EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Sun, 01 Mar 2015 19:01:07 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Get Bowled Over By This Week’s Live Campaigns http://www.engagesciences.com/live-campaigns-20/ http://www.engagesciences.com/live-campaigns-20/#comments Fri, 27 Feb 2015 08:57:51 +0000 http://www.engagesciences.com/?p=22351 From testing Microsoft Lumia fans’ cricket knowledge, to winning some incredible prizes by getting involved with Vodafone’s #smartcookies hub, make sure you check out this week’s live campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you download our free Instagram white paper, where we look into the six best ways to use Instagram for brand marketing. ...

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From testing Microsoft Lumia fans’ cricket knowledge, to winning some incredible prizes by getting involved with Vodafone’s #smartcookies hub, make sure you check out this week’s live campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you download our free Instagram white paper, where we look into the six best ways to use Instagram for brand marketing.


Microsoft Lumia Pakistan – Know Ball VIEW CAMPAIGN

Right through to the end of the 2015 Cricket World Cup, Microsoft Lumia Pakistan are busy testing their followers’ cricket knowledge with their Knowball quiz. From understanding the laws of cricket, to knowing who scored the fastest century, with three new questions uploaded daily there’s no excuse not to take part. Microsoft Lumia are also giving away a Lumia 532 to one lucky participant, where they’ll receive a responsive and easy-to-use smartphone featuring the latest software and the best new Windows features. To be in with the chance to win, participants simply need to enter their personal details on completion of the quiz.

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Vodafone – #smartcookies Hub VIEW CAMPAIGN

From competitions and prizes to secret surprises, to celebrate their brand new range of #smartcookies SIM only plans, Vodafone have created a social hub with plenty to get involved in. Vodafone want their followers to join in and #GetAnimated by explaining what they would do with the money they’d save from going SIM only. There’s also a #smartcookies prize draw to get involved with and win. And, with the best entries to date featured on the hub, plenty of #smartcookies videos to check out, and even more secret surprises displayed on Vodafone UK’s Twitter channel, there’s every reason to explore their #smartcookies social hub.

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Etihad Airways – #TakeOffToIndia VIEW CAMPAIGN

Ever dreamt of seeing the beautiful sights and unique culture India has to offer? It’s the final week of Etihad Airways’ #TakeOffToIndia photo contest, where they’re giving fans the chance to win a free Etihad Airways flight to India. So for the chance to win this incredible prize, they’re asking participants to share a snapshot of a scene from their local area that reminds them of India. Those entering can then upload their image either to Twitter or Instagram using the hashtag #TakeOffToIndia, or directly through Facebook. And, for fans to gain a little inspiration before entering, they can head over to the social gallery to check out the best entries so far.

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HuffPost UK Lifestyle – Win a Luxury Bag VIEW CAMPAIGN

HuffPost UK Lifestyle have partnered up with British accessories brand Grace Gordon to give their readers the chance to get their hands on a luxury leather Grace Gordon tote bag worth £235. Whether participants are in need of an everyday office bag, or one suitable for those last minute after work drinks, this beautiful yet practical bag is a must-have for any occasion. To enter, participants simply need to submit their personal details to the form featured on the HuffPost UK Lifestyle Facebook page, and they could be chosen as the lucky winner.

Grace Gordon/ ABEL

 


6 Ways to Use Instagram for Brand Marketing – Free White Paper DOWNLOAD

Get our latest thoughts and research on the fundamental impact that user generated content published on Instagram can have on brands, and how it can drive audience acquisition, boost engagement and optimize sales conversions.

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* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Instagram: Becoming the World’s Most Popular Social Network http://www.engagesciences.com/instagram-most-popular-social-network/ http://www.engagesciences.com/instagram-most-popular-social-network/#comments Thu, 26 Feb 2015 13:23:49 +0000 http://www.engagesciences.com/?p=22339 Recent research suggests Instagram usage has officially overtaken Facebook usage in the UK, which suggests that it could also take the top spot in terms of usage in the US and other markets soon. According to Global Web Index Social: Q4 2014, Facebook usage in the UK is down 7% over the past 12 months, while Instagram has seen an ...

