EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Fri, 28 Aug 2015 14:38:54 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.7 Everything’s #UpForGrabs With This Week’s Live Campaigns http://www.engagesciences.com/marketing-campaigns-46/ http://www.engagesciences.com/marketing-campaigns-46/#comments Thu, 27 Aug 2015 14:14:30 +0000 http://www.engagesciences.com/?p=24160 From Vodafone Ireland’s campus tour, Snapchat promotion, to Powershop New Zealand’s co-sponsorship of the Food Truck Trailer Park, take a look at this week’s live marketing campaigns that are providing great results for our customers. Ripley’s Believe It Or Not! – Play OrlandoVIEW MARKETING CAMPAIGN Ripley’s Odditorium in Orlando is famous for its exhibits featuring oddities from around the world. ...

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From Vodafone Ireland’s campus tour, Snapchat promotion, to Powershop New Zealand’s co-sponsorship of the Food Truck Trailer Park, take a look at this week’s live marketing campaigns that are providing great results for our customers.


Ripley’s Believe It Or Not! – Play OrlandoVIEW MARKETING CAMPAIGN

Ripley’s Odditorium in Orlando is famous for its exhibits featuring oddities from around the world. But, how could they use mobile engagement, user-generated content and digital displays to seamlessly enhance the traditional experience of walking around the themed galleries? To discover how, read our latest blog and sign-up to our forthcoming webinar – ‘Enhancing Traditional Experiences with Digital Engagement’ with guest speaker, Suzanne Smagala-Potts, Social Media and Online Marketing Specialist at Ripley Entertainment Inc, and Rich Gascoyne, President, at EngageSciences. Please note: This is an in-venue campaign. Thus, it is intended for mobile use only within the odditorium.

 


Vodafone IE – #UpForGrabs VIEW MARKETING CAMPAIGN

Vodafone Ireland are looking to provide their student fans with the best ever student deal for the new college term, including on-site competitions at over 30 participating colleges during September. The online sign-up aims to drive further awareness of Campus Tours, in which students are asked to provide their Snapchat details, so they can see when Vodafone will be visiting their campus and how they can get involved. And to incentivize participation, Vodafone are offering the chance to win loads of free phone credit. The campaign is supported across Facebook, Twitter and Instagram, so there’s plenty of opportunity for consumers to engage and join the conversation using #UpForGrabs.

 


Powershop NZ – #PowershopTrailerParkVIEW MARKETING CAMPAIGN

To generate brand awareness, the New Zealand electricity company, Powershop NZ have co-sponsored the Food Truck Trailer Park for a fun-filled 10 days, and also launched an exciting photo competition for food lovers. They’re asking fans to simply visit the Wellington Food Truck Trailer Park, take some snaps and share their truckin’ good food and fun for the rest of this week. Entrants can participate daily by uploading new photos on Facebook, Twitter or Instagram using the hashtag #PowershopTrailerPark, for the chance to win one of the daily prizes, until the competition closes on August 30th 2015. The best entries are reviewed and curated through the advocacy feature on the EngageSciences platform to ensure the best content is showcased.

 


HuffPost Lifestyle – BestivalVIEW MARKETING CAMPAIGN

To celebrate the partnership between HuffPost and Bestival, music lovers are being offered the chance to win a pair of Wild Copse Camping tickets for Bestival this September. To maintain high levels of engagement and ensure everyone is aware of the fantastic prizes on offer, HuffPost have provided fans with three ways to enter online, via Facebook, Twitter or Instagram. Entrants via Facebook also have the option to be kept informed about the latest news from both HuffPost and Bestival, enabling them to capture audience data for future marketing campaigns. Fans can also follow and tweet @HuffPoLifestyle or re-post the competition image featured on the @HuffPostLifestyle Instagram page with the hashtag #HuffPostBestival, to drive the conversation and maximize brand awareness.

 


Live Webinar: Enhancing Traditional Experiences With Digital Engagement

Join Suzanne Smagala-Potts, Social Media and Online Marketing Specialist at Ripley Entertainment Inc and Rich Gascoyne, President of EngageSciences for our live webinar on Tuesday 22nd September 2015, as they discuss successful strategies for building engaging digital in-venue experiences for today’s mobile and social consumer.

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

GEORGIA SCOTT

Photo on 25-06-2015 at 21.28 #2

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In-Venue Marketing: Ripley’s Digital-Meets-Physical Experience http://www.engagesciences.com/in-venue-marketing-digital-meets-physical/ http://www.engagesciences.com/in-venue-marketing-digital-meets-physical/#comments Thu, 27 Aug 2015 14:01:54 +0000 http://www.engagesciences.com/?p=24171 Ripley’s Odditorium in Orlando is famous for its exhibits featuring oddities from around the world. But, how could they use mobile engagement, user-generated content and digital displays to seamlessly enhance the traditional experience of walking around the themed galleries? LIVE WEBINAR: REGISTER NOW! Ripley’s main objectives Ripley’s main aim was to encourage engagement, increase length of stay, offer more details ...

