EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Fri, 31 Oct 2014 15:19:01 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 This Week’s Live Campaigns http://www.engagesciences.com/weeks-live-campaigns-3/ http://www.engagesciences.com/weeks-live-campaigns-3/#comments Thu, 30 Oct 2014 17:02:57 +0000 http://www.engagesciences.com/?p=20898 From discovering your perfect Lumia colour match, to using tasty treats to create a dream destination masterpiece, make sure you check out this week’s live campaigns that are driving some excellent results for our customers. Microsoft Mobile – Find Your Colour    VIEW CAMPAIGN Whilst Winter may be soon approaching, that shouldn’t mean the bright and bold colours of Summer should be ...

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From discovering your perfect Lumia colour match, to using tasty treats to create a dream destination masterpiece, make sure you check out this week’s live campaigns that are driving some excellent results for our customers.


Microsoft Mobile – Find Your Colour    VIEW CAMPAIGN

Whilst Winter may be soon approaching, that shouldn’t mean the bright and bold colours of Summer should be left behind. Microsoft Mobile have got the right idea with their new range of brilliant scratch resistant colours as well as new Lumia backgrounds to integrate beautifully with your Live Tiles. So to discover the perfect Lumia for you, as well as your unique colour match, take part in the Find Your Colour quiz from Carphone Warehouse and find out whether you will be bold, bright, beautiful or brilliant.

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Air New Zealand – #AirNZJetPlanes   VIEW CAMPAIGN

It’s time to get creative and show off your artistic skills with #AirNZJetPlanes. Air New Zealand want you to use Pascall Jet Plane lollies to illustrate your dream Air New Zealand destination – the perfect excuse to treat yourself! After creating your masterpiece, make sure you share your creation through Twitter or Instagram using #AirNZJetPlanes to be in with the chance to win an Air New Zealand retro bag filled with Pascall Jet Planes. And don’t forget to take a look at the entry gallery for a little inspiration.

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Etihad Airways – #YourAbuDhabi   VIEW CAMPAIGN

Whether you’re an adventure seeker, a city explorer, or fancy a game or two playing golf in Abu Dhabi, Etihad Airways are giving fans the chance to win three fabulous holiday packages. If you have a friend who deserves a getaway trip for two in the sun, now’s your chance to nominate them. Simply enter by sharing a photo of your nominee as well as a couple of sentences explaining why they’ve been nominated, and choose the holiday package they’d enjoy most.

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AOL Parentdish – Win Sleep Essentials    VIEW CAMPAIGN

Although the clocks going back one hour in the UK was a bonus for the majority of us, it can make bedtime much harder for your children. That’s why Parentdish are offering parents a helping hand by giving away six sleeping essential packs, including a Gro-clock sleep trainer and the new Gro-light, courtesy of The Gro Company. What’s more, it only takes a couple of seconds to get involved to be in with the chance of winning a prize package worth over £47. Simply submit your name and email address, and you’re done!

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JESSICA WILLIAMS

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Presentation: How Brand, Media and Retail Websites are Becoming Social Hubs http://www.engagesciences.com/websites-becoming-social-hubs/ http://www.engagesciences.com/websites-becoming-social-hubs/#comments Thu, 30 Oct 2014 08:00:41 +0000 http://www.engagesciences.com/?p=20877 On Tuesday Richard Jones was joined by Adam Stewart, Group Head of Digital at Vodafone on stage at the Performance Marketing Insights conference in London to discuss how brand, media and retail websites are becoming social hubs. During the presentation Richard and Adam discussed in detail how the traditional brand website is fast having to change its tune as online media becomes ...

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On Tuesday Richard Jones was joined by Adam StewartGroup Head of Digital at Vodafone on stage at the Performance Marketing Insights conference in London to discuss how brand, media and retail websites are becoming social hubs.

During the presentation Richard and Adam discussed in detail how the traditional brand website is fast having to change its tune as online media becomes increasingly social. The pair offered tips and advice to the audience on getting ahead of the social game and gave a glimpse of what brand websites are set to look like in the near future, and how companies can make them the center of their owned, earned and paid media operations.

