EngageSciences | RSS Feed http://www.engagesciences.com The Consumer Experience Platform Thu, 04 Feb 2016 13:39:03 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.10 Metro Utilize Multi-Channel Marketing To Maximize Film Sweepstakes Entries http://www.engagesciences.com/metro-multi-channel-marketing-maximize-entries/ http://www.engagesciences.com/metro-multi-channel-marketing-maximize-entries/#comments Thu, 04 Feb 2016 13:38:24 +0000 http://www.engagesciences.com/?p=25426 To mark the release of the new movie ‘How To Be Single’, Metro is taking advantage of multiple marketing channels to maximize entries to its sweepstakes campaign. Marketing Campaign Objectives Promote the release of ‘How To Be Single’ film across print and digital channels Drive and support hundreds of entries per second Utilize hashtag marketing to leverage UGC and social conversation Capture ...

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To mark the release of the new movie ‘How To Be Single’, Metro is taking advantage of multiple marketing channels to maximize entries to its sweepstakes campaign.

Marketing Campaign Objectives

  • Promote the release of ‘How To Be Single’ film across print and digital channels
  • Drive and support hundreds of entries per second
  • Utilize hashtag marketing to leverage UGC and social conversation
  • Capture rich audience data for publisher and partners

Sweepstakes Microsite and Online Galllery Solution

With help from the EngageSciences platform, Metro in association with Warner Brothers are asking their readers to share their funniest dating moments to mark the release of ‘How To Be Single,’ coming to cinemas on February 19th.

Readers can get involved by tweeting @Metro_comps and sharing their funniest dating fois pas, using the #HowToBeSingle hashtag. Alternatively, entrants can use the online entry form hosted on a microsite at metro.co.uk/single, where they can sign up to receive exclusive offers and competitions from Metro. Alongside the online campaign, the competition is also promoted as a front page print feature on Metro newspaper, driving further entries to the webpage.

The dedicated microsite showcases a YouTube video of the official movie trailer, to create further buzz around the film, and a detailed description of the fantastic New York City adventure entrants could be winning. The public can also take a look through the interactive online gallery, which displays comical single stories submissions from entrants.

So, whether fans called someone the wrong name, numerous times after a couple of drinks or their first date was chowing down on a Big Mac in McDonald’s, Metro want to hear about it. As this type of user generated content has a startling ability to engage and entertain followers. Plus, with a trip to New York on offer, this will certainly help to maximize entries and boost virality.

Watch The Campaign Video

 

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Perth Scorchers Enhance Website With Social Depth and Interactive Fan Experiences http://www.engagesciences.com/website-social-interactive-perth-scorchers/ http://www.engagesciences.com/website-social-interactive-perth-scorchers/#comments Wed, 03 Feb 2016 12:37:43 +0000 http://www.engagesciences.com/?p=25407 Cricket sensation, Perth Scorchers, has launched a fun quiz and social hub activation on the fan area of their website, to drive engagement and team support in the run up to their Big Bash League game, building upon their previous successful marketing campaigns.   Marketing Campaign Objectives Stimulate fan engagement in the run up to big games Add social depth ...

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Sports marketing: Interactive fan experiences and social depth

Cricket sensation, Perth Scorchers, has launched a fun quiz and social hub activation on the fan area of their website, to drive engagement and team support in the run up to their Big Bash League game, building upon their previous successful marketing campaigns.  

Marketing Campaign Objectives

  • Stimulate fan engagement in the run up to big games
  • Add social depth and provide interactive experiences on their website
  • Collect actionable audience data

Social Hub and Quiz Solutions

With help from EngageSciences, the Perth Scorchers launched two interactive campaigns on the ‘fan’ section of their website – a UGC-powered social hub and a quiz to test the knowledge of their fans and encourage support.

The Perth Scorchers wanted to test their supporters’ knowledge about the most successful club in the KFC T20 Big Bash League. Thus, they are challenging fans to The Ultimate Scorchers Quiz, which consists of 15 questions, increasing in difficulty. But, the harder the question, the more points fans will win with the correct answer. Upon completion, entrants can see whether they made it onto the leaderboard, and who is topping the chart. An automated Facebook pop-up is used to encourage fans to share their scores and the campaign with friends.

The second activation is a social hub, created to engage fans in the run up to all the Scorchers game in the Big League Bash. Utilizing the team’s season trending #MadeTough hashtag, Perth Scorchers curated and published content from Twitter and Instagram on the social hub, where fans could show their team loyalty and support with slogans and images. To motivate both players and supporters in a live environment, the best user generated content was shown on the big screen at the WACA home ground. So, advocates had every reason to get involved.

