EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Thu, 27 Nov 2014 09:43:31 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Latest Press: How to Prepare for Facebook’s Changing Role http://www.engagesciences.com/latest-press-prepare-facebooks-changing-role/ http://www.engagesciences.com/latest-press-prepare-facebooks-changing-role/#comments Thu, 27 Nov 2014 09:43:31 +0000 http://www.engagesciences.com/?p=21441 Everybody knows Facebook, as it stands needs to change to be able to survive the next few years and stand out in front of its many growing competitors. Facebook is definitely not dead, however Richard Jones feels the social networking site has to change its focus to be able to survive and keep its young audience, he tells us why ...

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Everybody knows Facebook, as it stands needs to change to be able to survive the next few years and stand out in front of its many growing competitors. Facebook is definitely not dead, however Richard Jones feels the social networking site has to change its focus to be able to survive and keep its young audience, he tells us why in his latest article in iMedia Connection.

“Facebook has struggled to compete with the likes of social apps such as Kik and Snapchat, which are attracting a younger audience, as these challenger social media platforms give people more control over their content” says Richard. “As a result, I expect post-education young professionals — 22- to 35-year-olds — to follow the lead of the younger generation and increasingly embrace the benefits of greater control by moving away and spending time on other networks that put them in the driving seat.”

Richard goes onto discuss his expectations for Facebook’s future, including the site becoming an aggregator of content from multiple different apps and networks and the increasing trend online for niche networks, which he says will continue into 2015. Ending the article with his prediction that Facebook may even try to be Tinder next year, I guess it would have nothing to lose if it did!

You can check out the full article below.

VIEW ARTICLE

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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Improve Your Ad Targeting and Segmentation: Tagged Content http://www.engagesciences.com/improve-ad-targeting-segmentation/ http://www.engagesciences.com/improve-ad-targeting-segmentation/#comments Wed, 26 Nov 2014 15:09:59 +0000 http://www.engagesciences.com/?p=21419 It’s no surprise that many publishing and media companies are struggling to deal with the shift from print to digital and to offset the overall decline in their readerships. With increasing internet access, mobile device usage and the proliferation of social networks dominating proceedings, it’s difficult for publishers to attract and keep a loyal readership. However, the good news is ...

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It’s no surprise that many publishing and media companies are struggling to deal with the shift from print to digital and to offset the overall decline in their readerships. With increasing internet access, mobile device usage and the proliferation of social networks dominating proceedings, it’s difficult for publishers to attract and keep a loyal readership. However, the good news is that internet advertising is set to continue its unstoppable growth and will over take TV as the largest global advertising segment in 2018, while print declines.

 

Internet Advertising Spend 2014 - 2018 Pie Chart

Against this backdrop, the growth of digital media and the growing dominance of online advertising presents various challenges for the publishing industry. Three major ones include:

  1. How to capture and maximize long-term digital ad revenue.
  2. How to amass a combined layer of digital and offline customer data.
  3. How to drive an increase in ad relevancy, efficiency and performance.

Encouragingly, these issues can to a degree be addressed by the way media and publishing companies capture, analyze and use their data.

Engagement and advertisers

Taking an holistic approach, let’s first consider time-based and engagement metrics that publishers most typically share with their advertising customers. It is these metrics that are gaining currency among advertisers looking for a deeper connection with their readers.

Metrics Publishers Share with Advertisers Graph 2014

Capturing multiple time-based metrics provides publishers and advertisers with an overview of content engagement, which is great. But for better optimized ad targeting and segmentation, and acquiring more detailed ‘per user’ metrics, then messaging and tagging content is ideal (referred to later in the article). In both cases, however, the onus is on publishers to provide an optimal mix of consistent and relevant content across multiple platforms. Content that truly engages their audience, and advertising solutions that target users based on an in-depth understanding of their profile, behavior and preferences.