If you missed the presentation, never fear, you can see the deck below. And, if you want to learn more about how to turn your website into a social hub just give us a call.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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60 SECONDS WITH…. http://www.engagesciences.com/60-seconds-support/ http://www.engagesciences.com/60-seconds-support/#comments Wed, 29 Oct 2014 12:35:07 +0000 http://www.engagesciences.com/?p=20815 It’s time to introduce you to some of our awesome support team. The dedicated guys who deal with clients on a daily basis to make sure they’re getting the most out of the EngageSciences platform and are up to date with any new releases or updates. First up is our lovely Lana. Can you round up in a few sentences ...

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It’s time to introduce you to some of our awesome support team. The dedicated guys who deal with clients on a daily basis to make sure they’re getting the most out of the EngageSciences platform and are up to date with any new releases or updates. First up is our lovely Lana.

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Can you round up in a few sentences who you are and what you do at EngageSciences?

I’m a member of the support team :) I give support to clients throughout the whole ES experience from Platform training to campaign support and creation.

When going to a ‘when I was younger I wanted to be’ party what would be your outfit of choice?

A Pet shop (Yep as a child I wanted not to work anywhere, I just wanted to be a pet shop)

What is your favourite feature of the EngageSciences platform?

UGC (User Generated Content) campaigns.

Is there one piece of work that you are most proud of?

Nokia’s Mission 31

List three of your must have apps:

Sky Sports

Spotify

Hayday 

Favorite snackage?

Kinder Egg (With a barbie inside :) )

More importantly, favorite tipple?

Mojito 

What could you not live without?

Blackburn Rovers

If you were a brand what would you be?

Jägermeister

Favourite Quote?

“Be good at something. It makes you valuable. Have something to bring to the table, because that will make you more welcome.”

And finally, marmite, love it or hate it?

Yuck…Hate it…despise it.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

 

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Richard Jones, CEO of EngageSciences Interviewed by City A.M. http://www.engagesciences.com/richard-jones-ceo-engagesciences-interviewed-city-am/ http://www.engagesciences.com/richard-jones-ceo-engagesciences-interviewed-city-am/#comments Tue, 28 Oct 2014 15:49:25 +0000 http://www.engagesciences.com/?p=20824 Deputy business features editor at City A.M., Liam Ward-Proud recently interviewed Richard Jones, the CEO and Founder of EngageSciences on the science of social media marketing, the importance of user-generated content, and why brands are thinking beyond the “like” button. During the interview Liam and Richard go into detail around the latest changes in brand websites and the importance in ...

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Richard Jones

Deputy business features editor at City A.M., Liam Ward-Proud recently interviewed Richard Jones, the CEO and Founder of EngageSciences on the science of social media marketing, the importance of user-generated content, and why brands are thinking beyond the “like” button.

During the interview Liam and Richard go into detail around the latest changes in brand websites and the importance in driving traffic from social, rather than just building up a large social media following.

When asked what is behind this, Richard goes onto explain, “around 1.6bn people use messaging apps like Snapchat and Whatsapp, and there’s been a huge influx of networks focused on specific forms of media, like Vine for short-form video and Instagram for photos. It’s left marketers with a quandary – where’s my home, my hub? Of course, the natural answer is their website. But this requires a fundamental change. Brand websites need to be deeply integrated with social networks, facilitating the easy sharing of content and making them a more friendly place to land.”

Liam then asks Richard how brands and agencies can start making these changes and how they can start socializing their web pages.  The interview ends with some questions on how Richard expects social media to change over the next decade, as well as offering some insights on some of the best pieces of social media marketing out there at the moment.

You can read the whole interview on the City A.M. website VIEW ARTICLE

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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This Week’s Live Campaigns http://www.engagesciences.com/weeks-live-campaigns-2310/ http://www.engagesciences.com/weeks-live-campaigns-2310/#comments Thu, 23 Oct 2014 17:07:43 +0000 http://www.engagesciences.com/?p=20771 From all the inspiration you could possibly need for your new home, to social hubs where you can follow the journey of some of New Zealand’s endangered wildlife as they move to safer locations around the country, check out this week’s live campaigns that are driving some excellent results for our customers. Dulux – Be Inspired    VIEW CAMPAIGN Bought a ...