Watch The Campaign Video

Maintaining Fan Engagement With Interactive Experiences

To stimulate fan engagement and support their marketing objectives throughout the season, Perth Scorchers delivered a series of other interactive experiences for fans, using the EngageSciences platform. These were published on their website and Facebook page – including ‘Guess the Score’, ‘Spot the Rock’ and ‘Player of the Season’. To incentivize participation, match tickets were up for grabs. This consistent offering of sweepstakes and quizzes enabled Perth Scorchers to collect a stream of valuable audience data, which they could re-use for marketing purposes.

‘Spot the Rock’

Below is an example of the ‘Spot The Rock’ campaign, where to enter, fans had the fun task of guessing and selecting where the ball was, along with submitting a few personal contact details.

Marketing Quiz Campaign

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Travelex launch Bi-Monthly Marketing Campaign to Increase Brand Engagement http://www.engagesciences.com/travelex-increase-brand-engagement/ http://www.engagesciences.com/travelex-increase-brand-engagement/#comments Tue, 02 Feb 2016 14:41:27 +0000 http://www.engagesciences.com/?p=25401 To escape from the winter blues, Travelex are turning fans’ attention to happier times with their #HistoryoftheHoliday voting sweepstakes campaign. Marketing Campaign Objectives Increase brand exposure and website dwell time Drive newsletter sign-ups and app downloads Capture actionable audience data Boost campaign engagement by Introducing bi-monthly travel themes Quiz Solution To start off the new year, Travelex have decided to ...

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To escape from the winter blues, Travelex are turning fans’ attention to happier times with their #HistoryoftheHoliday voting sweepstakes campaign.

Marketing Campaign Objectives

  • Increase brand exposure and website dwell time
  • Drive newsletter sign-ups and app downloads
  • Capture actionable audience data
  • Boost campaign engagement by Introducing bi-monthly travel themes

Quiz Solution

To start off the new year, Travelex have decided to introduce a series of themes to add focus to their marketing promotions. To get started, they decided to take followers way back, to uncover the start of holidays with their #HistoryoftheHoliday campaign, created on the EngageSciences Platform.

In true BuzzFeed style, Travelex have identified the 16 emotional stages that haven’t changed in the history of planning holidays, from realisation to excitement. To drive campaign reach, viewers are encouraged to share which emotional stage they are at, via Twitter, tagging @TravelexUK.

Fans are then encouraged to enter the competition and win a selection of holiday goodies. Contestants simply need to select the holiday they would most like to go on from six options, and submit their contact details, enabling Travelex to capture valuable audience data. From the holiday that receives the most votes, a winner will be chosen at random and will receive an essential holiday bundle to help plan their 2016 holidays. Upon entry, entrants can view a table of which holiday is leading the voting polls, plus sign-up to the Travelex newsletter, where they hope to drive app downloads and engage consumers with other promotions.

Participants can also click to read their ‘History of the Holiday’ guide and the competition page to expand the user journey and increase website dwell time.

Watch Campaign Video

 

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Bauer Media Propel Healthier Scotland Campaign With Digital Engagement http://www.engagesciences.com/bauer-healthier-scotland-digital-engagement/ http://www.engagesciences.com/bauer-healthier-scotland-digital-engagement/#comments Mon, 01 Feb 2016 17:22:55 +0000 http://www.engagesciences.com/?p=25384 Bauer City Network and Healthier Scotland are on a quest to help Scotland’s families be healthier through digital engagement, encouraging listeners to share their recipes and top tips on eating better and living well online. Marketing Campaign Objectives Promote and increase awareness of healthy eating across multiple channels Gather consumer ideas and content to produce a digital cookbook Encourage sign-ups and ...

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NL112 Eat Better Feel Better

Bauer City Network and Healthier Scotland are on a quest to help Scotland’s families be healthier through digital engagement, encouraging listeners to share their recipes and top tips on eating better and living well online.

Marketing Campaign Objectives

  • Promote and increase awareness of healthy eating across multiple channels
  • Gather consumer ideas and content to produce a digital cookbook
  • Encourage sign-ups and collect valuable audience data

Data Capture Solution

Eat Better Feel Better is a healthy lifestyle campaign run by Healthier Scotland, who have come together with Bauer City Network to promote their latest food recipes in an interactive way on the EngageSciences platform.