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Recent research suggests Instagram usage has officially overtaken Facebook usage in the UK, which suggests that it could also take the top spot in terms of usage in the US and other markets soon.

According to Global Web Index Social: Q4 2014, Facebook usage in the UK is down 7% over the past 12 months, while Instagram has seen an 18% rise in active users over the same time period.

Instagram Infographic

15,091 Internet Users aged 16-64, Q4 2014 (Source: GWI Q4 2014)

It was only a matter of time until Instagram surpassed Facebook usage, as it aligned itself as one of the fastest growing networks in 2014, whilst Facebook became less popular among millennials, and was labelled as ‘uncool’ among teens – leading brands to reassess their social marketing and target audiences’ behavior.

While the debate between spam accounts and active users remains, this latest research and Instagram’s recent growth figures suggest the trend will emerge (or has emerged) into other markets.

Instagram Rise in Popularity = Good News for Brands

Unlike Facebook, Instagram is primarily a mobile platform, and arguably the best short form video and photo sharing network. And, with mobile usage becoming the most efficient way to access the web, its relevancy as a preferred social network for the connected consumer is unparalleled.

This provides a great opportunity for marketers to capitalize from the huge amount of persuasive user generated content published (70 million average photos and videos per day) to the world’s favorite video and photo sharing network.

6 Ways to Use Instagram for Brand Marketing

With that in mind, here’s six top ways marketers can really bolster their brand marketing using Instagram.

  1. Photo and Video Hashtag Campaigns
  2. Socialized Websites
  3. E-commerce and Native Advertising
  4. Live Events
  5. Obtaining the rights to use Instagram Content
  6. Optimize Content Marketing

DOWNLOAD WHITE PAPER

Download our white paper for full and detailed insights into these recommendations. Plus, discover how to use Instagram for brand marketing, and start driving audience acquisition, engagement and sales conversions.

White-Paper-6-ways-to-use-Instagram

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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6 Ways to Use Instagram Content for Brand Marketing   http://www.engagesciences.com/6-instagram-brand-marketing-tips/ http://www.engagesciences.com/6-instagram-brand-marketing-tips/#comments Tue, 24 Feb 2015 11:44:00 +0000 http://www.engagesciences.com/?p=22309 Instagram propelled itself in December 2014 to become the second largest and fastest growing social network – increasing growth by over 50%, and surpassing Twitter’s 284 million active users in Q3 with over 300 million. It’s trending among millennials too, and for good reason – it provides stunning visuals and editing capabilities like no other and is simple to use. ...

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Instagram propelled itself in December 2014 to become the second largest and fastest growing social network – increasing growth by over 50%, and surpassing Twitter’s 284 million active users in Q3 with over 300 million. It’s trending among millennials too, and for good reason – it provides stunning visuals and editing capabilities like no other and is simple to use.

This provides a great opportunity for marketers to capitalize from the huge amount of persuasive user generated content published (70 million average photos and videos per day) to the world’s favorite video and photo sharing network. With that in mind, here’s six top ways marketers can really bolster their brand marketing using Instagram. Plus, don’t forget to download our white paper for full and detailed insights into these recommendations.

DOWNLOAD WHITE PAPER

1. Photo and Video Hashtag Campaigns

Instagram is arguably the most powerful photo content social network – combine this with a killer hashtag campaign and there’s nothing like it for generating brand advocacy and engagement. Yahoo!7 and Goulburn Valley’s #100DaysOfAwesome hashtag campaign was a great example of this.

What’s more, with short-form video content becoming more popular by the day, you could easily imagine an engaging Hyperlapse video hashtag campaign that experientially targets your consumers this year.

2. Socialized Websites

Harnessing the best Instagram user generated content from campaigns and brand advocacy on your own digital channels through curated websites or social hubs is the surefire way to maximize engagement, drive interaction and boost traffic to campaign and product pages. Did you know there is 300% increase in dwell time on web pages that feature social content and interactive apps?

CitizenM Social Hub (Instagram, Twitter)

3. E-commerce and Native Advertising

Research shows Instagram-style photos achieve a 25% higher conversion rate than glossy product shots, whilst featuring user generated photos at the point of purchase boosts conversion by up to 7%. Why not try embedding Instagram UGC with contextual calls to action on your website, and quickly see the ROI?