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From all the inspiration you could possibly need for your new home, to social hubs where you can follow the journey of some of New Zealand’s endangered wildlife as they move to safer locations around the country, check out this week’s live campaigns that are driving some excellent results for our customers.


Dulux – Be Inspired    VIEW CAMPAIGN

Bought a new house and want it to feel more like a home? Or perhaps you’re debating between cream or blue for your front room? Dulux have just the thing to give you a wave of inspiration with their Be Inspired social hub. They’ve collected their best room ideas from their Pinterest, Twitter and Facebook channels to share some gorgeous examples of how you could transform your home. And, if you find something you like, you’re only one click away from the Dulux shop.

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Air New Zealand – #AirNZPreciousPax    VIEW CAMPAIGN

Air New Zealand have some precious passengers on board their flights as they help the Department of Conservation. They’re transporting some of New Zealand’s endangered wildlife to safe new breeding locations around the country. As they continue this project, Air New Zealand have created an #AirNZPreciousPax social hub full of Twitter and Instagram content, where you can follow the animals on their life-changing journey. Why not take a look at the hub’s YouTube video to see what Sirocco the Kakapo gets up to on his travels?

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Ripleys – Reality Shock Getaway!    VIEW CAMPAIGN

It’s time to bring out your competitive streak with this fun-filled contest from Ripleys. Complete with a leader board to find out who you’re competing against, you can get involved by clicking the quiz badges to take the weekly book quiz, earn points to win weekly prizes and reach the UNBELIEVABLE level. You’ll be entered into the grand prize giveaway where you could win two round trip tickets to Orlando, FL, a private tour of the Ripley Collection, and much more. Also, don’t forget to invite your friends to play to get an extra 10 points for every entry!

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Yahoo!7 – Lindeman’s Chase the Sun    VIEW CAMPAIGN

For any wine lovers out there, Yahoo!7 have teamed up with Lindeman’s to bring you the perfect contest. They’re giving away a week of food and wine exploration through one of Australia’s best wine regions in the Lindeman’s camper-van, as well as $2000 spending money to top it all off. So for your chance to win this luxury prize, all you have to do is spend $20 on Lindeman’s wine and tell them which wine region you would most like to visit and your reasons why.

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JESSICA WILLIAMS

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White Paper: The Social Tipping Point http://www.engagesciences.com/white-paper-the-social-tipping-point/ http://www.engagesciences.com/white-paper-the-social-tipping-point/#comments Wed, 22 Oct 2014 18:23:48 +0000 http://www.engagesciences.com/?p=20757 Hot off the press, here’s our latest white paper that serves-up our thoughts and research on the fundamental impact that user-generated content (UGC) is having on consumer brands (and what they should be doing about it). These changes have been caused in no small part by the rise of smartphone adoption, the ubiquity of mobile broadband and the explosion of ...

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Hot off the press, here’s our latest white paper that serves-up our thoughts and research on the fundamental impact that user-generated content (UGC) is having on consumer brands (and what they should be doing about it).

These changes have been caused in no small part by the rise of smartphone adoption, the ubiquity of mobile broadband and the explosion of social networks. It’s these three factors that have led to consumers around the world creating and sharing experiences on Twitter, rave reviews on YouTube, aspiration on Pinterest and inspiration on Instagram.

Today, savvy brands are taking advantage of this authentic, credible and persuasive UGC to socialize their websites, e-commerce, social and mobile channels. And, more importantly, they’re mixing this earned content with their branded content to drive audience acquisition, boost engagement and optimize sales conversions.

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DOWNLOAD WHITE PAPER

So, if you’d like to get our take on UGC and the transformative power it can have on consumer brands, why not download the white paper today?