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Ripley's Orlando Odditorium Digital challenge

Ripley’s Odditorium in Orlando is famous for its exhibits featuring oddities from around the world. But, how could they use mobile engagement, user-generated content and digital displays to seamlessly enhance the traditional experience of walking around the themed galleries?

LIVE WEBINAR: REGISTER NOW!

Ripley’s main objectives

Ripley’s main aim was to encourage engagement, increase length of stay, offer more details about the exhibits, while capturing data on their visitors. To achieve this, they wanted to create unique digital interactions that would enhance the traditional tour visitors have been experiencing since 1918. By adding this value, they are given the opportunity to also increase awareness of other Ripley’s Believe It Or Not! content, such as the comics, YouTube videos, website, podcasts, blogs and books. This boost in engagement, and new understanding of audience preferences would allow them to identify ‘super fans’ and convert them into valuable brand advocates.

Challenges

Every object Ripley’s display in the various rooms has a story to tell. The challenge was how Ripley’s could bring this to life using digital activations. Their main challenges, included:

  • Getting visitors to stay longer in the physical environment
  • Using digital to enhance the story behind all of the weird and wonderful oddities
  • Configuring and creating new digital activations that reflect new displays, objects and room rearrangements
  • Encourage visitors to take part in the digital experience, provide their data and create and share UGC
  • Meeting FTC Coppa compliance regulations

Solution

Using the EngageSciences platform and its in-house expertise, Ripley’s were able to build and create a fully optimized multi-activation solution enabling visitors to participate via their mobile devices (on a single URL), and on interactive touch screens throughout the Odditorium.

How it works

On entrance, visitors are directed to visit the Ripley’s Odditorium in Orlando URL http://www.ripleys.com/playorlando/ or they can simply send an SMS to Ripley’s, whereby they get sent an immediate hyperlink to the URL. Then, to take part, they just need to submit their email address.

Ripley's In-Venue Digital Experience Data Capture

Visitors are then automatically directed to http://www.ripleys.com/playorlando/go which starts the digital-meets-physical guide experience.

The Benefits of Each Digital Activation

Ripley’s feature a total of 16 different digital activations, with one activation per room. The various activations include:

Scavenger Hunts

Visitors are tasked to look for certain objects. The URL displays a multiple choice selection of a number of objects, where users need to select only the items that appear in the room. Plus, to increase dwell time, anyone who answers incorrectly has the opportunity to play again.

Social Shares

Ripley’s have adopted social sharing functionality via Twitter and Facebook at the end of three activations, which involves polls and quizzes. On completion, visitors have the option to tweet or share the results.

Ripley's Social Share functionality

Photo Uploads

Photo upload functionality comes into play in three rooms. Visitors can pose for incredible photo ops like the largest tire in the world, a statue of the world’s tallest man, and 3D murals. Then, when they visit the next room, the photo will appear on the interactive touchscreen. To ensure it’s FTC Coppa compliant, users must be aged 13 years and above, and are required to tick a box to confirm this on entry.

Ripley's Photo Upload Functionality

Quizzes & Surveys

Ripley’s have set-up a variety of engaging quizzes which offer a personalised experience for its visitors based on their answers to a series of questions. Below is an example of the Alter Ego room, which asks a series of five characteristics to determine which Ripley’s character you are.

Additionally, at the end of the tour, users are encouraged to take part in a five question survey on their experience, and also have the option to type written feedback. This provides Ripley’s with a great opportunity to profile their audience, enabling segmentation and targeting in email marketing. To incentivize participation, there’s also the chance to win a Ripley’s book.

Polls

Ripley’s deployed two polls to capture visitor opinions and preferences. A great example is the Billiards Room, where visitors are prompted to interact with the pool table to witness the unusual movement of the pool ball, then cast their opinion on how it makes them feel. On answering, the current audience sentiment is displayed in percentages. This along with other activations helps to enrich the user experience and capture more data on their preferences.

Touchscreen Walls

In an effort to really showcase the digital elements of the tour in a physical environment, photo submissions are automatically displayed on touchscreen walls in certain rooms.

Orlando-Touch-Screen

Ripley’s also discover and curate a selection of compelling tweets, Facebook and Instagram photos onto a large social hub display, featuring the authentic voices of their advocates. Plus, visitors are encouraged to create and share their own content using the #RipleysORL hashtag.

Orlando - Play today

How Ripley’s used EngageSciences

EngageSciences worked closely with Ripley’s to ideate and implement the digital activations by visiting the experience in both their New York and Orlando locations. And, once up and running, Ripley’s content editors can change content and activations with ease. Not only that, Ripley’s can prepare new digital content and activations offline, then publish for a seamless transition into the live environment. Something that couldn’t be achieved with the editing restrictions, cost, time and resources of an Android or Apple APP, or external agency.

