EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Thu, 21 May 2015 13:52:32 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.5 Six Campaigns Jam-Packed with Marketing Inspiration http://www.engagesciences.com/marketing-campaigns-32/ http://www.engagesciences.com/marketing-campaigns-32/#comments Thu, 21 May 2015 13:51:46 +0000 http://www.engagesciences.com/?p=23404 From introducing Microsoft’s brand new ‘go to’ social digital destination for the latest local enterprise content, to having the chance to win exclusive tickets to the hottest, sold-out gig in town, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you missed our webinar last Thursday where Richard Jones, CEO of EngageSciences, and guest speaker ...

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From introducing Microsoft’s brand new ‘go to’ social digital destination for the latest local enterprise content, to having the chance to win exclusive tickets to the hottest, sold-out gig in town, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you missed our webinar last Thursday where Richard Jones, CEO of EngageSciences, and guest speaker Kim Celestre, Senior Analyst at Forrester Research, discussed why tomorrow’s websites need more social depth, don’t worry, you can view the on-demand version here.
 


Microsoft – Reimagine Canada VIEW MARKETING CAMPAIGN

Introducing Reimagine Canada… a brand new social digital destination featuring all of the latest local enterprise content from Microsoft Canada. Not only have Microsoft brought together their most popular blog posts, recent tweets and Facebook updates, but they’ve also showcased all of the latest social conversation from their followers on Twitter. And, with the social hub regularly kept updated, it makes the perfect ‘go to’ place for all local enterprise content for Microsoft fans to check out and share with others through Twitter and Facebook.

Microsoft Canada Reimagine Canada Marketing Campaign

 


Nectar – Take That Contest VIEW MARKETING CAMPAIGN

Are you Take That’s number one fan? Together with Betfair, Nectar are giving their followers the chance to win two exclusive tickets to the hottest, sold-out gig in town. They’re asking participants to tell them in five words why they deserve to win tickets to Take That’s London concert… VIP style. To enter, fans can submit their imaginative answer either through the form on the contest page, or through Twitter or Instagram by tagging @Nectar and #NectarTakeThat. Complete with a social gallery showcasing all the buzz around the upcoming concert, as well as a countdown timer until the competition’s closing date, the social hub is the perfect place to go for any Take That fan.

Nectar Take That Marketing Campaign

 


TAB – #GunsForParker VIEW MARKETING CAMPAIGN

TAB New Zealand are keen to see their followers in best shape in return for the chance to win two tickets to the Joseph Parker fight, including a meet and greet with Joseph himself. Right through until 22nd May, TAB are asking their fans to share a photo of their guns (however big or small!) through Twitter or Instagram including the hashtag #GunsForParker, or by completing the form on TAB’s Facebook page. And, with a social wall featuring their fans best entries so far, including plenty of gym shots and before and after photos, it’s well worth checking out.

TAB #GunsForParker Marketing Campaign

 


Microsoft Lumia – Eurovision 2015 Quiz VIEW MARKETING CAMPAIGN

Saturday 23rd May marks the 60th Eurovision Song Contest. That’s six decades of classic acoustic folk, heavy metal rock and plenty of Euro-pop! With Microsoft as the official technology partner of this year’s event, Microsoft Lumia decided to get in on the action by creating a fun-filled personality quiz. And, with 12 European Lumia markets participating, the Eurovision 2015 Quiz took a truly international feel… and an even more bizarre twist with an entry from Australia! So, to find out which type of act they resemble, all participants need to do is take the quiz featured on Microsoft Lumia’s various Facebook pages.

Microsoft Lumia Eurovision Quiz 2015 Marketing Campaign

 


Metro – Jeep’s Ultimate Spy Experience VIEW MARKETING CAMPAIGN

In partnership with The All New Jeep Renegade, Metro are offering 28 of their lucky readers three sets of tickets each to Infiltration to experience an adventure of a lifetime. Promised to get hearts racing, this immersive spy experience will take the winners to a top-secret location where they’ll carry out their ultimate mission. So, for the chance to win, participants simply need to submit their personal details through the contest’s ‘Enter Now!’ form on their website, and they could be named the lucky winner.

Metro Jeep Marketing Campaign

 


AOL Travel – Win A Break In Scotland! VIEW MARKETING CAMPAIGN

AOL Travel are giving one of their lucky readers the chance to experience the luxury lifestyle of royalty. They’re giving away a magical mid-week mini break for two at the enchanting Atholl Palace Hotel in the Scottish town of Pitlochry, including a two-night stay, full Scottish breakfasts and even access to the hotel’s Lavender Spa and Pool. To enter, AOL Travel readers simply need to submit their personal details through AOL Travel’s Facebook page to be in with the chance to win this enchanting Scottish castle break.