4. Live Events

Good news! The social consumer is connected everywhere they go, and there’s no better time to target them on the big screen at festivals, retail environments, or wherever else you choose. Whether it’s online or at a live event, set-up feeds where real-time content from Instagram and other major social networks is continually updated within the social walls.

5. Obtaining Rights to Use Instagram Content

There’s some killer content you just don’t have the right to use on Instagram. But, I know, you’re just dying to use it. As a Instagram Platform Developer, we’ve worked tirelessly with the Instagram development team to gives brands the opportunity and infrastructure to gain rights securely, so you can stay within the law and improve the performance of your marketing campaigns.

6. Optimize Content Marketing

Pivotally, having the ability to tag posts and Instagram photos and videos enables marketers to effectively analyze campaign performance, acquire detailed audience insights, and amass rich actionable data. It’s everything you need to start optimizing your content marketing.

Instagram Analytic - Messaging and Tagging Infrastructure

Instagram Whitepaper Download

Download our white paper to discover how to use Instagram for brand marketing, and start driving audience acquisition, engagement and sales conversions.

DOWNLOAD WHITE PAPER

Instagram Brand Marketing White Paper

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Take a Look #BehindTheGreens http://www.engagesciences.com/live-campaigns-19/ http://www.engagesciences.com/live-campaigns-19/#comments Thu, 19 Feb 2015 16:42:31 +0000 http://www.engagesciences.com/?p=22286 Check out this week’s great selection of live campaigns that are driving some excellent results for our customers. Plus, if you missed the free Vodafone and EngageSciences webinar last week, you can register to view the recorded version here. Mircrosoft Lumia – #LumiaLove VIEW LIVE CAMPAIGN Thanks to Microsoft Lumia, sharing the love isn’t just something that happens on Valentine’s Day, not ...

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Check out this week’s great selection of live campaigns that are driving some excellent results for our customers. Plus, if you missed the free Vodafone and EngageSciences webinar last week, you can register to view the recorded version here.

Mircrosoft Lumia – #LumiaLove VIEW LIVE CAMPAIGN

Thanks to Microsoft Lumia, sharing the love isn’t just something that happens on Valentine’s Day, not with their in-network competition still live anyway! Microsoft Lumia simply want their advocates to post what they love most about Lumia, and @mention the friend who they want to express their #LumiaLove with. Participants can either post their entry through Twitter using both #LumiaLove and @MicrosoftLumia, to Instagram using the hashtag #LumiaLove, or directly through Facebook. And, to return the love, Microsoft Lumia will be giving away a Lumia 930 to one lucky winner and their friend!

Microsoft #LumiaLove Social Hub

 

 


 

Farmers Insurance – #BehindTheGreens VIEW LIVE CAMPAIGN

The Farmers Insurance Open golf tournament may have been and gone, but that hasn’t stopped professional golfer Rickie Fowler from answering his fans’ most pressing questions. From the perfect putt, to the best pitching technique, Farmers Insurance have featured a selection of Rickie’s expert training YouTube videos on their Facebook’s #BehindTheGreens social hub. And, to keep the conversation flowing, Farmers Insurance have also featured all the best conversation from Twitter and Instagram using #FIO15 and #BehindTheGreens, where they’ve highlighted the tournament’s best bits.

Farmers Insurance #BehindtheScenes

 


University of Dayton – I Love UD VIEW LIVE CAMPAIGN

The University of Dayton have been busy asking both current and former students to join in and spread the love, as well as share random acts of kindness by submitting content using #iloveud and #BeUDKind. From basketball videos to days around campus, tons of fun and inspiring content has exploded from Twitter and Instagram, and is ready to share direct from the social hub.

University of Dayton - I Love UD Social Hub

 


Parentdish – Win! 2015 Capital One Cup Final VIEW LIVE CAMPAIGN

Together with Capital One, Parentdish are giving a team of Little Legends the chance to live their dream and create a memory of a lifetime. They’re giving away an exclusive opportunity to get involved and take to the pitch during the 2015 Capital One Cup final. From carrying the match ball, being a flag bearer, or taking a penalty shot, those who enter have the chance to win two tickets to the game, a twin hotel room near Wembley, and transport there and back. And to enter it’s simple, all participants have to do is submit their personal details on the Parentdish form.