MICHAEL WRIGLEY, CMO

Michael Wrigley

 

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This Week’s Live Campaigns http://www.engagesciences.com/weeks-live-campaigns/ http://www.engagesciences.com/weeks-live-campaigns/#comments Thu, 16 Oct 2014 10:22:41 +0000 http://www.engagesciences.com/?p=20742 From providing you with all you need to know about college football, to exploring some of New Zealand’s beautiful coastline, to proving whether you really are the history buff you thought you were, this week we’re looking at a great selection of campaigns that are driving some excellent results for our customers. TuneIn – #TurnTheGameUp From football favorites Nebraska Cornhuskers, ...

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From providing you with all you need to know about college football, to exploring some of New Zealand’s beautiful coastline, to proving whether you really are the history buff you thought you were, this week we’re looking at a great selection of campaigns that are driving some excellent results for our customers.

TuneIn – #TurnTheGameUp

From football favorites Nebraska Cornhuskers, to the very popular Oregon Ducks, TuneIn are taking college football to the next level with their #TurnTheGameUp hub. Not only can you keep up to date with your favorite college football team, but you can check out the TuneIn blog to find out the truth about college football fans. Also, why not get involved through Instagram and Twitter using the hashtag #TurnTheGameUp, and let TuneIn know how you celebrate Game Day for your chance to be featured in the gallery.

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MixRadio – But Beautiful

October 20th sees the release of ‘But Beautiful’, a MixRadio playlist of Amy & Mitch Winehouse’s all-time favorite songs. To celebrate this release, MixRadio are hosting a series of extraordinary contests through Facebook, Twitter and Instagram, where fans have the chance to win some amazing prizes including a Nokia Lumia 1020. From selfie competitions, to choosing your favorite song from the ‘But Beautiful’ playlist, there’s something for everyone and even a fantastic social wall to feature your best entries.

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Air New Zealand – Dive Into Adventure

Air New Zealand are working with the Department of Conservation to give away not just one, but five incredible marine wildlife experiences for you and three friends. With reef ecology boat tours, exclusive kayaking, scuba-diving and much more on offer, this is the perfect way to explore some of New Zealand’s coastal gems. For your chance to win, simply send in a photo showing off your adventurous spirit through Air New Zealand’s ‘The Flying Social Network’, and your entry could be featured in the gallery.

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Big O Tires – Big O’cademy Awards Show

Big O Tires have created a quiz like no other for their Big O’cademy Awards Show. They’re giving away Big O Tires prize packages including a $600 Big O Tires gift certificate, a $250 American Express gift card and a $250 award show tire gift basket to four very lucky winners, and with custom videos throughout the quiz you’ll be hooked from beginning to end. So vote for your favorite tires within each category and enter your personal details for your chance to win this amazing prize package.

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TBC Corporation – 100 Years of History

Merchant Tires, Tire Kingdom and National Tire and Battery are challenging the world with a 100 Years of History Quiz. So if you think your random trivia knowledge is A1, it’s time to get your thinking caps on and prove yourself right. With seven sets of prizes up for grabs including IOS tablets, American Express gift cards and a set of Cooper tires, you have every reason to get involved. Simply get five or more answers correct and enter a few personal details to be automatically entered to win one of these incredible prizes.

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This week we’ve seen everything from social hub contests to fun-filled quizzes, so if you’re feeling lucky and want a chance to win some of these giveaway prizes then sign up, get involved and compete in this week’s exciting campaigns.

* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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60 SECONDS WITH… http://www.engagesciences.com/60-seconds/ http://www.engagesciences.com/60-seconds/#comments Tue, 14 Oct 2014 10:21:44 +0000 http://www.engagesciences.com/?p=20732 For the third instalment of our ’60 seconds with’ I have the pleasure of introducing you to James, one of our longest standing employees. James works in the engineering team and does a very fine job of making the EngageSciences platform so wonderful. Can you round up in a few sentences who you are and what you do at EngageSciences? I’m ...

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For the third instalment of our ’60 seconds with’ I have the pleasure of introducing you to James, one of our longest standing employees. James works in the engineering team and does a very fine job of making the EngageSciences platform so wonderful.