Build a singular data warehouse

Building a unified view of your audience over-time by connecting online and offline profiles is key for ad targeting and segmentation. Typically, within print and digital publishing models, data has been captured in various ways, formats, and through different channels. Therefore, understanding audience preferences has been harder to pin down.

By consolidating, capturing and integrating data with CRM and marketing databases in a centralized repository, publishers can now achieve more accurate, efficient and effective data aggregation for segmentation and ad targeting. Thus, ultimately making it easier to utilize and  monetize.

Beat the competition and request data

Acquiring richly-profiled audience data via online registration, competitions and sweepstakes is one of the most valuable things you can do to understand audience preferences. However, to get the best quality data requires modern platforms, with seamless social integration. Plus, it’s vitally important to be able to integrate this data with other data sources in a single data warehouse.

Messaging and tagging content

So how can you tackle the three challenges I mentioned earlier? Well, the practice of tagging content posts and campaigns opens up a whole new opportunity for ad targeting and segmentation. In addition, when tagged social data is acquired alongside data from digital promotions and traditional marketing data, publishers can segment and target their audiences with even more precision. They can also understand what types of messaging are most likely to resonate with their audiences.

How does it work?

  1. Owned, earned and paid content is tagged with relevant terms e.g ‘competitions’ and ‘sport’.
  2. An unidentified reader engages, comments, shares and likes this content, and other tagged content.
  3. Analysis of the content tags concludes the reader is mainly interested in ‘swimming’, ‘competitions’ and ‘gossip stories’.
  4. They enter a competition via the publisher website, such as a sweepstake or photo contest, around a specific topic, opting-in to emails, and answering profiling questions as part of their submission.
  5. They then socially interact via Facebook (for example) providing further data, including email address, likes, shares gender, location and other publicly available profile information.
  6. This engagement with your content may then encourage the reader to sign-up for a subscriber account – providing even more profiling data.
  7. Overtime, they return and connect with your publications via other social network profiles, which you attach to their single audience record in your data warehouse.

 

Ad Targeting and Segmentation with Tagged Content Example

 

Capturing audience data over time from a number of different social and digital sources means publishers can now create a unified view of their audience members, which can then be segmented based on profile, behavior and observed preferences. Which you can bet, is a very powerful story for any media sales team. After all, ad targeting and segmentation can become ever-more precise – which means you can prove accuracy, efficiency and effectiveness to your advertisers. In addition, tagging content and posts means your editorial team can get new insights into how their content resonates with different audiences. Which results in an optimized content strategy that delivers on many of the engagement metrics, I mentioned earlier, that publishers share with their advertisers e.g. session duration, content exposure and ad exposure time.

Learn more

If you’d like to discuss how publishers like The Daily Mail Group, Scripps Interactive Networks, AOL Huffington Post, Yahoo!7, Northern & Shell and Condé Nast have used the EngageSciences marketing engagement platform to expand their media portfolios, improve ad targeting and create actionable audience data, please get in touch.

Let’s talk - EngageSciences

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Top Tunes, Extravagant Events & Relaxing Retreats http://www.engagesciences.com/live-campaigns-8/ http://www.engagesciences.com/live-campaigns-8/#comments Tue, 25 Nov 2014 15:53:21 +0000 http://www.engagesciences.com/?p=21367 From offering fans direct access to exclusive track downloads, to avoiding the December stress by getting your hands on the latest meditation app, now you can take a look and get involved in our great selection of live campaigns that are driving some excellent results for our customers.   Universal Music – Jermain Jackman VIEW CAMPAIGN Ahead of the release of ...

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From offering fans direct access to exclusive track downloads, to avoiding the December stress by getting your hands on the latest meditation app, now you can take a look and get involved in our great selection of live campaigns that are driving some excellent results for our customers.