ParentDish Digital Marketing

 


 

* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Two Surefire Ways To Amass Actionable Data http://www.engagesciences.com/2-ways-amass-actionable-data/ http://www.engagesciences.com/2-ways-amass-actionable-data/#comments Thu, 12 Feb 2015 10:07:52 +0000 http://www.engagesciences.com/?p=22248 In an industry dominated and influenced by digital transactions, traditional media and publishing models are feeling the brunt. Meanwhile, dynamic media companies need to continuously adapt their digital strategy to compete. Fortunately, the reward for meeting the changing behavior and demands of the digital consumer is a constant stream of actionable data – providing media companies with innovative, faster and ...

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In an industry dominated and influenced by digital transactions, traditional media and publishing models are feeling the brunt. Meanwhile, dynamic media companies need to continuously adapt their digital strategy to compete.

Fortunately, the reward for meeting the changing behavior and demands of the digital consumer is a constant stream of actionable data – providing media companies with innovative, faster and more efficient ways to boost revenue, increase subscriptions and protect renewals.

And, by running activations across social, digital and mobile channels, media owners can develop a killer marketing database that can accurately segment and target their audience and power the performance of other marketing channels.

With that in mind, here’s two surefire ways to take advantage of the great consumer power shift, and monetize the digital data trail.

1. Targeting and Segmentation

Run promotions to collect audience data across your primary digital channels and major social networks. These promotions could take the form of sweepstakes, contests, competitions, voting, polls and hashtag campaigns. By integrating the social audience data captured through these promotions with CRM and marketing databases, media owners and publishers achieve more accurate, efficient and effective targeting of email marketing and advertising.

For example, Yahoo!7 captures richly profiled audience data through sweepstakes that can be used for onward profiling and targeting.

Yahoo-Sunrise

2. Power Digital Channels with Social Data

Build a unified view of your audience over-time by connecting email, Facebook, Twitter and Instagram profiles to a single audience record within our CRM database. If publishers own multiple titles, all social data captured across these properties can be integrated into a single data warehouse.

If they do it right, media owners can build closer relationships with their digital consumers, while going beyond the traditional reader / subscriber demographics to gain meaningful insights that can be applied across multiple digital channels.

Plus, having the ability to tag social content can open-up doors to acheive deeper analysis, and subsequently improve your ad targeting and segmentation.

White Paper Download: The Rise of The Digital Consumer

To discover more, download our latest white paper and find out how today’s digital consumer is impacting the media and publishing industry and get further insights on how media owners are adapting and competing in the new digital economy.

DOWNLOAD WHITE PAPER

White Paper: The Rise of the Digital Consumer

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Breakfast With Boris http://www.engagesciences.com/breakfast-boris/ http://www.engagesciences.com/breakfast-boris/#comments Wed, 11 Feb 2015 18:17:56 +0000 http://www.engagesciences.com/?p=22273 We were very privileged to be invited along to a Tech Breakfast with the Mayor of London, Boris Johnson, in New York City this morning in order to help celebrate London and New York’s vibrant tech sectors. The breakfast celebrated the close links between the UK and New York’s tech communities, and companies that have scaled-up and found success both ...

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We were very privileged to be invited along to a Tech Breakfast with the Mayor of London, Boris Johnson, in New York City this morning in order to help celebrate London and New York’s vibrant tech sectors.

The breakfast celebrated the close links between the UK and New York’s tech communities, and companies that have scaled-up and found success both sides of the pond. Due to our recent US growth, (US monthly turnover increasing by 100 per cent in the last nine months and staff numbers increasing by 50 per cent over the last 12 months), our move to a larger New York office and the recent opening of our second US office in Silicon Beach, California, EngageSciences were mentioned in the official press release for the event as a UK tech company success story.

The breakfast comes with the news, announced by the Mayor of London today, that American investors are putting more money into London-based technology companies than ever before. Recent figures compiled by London & Partners revealed that London-based tech firms attracted $795.2m from US investors in 2014, more than doubling the previous record figure from 2012 of $296m. According to the research, investment from the US into the UK as a whole also set a new record of $1.35 billion, compared to the previous record of $582m received in 2012.