Ripley's Digital Marketing Engagement In-venue

Results

It’s still early days. However, Suzanne Smagala-Potts, Social Media and Online Marketing Specialist at Ripley Entertainment Inc has been delighted with the new digital narrative, customer feedback and engagement so far.

“We are incredibly excited to launch our socialized mobile tour for Ripley’s Believe It or Not! Orlando. The feedback we have received from our guests has been wholly positive. We are offering our guests a unique touchpoint to engage with us, not only while they are enjoying our attraction, but through the connections we make in this experience, we can continue to reach our audience long after they have left our physical environment.”

And, once the Ripley’s Orlando experience has proven to be a success, the plan is to introduce it to other locations across the US and globally. Some results so far, include:

  • 15 – 20% of groups to Ripley’s Orlando have taken part in the digital experiences.
  • The Scavenger Hunt challenge is reported as the most popular activation, closely followed by the photo upload feature.

Live Webinar: Enhancing Traditional Experiences with Digital Engagement

Join Suzanne Smagala-Potts, Social Media and Online Marketing Specialist at Ripley Entertainment Inc and Rich Gascoyne, President of EngageSciences for live webinar on Tuesday 22nd September 2015, as they discuss successful strategies for building engaging digital in-venue experiences for today’s mobile and social consumer.

REGISTER NOW

NL90 Ripley's Live Webinar Footer

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Why Marketers Are Getting It Wrong with Social Media http://www.engagesciences.com/marketers-getting-social-media-wrong/ http://www.engagesciences.com/marketers-getting-social-media-wrong/#comments Wed, 26 Aug 2015 15:45:35 +0000 http://www.engagesciences.com/?p=24149 Social media is a critical route via which brands can engage with consumers and existing customers to drive sales. In fact, a robust presence in the social media space is more pressing need than ever with the strong growth in Smartphone and tablet ownership, the proliferation of new social media networks, as well as the spread of 4G, which enables ...

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Social media is a critical route via which brands can engage with consumers and existing customers to drive sales. In fact, a robust presence in the social media space is more pressing need than ever with the strong growth in Smartphone and tablet ownership, the proliferation of new social media networks, as well as the spread of 4G, which enables consumers to easily share huge amounts of social content, with 1.8 billion pictures being shared every day along with 500 million tweets. Yet many marketers are still relying solely on communicating with their target audiences through the main social media networks.

Why is this wrong? It’s not wrong, but today, it’s just not best practice.

Surely it’s much better to focus on engaging customers with social content on a brand website, rather than keeping them on social networks? Transactional infrastructure probably lives on the website and not within Facebook and Twitter. The large social networks have simply become no more than display ad networks for brands. Savvy marketers are, therefore, increasingly embracing social content on their digital properties and moving away from engaging with consumers on a social network.

Social networks are places to seed content, to generate awareness about campaigns and to run paid media advertising to drive traffic to the website. The best marketers are then using credible and authentic user-generated content (UGC) to transform their websites into ‘social hubs’, where they can use the voices of their advocates and happy customers to increase revenue.

Research from the Jun Group between 2012 and 2013 revealed that Facebook and YouTube accounted for a combined 69 per cent of all next actions taken after brand campaigns in 2012; by the end of 2013, the corresponding figure was 30 per cent. The focus had clearly shifted from trying to encourage ‘likes’ to increasing ‘clicks’ back to the brand’s website.

This article was first published in the Gulf Marketing Review Magazine, July/August edition. You can read the remainder of the article here.

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Why Marketers Are Getting It Wrong With Social Media

White Paper: Why Websites Need More Social Depth

Download the white paper to discover how consumer brands are transforming their websites with the perfect blend of authentic user-generated content, compelling branded content and interactive experiences to drive engagement, build brand loyalty and optimize lifetime value.

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RICHARD JONES, CEO

Rich-Jones

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Here Come the Men In Black. Campaigns to Remember! http://www.engagesciences.com/marketing-campaigns-45/ http://www.engagesciences.com/marketing-campaigns-45/#comments Thu, 20 Aug 2015 13:32:02 +0000 http://www.engagesciences.com/?p=24121 Check-out this week’s selection of live marketing campaigns which are getting followers ready for the new school term as well as giving festival fans the chance of a lifetime. Air New Zealand – MIB Safety Video CompetitionVIEW MARKETING CAMPAIGN They’re try-line defenders. They’re champion contenders. They’re forwards, backs and flankers. They are the Men In Black. Air New Zealand are ...

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Check-out this week’s selection of live marketing campaigns which are getting followers ready for the new school term as well as giving festival fans the chance of a lifetime.