 


Universal Music – Jermain Jackman VIEW CAMPAIGN

Ahead of the release of The Voice winner, Jermain’s debut album, he has collaborated with a number of producers to create the Jermain Jackman Sessions. Premiered by MTV UK, SBTV and Wonderland Magazine, Jermain Jackman’s ‘Sessions EP’ created tons of social conversation, and Universal Music has been on hand to capture this by creating a social hub and contest. You get access to the exclusive download, social content and two free copies of the tracks when you sign up to receive emails from Jermain. Also make sure you check out the hub and join in the conversation through Twitter or Instagram by tagging @JermainJackman and #JermainJackmanSessions.

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Air New Zealand – Art Deco Weekend VIEW CAMPAIGN

Would you love to share an incredible weekend with 40,000 other people, enjoying 200 fantastic events filled with a display of 400 vintage cars? Proud to partner the Tremains Art Deco Weekend, 18th-22nd February 2015, Air New Zealand are giving you and three friends the chance to win this amazing weekend of events. Including return flights, three nights accommodation and tickets to six events over the weekend, you’d be silly not to enter. All you have to do is submit your personal details on Air New Zealand’s flying social network, test your knowledge by answering the questions provided and select three friends you’d like to go with.

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Food Network – Thanksgiving Sweepstakes VIEW CAMPAIGN

Thanksgiving is just around the corner, and what better way to kick-off the celebrations than to be in with the chance of winning the ultimate Thanksgiving essentials toolkit, including utensils, bakeware and much more, as well as an amazing $3,000 in cash! Food Network are giving this incredible seasonal prize package to one lucky winner, so follow the simple steps of entering your personal details and other required information, and you could be in with a chance of winning. And, don’t forget to enter daily to increase your chances of winning.

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AOL Travel – Win! VIEW CAMPAIGN

Planning a relaxing holiday to avoid December stress? AOL Travel have the perfect holiday companion for you to get your hands on as they celebrate the launch of the new meditation app, Anamaya. They’re offering two lucky AOL Travel readers the chance to win not only the app, but also a set of luxury Bang & Olufsen earphones to help ease you into the world of meditation. With the app featuring over 350 meditations, this prize is sure to bring your new year off to a great, relaxing start. For your chance to win, simply enter your personal details on the AOL Travel website.

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* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Understanding FTC COPPA Compliance: Social Marketing and Brands http://www.engagesciences.com/coppa-compliance-smm-brands/ http://www.engagesciences.com/coppa-compliance-smm-brands/#comments Thu, 20 Nov 2014 06:00:36 +0000 http://www.engagesciences.com/?p=21255 (Image courtesy of 0code.net). Since the Federal Trade Commission (FTC) officially introduced the Children’s Online Privacy Protection Act (COPPA) into US law in April 2000 – a law which means US companies are restricted from collecting data and marketing to all children under the age of 13 – there have been many technological and social media advances. Consequently, on July ...

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US Flag with Children COPPA

(Image courtesy of 0code.net).

Since the Federal Trade Commission (FTC) officially introduced the Children’s Online Privacy Protection Act (COPPA) into US law in April 2000 – a law which means US companies are restricted from collecting data and marketing to all children under the age of 13 – there have been many technological and social media advances. Consequently, on July 1st 2013 this led the FTC to enforce a new set of rules to cope with the various ways children could access online services.

Although the revisions to the law are widely accepted as being very necessary, it still leaves brands and marketers scratching their heads as to what they can and cannot do, without feeling the brunt of an expensive lawsuit, plus a tarnished reputation.

And you guessed it – the writing is on the wall. Since as early as 1999, there has been a total of 24 cases which the FTC has shown zero tolerance towards COPPA violations.

COPPA Compliance Chart

The impact on brands and marketers

Effectively, if you have a general target audience, it’s best practice to assume everyone is under 13 to avoid any repercussions. This is not to say you can’t vary your content style and messaging to different target audiences, but it would be unwise (and unlawful), and let’s be honest, uncalled for not to incorporate the latest COPPA regulations into your marketing strategy.