In the official press release, Boris Johnson, said: “As the digital capital of Europe, London is clearly the place to create fast-growing tech companies, and our flourishing tech sector has caught the eye of US investors. London’s talent is attracting global investment, enabling our innovators to turn their ideas into companies that create jobs and economic growth in London.”

READ THE OFFICIAL PRESS RELEASE

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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Content Hubs, #Hashtags & Giveaways Galore http://www.engagesciences.com/live-campaigns-18/ http://www.engagesciences.com/live-campaigns-18/#comments Wed, 11 Feb 2015 17:21:01 +0000 http://www.engagesciences.com/?p=22258 From keeping up to date with exclusive Jermain Jackman related content ahead of his debut album release, to seeing plenty of tasty Tim Tam social content, why not check out this week’s selection of live campaigns that are driving some excellent results for our customers. Yahoo!7 – How do you Tim Tam? VIEW CAMPAIGN Fancy a little taste of luxury? Who magazine ...

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From keeping up to date with exclusive Jermain Jackman related content ahead of his debut album release, to seeing plenty of tasty Tim Tam social content, why not check out this week’s selection of live campaigns that are driving some excellent results for our customers.


Yahoo!7 – How do you Tim Tam? VIEW CAMPAIGN

Fancy a little taste of luxury? Who magazine are giving their readers the exclusive chance to experience seven nights in Paris for two, including accommodation, return flights, private evening tours, five-star dining experiences and a whole lot more. Not only this, but they’ve also thought up a fun (and tasty) way for participants to enter – showing how they Tim Tam! Readers can either post their Tim Tam photo to Instagram using #timtamzumbo and @whomagazine, or upload their entry and caption directly to the form for their chance to win. And, for all the Tim Tam inspiration they could possibly need, all the best entries are featured in the social hub.

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Universal Music – Jermain Jackman Quiz VIEW CAMPAIGN

Ahead of Jermain Jackman’s debut album release, Universal Music have created a series of social activations, including a ‘How Will I Know’ Jermain quiz, where one lucky participant has the chance to win a brand new Nokia Lumia 930 and Monster Clarity HD headphones. Complete with a social hub, video hub, newsletter sign-up and exclusive music downloads, there’s every reason for fans to get involved! And, with so much to talk about the upcoming release, there’s plenty of @JermainJackman conversation!

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Vodafone Romania – eForum Anniversary VIEW CAMPAIGN

To celebrate the third anniversary of the eForum, an online support community, Vodafone Romania are encouraging their fans to get involved in their fun and celebratory quiz, where they’re putting their customers’ Vodafone knowledge to the test. Want to know the best part? They’re giving discount vouchers to five lucky participants, as well as three sets of Bluetooth Plantronics headphones to those who manage to answer all three questions correctly, meaning there’s every reason to spread the word and invite friends to join online!

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AOL Travel – Win! A Whisky Break VIEW CAMPAIGN

To give their followers a well-deserved treat, AOL Travel have teamed up with Cumbria’s new attraction, The Lakes Distillery to offer one lucky winner an exclusive and unique whisky experience for two. Set in the beautiful and scenic Lake District, the break includes a meal for two, a tour of the brand new distillery and even an overnight stay in The Trout Hotel, making it the perfect opportunity for readers to experience something new. To be in with a chance to win, participants simply need to enter their personal details into the AOL Travel form.

The+Lakes+Distillery+-+Cumbria

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Travel Brand Consumers Are The Best Content Marketers http://www.engagesciences.com/travel-brand-content-marketers/ http://www.engagesciences.com/travel-brand-content-marketers/#comments Tue, 10 Feb 2015 14:35:23 +0000 http://www.engagesciences.com/?p=22242 The travel and tourism industry has gone through a major digital transformation. The traditional way consumers planned, purchased and experienced their dream vacation has radically changed. If we cast our minds back (not so long ago), it sounds almost arduous that consumers once relied on mountains of brochures, piles of guidebooks and the advice of travel agents. Now, along with ...

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The travel and tourism industry has gone through a major digital transformation. The traditional way consumers planned, purchased and experienced their dream vacation has radically changed. If we cast our minds back (not so long ago), it sounds almost arduous that consumers once relied on mountains of brochures, piles of guidebooks and the advice of travel agents. Now, along with the obligatory post-holiday polaroids and slideshows, those days are long gone.