AOL Travel Marketing Campaign Sweepstakes

 


On-Demand Webinar: Why Tomorrow’s Websites Need More Social Depth

Missed our webinar last Thursday with Richard Jones, CEO of EngageSciences and Kim Celestre, Senior Analyst at Forrester? Don’t worry, we have an on-demand version for you to watch here. During the webinar they discussed the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Analyst Webinar - Social Depth

VIEW ON-DEMAND WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Digital Marketing: Why Brand Websites Need More Social Depth http://www.engagesciences.com/websites-social-depth-marketing/ http://www.engagesciences.com/websites-social-depth-marketing/#comments Tue, 19 May 2015 14:56:21 +0000 http://www.engagesciences.com/?p=23394 In the past five years, brands have effectively ignored their websites in favor of the “free” marketing offered by social networks and mobile apps. As a result their websites have remained rational and transactional. devoid of dynamic content or a compelling brand narrative. So, how should brands successfully engage today’s social and mobile consumer? We recently explored this notion with ...

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In the past five years, brands have effectively ignored their websites in favor of the “free” marketing offered by social networks and mobile apps. As a result their websites have remained rational and transactional. devoid of dynamic content or a compelling brand narrative. So, how should brands successfully engage today’s social and mobile consumer?

We recently explored this notion with Forrester Research during a hotly debated webinar, where Kim Celestre, Senior Analyst at Forrester and Richard Jones, CEO of EngageSciences spoke on:

  • The Age of the Customer
  • The Role of Social Content
  • 3 Strategies to Influence Purchase
  • The Influence of the Connected Consumer
  • Transforming the Website Experience
  • Executing a Strategy

VIEW ON-DEMAND WEBINAR

White Paper: Why Websites Need More Social Depth

Check-out our latest white paper that underpins the main themes discussed during the webinar. It outlines our thoughts and research on how consumer brands are transforming their websites with the perfect blend of authentic user-generated content, compelling branded content and interactive experiences that drive engagement, build brand loyalty and optimize lifetime value.

 

DOWNLOAD WHITE PAPER

The world of digital marketing has fundamentally changed for brands. Today they’re forced to live a decentralized, some would say fragmented, existence in a range of web, social and mobile channels. To succeed, they need to have credible presence and active involvement across all of them. And they need to expertly manage each channel to cater for the consumer at different stages of awareness, consideration, purchase, loyalty and advocacy.

Why Websites Need More Social Depth

Download the white paper to discover how marketers are responding to the proliferation of digital channels by creating a new type of brand website. One that sits at the heart of the fragmented digital landscape and engages cynical consumers with a fresh brand dialogue.

DOWNLOAD WHITE PAPER

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Forrester Research? Check. Brand Campaign Ideas? Check. http://www.engagesciences.com/marketing-campaigns-31/ http://www.engagesciences.com/marketing-campaigns-31/#comments Wed, 13 May 2015 16:31:02 +0000 http://www.engagesciences.com/?p=23345 From taking on Valvoline’s ‘What’s Under The Hood?’ challenge, to counting down the weeks until Capital’s Summertime Ball with the Vodafone #CapitalSTB social hub, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you sign up to our webinar where Richard Jones, CEO of EngageSciences, and guest speaker Kim Celestre, Senior ...

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From taking on Valvoline’s ‘What’s Under The Hood?’ challenge, to counting down the weeks until Capital’s Summertime Ball with the Vodafone #CapitalSTB social hub, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you sign up to our webinar where Richard Jones, CEO of EngageSciences, and guest speaker Kim Celestre, Senior Analyst at Forrester Research, discuss why tomorrow’s websites need more social depth.


Valvoline – What’s Under The Hood? VIEW MARKETING CAMPAIGN

Think you’d be able to take on ‘What’s Under The Hood’? Valvoline have brought together their fans’ favorite Hendrick drivers to ask them some seriously challenging questions over the next four weeks in return for the chance to win some incredible prizes (including a brand new car!). To enter, fans need to answer a series of questions correctly that are presented by the driver of the week. So, with an array of fantastic prizes to be won, and an awe-inspiring gallery featuring some exciting racing experiences, this contest is set to excite every car-lover!

Valvoline Marketing Campaign

 


Vodafone – Capital’s Summertime Ball 2015 VIEW MARKETING CAMPAIGN

The countdown to the most anticipated musical summer event is well and truly underway. To celebrate their official sponsorship of Capital’s Summertime Ball 2015, over the next coming weeks Vodafone have a selection of incredible prizes for their fans to win. To kick things off, Vodafone have asked participants to keep an eye out for their Capital Summertime Ball competition tweets from @VodafoneUK, and to retweet them for an exclusive chance to win a pair of tickets to the sold-out event. There’s also tons more to get involved with, from helping an unsigned act #TakeTheStage at Capital’s Summertime Ball, to giving fans the chance to get their tweets featured in the social gallery, it’s one not to be missed.