With this in mind, it’s worth understanding how this affects the following, and commonly deployed digital marketing and data capturing techniques – when subject to COPPA.

1. Online behaviorial advertising (OBA) and persistent identifiers

Since the latest COPPA update on July 1st 2013, any marketer who wants to continue to use OBA must age-gate their services for those ‘claiming’ to be over 13. Brands who cannot separate their users by age and continue to use OBA will technically not be in compliance with the law.

Fundamentally, if you know for a fact that your website is targeted towards under 13’s then you cannot use OBA. However, you can if you acquire parental permission or consent. This could be in the form of collecting a parent’s email, or name and credit card information. Further parental consent examples can be found in this detailed FTC article.

What remains clear, is that if you show good intent to obtain parental consent, then the FTC will not punish you.

2. Sweepstakes or contests

It would be fair to say it’s safer to restrict your sweepstakes or contests to people over the age of 18. Point being, a few states, such as Maine and California have laws in place governing the collection of personal information for people under 18, therefore, nothing should be taken for granted.

For alcohol / adult orientated brands, and those specifically targeted at under 13’s, then using an age-gate at entry, requesting a winner’s date of birth before awarding a prize, plus adopting a clearly defined online privacy policy will help to ensure peace of mind for parents, and importantly help you maintain FTC COPPA compliance. Check out how Scripps Interactive Networks neatly go about this later in the article.

Brands targeted at general audiences don’t actually require a user’s age. And, if don’t ask for it, you are COPPA compliant. However, if you do ask for a user’s age, and become aware they are under 13, then you must not track that user or collect any personal information.

3. Social networks and integrating social media on your website

The COPPA law extends to social media, therefore if your target audience is purely below the age of 13 then integrating these platforms onto your website is ultimately forbidden. It’s worth noting that some social networks, such as Twitter and Pinterest do not use age-gates, so it would be negligent, and simply poor marketing to associate these with your child-targeted brand.

Furthermore, brands and campaigns directed at children could be liable if a person below 13 is interacting and engaging on your website via social media, plug-ins or share buttons (without parental consent). Food for thought for some big brands.

4. Mobile Apps

Although, on the contrary, there’s no age-gating when downloading free apps to mobile devices via the major operating platforms, the usual COPPA rules still apply to companies who market their own apps.

COPPA Compliance in Practice – Scripps Interactive Networks

A great example of marketers utilizing a COPPA compliant platform can be seen on Foodnetwork.com and their latest Ultimate Thanksgiving Essentials Sweepstakes delivered on the EngageSciences platform.

COPPA Compliant Sweepstake

So, what makes it COPPA compliant?

  1. It includes a detailed privacy policy and rules section.
  2. It clearly highlights that entry is for people aged 21 and over.
  3. It requires a DOB to determine eligibility on entry.

Furthermore, if the entered age is below 21 (and above 13), then Food Network informs the user that they are not eligible to enter, and validation is required. If the entered age is below 13, then access is blocked.

In fact, the FTC recognizes that children might attempt to evade age-screening and actually recommends that sites “employ temporary or permanent cookies to prevent children from back-buttoning to change their age.”

Commendably, Food Network takes this approach one step further, ensuring it’s even harder for the savviest child (or in this case, young adult) to determine what has blocked them from entering the sweepstake. This shows that Scripps Interactive Networks takes the law very seriously – and why wouldn’t they?

Become a COPPA preacher

Yes, I bet you’re all thinking – can’t the average savvy, inquisitive, curious child lie about their age and evade certain blocks (you bet!). Yet there’s little that brands can do to avoid such instances, moreover, there’s little FTC can do to start cracking the whip – unless there’s prior knowledge of this happening. And let’s not forget the huge role and responsibility parents play in all of this.