The campaign is run across seven different radio stations in Scotland (Fourth 1 example), with listeners being encouraged to get involved and share their quick, simple and low cost meals for all the family. The digital campaign is part of a wider program, promoting across all the stations, with some on-air mentions, to drive fans to the website. Upon entry, cooks are asked to input personal details, allowing Bauer City Network to obtain valuable audience data that can be applied to future marketing promotions.

Entrants are also asked to share their hard earned tips to get kids eating healthily, with all the content including the recipes being pulled together in a digital cookbook. Fans can also upload a picture of their food, their family or both to show how well their meal is going down. The top tip or favorite recipe will win a £50 food voucher from The Co-Operative Food. So, not only are entrants supporting a good cause, but with the prize on offer there’s every reason to get involved.

The campaign is run alongside the Eat Better Feel Better website, which already has some quick, easy and low cost recipes on offer for followers. The website is focused on educating the public about what they are eating, to help tackle health issues before they arise.

Watch Campaign Video

 

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10 Engaging Digital Marketing Campaigns From Food and Beverage Brands http://www.engagesciences.com/10-food-bev-digital-marketing-campaigns/ http://www.engagesciences.com/10-food-bev-digital-marketing-campaigns/#comments Fri, 29 Jan 2016 16:27:01 +0000 http://www.engagesciences.com/?p=25376 Today’s food and beverage brands are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers. Whether it’s an interactive tailored quiz, engaging UGC social hub, or lucrative media partnership, food and beverage brands need to be well-equipped to build scalable digital consumer experiences with ease. A number ...

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Today’s food and beverage brands are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers. Whether it’s an interactive tailored quiz, engaging UGC social hub, or lucrative media partnership, food and beverage brands need to be well-equipped to build scalable digital consumer experiences with ease.

A number of well known food and beverage brands and publishers use the EngageSciences platform to create and launch a multitude of highly effective digital marketing campaigns that enable them to obtain consistent, actionable audience data that can be used to drive their marketing forward whilst increasing sales conversions.

With that in mind, why not download our latest campaign book to discover 10 successful digital marketing strategies that progressive food and beverage brands have launched on the EngageSciences marketing engagement platform:

  1. Engage fans with multiple activations
  2. Use hashtags to drive authentic UGC
  3. Leverage the power of Instagram
  4. Drive sales with coupon offers
  5. Incentivise fans with caption contests
  6. Increase engagement with sweepstakes
  7. Use social hubs to showcase advocacy
  8. Activate TV viewers with online quizzes
  9. Offer interactive consumer experiences
  10. Boost memberships and capture data

DOWNLOAD CAMPAIGN BOOK

This campaign book features campaigns for food and beverage brands, like Costa Coffee, Dunkin’ Donuts, Nando’s and more. You’ll learn how to:

  • Choose the best campaigns to drive engagement, clicks-throughs and sales conversions.
  • Leverage your social channels with the optimal mix of branded and user-generated content.
  • Deploy marketing campaigns that capture actionable data and deliver measurable ROI.

10 Engaging Digital Campaigns From Food & Beverage Brands

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GEORGIA SCOTT, MARKETING EXECUTIVE

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Alila Villas Leverage UGC Social Hub with Call To Action To Increase Bookings http://www.engagesciences.com/alila-ugc-increase-bookings/ http://www.engagesciences.com/alila-ugc-increase-bookings/#comments Thu, 28 Jan 2016 11:23:34 +0000 http://www.engagesciences.com/?p=25349 To tempt prospective travelers with their exclusive offer, luxury resort group Alila Villas have leveraged their guests’ best holiday pictures and videos from social media to drive hotel bookings. Marketing Campaign Objectives Drive hotel bookings from 25% offer using shoppable user generated content Increase consumer engagement from social hub Utilize hashtag marketing and inspire further UGC UGC Social Hub Solution ...

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User Generated Content Marketing

To tempt prospective travelers with their exclusive offer, luxury resort group Alila Villas have leveraged their guests’ best holiday pictures and videos from social media to drive hotel bookings.

Marketing Campaign Objectives

  • Drive hotel bookings from 25% offer using shoppable user generated content
  • Increase consumer engagement from social hub
  • Utilize hashtag marketing and inspire further UGC

UGC Social Hub Solution

To increase consumer engagement via their website, Alila Villas set-up a dedicated social hub, using the EngageSciences platform to showcase other visitors’ best resort moments, which utilized the #AlilaVillasUluwatu to pull in user-generated content from Instagram, Twitter and Facebook.