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Can you round up in a few sentences who you are and what you do at EngageSciences?

I’m one of the software engineers. I help create the console that clients and our own services teams get to use every day to create amazing campaigns and social content. I suppose I’m OG now – I was something like employee number 7, behind the founders and a couple of other engineers, so I’ve been here pretty much since day 1.

When going to a ‘when I was younger I wanted to be’ party what would be your outfit of choice?

Fighter pilot….or James Bond.

What is your favourite feature of the EngageSciences platform?

Being so close to its actual creation, that’s pretty difficult to answer without getting overly nerdy about seemingly insignificant details like how a certain animation works to make pages transition smoothly or how we’ve leveraged certain frameworks to do amazing things. That said, its best feature is probably all of those things; our fanatical attention to detail has created something beautiful and powerful. And it shows; it doesn’t matter whether I show the platform to a techie or non-techie, their first word is always “Wow!”.

Is there one piece of work that you are most proud of?

Some of the new data grids and curation windows in the upcoming Release 5 are phenomenal. Can’t say much more till it’s released, but watch this space :)

List three of your must have apps:

Pocket Casts, Mailbox and Tilt to Live 2

Favorite snackage?

Snickers

More importantly, favourite tipple?

I love a quality lager or weissbier (Erdinger especially) but I’ll happily hit the cocktails if needed!

What could you not live without?

My wife and daughter.

If you were a brand what would you be?

Audi…… Why not?

Favourite Quote?

Be yourself; everyone else is already taken.

And finally, marmite, love it or hate it?

Get. That. Stuff. Away from me.

FRANCESCA HEATH, PR AND EVENTS DIRECTOR

Francesca-Heath

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This Week’s Live Campaigns http://www.engagesciences.com/weeks-live-campaigns-2/ http://www.engagesciences.com/weeks-live-campaigns-2/#comments Fri, 10 Oct 2014 10:19:18 +0000 http://www.engagesciences.com/?p=20724 From live streaming of head to head racing battles with Germany’s most famous YouTube influencers, to making any X Factor fan’s dreams come true with a once in a lifetime competition, this week we’re looking at a great selection of campaigns that are driving some excellent results for our customers. Vodafone DE – #First Battle of Cool Were you lucky ...

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From live streaming of head to head racing battles with Germany’s most famous YouTube influencers, to making any X Factor fan’s dreams come true with a once in a lifetime competition, this week we’re looking at a great selection of campaigns that are driving some excellent results for our customers.

Vodafone DE – #First Battle of Cool

Were you lucky enough to watch the exciting countdown for the live streaming of the Battle of Cool? Vodafone DE went that one step further to give their fans the best seats in the house, bringing them the adrenaline of the Nürburgring track. We saw YouTube stars Dagi and Simon battle it out head to head to see who could ‘keep the coolest’ throughout an exhilarating race. But don’t worry if you missed out, as Vodafone DE have a recorded version on their Facebook page, where you can also join-in and follow the latest social conversation.

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Nectar Business – Superpoints

Nectar Business are giving away an amazing 10,000 nectar points each day to lucky fans up until 19th October. They’re hiding their Superpoints flag in a busy, bustling harbour scene created by award winning artist and illustrator Rod Hunt for fans to hunt down. And there’s a bonus, because the more friends you invite to join in, the more times you can enter throughout the day, meaning the better chance you have of winning!

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Yahoo!7 – Unleash your Tech Smith

Calling all X Factor fans… Fancy the chance of becoming a Tech Smith at The X Factor Australia Grand Final? And not only this, but to also win a Samsung GALAXY S5? Well look no further, because Yahoo!7 are teaming up with Dick Smith to invite 5 lucky winners the once in a lifetime chance to create an epic X Factor music video. And it’s simple to enter. Just upload your best X Factor selfie and tell them what your favorite X Factor moment has been either from this year or any other series.

