embed social offers and promotions into your website, to promote web users to share deals with their friends. Offers can be used to reward both purchase behavior and social sharing, such as giving people that have purchased product category X a 10% discount voucher if they share a new social offer with ten of their friends. Social promotions can be displayed via one of our pre-built widgets, such as a sidebar or hero banner. They are as easy to embed on your site as a youtube video making it extremely easy to integrate social offers and promotions anywhere into your website. Once clicked, customers can enter promotions, sign-up for offers, connect to social channels and share with their friends from pop-ups on the site, helping you connect to a wider audience.

Step 5 - Build your social marketing database

Monitor the activity of each fan. View their demographics, what social promotions they have engaged with, what social offers they have taken, how many comments and likes they have made about your messages and how many share and invites they have enacted around your marketing campaigns. You can even see how many people they have referred to your campaigns who have actually converted. You get to understand the value of each fan and can reward them for their activity.

Understand how your fans are interacting

Then reward those that are helping drive campaigns and offers
Monitor the activity of each fan. View their demographics, what social promotions they have engaged with, what social offers they have taken, how many comments and likes they have made about your messages and how many share and invites they have enacted around your marketing campaigns. You can even see how many referrals they have driven from their sharing activity. That means you know the value, in real terms, of each follower. You can track the business they are generating for you. You can then provide incentives to encourage this behavior from your followers, with special offers for your best fans, similar to how many loyalty programs run today to provide incentives for consumers to engage in repeat business. The unique difference using EngageSciences is these loyalty programs can be run to drive people to not only engage in repeat business, but also get their friends to engage with you.
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