Vodafone Summertime Ball Marketing Campaign

 


Which? – Petitions Hub VIEW MARKETING CAMPAIGN

Which? are helping to get their readers’ concerns heard with their Petitions Hub featured on their Facebook page. Whether it’s the rise in energy prices that are getting them down, or the continuous stream of nuisance calls that are starting to get on their nerves, Which? are here to help make a difference. By clicking ‘sign the petition’ on the topic that affects readers most, individuals can submit their personal details, and voice any concerns they have. Not only this, but consumers can also view and submit tweets to an engaging social hub by tweeting @WhichUK, and using the hashtag #whichuk.

Which? Marketing Campaign

 


Air New Zealand – #AirNZ75 VIEW MARKETING CAMPAIGN

As a celebration of Air New Zealand’s 75th birthday, they had a little surprise in store for their passengers where they played a couple of rounds of the game ‘it’s in the bag’ on five of their domestic Air New Zealand flights. And, to make sure no one was left out, Air New Zealand also gave out virtual presents to their social media followers. To capture the fun and to show how they celebrated their 75th birthday in style, Air New Zealand have featured a social hub on their ‘Flying Social’ website, where all their travelers’ best tweets have been showcased, as well as a YouTube video to show just how surprised Air New Zealand passengers were onboard their flight.

Screen Shot 2015-05-13 at 14.40.09

 


Analyst Webinar: Why Tomorrow’s Websites Need More Social Depth

Join Richard Jones, CEO of EngageSciences and Kim Celestre, Senior Analyst at Forrester for a live webinar on Thursday 14th May, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Analyst Webinar - Social Depth

REGISTER FOR THE WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Sharing Aloha With Four Inspirational Campaigns http://www.engagesciences.com/marketing-campaigns-30/ http://www.engagesciences.com/marketing-campaigns-30/#comments Fri, 08 May 2015 14:42:00 +0000 http://www.engagesciences.com/?p=23247 From sharing the spirit of aloha with Hawaiian Airlines’ ‘Pick a Lei Flyaway’ contest, to having the chance to sing your way to paradise with US Virgin Islands’ Nice Challenge, we’ve got social hubs, quizzes, and plenty of contests for you to check out in this week’s selection of live marketing campaigns. And, if you haven’t already, make sure you sign up to our ...

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From sharing the spirit of aloha with Hawaiian Airlines’ ‘Pick a Lei Flyaway’ contest, to having the chance to sing your way to paradise with US Virgin Islands’ Nice Challenge, we’ve got social hubs, quizzes, and plenty of contests for you to check out in this week’s selection of live marketing campaigns. And, if you haven’t already, make sure you sign up to our webinar where Richard Jones, CEO of EngageSciences, and guest speaker Kim Celestre, Senior Analyst at Forrester Research, discuss why tomorrow’s websites need more social depth.


Hawaiian Airlines – Pick a Lei Flyaway VIEW MARKETING CAMPAIGN

In Hawaii, May Day is lei day, and Hawaiian Airlines kicked off the celebrations by giving their travelers the chance to win 140,000 HawaiianMiles by choosing their favorite flower lei. Not only this, but Hawaiian Airlines also partnered with Watanable Floral to share the spirit of aloha by giving traditional lei wreaths to their friends around the world. To get involved, participants simply need to select their favorite lei and submit their personal details through the Hawaiian Airlines Facebook page. And, to earn up to five additional entries for a higher chance of winning enough air miles for two to Hawaii, fans can invite their friends with an ‘exclusive content’ request.

Hawaiian Airlines Pick a Lei Marketing Campaign

 


US Virgin Islands – USVI Nice Challenge VIEW MARKETING CAMPAIGN

Fancy singing your way to paradise? US Virgin Islands are asking their followers to unleash their singing voice in return for the chance to win an incredible 5 night-vacation package for two to St. Thomas worth over $4000. US Virgin Islands are asking participants to submit a video through its contest page of them singing the chorus or a verse from ‘VI Nice’, where all entries will be featured on the social wall. Here, the video with the most votes will be named the lucky winner. And, if participants are unsure of the lyrics, US Virgin Islands have lent a helping hand by including these and also a fun-filled video featuring Pressure Busspipe for fans to learn more details.