So, in conclusion; in the interest of protecting children across the board from the dangers of the internet, plus the detrimental effect of ruining brand reputation and receiving a million dollar lawsuit, then COPPA is certainly something worth preaching and practicing for – NOW!

DISCLAIMER: The information I have provided is based on my own experiences as a marketer, and having worked with several COPPA compliant brands. I am not an attorney, therefore, it should not be treated as ‘legal’ advice.

To get more social marketing news and updates delivered straight to your inbox, sign up to our weekly newsletter here. 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

 

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Say Goodbye to Facebook Organic Reach http://www.engagesciences.com/goodbye-facebook-organic-reach/ http://www.engagesciences.com/goodbye-facebook-organic-reach/#comments Wed, 19 Nov 2014 12:15:47 +0000 http://www.engagesciences.com/?p=21266 In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see. According to a recent Facebook survey, they concluded that audiences want to see less ‘promotional’ content, while pages ...

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Say Goodbye To Facebook Organic Reach 1

In a series of recent updates to its News Feed content, Facebook announced last Friday that from the beginning of January 2015 it will be rolling out yet another change to its algorithm that will affect the type of content audiences see.

According to a recent Facebook survey, they concluded that audiences want to see less ‘promotional’ content, while pages that post promotional content should ‘expect their organic distribution to fall significantly over time’. Therefore, Facebook referral traffic for most brands is due to decline dramatically.

Why is Facebook filtering promotional content?

Facebook’s reasoning for the change is that it will make the content in news feeds more engaging for people. They are effectively saying that organic content should not be promotional (which is understandable). And, if you want audiences to see promotional content, then you’ll need to pay for it.

According to Jill Sherman, DigitasLBi’s Group Director for Social and Digital Strategy  “Facebook users will ultimately teach the algorithm how to arbitrate on their behalf based on actions and preferences. Some promotional content might break through because it garners a lot of high-value social engagements, such as Super Bowl ads.” And, based on some of the top 10 Super Bowl commercials of all time, he’s probably got a good point…

Interestingly, in light of this, Mark Zuckerberg recently said that “In five years, most of [Facebook] will be video,” Therefore, this could highlight where ‘promotional’ or more engaging content in the future is heading on the network.

Good news for media owners?

Well it would seem so – newsworthy content is typically engaging and isn’t generally promotional. Additionally, back in October 2013 Facebook changed its news feed algorithm, which ultimately proved great news (excuse the pun) for online publishers. So, maybe they will get another boost early next year.

How does it impact other brands and marketers?

For marketers, it’s clear that any “buy now”, “install” and “download” messages will be filtered out. Yet it remains uncertain what other content and terminology may be deemed promotional until the News Feed change actually happens in January 2015.

Dwindling Facebook organic reach is nothing new for brands and marketers. During 2012, Facebook restricted organic reach from above 26% to below 12%. Then in December 2013, another round of changes reduced it further to below 9%, and by February 2014 it had plummeted to around 6%. The latest change is destined to give Facebook organic reach a lethal blow.

Facebook Organic Reach Chart

There have been a few indications recently that Facebook was leading towards a more commercial model via paid media with the introduction of their ‘buy button’. Marketers may consider using Facebook paid media, or even find innovative ways to bypass the change to purposely engage their audience with ‘promotional’ and even non-promotional content – whatever content they ultimately want their audiences to see.

What’s worth noting is that Facebook has said that it’s increasing its investment in Pages and ‘exploring’ ways to offer more customizable pages to businesses, similar in the way that it rolled out menu sections for restaurant pages. Therefore, there’s still a lot to be accounted for.

Beyond Facebook

We’ve said this for some time now, but with this recent announcement it’s now becoming clearer that consumer brands should not be focusing all of their media spend and content strategies on Facebook. Yes, Facebook is still and will remain to be a very important part of the marketer’s toolkit, however, they should spread their bets and look to engage their audiences across multiple social networks, such as running hashtag contests across Instagram and Twitter. In addition, they need to deploy apps that typically reside on Facebook to other digital channels as well, such as their websites, microsites, YouTube pages and mobile apps.