The ‘always-connected traveler’ has empowered consumers, and as a result provided brands with the opportunity to monetize from a unique, trustworthy and loyal breed of content marketer – the consumer!

Capture and share every UGC moment

Travelers are creating and sharing inspiring holiday photos, videos and updates like never before, across an ever-expanding choice of social networks and mobile messaging apps. Some commentators have called this the ‘sharing economy’. There’s an explosion of user generated content occurring:

  • Resort recommendations on Twitter
  • Mountain adventure videos on YouTube
  • Hyperlapse theme park rides on Instagram
  • Hotel selfie images on Pinterest
  • Six-second city tours on Vine

User Generated Content Travel Industry: During and After Graph

Travel brands must become agile enough to capitalize on these moments – to capture and use this content to inform, engage and influence. There’s huge opportunity to grow and retain market share.

Feed the content engine with hashtag competitions

By launching hashtag competitions and contests across networks like Twitter and Instagram, brands can encourage their audiences to generate additional social content that can be effectively mixed with organically harvested and owned content.

A recent study from Chase Card Services found that Millennials are leading the charge, creating and sharing their experiences on social media:

  • Millennials are more likely (44%) to ask for travel opinions on social media
  • Virtually all Millennials (97%) post on social networks and share experiences with friends while traveling
  • Almost three in four Millennials (73%) post to social media at least once a day when traveling

And this type of content is incredibly powerful at inspiring and influencing other travelers. According to a Nielsen 2013 study, 92% of consumers around the world trust word of mouth over any other form of advertising, while 70% of consumers around the world say online consumer reviews are their second most trusted form of advertising.

Curate content in a social hub

Travel brands have now realized their websites and microsites are the most effective environments to consolidate and display authentic, persuasive consumer content. These locations are also where brands can capture valuable consumer data, encourage the creation and sharing of more UGC and seamlessly move visitors directly into the purchase process.

For example, to celebrate one million Facebook fans, Etihad filtered and curated the best images its customers had created and shared featuring the brand. Etihad then published the images to a social hub to convey what it’s like to fly with the world’s best airline for first class travel.

User Generated Content - Etihad Airways - One Million Campaign

Develop the consumer marketing machine

These are a few important approaches as to how travel and tourism brands can leverage the emergence of the highly influential digital consumer. To really bolster marketing efforts, they need a new suite of tools to engage their consumers, new ways to showcase persuasive content from their happy customers, and more detailed insights into their behavior and preferences. Ultimately, it’s about boosting engagement and advocacy while driving socially-referred commerce.

For a comprehensive overview, check-out our latest white paper that outlines our thoughts and research on how travel and tourism brands are adapting to the great consumer power shift, by transforming their digital channels into powerful social hubs, infused with user generated content.

DOWNLOAD WHITE PAPER

Travel & Tourism White Paper 2015

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Will you be my Valentine? #XOXO http://www.engagesciences.com/live-campaigns-17/ http://www.engagesciences.com/live-campaigns-17/#comments Fri, 06 Feb 2015 16:13:23 +0000 http://www.engagesciences.com/?p=22214 It’s getting closer and closer to Valentine’s Day, so from sharing engagement ring selfies using the hashtag #TheKnotRings, to sending virtual Valentine’s cards to loved ones through Facebook, this week we’ve got plenty of themed live campaigns for you to look at. Also, if you haven’t already, make sure you sign up to this free Marketing Finder webinar and join us and Vodafone to discover how ...

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It’s getting closer and closer to Valentine’s Day, so from sharing engagement ring selfies using the hashtag #TheKnotRings, to sending virtual Valentine’s cards to loved ones through Facebook, this week we’ve got plenty of themed live campaigns for you to look at. Also, if you haven’t already, make sure you sign up to this free Marketing Finder webinar and join us and Vodafone to discover how websites are evolving in 2015 and into the future.