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NIV – Find My Bible Quiz

With various styles and special content to choose from, deciding on the right Bible is not always an easy task. Whether it’s for you or for a gift for a friend or family member, this quiz from NIV will make this decision much easier by helping you to discover the right Bible for you based on your needs and requirements. Whether you’re a new believer, or would like a Bible that focuses on various life events, your quiz result will suggest a range of Bibles for you to consider.

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* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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The Wearable World of Healthy Technology http://www.engagesciences.com/the-wearable-world-of-healthy-technology-2/ http://www.engagesciences.com/the-wearable-world-of-healthy-technology-2/#comments Fri, 03 Oct 2014 10:16:04 +0000 http://www.engagesciences.com/?p=20705 From 3D ears to app enabled hugs, wearables are bringing technology closer then ever before and proving just how far behavioural understanding has come. We are still very much at the dawn of this new industry, with huge amounts still to discover. So when you get to hear an expert talk on the matter it is always worth a listen. Last week, ...

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From 3D ears to app enabled hugs, wearables are bringing technology closer then ever before and proving just how far behavioural understanding has come.

We are still very much at the dawn of this new industry, with huge amounts still to discover. So when you get to hear an expert talk on the matter it is always worth a listen. Last week, while attending the Digital Innovation Summit in San Francisco, Eric Pilkington, EVP, Digital Strategy at McCann Health spoke on new mobile tools, sensor technologies and devices that are being developed for the healthcare industry.

Eric had quite a challenge, to tell the audience in less than 30 minutes what the future of health looked like within the wearable world. Eric educated the crowd with an exciting list of the most recent developments, apps and services that are becoming wildly available. The list was mind-blowing, and the examples below are just the beginning, but it’s a good start.

SENSOREE – www.sensoree.com

The clever guys at SENSOREE have created The GER Mood Sweater, an awesome wearable that will put your average pullover to shame.  This unique device changes colour with your mood.  The signals travel from the sensors in the wearer’s hands to the bowl-shaped neck where LED light colours illuminate according to specific emotions. 

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Airo – www.getairo.com

The AIRO wristband uses a special embedded spectrometer to track not just your heart rate, but also your sleep patterns, workout intensity and calories consumed. It can then give you personalised advice based on your actions. It’s even able to break down the nutritional intake of your food and divine calorie intake through the surface of your skin, pretty clever stuff.

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Athos Smart Suit – www.liveathos.com

Athos is creating the new standard for fitness by changing the way we train the human body. The Athos technology reads your muscle effort, heart and breathing rates and sends it all to your mobile device, allowing you to exercise correctly, avoid injury and get results faster.

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T Jacket – www.mytjacket.com

A wearable touch technology vest that provides deep touch pressure to wearers. The T.Jacket simulates the feeling of a hug with laterally applied air pressure to calm, comfort and soothe the nerves of anyone who is stressed or anxious.

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Withings Activité – www.withings.com

Withings Activité is the very first Swiss made watch that measures both time and physical activity. The watch, which combines an activity tracker into a more normal looking high-end designer watch, not only looks awesome, but has many hidden high end tech pieces that are all hidden beneath the surface.

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Scanadu Scout – www.scanadu.com

The Scanadu Scout provides valuable data about your body just by placing it on your forehead. It analyses, tracks, and trends your health data which you can then share with your doctor for future diagnosis.

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Kapture – www.kaptureaudio.com

Kapture is an audio-recording wristband that allows you to easily save and share moments that matter in your life. Kapture functions as a 60-second buffered loop.  The loop continuously overwrites itself until you tap the device to save a clip.  The saved file is downloaded to your smartphone where the duration can be shortened and you can name, tag, filter, and even share it.

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The future of wearable tech is certainly something that we will be seeing a lot more of in the near future, things like Google Glass are simply just a gateway into this unknown yet overwhelming technology world.

As Eric inspired this post, I think it is only fitting to end with a quote from him. “As mobile and wearable technologies continue to evolve, people can learn to live smarter, healthier, and perhaps even happier lives.” I really hope that is the case, I guess only the future will tell.

FRANCESCA HEATH, PR AND EVENTS DIRECTOR

Francesca-Heath

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