In addition, research from the Jun Group suggests that it’s now the brand website that is the final destination for campaigns, rather than Facebook or YouTube.

Jun Group Where do clicks lead?

This means websites, which have been neglected for many years, are now becoming the primary showcase for branded content and curated social content that has been filtered from a range of social networks. It’s this compelling and authentic user-generated content that has been proven to drive brand preference and purchase consideration. So, it makes sense for brands to harness this user-generated content to encourage further interactions and engagement with their brand.

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

 

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Keep Sharing, Stay Stylish & #MakeItHappen http://www.engagesciences.com/live-campaigns-7/ http://www.engagesciences.com/live-campaigns-7/#comments Tue, 18 Nov 2014 16:37:06 +0000 http://www.engagesciences.com/?p=21228 From interactive video experiences with Microsoft Lumia’s #MakeItHappen, to keeping dry and stylish in the rain this winter, to inspiring others by sharing your business success story, take a look at our great selection of live campaigns that are driving some excellent results for our customers.   Microsoft Lumia – #MakeItHappen VIEW CAMPAIGN As part of their campaign #MakeItHappen, Microsoft Lumia ...

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From interactive video experiences with Microsoft Lumia’s #MakeItHappen, to keeping dry and stylish in the rain this winter, to inspiring others by sharing your business success story, take a look at our great selection of live campaigns that are driving some excellent results for our customers.

 


Microsoft Lumia – #MakeItHappen VIEW CAMPAIGN

As part of their campaign #MakeItHappen, Microsoft Lumia have brought you the ultimate interactive video experience. Ready to view with extraordinary 3D sound all recorded on a Nokia Lumia 930, this video is definitely one to watch, tweet, share and shout about. And, why not also try out the latest Lumia features directly on the #MakeItHappen page to find out more about the phone and what’s on offer.

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CitizenM – #CitizenMLondon VIEW CAMPAIGN

CitizenM’s London Bankside Hotel has a dedicated social gallery on their website that features a selection of their guest’s best tweets, posts and photos. From super stylish sofas, to stunning hotel room views, if you’ve had a visit to London’s CitizenM, why not share what you got up to through Instagram or Twitter using the hashtag #CitizenMLondon, and you could also be lucky enough to be featured on their website’s social hub.

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Clarks Deutschland – Stylish In The Rain VIEW CAMPAIGN

Clarks are making sure you’re prepared for the unpredictable winter weather over the next couple of months by giving away one pair of shoes from their Gore-Tex collection to four very lucky winners. From rocking the biker look, to keeping things smart when heading to the office, your feet will be kept dry and looking ultra stylish in any weather that gets thrown at you. So to have your chance to win this trendy yet practical prize, simply submit your personal details on the Clarks Deutschland Facebook page.

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Verizon Wireless – #LiveTheDream VIEW CAMPAIGN

Verizon Wireless are featuring a selection of your best business success stories on their site to inspire and encourage other business owners. From your greatest dream, to the day-to-day realities of running your own business, here is your chance to share your story either as a status update, tweet, video or image using the #livethedream hashtag. And remember to keep an eye out to see if your story was featured on the site as inspiration for others.

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JESSICA WILLIAMS

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Latest Press: The Rise of Anonymous and the Darker Side of Social http://www.engagesciences.com/rise-anonymous-darker-side-social/ http://www.engagesciences.com/rise-anonymous-darker-side-social/#comments Mon, 17 Nov 2014 16:49:50 +0000 http://www.engagesciences.com/?p=21206 What do you think 2015 will be the year of? 3D Printing, smart machines, cloud computing? Richard Jones thinks it will be the year of the anonymous social network, and in his latest article in the Huffington Post, he tells you why. Richard starts-off by going back a few years to the novelty of social sharing, with most people not ...