US Virgin Islands USVI Nice Challenge Marketing Campaign

 


The Lucky Onion – Supper with Valentine VIEW MARKETING CAMPAIGN

The Lucky Onion have the perfect contest for all food lovers out there, where they’re giving their loyal fans the chance meet famous chef, Valentine Warner. What’s more, the prize also includes two tickets to The Lucky Onion Club’s three-course private supper prepared by Valentine, as well as one night’s stay at No.38. To get involved, fans can either complete and submit the form featured on The Lucky Onion’s Facebook page, tweet ‘Pick Me’ or post their favorite photo to Instagram using @theluckyonion and #supperwithvalentine. Complete with a gallery featuring the exciting entries and updates so far, an image carousel to give viewers a sneak peak at No.38, and a countdown until the closing date, this social hub is definitely one to check out.

The Lucky Onion #supperwithvalentine Marketing Campaign

 


Stuff.co.nz – X Factor VIEW MARKETING CAMPAIGN

It’s about time X Factor NZ judges and the public took part in a little role reversal. Stuff NZ are putting the power in their readers’ hands by asking them to cast their vote for their favorite judge on the hit reality music TV show. In return, those who enter will be in with the chance to experience the X Factor NZ grand final in true VIP style with a friend. To get involved, participants must choose their favorite judge and submit their personal details, where they’ll also be able to preview who is in the lead so far.

Stuff.co.nz X Factor Marketing Campaign

 


Analyst Webinar: Why Tomorrow’s Websites Need More Social Depth

Join Richard Jones, CEO of EngageSciences and Kim Celestre, Senior Analyst at Forrester for a live webinar on Thursday 14th May, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Analyst Webinar - Social Depth

REGISTER FOR THE WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Latest Press: Publishing Strategies For a Mobile-First World http://www.engagesciences.com/digital-publishing-strategies-for-mobile/ http://www.engagesciences.com/digital-publishing-strategies-for-mobile/#comments Wed, 06 May 2015 16:38:32 +0000 http://www.engagesciences.com/?p=23223 Latest article published in mediatel by Richard Jones Mobile has changed the publishing game – so how can publishers stay ahead? Traditional publishing models have been transformed by mobile broadband, multi-screens, and social networks. Businesses in this sector face falling print circulations, time-shifted TV ads and a move from propertied content to content shared across social media. However, the most innovative companies have ...

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Latest article published in mediatel by Richard Jones

VerizonWhosGonnaWin

Mobile has changed the publishing game – so how can publishers stay ahead?

Traditional publishing models have been transformed by mobile broadband, multi-screens, and social networks. Businesses in this sector face falling print circulations, time-shifted TV ads and a move from propertied content to content shared across social media.

However, the most innovative companies have adopted creative strategies allowing them to benefit from the disruption: these include new advertising techniques, multi-platform strategies and the collation of data. As such, they have boosted traffic, revenue and subscriptions and are protecting valuable subscription renewals.

Increased consumer engagement is an important feature of the new landscape. One in 10 consumers have submitted content to news websites or blogs, 46% of social network users discuss news and events on social media, and 63% of US consumers now look for content recommendations online.

That there is so much interaction with content affords an opportunity for deep and lasting customer engagement and the most savvy media owners are capitalising on this. Calls to action see a 22% increase in click-throughs when pages ingest social content; while pages with social content and interactive apps see a 10% decrease in bounce rates and three times as much dwell time as standard pages.

Progressive publishing companies

One media outlet with a notably successful user generated content (UGC) strategy is the Huffington Post. It regularly creates social hubs featuring reader opinions and reactions around a subject or an event. One such hub collates content from visitors and journalists at the Oxfordshire-based Wilderness Festival on an annual basis.

Publishing companies wanting to maximise the impact of any editorial campaign will look to run these over multiple channels. Recent research from Nielsen found that more than 40% of TV viewers use a tablet or smart phone whilst watching TV. To make use of this second screen, publishers should deploy hashtag and photo contests throughout a TV programme, or promote competitions and sweepstakes on social media during a TV programme’s screening.

Jermain Jackman’s new album launched using a successful multi-channel campaign. It collated user generated content (UGC) from Vine, Twitter, Instagram and Pinterest and launched Instagram and Twitter competitions for entrants to create and share content using a specific hashtag. The activity increased reach on social channels and boosted website traffic.

Amass actionable data

Running content across multiple channels will create a vast amount of data, and innovative companies will mine this for clues regarding the content’s success. In addition to this, and perhaps more importantly, this data will be invaluable for targeted advertising campaigns.

Microsoft Mobile - Ncom Tablet

Content should be tagged and categorised across social media, with likes, comments and shares monitored. Other good data sources are email subscriptions, competitions entered, analysis of social network interaction, and the creation of publicly available information on social sites, such as gender and location. Subscriber accounts provide even more profiling data. All of this can be used to market directly to the user.