The Alila Villas moments social gallery displays a mixture of the best owned and earned content, where fans can view and share their favorite images and videos to Pinterest, Facebook and Twitter. All the UGC entries are reviewed and curated through the Advocacy feature of the platform, to ensure only the best and most engaging are displayed. To provide a dynamic approach to their content marketing, fresh and classic examples of UGC can be structured or featured at the top of the social hub, enabling them to constantly engage returning visitors.

The inclusion of actionable UGC and the ‘25% Off’ call to action at the top of the hub entices consumers to book directly from the social hub. Within two clicks, consumers can discover more about the offer, and click the ‘View Availability’ button, which drives viewers through to the Alila Hotels & Resorts bookings page.

Watch Campaign Video

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Simplyhealth Use UGC Sweepstakes to Increase Multi-Channel Engagement http://www.engagesciences.com/simplyhealth-ugc-multi-channel-engagement/ http://www.engagesciences.com/simplyhealth-ugc-multi-channel-engagement/#comments Wed, 27 Jan 2016 15:41:57 +0000 http://www.engagesciences.com/?p=25334 With the start of a new year come new resolutions to better ourselves and our health. So, Simplyhealth are asking fans how they are bettering their #everydayhealth in 2016 with their latest hashtag sweepstakes campaign. Marketing Campaign Objectives Increase consumer engagement across multiple channels Amass rich audience data Capture and publish authentic UGC Grow followers on Instagram and Twitter UGC-powered Social ...

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Simplyhealth UGC sweepstakes marketing

With the start of a new year come new resolutions to better ourselves and our health. So, Simplyhealth are asking fans how they are bettering their #everydayhealth in 2016 with their latest hashtag sweepstakes campaign.

Marketing Campaign Objectives

  • Increase consumer engagement across multiple channels
  • Amass rich audience data
  • Capture and publish authentic UGC
  • Grow followers on Instagram and Twitter

UGC-powered Social Hub Solution

Simplyhealth are getting involved in the growing trend of healthy lifestyles being promoted on social media, by using the EngageSciences platform to create and embed a live social hub on their Facebook page and website.

Entrants have the chance to win one of five Fitbit Flexes, as well as the grand prize of a 64GB iPad Mini 4, for simply uploading a photo or short anecdote about how they are planning on staying healthy this year. Whether it be eating healthier, exercising more or taking care of mental health, Simplyhealth want to hear about it.

To create a successful multi-channel campaign, Simplyhealth looked to enhance the user experience and increase data capture by providing four ways for fans to enter. Contestants can share their anecdote or photo by uploading them to an entry form found on Simplyhealth’s website or on the Facebook app on their page. As well, entrants can share a status or photo using #everydayhealth and mentioning @SimplyhealthUK on Twitter or Instagram. They hope this will increase social engagement and boost their Instagram and Twitter follower bases. Great examples of user generated content from all entry channels are then curated and published to the social hub for consumers to engage and interact with.

Watch The Campaign Video

 

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Get our latest thoughts and research on the fundamental impact that user generated content published on Instagram can have on brands, and how it can drive audience acquisition, boost engagement and optimize sales conversions.

EngageSciences Instagram White Paper

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Microsoft Lumia Implement Online Reviews and Ratings to Activate Customers http://www.engagesciences.com/microsoft-online-reviews-and-ratings/ http://www.engagesciences.com/microsoft-online-reviews-and-ratings/#comments Tue, 26 Jan 2016 15:16:59 +0000 http://www.engagesciences.com/?p=25313 To effectively promote the product quality and service of their full smartphone range, Microsoft Lumia have launched an interactive campaign which showcases positive ratings and reviews from their customers. Marketing Campaign Objectives Allow customers to leave ratings and reviews of entire product range Promote good services to potential new customers of entire product range Capture rich customer data from multiple ...

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Online Reviews and Ratings Campaign

To effectively promote the product quality and service of their full smartphone range, Microsoft Lumia have launched an interactive campaign which showcases positive ratings and reviews from their customers.

Marketing Campaign Objectives

  • Allow customers to leave ratings and reviews of entire product range
  • Promote good services to potential new customers of entire product range
  • Capture rich customer data from multiple markets
  • Drive website traffic from entrants

The Online Reviews and Rating Solution

Using the EngageSciences platform, Microsoft Lumia and its partners have rolled out an online ratings and reviews campaign integration on their Facebook page, initially for its French and German markets, with the intention to rollout to US and other markets in the near future.

This will be easy to achieve, because Microsoft Lumia can systematically clone and publish the campaign for each market through the platform, enabling them to keep the look and feel consistent, as well as capture customer data from anywhere into one central location. Therefore, translation is the only required action before the campaign launches in other markets.