Air New Zealand – MIB Safety Video CompetitionVIEW MARKETING CAMPAIGN

They’re try-line defenders. They’re champion contenders. They’re forwards, backs and flankers. They are the Men In Black. Air New Zealand are so #CrazyAboutRugby that they have come together with their favorite MIB to create their latest inflight safety videos. The All Blacks take customers through the ins and outs of flight safety rapping and dancing along the way, to get high-flyers thinking about who they would most like to share a Skycouch with! To win return flights to London with a couple of friends, Air New Zealand are asking fans to entertain them with a description of their dream Skycouch companion. Entrants simply need to enter their name, email address and intriguing responses to get involved.

Air New Zealand Safety Video Competition Marketing Campaign

 


McGraw-Hill Education – Learn Something New TodayVIEW MARKETING CAMPAIGN

With September looming and the start of a new school term fast approaching, all this month McGraw-Hill Education are asking Facebook followers to share something new they learnt this summer. There are three ways to enter, by posting a photo, sharing a video or submitting a comment, whereby candidates will be entered into a prize draw for the new Apple sports watch. On top of that, McGraw-Hill are testing customers’ knowledge of world languages each day, with the potential to win 1 of 5 McGraw-Hill Education language book bundles. And because they can’t stop treating their customers, they are also offering an exclusive promotion code for savings of 25%.

McGraw-Hill Education Learn Something New Marketing Campaign

 


Vodafone – #DanceLegendsVIEW MARKETING CAMPAIGN

Vodafone recently came together with Samsung and Creamfields to offer purchasers of the Galaxy S6 and S6 Edge the chance to win tickets to the hottest dance festival of the summer! Earlier this week, to win one of five pairs of Creamfields tickets, festival followers had the chance to vote between the old school and new school dance moves on Twitter via the hashtag #DanceLegend. For the rest of this week, a pair of VIP tickets and a Samsung Galaxy S6 edge are up for grabs. Fans simply need to perform and video the remainder of a classic dance move which Vodafone has posted, and tweet or Instagram it back with the #DanceLegend hashtag.

Vodafone #DanceLegends Marketing Campaign

 


BT Shop – ViewSonic® VIEW MARKETING CAMPAIGN

To coincide with the start of the new school term, BT Shop are giving away a new ViewSonic® 24” 4K LED Monitor for one lucky winner. Technology enthusiasts can enter the draw by taking a quick three question quiz, which is based around the subject of technology. So those who know the difference between a megabyte and a gigabyte, or are familiar with the biggest technology brand logos, can put their knowledge to the test. With the prize draw closing on August 31st, and the winner being announced by September 7th, there’s plenty of time for consumer engagement to take place.

BT Shop View Sonic Marketing Campaign

 


White Paper: The Rise of Data-Driven Marketing DOWNLOAD WHITE PAPER

Get our latest thoughts and research on how brands and publishers are adopting a data-driven approach to their marketing. One that captures consistent audience data across web, social, mobile and partner channels and then integrates it with third party and behavioral data to deliver unparalleled audience insights and unbeatable campaign performance.

Rise of data-driven marketing


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

GEORGIA SCOTT

Photo on 25-06-2015 at 21.28 #2

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Black Tie Optional http://www.engagesciences.com/black-tie-optional/ http://www.engagesciences.com/black-tie-optional/#comments Wed, 19 Aug 2015 12:25:36 +0000 http://www.engagesciences.com/?p=24103 That black tie outfit will have to come out the back of the wardrobe and be dusted off as award season is upon us. We love it when we can boast about some of the awesome work our clients do on the EngageSciences platform and being shortlisted for some of the top awards in digital is the perfect time to ...

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That black tie outfit will have to come out the back of the wardrobe and be dusted off as award season is upon us. We love it when we can boast about some of the awesome work our clients do on the EngageSciences platform and being shortlisted for some of the top awards in digital is the perfect time to bring those cheerleading outfits out.

First up we have Vodafone, who have really set the bar high this summer with some out of the box, creative campaigns that have had everyone talking.

Logo_2015_big

Digital Communication Awards 2015

24h Nürburgring with Vodafone

The Digital Communication Awards honour outstanding achievements, professional campaigning and strategic thinking in online communications in 34 categories. And proudly sitting within the accomplishment of the year category is the 24h Nürburgring with Vodafone, which has been shortlisted for the Campaign of the Year.

#First Battle of Cool – LTE Livestream of the Nürburgring was a crystal clear video-streaming campaign of the 24h race at Nürburgring via the public 4G/LTE network. The campaign gained almost 2 million views and was the best Twitter campaign in DE, so it is no wonder it’s up for such an impressive award. 

The award ceremony will be take place in Berlin on the 25th September. Tickets to the gala dinner are still available. So if you fancy heading along and *hopefully* giving the guys at Vodafone a big round of applause when they win, grab yourself a ticket today!  