Innovative media companies are likely to have a powerful database able to combine data from email, Facebook, Twitter and Instagram; this will help them build a unified view of an audience member or group that can be matched with their CRM profile. Publishers should aim for a single data warehouse even when they have several titles.

Targeted advertising and audience segmentation

The data will help with targeted advertising, but advertising campaigns will need to be innovative too. Page impressions are important, and visitors should be encouraged to engage with multi-step competitions or curated social content. Each new action might prompt the display of a new ad.

Multiple choice quizzes or gallery displays are good ways of creating multiple interactive instances, where each iteration might trigger a new ad. This delivers a higher number of impressions during a single visit, and impressions are a key metric for advertisers.

The same data can be used to tailor a user’s experience in future visits using effective profiling and targeting based on user behaviour and expressed preferences.

Native advertising, a form where the advertising resembles the site’s content, is also proving successful in the new media landscape. It tends to be sold in packages comprising of curated UGC, branded content and planned editorial. According to IPG media lab research, native ads are viewed for as long as editorial content and are more likely to be shared than a banner ad with 32% versus 19% of respondents saying they would do so.

Contests and sweepstakes provide rich data

Finally, promotions, such as competitions or sweepstakes, can be an excellent way for publishing houses to boost revenue. When designed well these provide richly profiled data to improve segmentation and targeted advertising and offers. AOL and Yahoo run highly successful sweepstakes and quizzes across their portfolio of brands; and well-managed competitions such as these can boost digital revenues by as much as 25%.

Unfortunately, many online competitions are run on outmoded in-house platforms that don’t collate or combine data effectively, but modern platforms can be deployed as and when they’re needed. The main aim is to maximise entries, boost virality and capture information that combines with other data sources such as CRM, email and subscriptions.

Although there will be no narrowing of the field in terms of content produced by innovative media companies, the most successful players are likely to approach the challenges of a mobile environment in a similar way. They will maximise interaction with customers, amass audience data to tailor content and advertising, and create innovative advertising campaigns using segmented data and a multi-platform approach.

This article was first featured in mediatel.

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RICHARD JONES, CEO

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User Generated Content Campaigns: Great Examples in 2015 (So Far) http://www.engagesciences.com/user-generated-content-campaigns-2015/ http://www.engagesciences.com/user-generated-content-campaigns-2015/#comments Fri, 01 May 2015 14:30:58 +0000 http://www.engagesciences.com/?p=23206 User generated content (UGC) campaigns exploded last year as we selected 10 great example from 2014. And guess what, 2015 is already shaping up to be another great year, as brand marketers inspire us yet again, whilst consumers engage, create and share their authentic and persuasive content by the bucket load. So, we thought we’d better let you take a ...

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User Generated Content Campaigns 2015

User generated content (UGC) campaigns exploded last year as we selected 10 great example from 2014. And guess what, 2015 is already shaping up to be another great year, as brand marketers inspire us yet again, whilst consumers engage, create and share their authentic and persuasive content by the bucket load. So, we thought we’d better let you take a look at some already. Note to self: Bookmark this page as it will be updated monthly.

Without further ado, check out these great user generated content campaigns that were launched on the EngageSciences platform in 2015:

Microsoft Lumia – #MakeItHappen

User Generated Content Campaign: Miicrosoft Lumia

Throughout December 2014, Microsoft Lumia made the most of 2014’s final days by helping 31 people from all over the world complete 31 New Year’s resolutions via their user generated content submissions. Each winner was given a Lumia device, with an array of apps at their fingertips to help #MakeItHappen.

The originality of this campaign wowed us, so we were delighted when Microsoft Lumia launched phase two, asking followers what they wanted to fulfil in 2015 by sharing their hopes and dreams to this engaging social hub.

 

Yahoo!7 – How do you Tim Tam? 

User Generated Content Campaign: Yahoo!7 Tim Tam

Yahoo!7 launched a fun and exciting user generated content campaign in association with chocolate brand Tim Tam on Instagram. To get involved, customers posted photos of how they simply enjoy Tim Tam using the #timtamzumbo hashtag.

A whole host of submissions were curated and featured on a social hub, where customers had the chance to win seven nights in Paris for two. This certainly was a fun way to add some flavour to Instagram, and generate lots of interest along the way.

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Universal Music – Jermain Jackman Quiz

User Generated Content Campaign: Universal Music

Ahead of Jermain Jackman’s debut album release, Universal Music created a series of social activations, including a ‘How Will I Know’ Jermain quiz, a social hub (showcasing the best user generated content), a video hub, newsletter sign-up and exclusive music downloads, which gave every incentive for fans to engage and initiate conversations around the release. Plus, one lucky participant had the chance to win a Nokia Lumia 930 and Monster Clarity HD headphones. Not bad going!