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What do you think 2015 will be the year of? 3D Printing, smart machines, cloud computing? Richard Jones thinks it will be the year of the anonymous social network, and in his latest article in the Huffington Post, he tells you why.

Richard starts-off by going back a few years to the novelty of social sharing, with most people not thinking twice about uploading news and pictures to their feeds or inputting personal details onto their social media profiles. Fast forward 10 years and the increasingly public nature of social platforms seems to be changing people’s posting habits. What college kids were willing to share on Facebook, when it was only college kids on it is one thing. Sharing content on Facebook when your gran is on it is another.

“More and more, people are looking for platforms that allow them to share content in different ways, limiting the images, videos and content shared to certain groups or individuals, or the time that this content is viewable” says Richard, “so why the change in attitude and where might this new trend be headed?”

The article then highlights the newer social networks such as Snapchat, Kik and Secret and what the change in sharing behaviors will mean for them, as well as how brands that are daring enough and are able to push the boundaries of experimentation will win when it comes to connecting with fans on social.

Check out the full article below.

VIEW ARTICLE

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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Latest Press: Why User-Generated Content Is The New Marketing Currency http://www.engagesciences.com/latest-press-user-generated-content-new-marketing-currency/ http://www.engagesciences.com/latest-press-user-generated-content-new-marketing-currency/#comments Fri, 14 Nov 2014 15:24:18 +0000 http://www.engagesciences.com/?p=21197 Richard Jones’s latest article in Mediapost.com around why user-generated content is the new marketing currency really dives into how, until now, brands have been  preoccupied with focusing their social brand conversations on the dominant networking platforms, and have been using them to drive likes and followers. Richard goes onto discuss how the real challenge is now focused on how brands ...

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mediapost_logoRichard Jones’s latest article in Mediapost.com around why user-generated content is the new marketing currency really dives into how, until now, brands have been  preoccupied with focusing their social brand conversations on the dominant networking platforms, and have been using them to drive likes and followers.

Richard goes onto discuss how the real challenge is now focused on how brands need trigger and find the very best UGC content around and then effectively harness it to boost sales, rather than obsess about the number of followers they may have on Facebook and Twitter.

The article then goes into details about recent research which highlights that 84 percent of millennials state that UGC influences what they buy, and using social content increases their click-throughs on a call to action by 22 percent. “With that in mind, there is so much more that brands can do to create a social experience on their website than adding sharing buttons to their own branded content” says Richard.

The post ends with some insights into 2015 and what the UGC trends may look like in six month’s time. To read the article in full, simply click below.

VIEW ARTICLE

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

 

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60 Seconds With…JMP http://www.engagesciences.com/60-seconds-jmp/ http://www.engagesciences.com/60-seconds-jmp/#comments Thu, 13 Nov 2014 14:20:27 +0000 http://www.engagesciences.com/?p=21179 It’s that time again, so grab yourself a cuppa tea and meet JMP, one of our awesome digital producers based in the New York office. Can you round up in a few sentences who you are and what you do at EngageSciences?   My name is John Mike Perla and I am a Digital Producer for EngageSciences. I take an ...

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It’s that time again, so grab yourself a cuppa tea and meet JMP, one of our awesome digital producers based in the New York office.

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Can you round up in a few sentences who you are and what you do at EngageSciences?  

My name is John Mike Perla and I am a Digital Producer for EngageSciences.

I take an idea, bring it to life, and help customers engage with their audiences. To do this, I combine my knowledge of digital design with real world trends to develop awesome marketing campaigns that fans love.

When going to a ‘when I was younger I wanted to be’ party what would be your outfit of choice?

I would usually rock a red t-shirt, Armani jeans, and a pair of Jordans.

What is your favorite feature of the EngageSciences platform?

I’d have to say Messaging and Tagging (Conversations) is definitely my favorite. This is a must have for every organization.