PRWeekAwards_13_new-logo_468x312

The PR Week Awards 2015

Mission 31 Powered by Lumia 

The good news doesn’t stop there. Microsoft have also had a busy summer with their Mission 31 powered by Lumia campaign. During which they teamed up with Fabien Cousteau, grandson of famed oceanographer Jacques Cousteau, to break his grandfather’s record for living underwater.  Fabien lived aboard the Aquarius – the world’s only remaining underwater lab 63-feet below the surface – for 31 days documenting his whole trip on a Lumia device.

The underwater campaign has not only been nominated in just one category, but two in the very prestigious PR Week awards, where they celebrate the best work in the PR and communication sectors. The campaign has been recognized in the Most Innovative use of Digital and Social Media category as well as the Technology Sector for Campaign Categories.

It’s no wonder this deep sea experience got recognized as a nominee, with more than 1 million video views, 12.7 million page impressions and tens of thousands of shares, it was certainly a global success.

The PR Awards take place on Tuesday 20th October at Grosvenor House in London. Tickets are still available so grab yourself one today and help cheer on our underwater explorers at Microsoft.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

 

 

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Actionable UGC: Drive Conversions with Call-to-Actions http://www.engagesciences.com/ugc-conversions-call-to-actions/ http://www.engagesciences.com/ugc-conversions-call-to-actions/#comments Tue, 18 Aug 2015 15:22:52 +0000 http://www.engagesciences.com/?p=24069 It’s common knowledge that brand generated organic and paid posts on social media drive social conversions. Consequently, all major social networks now have call-to-action (CTA) button functionality via their paid services. However, what they don’t have is the ability to do is provide customized CTAs on individual pieces of user generated content (UGC), which has a startling ability to drive ...

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It’s common knowledge that brand generated organic and paid posts on social media drive social conversions. Consequently, all major social networks now have call-to-action (CTA) button functionality via their paid services. However, what they don’t have is the ability to do is provide customized CTAs on individual pieces of user generated content (UGC), which has a startling ability to drive brand engagement, consideration and conversions. In fact, a plethora of studies have found that consumers trust user-generated content over brand communications. And, bear in mind, this research is based on non-actionable user generated content.

  • 84% of millennials say user-generated content has influenced what they buy
  • Instagram images on websites achieve a 25% better conversion rate than glossy product shots
  • Featuring Instagram photos at the point of purchase boosts sales conversion by up to 7%

As a result, UGC has become a very real and material way to build brand affinity and convert social consumers. So, if you’re looking to drive UGC conversions or planning to incorporate user-generated content into your social commerce strategy, then read on.

User Generated Content Conversion Challenges

While many brands have invested in building online audiences, most are missing the opportunity to convert followers and conversations into leads or sales. Common challenges include:

  • Lack of familiarity with ways to leverage and position UGC across owned channels to promote purchase, downloads or sign-ups.
  • Difficulty discovering and sourcing UGC at scale
  • Manual workflow that impedes UGC curation, tagging and management
  • No infrastructure to connect UGC to product pages, promotions and commerce

Take Advantage of Actionable Social Hubs

Brands can launch social hubs infused with actionable UGC across their web and social properties. They’re a great and cost-effective way to present authentic and credible user-created content into the heart of owned digital properties, mobile apps and social networks at every stage of the user journey. As a result, brands can streamline the implementation of new UGC-driven conversion and merchandising strategies. Using EngageSciences, brands have the ability to:

  • Easily source the best consumer content (via Instagram, Pinterest, Twitter, Facebook, etc) and obtain permissions to use the content with rights management
  • Augment social content with call-to-actions (CTAs) that link directly to specific destinations e.g online store, product pages or specific landing pages
  • Publish UGC anywhere and measure performance, e.g views, engagement, conversions, and other KPIs
  • Seamlessly connect UGC with on-site merchandising
  • Capture consistent audience data across web, social, mobile and partner channels
  • Connect with existing tools, e.g E-commerce, Analytics, CRM and DMPs

Use Cases for All Types of Brands

There are many scenarios where it’s relevant and beneficial to use actionable UGC for various types of brands and industries. Just as you would apply a ‘More Info’ or ‘Book Now’ call-to-action on branded content. For example, brands can directly highlight a product (e.g a shoe) that is shown in an Instagram photo and link directly to the commerce page for that product on their website or display an offer that links directly to a promotion they’re running.

user generated content conversions

Leverage Actionable UGC for your Brand – #ActionableUGC

Find out how you can effortlessly create unique digital experiences that drive conversions via the content your advocates share. Simply contact us through the social hub below. Plus, let us know what you thought about this article using the hashtag #ActionableUGC via Instagram or Twitter @EngageSciences, and you could get featured on the social hub below.