 

Three – Feel at Home #Holidayspam

User Generated Content Campaign: Three

Three came up with the perfect idea to make their customers feel at home when using their phone abroad by allowing them to use it at no extra cost. They set-up unique experiences at 18 vacation destinations around the world for customers to upload and share UGC #holidayspam photos (at no extra cost) via Instagram and Twitter, plus the chance to win an amazing holiday. They really did manage to please their customers, and make a whole lot more.

Here’s a short video that gives a sense of the engagement and fun built by the Three campaign (in association with Mpora) from Verbier, Switzerland.


 

 

UFC – World Tour

User Generated Content Campaign: UFC World Tour

UFC captured their followers’ exhilarating twitter conversations surrounding the highly anticipated UFC 189: Aldo vs McGregor World Tour with their #UFC189 social hub.  With plenty of inspiring user generated content submissions, the chance to purchase tickets to the live fight, as well as a selection of videos to get viewers feeling the buzz during the build up to the big event, this social hub is definitely one not to be missed. 

 

CamelBak – #LivingColorful Sweepstakes

User Generated Content Campaign: Camelbak #LivingColorful

CamelBak are currently brightening things up by asking their customers to get creative and submit a photo through Instagram or Twitter using the hashtag #LivingColorful to show how they use their CamelBak bottle. The best part is, CamelBak will be featuring all entries on their social hub gallery, where they’ll be neatly filtered by popular product colors. To incentivize participation, an Apple Watch Sport, CamelBak bundle, plus other fantastic weekly prizes are up for grabs. It’s a really colorful way to curate compelling user generated content.

 

Clarks – Blog Style

User Generated Content Campaign: Clarks Bloggers

Clarks have brought together eight passionate bloggers from Central Europe to reveal how they wear their Clarks from the new Spring/Summer 2015 collection. Clarks also want their advocates to join in the blogging experience by uploading UGC of their Clarks shoes using the hashtag #shoesie and #clarks to Pinterest, Twitter and Facebook. They can also get involved by submitting their photos or videos directly through the Clarks website, where in return, participants could win a pair of shoes of their choice! Check it out here.

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Visit our resources page to download our latest white papers covering user generated content and much, much more. Plus, sign-up to our weekly newsletter to stay updated on similar campaigns as they happen.

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Jack Oldham

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Life’s Necessities: Fitness, Food and TV http://www.engagesciences.com/marketing-campaigns-29/ http://www.engagesciences.com/marketing-campaigns-29/#comments Fri, 01 May 2015 09:52:05 +0000 http://www.engagesciences.com/?p=23168 From getting involved in Discovery’s fun-filled Deadliest Catch quiz, to sharing your favorite pizza topping in a bid to win £100 worth of PizzaExpress vouchers, we’ve got quizzes, contests and plenty of prizes for you to check out in this week’s selection of live marketing campaigns. And, if you haven’t already, make sure you sign up to our webinar where Richard ...

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From getting involved in Discovery’s fun-filled Deadliest Catch quiz, to sharing your favorite pizza topping in a bid to win £100 worth of PizzaExpress vouchers, we’ve got quizzes, contests and plenty of prizes for you to check out in this week’s selection of live marketing campaigns. And, if you haven’t already, make sure you sign up to our webinar where Richard Jones, CEO of EngageSciences, and guest speaker Kim Celestre, Senior Analyst at Forrester Research, discuss why tomorrow’s websites need more social depth.
 


Discovery – Deadliest Catch VIEW MARKETING CAMPAIGN

Whilst Discovery’s TV program, Deadliest Catch is currently wowing TV viewers as they find out about the dangerous lives of Alaskan crab fisherman, Discovery want to know more about their audience and the catch boat they’d be most suited to. To get involved in their Deadliest Catch quiz, participants can answer a series of fun-filled questions, from finding out the type of captain they aspire to be, to deciding who they’d bring on board the boat. What’s more, they can also share and compare their results with their friends through Twitter or Facebook.

Discovery Deadliest Catch Quiz

 


Nectar – PizzaExpress Contest VIEW MARKETING CAMPAIGN

Calling all lovers of glorious pizza toppings! In celebration of the new PizzaExpress ‘create your new favourite pizza’ competition, Nectar have created their own contest where they’re finding out their customers’ favourite toppings, and have teamed up with PizzaExpress to give away five £100 PizzaExpress gift cards. Just imagine how much pizza you could buy with that! To get involved, Nectar’s customers can submit their personal details, nectar card digits and a description of their perfect pizza topping directly through the form on Nectar’s Facebook page. Participants can also submit their perfect pizza via Twitter using @Nectar and #NectarPizza to be in with the chance to win.