To take part, consumers simply need to select their smartphone model, leave a detailed rating and review along with personal details. Microsoft Lumia then have the ability to analyze, publish and showcase great examples of broad advocacy.

On completion, entrants have the option to use the campaign social share prompts, providing a mechanism for customers to expose the products to potential new customers on Twitter and Facebook. Additionally, to continue the user journey and drive traffic to their website, there are call to actions leading to the Microsoft website.

Watch Campaign Video

 

The Rise of Data-Driven Marketing – Free White Paper

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Ameristar Casino Hotel Celebrate 20 Years Using Photo Sweepstakes http://www.engagesciences.com/ameristar-photo-sweepstakes-marketing/ http://www.engagesciences.com/ameristar-photo-sweepstakes-marketing/#comments Mon, 25 Jan 2016 15:22:08 +0000 http://www.engagesciences.com/?p=25301 To celebrate Ameristar Casino Hotel Council Bluffs turning 20, they are asking customers to share their memories from the past 20 years by uploading a photo to enter their signature sweepstakes on Facebook. Marketing Campaign Objectives Celebrate a company milestone Increase consumer engagement Reward loyal customers and attract new customers Obtain audience data to repurpose for future marketing Photo Sweepstakes ...

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To celebrate Ameristar Casino Hotel Council Bluffs turning 20, they are asking customers to share their memories from the past 20 years by uploading a photo to enter their signature sweepstakes on Facebook.

Marketing Campaign Objectives

  • Celebrate a company milestone
  • Increase consumer engagement
  • Reward loyal customers and attract new customers
  • Obtain audience data to repurpose for future marketing

Photo Sweepstakes Solution

Ameristar Council Bluffs want to thank their loyal visitors from the past 20 years with their latest photo sweepstakes campaign, created on the EngageSciences platform.

To incentivize participation, there’s the chance to win an overnight stay in one of their signature whirlpool suites and $100 in dining credits. To take part, fans can simply upload a photo of themselves at Ameristar Council Bluffs from the past 20 years along with their personal details – a simple way for Ameristar to capture audience data to re-use in marketing activities.

With a dedicated ‘gallery’ page, customers can take a look at other entrants’ memories from the past 20 years. So, whether it’s a yearly tradition or a one off stay in the Ameristar hotel, any photograph could make it up onto the social wall and be eligible to win on February 16th. To maximize reach, the sharing functionality on the campaign page enables entrants to share across Twitter and Facebook with the hashtag #Celebrate20.

Watch The Campaign Video

 

 The Rise of Data-Driven Marketing – Free White Paper

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GEORGIA SCOTT, MARKETING EXECUTIVE

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NYCFC Deploy Two Quizzes On Website To Offer Fans An Interactive Experience http://www.engagesciences.com/nycfc-website-marketing-quiz/ http://www.engagesciences.com/nycfc-website-marketing-quiz/#comments Thu, 21 Jan 2016 14:28:48 +0000 http://www.engagesciences.com/?p=25263 New York City Football Club have launched two quiz activations on their website to offer fans fun, interactive experiences when browsing the site. Marketing Campaign Objectives Provide website visitors with engaging and interactive experiences Gather audience insights from answers to questions Encourage social sharing and wider exposure of club and players The Quiz Solution The talented marketing team at NYCFC ...

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New York City Marketing Campaign

New York City Football Club have launched two quiz activations on their website to offer fans fun, interactive experiences when browsing the site.

Marketing Campaign Objectives

  • Provide website visitors with engaging and interactive experiences
  • Gather audience insights from answers to questions
  • Encourage social sharing and wider exposure of club and players

The Quiz Solution

The talented marketing team at NYCFC have used the EngageSciences platform to deliver two custom-built quizzes on their website. This includes ‘Which NYCFC Player Are You’, which asks fans 8 multiple choice questions on their star players’ personality traits to determine most common similarities. For example, ‘How would you style your hair?’.

On completion, entrants are matched with a star player and provided with a description that matches their personality, which they can share across social media to encourage friends and followers to take part.

The second activation is a classic ‘Test Your Knowledge’ quiz, with 30 historical club questions that even diehard fans would find challenging. At the end of the quiz, entrants can find out their score and, if needed, click the ‘answer key’ and retake the quiz to improve their result.

The great thing is, NYCFC can easily keep the quiz updated and fresh through the EngageSciences platform by seamlessly changing content as new events happen.

Watch Campaign Video

Watch the Fan Video

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