The Knot – #TheKnotRings VIEW CAMPAIGN

They said ‘YES!’, now what? The Knot may have heard their customers’ proposal stories, so now it’s time to see THAT sparkler. For the chance of winning up to five Allure Bridesmaids dresses, or one formal dress, The Knot are asking their followers to share their ring selfies through Twitter or Instagram using #TheKnotRings, tagging @TheKnot and @AllureBridals, or directly through the social hub. You can also check out all the best entries on the social hub gallery, where they’re ready to share through Pinterest, Twitter and Facebook.

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Big O Tires – #XOXO from Big O VIEW CAMPAIGN

Big O Tires have just the thing to help their customers share a little Valentine’s fun in the build up to the big day. Through to February 14th, they’re giving their followers the chance to spread the love with a collection of virtual Valentine’s cards. Whether it’s to a friend, family member, or a (not so secret) love, participants can get involved by submitting their email address before choosing the card they’d like to message through Facebook.

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Yahoo!7 – You Be The Judge VIEW CAMPAIGN

Calling all car lovers! My Kitchen Rules have teamed up with Hyundai to give their followers the chance to win a Hyundai car of their choice. Will it be a Santa Fe or iX35? My Kitchen Rules are giving those who enter the power to be the judge of that. All participants have to do is submit their personal details for a chance to win, and pick the car they’d most like to drive away with.

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Ella’s Kitchen – The NEW Orange One VIEW CAMPAIGN

Ella’s Kitchen are bringing their fans a taste of the tropics with their new and improved Orange One smoothie fruit. They’ve given the popular smoothie a little makeover, adding more fruity goodness from the tropical flavors of coconut and mango. So, to spread the word about this delicious news, they’re giving 1,000 lucky people the chance to try their reinvented smoothie by simply entering a few personal details in the form provided on the Ella’s Kitchen Facebook page.

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Webinar: Socially Connected with Vodafone & EngageSciences

Join us for a webinar hosted by Marketing Finder on Wednesday, 11th February, 3:00pm GMT / 10:00am EST. Adam Stewart, Group Head of Digital at Vodafone, and Richard Jones, CEO of EngageSciences will discuss how Vodafone and other brands are re-imagining their websites: creating social hubs that feature the perfect blend of authentic user generated content, compelling branded content and interactive experiences.

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 REGISTER FOR THE WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Travel & Tourism White Paper: The Social Path to Purchase http://www.engagesciences.com/travel-social-path-to-purchase/ http://www.engagesciences.com/travel-social-path-to-purchase/#comments Tue, 03 Feb 2015 14:32:44 +0000 http://www.engagesciences.com/?p=22202 Check out our latest white paper that outlines our thoughts and research on how travel and tourism brands are adapting to the great consumer power shift, by transforming their digital channels into powerful social hubs, infused with user-generated content. DOWNLOAD WHITE PAPER The rise of the ‘always-connected traveler’ Digital transformation has rapidly replaced the traditional vacation experience and its physical ...

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Check out our latest white paper that outlines our thoughts and research on how travel and tourism brands are adapting to the great consumer power shift, by transforming their digital channels into powerful social hubs, infused with user-generated content.

DOWNLOAD WHITE PAPER

The rise of the ‘always-connected traveler’

Digital transformation has rapidly replaced the traditional vacation experience and its physical touch points. The meteoric rise of the ‘always-connected traveler’ has empowered consumers, while fundamentally impacting the way they buy, experience and share their vacations – before, during and after their trip. If travel firms can tap into this power shift, they have a great opportunity to engage directly with travelers and establish valuable long-term relationships.

So what should travel and tourism brands do?

Travel brands need a new suite of tools to engage their consumers, new ways to showcase persuasive content from their happy customers, and more detailed insights into their behavior and preferences.

Ultimately, it’s about boosting engagement and advocacy while driving socially-referred commerce. Download our white paper to discover how travel and tourism brands can:

  1. Be Part of the Sharing Economy
  2. Capture and Share Every Moment
  3. Use the Power of Social Proof
  4. Transform The Website Experience
  5. Create the Optimal Mix of Content
  6. Aim for a Lifetime of Engagement
  7. Run Promotions to Capture Data and User Generated Content
  8. Keep it Legal
  9. Understand Audience Preferences
  10. Maximize Sales Conversions

DOWNLOAD WHITE PAPER

Travel & Tourism White Paper 2015

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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