Nectar Pizza Express Marketing Campaign

 


Air New Zealand – Queenstown Marathon VIEW MARKETING CAMPAIGN

Thinking of going to watch the Air New Zealand Queenstown International Marathon? Air New Zealand have an incredible prize up for grabs for those booking return flights to the marathon with Air New Zealand. They’re giving away a relaxing 7-day holiday to the beautiful Niue Island. With return flights for four people, seven nights accommodation, and much more included, Air New Zealand travellers can enter by completing the registration form on the Flying Social page, along with their Air NZ flight booking reference. And, for those who aren’t sure of what to expect from the Air New Zealand Queenstown International Marathon, they’ve also featured a YouTube video on the competition page for their followers to check out.

Air New Zealand Queenstown International Marathon Marketing Campaign

 


Analyst Webinar: Why Tomorrow’s Websites Need More Social Depth

Join Richard Jones, CEO of EngageSciences and Kim Celestre, Senior Analyst at Forrester for a live webinar on Thursday 14th May, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Analyst Webinar - Social Depth

REGISTER FOR THE WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Mobile and Social Marketing with Instagram, Snapchat and Tinder http://www.engagesciences.com/mobile-marketing-instagram-snapchat-tinder/ http://www.engagesciences.com/mobile-marketing-instagram-snapchat-tinder/#comments Thu, 30 Apr 2015 16:26:28 +0000 http://www.engagesciences.com/?p=23171 It’s fair to say, most brands and marketers understand the necessity of responsive and concise content expected by today’s on-the-go mobile consumer, but what about content tailored to the uber-connected social consumer? Before we jump that gun, it’s important to remind ourselves of some key findings over the last two years that have highlighted the relevance of mobile and social ...

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It’s fair to say, most brands and marketers understand the necessity of responsive and concise content expected by today’s on-the-go mobile consumer, but what about content tailored to the uber-connected social consumer?

Before we jump that gun, it’s important to remind ourselves of some key findings over the last two years that have highlighted the relevance of mobile and social content:

  • A mobile user spends nearly 8% of their total activity sharing content, whereas desktop users spend only 4%. That makes the mobile web twice as social as desktop.
  • Way back in 2013 (in digital terms, this is a long time ago), the Adobe mobile consumer study highlighted that 71% of social media users access social networks from a mobile device.
  • And, according to the State of Marketing 2015 report, 71% of marketers said mobile marketing is core to their business, and 66% believe social media is core.

So, as websites become more social, and social becomes more mobile, we’re at a tipping point where brand marketing needs to be uber relevant to remain competitive. And while the likes of Twitter and Facebook remain dominant players in the social sphere, it’s the proliferation of smartphones and mobile messaging apps that have seen Instagram and Snapchat grow faster than any other social networks.

There’s clearly good reason why Facebook bought Instagram for $1 billion in 2012, tried to buy Snapchat for $3 billion in 2013, and paid a massive $19 billion on Whatsapp in 2014. What next? Tinder perhaps?

Social Marketing Campaigns Using Instagram with Snapchat

With Instagram not far from its quest to become the world’s largest social network, brands have the opportunity to use it as an anchor for other social network campaigns. The onus here is to run innovative campaigns which activate audiences out of closed mobile apps, such as Snapchat, Tinder and Whatsapp. Effectively encouraging and rewarding consumers to create UGC in these apps and then exporting them and repurposing them on Instagram, or even Twitter.

For example, Sephora ran a sweepstakes campaign where consumers were asked to take a Snapchat photo, doodle on it, screenshot it and then upload to Instagram using the branded hashtag #SephoraSnapsSweeps.

Sephora Snapchat Instagram Tinder MarketingThe sweepstakes winner was picked randomly and received a $500 gift card to shop at any Sephora channel, including retail, online or mobile.

What about Tinder Marketing?

With Tinder recently partnering with Instagram, now’s a perfect opportunity for brands to explore using Tinder, and its Snapchat style user generated content ‘moments’ functionality. You heard it here first!

Tinder Marketing Moments Brands

And just because a brand can’t officially have its own presence on Tinder, it doesn’t mean they can’t initiate an engaging campaign which resonates with their consumers. There’s already been a few agencies and brands taking advantage of Tinder’s famous swipe left, swipe right feature. Notable campaigns include Bartle Bogle Hegarty with Social Tees Animal Rescue, Fox Broadcasting Company and its Mindy Project sitcom, Domino’s UK for Valentine’s Day and Amnesty International’s Make A Choice.

It remains to be seen how comfortable Tinder users are being matched with companies instead of real people. For now, however, brands trying to reach millennials would be smart to jump on the bandwagon by taking advantage of Tinder’s unique functionality and purpose. 