Is there one piece of work that you are most proud of? 

Nokia Canada’s “One Word” campaign was my favorite project to work on. The content created from the fans really blew me away. I love seeing fans collaborate with brands and showing off their creative side.

List three of your must have apps:

 Instagram, Spotify, Simple.

Favorite snackage?

Bread and Olive Oil.

More importantly, favourite tipple?

Blue Moon.

What could you not live without?

My Samsung Galaxy Active phone.

If you were a brand what would you be?

Tesla Motors

Favourite Quote?

“Life is like a box of chocolates, you never know what you are going to get.”

And finally, marmite, love it or hate it?

What is marmite?

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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Become a Hobbit Fan & Find Your Escape… http://www.engagesciences.com/live-campaigns-6/ http://www.engagesciences.com/live-campaigns-6/#comments Wed, 12 Nov 2014 15:22:33 +0000 http://www.engagesciences.com/?p=21122 From keeping up with Hobbit fans’ daily adventures with Air New Zealand’s #HobbitFanContest, to getting fit this Christmas without ditching the pumpkin pie, take a look at our great selection of live campaigns that are driving some excellent results for our customers.   Air New Zealand – #HobbitFanContest VIEW CAMPAIGN It’s been days since The Hobbit Fan Fellowship arrived in New ...

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From keeping up with Hobbit fans’ daily adventures with Air New Zealand’s #HobbitFanContest, to getting fit this Christmas without ditching the pumpkin pie, take a look at our great selection of live campaigns that are driving some excellent results for our customers.

 


Air New Zealand – #HobbitFanContest VIEW CAMPAIGN

It’s been days since The Hobbit Fan Fellowship arrived in New Zealand for the adventure of a lifetime. Following a month of challenges, up to 75 Hobbit fans and their guests enjoyed a six day journey to tour some of The Hobbit Trilogy’s locations and New Zealand adventure destinations. To watch their daily adventures, follow the journey with Air New Zealand’s #HobbitFanContest social hub on their Flying Social Network page. Check-out the official fan album, watch the daily middle-earth video diaries and take a look at the social wall full of user-generated content from Twitter and Instagram.

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Microsoft Lumia US – #LumiaFit VIEW CAMPAIGN

You know the Christmas holidays are soon approaching when the house is filled to the brim with chocolate selection boxes, mixed nuts and pumpkin pie. To help you stay fit during the holidays, so you don’t get that guilty December feeling, Microsoft Mobile are giving away not only a Lumia 830, but also a Fitbit Flex fitness tracker. For your chance to win, just enter your personal details, note which activity you most want your new Lumia 830 and FitBit Flex to track, and make sure you earn extra entries by sharing the contest with your friends.

Social Media Merchandising Blog

 


The Knot – Perfect Escape Sweepstakes VIEW CAMPAIGN

If you’d love to experience the benefits of unlimited luxury, including everything from gourmet dining to endless entertainment, then this romantic getaway will be perfect for you. The Knot are giving their fans the chance to win 3 nights in Dreams Riviera Cancun Resort & Spa, Dreams La Romana Resort & Spa or Dreams Punta Cana Resort & Spa to enjoy a few days to escape reality. So for your chance to win this paradise vacation, enter now through The Knot’s Facebook page, and complete a few personal details.

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AOL Travel – Win! A Caribbean cruise holiday VIEW CAMPAIGN

Not a fan of these cold frosty mornings and dark winter evenings? AOL Travel have the perfect solution, as they’re giving their fans the chance to win a two week cruise worth £4,000 to escape to the sunny Caribbean Islands, courtesy of P&O Cruises. With fine dining experiences, an extensive spa with treatment rooms, four swimming pools and a large gymnasium, it will be two weeks of non-stop pampering and relaxation for you and your guest. For your chance to win this amazing prize, simply complete a few personal details and you could be one very lucky winner.

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JESSICA WILLIAMS

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