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Consumer Engagement, Data Capture and Plenty of UGC http://www.engagesciences.com/marketing-campaigns-44/ http://www.engagesciences.com/marketing-campaigns-44/#comments Wed, 12 Aug 2015 13:51:24 +0000 http://www.engagesciences.com/?p=24031 From exciting product launches, to fun-filled sweepstakes, check-out this week’s great selection of live marketing campaigns created on the EngageSciences platform. Houston Texans – Which Texan Are You? VIEW MARKETING CAMPAIGN The NFL’s Houston Texans, in association with Coca Cola Zero, have set up a fun and tailored quiz, titled ‘Which Texan are you?’ targeting fans via the Fan Zone section ...

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From exciting product launches, to fun-filled sweepstakes, check-out this week’s great selection of live marketing campaigns created on the EngageSciences platform.


Houston Texans – Which Texan Are You? VIEW MARKETING CAMPAIGN

The NFL’s Houston Texans, in association with Coca Cola Zero, have set up a fun and tailored quiz, titled ‘Which Texan are you?’ targeting fans via the Fan Zone section of their website. Contestants are profiled through five questions on typical football player traits, where they need to select a multiple choice answer. After submitting their name and email address, they’ll discover which Texan player best matches their profile. The stylish quiz interface also includes a social hub featuring #TexansCamp UGC from Instagram, as well as Twitter and Facebook sharing functionality to help further leverage their huge social following.

Houstan Texans Marketing Campaign


Microsoft – Windows 10 LaunchVIEW MARKETING CAMPAIGN

The all encompassing Windows 10 from Microsoft recently launched and became available in 190 markets globally as a free upgrade. To grab consumer attention and encourage conversions, they’ve created a captivating rich media landing page with smart interactive elements. As part of their social content strategy they’ve embedded a social hub curated with persuasive and reloadable user-generated content from Instagram and Twitter, so users can experience the new software. Plus, to encourage advocacy, visitors have the ability to share this content via Pinterest, Facebook and Twitter.

Microsoft Windows 10 Launch Marketing Campaign

 


Nectar Savvy Lifestyle – #NectarLifestyleVIEW MARKETING CAMPAIGN

The retail loyalty points giant, Nectar, have taken an holistic approach with their latest five week campaign, where they ask consumers to demonstrate their savvy approach to life through a series of weekly challenges. The campaign has a dedicated microsite, where six contestants were shortlisted to take part and share their experience via blogging and on social channels using the hashtag #NectarLifestyle. Plus, to amplify reach, their digitally-engaged audience were incentivized to take part and outdo the contestants via social media. The site also includes a social hub incorporating the best UGC surrounding the #NectarLifestyle hashtag from Twitter and Instagram.

Nectar Savvy Lifestyle Marketing Campaign

 


SanDisk Connect Wireless Stick SweepstakeVIEW MARKETING CAMPAIGN

SanDisk have partnered with Hawaiian Airlines to promote the launch of their innovative Connect Wireless Stick, which enables users to save content without cables or internet. The sweepstakes campaign, which encompasses a #TravelStick hashtag to drive product awareness, includes a fun three question quiz allowing SanDisk to capture rich audience preferences, and also allows entrants to upload a travel inspired photo and quote directly to the website’s social hub. Plus, to incentivize participation, there’s a grand prize of 140,000 HawaiianMiles and a SanDisk Connect Wireless Stick.

SanDisk - #TravelStick Marketing Campaign


White Paper: The Rise of Data-Driven Marketing DOWNLOAD WHITE PAPER

Get our latest thoughts and research on how brands and publishers are adopting a data-driven approach to their marketing. One that captures consistent audience data across web, social, mobile and partner channels and then integrates it with third party and behavioral data to deliver unparalleled audience insights and unbeatable campaign performance. .

Rise of data-driven marketing


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JACK OLDHAM

Jack Oldham

The post Consumer Engagement, Data Capture and Plenty of UGC appeared first on EngageSciences.

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The Rise of Data-Driven Marketing and DMPs http://www.engagesciences.com/rise-of-data-driven-marketing/ http://www.engagesciences.com/rise-of-data-driven-marketing/#comments Thu, 06 Aug 2015 08:20:10 +0000 http://www.engagesciences.com/?p=23992 Today’s marketers have an array of digital capabilities at their fingertips that their predecessors could only dream of. From social media to big data to cloud computing, they can tailor messages in real-time to each individual consumer, deliver them more precisely – and save a ton of money. But with such potent marketing weapons, why have so many companies failed ...

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Today’s marketers have an array of digital capabilities at their fingertips that their predecessors could only dream of. From social media to big data to cloud computing, they can tailor messages in real-time to each individual consumer, deliver them more precisely – and save a ton of money.