Yet it doesn’t stop there. Earlier this year, Fiat used the dating app Happn to flatter men’s and women’s hearts with its Miss and Mr Fiat, 500 campaign.

Happn Brand Marketing Campaign

Increasing Mobile and Social Consumer Engagement 

With all this campaign engagement on the social networks, brands need to be able to effectively amplify, engage and convert consumers on their own mobile and web channels. They can then tailor the experience for mobile consumers using the perfect mix of earned and owned content published to a social hub, where they can increase engagement via hashtag contests or sweepstakes, whilst gaining fresh insights and amassing actionable data. 

What’s more, consumers end up becoming the brand’s best marketers by advocating and sharing this persuasive content online. In an ultra competitive environment, media brands have been able to demonstrate how to target and relate to mobile consumers using sharing options, such as Whatsapp on their web pages and mobile apps. As a result, they’re able to drive more relevant traffic to their owned web pages. So what’s not to say brands from different industries can’t learn from each other?

Webinar: Why Tomorrow’s Websites Need More Social Depth

Join Richard Jones, CEO of EngageScience and Kim Celestre, Senior Analyst at Forrester for a live webinar, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Digital Marketing Webinar

REGISTER FOR WEBINAR

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Webinar: Creating Content That Doesn’t Just Stay In Vegas http://www.engagesciences.com/content-that-doesnt-just-stay-in-vegas/ http://www.engagesciences.com/content-that-doesnt-just-stay-in-vegas/#comments Tue, 28 Apr 2015 11:34:31 +0000 http://www.engagesciences.com/?p=23113 Today’s consumers are constantly bombarded with marketing messages. From flashy ads to gimmicky Facebook lists, brands are constantly vying for attention. So, how do you break through the clutter? With this in mind, we approached the content marketing expertise of Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas who agreed to give us fresh ...

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Webinar: Creating Content That Doesn't Just Stay in Vegas

Today’s consumers are constantly bombarded with marketing messages. From flashy ads to gimmicky Facebook lists, brands are constantly vying for attention. So, how do you break through the clutter?

With this in mind, we approached the content marketing expertise of Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas who agreed to give us fresh insights into some of his strategies for building engaging digital content across social, mobile and web during a live webinar, aptly named – ‘Creating Content that Doesn’t Just Stay in Vegas’.

  • Date: Wednesday, 3rd June
  • Americas: 10.00am PDT | 13.00pm EDT
  • EMEA: 18.00pm BST

REGISTER FOR WEBINAR

Derek Schoen, Director of Interactive Marketing, Aria Resort & Casino

Derek is a regular speaker at international marketing conferences and is an evangelist of all things social. He’s also managed to build social audiences to industry-leading levels whilst continuing to grow interaction rates. Take for instance the ARIA Resort & Casino Facebook page which is now the largest single-location hotel page in the world, including the most active audience among the top 10.

Derek is known in the travel, tourism and hospitality industries for his ability to create a compelling brand narrative, creating inspiring digital marketing campaigns mixed with traditional, social and interactive elements. Aria’s ‘Pack Your Suitcase’ campaign, which they launched in 2014 to target potential visitors who were going through the ‘planning’ phase of booking a dream trip to Vegas, is a great example of Derek’s approach.

To find out more about Derek, you can follow him online at SocialPunctuation.com or on Twitter @DerekSchoen.

Register for Webinar: Creating Content that Doesn’t Just Stay In Vegas

Join Rich Gascogne, President of EngageSciences and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas as they discuss successful strategies for building digital content and activating audiences across across social, mobile and web channels.

REGISTER FOR WEBINAR

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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When in Rome #FOMG15 http://www.engagesciences.com/when-in-rome-fomg15/ http://www.engagesciences.com/when-in-rome-fomg15/#comments Mon, 27 Apr 2015 15:14:12 +0000 http://www.engagesciences.com/?p=23118 The Festival of Media Global is returning to Rome in May and we are really excited to be an official event partner. The event, which was launched in Venice in 2007, draws together the global leaders of the media agency networks with the most innovative media owners and the world’s most powerful and progressive marketers. With two days of in-depth panel ...

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FOMG_conf_horiz_rgb-e1385057273129

The Festival of Media Global is returning to Rome in May and we are really excited to be an official event partner. The event, which was launched in Venice in 2007, draws together the global leaders of the media agency networks with the most innovative media owners and the world’s most powerful and progressive marketers.

With two days of in-depth panel discussions and keynotes on the latest trends and initiatives, an exhibition space to showcase the latest technology and a huge variety of networking and thought leadership opportunities, this is an event not to be missed.

EngageSciences will be positioned within the main conference exhibition space, so do pop by our event pod and say “hello”, we also have a few goodies to give away, so it will be worth a visit.

See you in Rome!

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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