But with such potent marketing weapons, why have so many companies failed to dramatically improve their brand recognition, Net Promoter Scores or sales? Is it that customers are already struggling with information overload? Or are marketers yet to realize the full potential of data gathered from first party, third party, behavioural and social data sources?

Data Trumps Intuition

In a world where many marketing decisions have historically been judgement calls, data is challenging the status quo of intuition and best guesses.

Many forward-thinking brands have started the journey by implementing unified data platforms to collect, normalize and analyze the true potential of their unexplored data assets, from programmatic media trading desks to yield optimization platforms, from offer targeting engines to user experience customization tools. In doing so, they are enabling the automation of complex media buying, messaging, marketing and offer management tactics. Which leads to marketing activity that performs better, whether it’s paid, owned or earned..

The New Digital Currency

Big data isn’t about volume, it’s about context, speed and scale. This is what will define marketing campaigns in the future. Marketers will combine their own data (first party) with data from other sources (third party) and cross-reference it to provide more insights than they could previously imagine.

Recent research by the GlobalDMA suggests that the biggest factors encouraging marketers to capitalize on data are:

  • 53% to become more customer-centric
  • 49% to maximize effectiveness/efficiency of marketing investments
  • 33% to gain more knowledge of customers and prospects
  • 20%  to align with digital customer preferences

So what data yields the best insight? Unsurprisingly, what you learn directly from your audiences provides the best opportunity to target consumers more effectively. So data captured on your website via a form, the responses to a multi-stage quiz on Facebook or through your mobile app represent the “gold standard”. Then it’s a question of how you overlay this data with other sources and analyze it to deliver game-changing insights.

Consumers now expect highly personalized, engaging experiences when they interact with brands. Companies that can meet (or exceed) their expectations with a digital dialogue – using data to provide outstanding experiences – are winning.

White Paper Download: The Rise of Data-Driven Marketing

Download our latest white paper to discover how brands and publishers are adopting a data-driven approach to their marketing. One that captures consistent audience data across web, social, mobile and partner channels and then integrates it with third party and behavioral data to deliver unparalleled audience insights and unbeatable campaign performance.

Plus, get further insights into:

  • The emergence of Data Management Platforms (DMPs).
  • Some of the issues associated with consistent and reliable data capture.
  • The benefits of a new data-driven marketing infrastructure.
  • Using multiple channels, networks and devices to amass actionable audience insights.

Rise of data-driven marketing

 

MICHAEL WRIGLEY, CMO

Michael Wrigley

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A Sizzling Selection of Summer Campaigns http://www.engagesciences.com/marketing-campaigns-43/ http://www.engagesciences.com/marketing-campaigns-43/#comments Wed, 05 Aug 2015 14:34:58 +0000 http://www.engagesciences.com/?p=23908 From encouraging followers to do and see more this summer with Microsoft Lumia, to sharing the funniest videos of pets with TVNZ, take a peek at this week’s selection of live marketing campaigns created on the EngageSciences platform. Microsoft Lumia – Summer With LumiaVIEW MARKETING CAMPAIGN Microsoft are trying to get their followers to #AchieveMore this summer, whilst promoting the ...

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From encouraging followers to do and see more this summer with Microsoft Lumia, to sharing the funniest videos of pets with TVNZ, take a peek at this week’s selection of live marketing campaigns created on the EngageSciences platform.


Microsoft Lumia – Summer With LumiaVIEW MARKETING CAMPAIGN

Microsoft are trying to get their followers to #AchieveMore this summer, whilst promoting the vast array of apps available to Lumia subscribers via their website and Facebook page. To enter, visitors simply need to submit their name and email address and then select one of the five available activities they wish to do this summer, ranging from working to exploring. On completion, entrants get full access to a relevant activity-based app to help them #AchieveMore. Participants also have the opportunity to share the campaign with friends, and Microsoft will be rewarding one lucky person with a Lumia 640 each week for the next four weeks.

Microsoft Lumia Summer With Lumia #AchieveMore Marketing Campaign

 


POWSTER & StudioCanal – #WAYFSummerVIEW MARKETING CAMPAIGN

To celebrate ‘We Are Your Friends’ hitting the big screen on August 27th, the director Max Joseph is asking fans to share their favorite summer moments. Film followers can access the photo competition via the neatly designed responsive website (which transitions into a ticketing site when showtimes are available), or by using the popular mobile app Shazam on either the outdoor campaign, TV campaign and in-cinema standees. To enter, viewers simply need to upload a photo via Facebook, Twitter, Vine or Instagram using the hashtag #WAYFSummer to get their image featured on the website’s bustling social hub. With some truly awesome prizes up for grabs each week, ranging from festival tickets to £5,000, there’s every incentive to get involved.

StudioCanal We Are You Friends #WAYFSummer Marketing Campaign

 


Lastminute.com- Magic Minutes Of SummerVIEW MARKETING CAMPAIGN

With people jetting off on holiday, lastminute.com want to see how their followers are making the most of their magic minutes of summer. They’re asking customers to share their summer photos using the #LoveEveryMinute hashtag and tagging @lastminute_com via Twitter, Instagram or Facebook. Plus, each week up until Wednesday 16th September, one entrant will receive a £50 lastminute.com voucher and have their photo appear in the London Evening Standard newspaper. The weekly winners will then be brought together in a final public vote for the chance to win a £2,000 lastminute.com voucher.

lastminute.com Magic Minutes of Summer #LoveEveryMinute Marketing Campaign

 


TVNZ – Kiwi LivingVIEW MARKETING CAMPAIGN

The popular TV show Kiwi Living, broadcast on Television New Zealand, wants to see videos of their viewers’ pets in their wildest glory, from dapper dogs to cute cats to bizarre birds. Entry is kept simple through entering the video URL, along with associated title, short description and the pet’s name on the form – enabling TVNZ to capture some great audience data. Alternatively, they can send their submission to KiwiLiving@tvnz.co.nz. To incentivize participation, videos which make the producers laugh the most, or have that winning awww factor, will be in with the chance of getting featured on the TV show.

TVNZ KiwiLiving Marketing Campaign

 


White Paper: The Rise of Data-Driven Marketing DOWNLOAD WHITE PAPER

Get our latest thoughts and research on how brands and publishers are adopting a data-driven approach to their marketing. One that captures consistent audience data across web, social, mobile and partner channels and then integrates it with third party and behavioral data to deliver unparalleled audience insights and unbeatable campaign performance. .

Rise of data-driven marketing


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

GEORGIA SCOTT

Photo on 25-06-2015 at 21.28 #2

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Latest News: EngageSciences Wins Raft of New Clients As It Launches New Dubai Office http://www.engagesciences.com/latest-news-engagesciences-wins-raft-of-new-clients-as-it-launches-new-dubai-office/ http://www.engagesciences.com/latest-news-engagesciences-wins-raft-of-new-clients-as-it-launches-new-dubai-office/#comments Fri, 31 Jul 2015 13:20:19 +0000 http://www.engagesciences.com/?p=23941 Marketing engagement platform, EngageSciences, has added global retail brands Early Learning Centre and United Colors of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September. Early Learning Centre will work with EngageSciences to drive customers into its stores and to build awareness of its special offers, using positive user generated content ...

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Marketing engagement platform, EngageSciences, has added global retail brands Early Learning Centre and United Colors of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September.

Early Learning Centre will work with EngageSciences to drive customers into its stores and to build awareness of its special offers, using positive user generated content (UGC) from the brand’s customers. The toy retailer joins a number of new client wins for the marketing engagement platform, including:

  • United Colors of Benetton – global fashion brand
  • Eurosport Arabia – one of MENA’s leading sports information platforms
  • Choueiri Group – leading media representation group for the Middle East
  • ID Design – modern furniture chain

EngageSciences’ new clients will join its current cohort of global brands, including: Etihad, Vodafone, Microsoft and Clarks.

The new Middle Eastern office based in Dubai’s Media City, will be headed up by Regional Director MENA, Claudio Esposito-Aiardo, who was most recently Sales Director at EngageSciences’ London office. The focus of Claudio Esposito-Aiardo’s role as Regional Director of MENA will be on helping marketers enhance their understanding and monetization of their social audiences.

The news comes on the back of the launch of the new and enhanced marketing engagement platform, Release 5.3. Among a number of other benefits, the upgraded platform will use shoppable UGC to drive socially-referred commerce. Marketers can now augment owned and earned content displayed in social hubs with call-to-actions that lead users to specific destinations on a website, microsite or storefront.

Richard Jones, Chief Executive Officer at EngageSciences, comments: “We’re thrilled to have these five leading brands join our already burgeoning client list in the Dubai office. Claudio and his team will help each business to create an enhanced digital presence while connecting with consumers socially in a much more sophisticated way. These wins are yet more evidence that major brands are recognising the importance of delivering interactive marketing experiences using authentic user generated content to drive socially-referred commerce.”

-Ends-

About EngageSciences

Brand websites are becoming much more interactive, increasingly featuring content from consumers. The EngageSciences Marketing Engagement Platform enables brands, media companies and retailers to create interactive marketing experiences, infused with authentic social advocacy, transforming websites into marketing hubs, deeply connected to a social and mobile audience.

With its headquarters in the UK, EngageSciences operates across 76 countries, working with a mixture of well-known brands, including: Microsoft, Vodafone, Yahoo!, Costa, Etihad Airways, UFC, Clarks, IHOP, Scripps Interactive, Fairfax, AOL Huffington Post, Air New Zealand and Verizon.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

 

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