EngageSciences | RSS Feed http://www.engagesciences.com The Consumer Experience Platform Mon, 15 Feb 2016 11:46:19 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.10 How Penguin Books and Joules Use Sweepstakes to Establish Audience Preferences http://www.engagesciences.com/pb-joules-fun-sweepstakes/ http://www.engagesciences.com/pb-joules-fun-sweepstakes/#comments Thu, 11 Feb 2016 10:03:04 +0000 http://www.engagesciences.com/?p=25465 Penguin Books bestselling women’s fiction author, Katie Fforde, has teamed up with fashion brand Joules, launching an interactive sweepstakes campaign, to promote various new products. Marketing Campaign Objectives Promote the book releases of A Summer at Sea and A Vintage Wedding Drive offline awareness of campaign with via book and in-store promotions Tell a compelling brand narrative and establish audience preferences through ...

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Penguin Books bestselling women’s fiction author, Katie Fforde, has teamed up with fashion brand Joules, launching an interactive sweepstakes campaign, to promote various new products.

Marketing Campaign Objectives

  • Promote the book releases of A Summer at Sea and A Vintage Wedding
  • Drive offline awareness of campaign with via book and in-store promotions
  • Tell a compelling brand narrative and establish audience preferences through books, location and clothing
  • Capture data for email marketing purposes

Sweepstakes Solution

To promote Katie Fforde’s new releases, A Summer at Sea and A Vintage Wedding, readers are being offered a weekend away with the latest sweepstakes campaign, hosted on the EngageSciences platform.

Katie Fforde and Joules have come together to tempt readers with the chance to win a weekend away at The Manor House Hotel in the cotswolds, along with a bag full of Joules goodies and Katie Fforde books. To enter, followers need to build their own perfect escape, by choosing a Katie Fforde Book, a location and a Joules product, and then submit a few personal details. On completion, entrants can view a fun image of their perfect escape, which they can share with friends across Twitter or Facebook, to engage further potential customers.

The campaign is also being advertised in-store at Tesco’s, with the competition details featured in books, to drive more online entries.

Watch Campaign Video

 

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Hawaiian Airlines Entice Valentine’s Day Consumers with Vacation Sweepstakes http://www.engagesciences.com/ha-valentines-day-sweepstakes/ http://www.engagesciences.com/ha-valentines-day-sweepstakes/#comments Wed, 10 Feb 2016 11:42:35 +0000 http://www.engagesciences.com/?p=25454 To coincide with Valentine’s, Hawaiian Airlines have launched their ‘Love at First Flight’ sweepstakes quiz, to help fans find and ultimately win their vacation package to Hawaii, based on their personal preferences. Marketing Campaign Objectives Gather rich data and share quiz results to inspire travelers Convert Facebook page views to vacation package bookings Entice entrants to the Hawaiian Airlines website ...

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To coincide with Valentine’s, Hawaiian Airlines have launched their ‘Love at First Flight’ sweepstakes quiz, to help fans find and ultimately win their vacation package to Hawaii, based on their personal preferences.

Marketing Campaign Objectives

  • Gather rich data and share quiz results to inspire travelers
  • Convert Facebook page views to vacation package bookings
  • Entice entrants to the Hawaiian Airlines website

Sweepstakes Solution

To promote their stellar Vacation Packages, Hawaiian Airlines have produced and embedded an engaging Valentine’s inspired quiz on their Facebook page, using the EngageSciences platform.

Contestants are invited to enter the multiple choice quiz, which includes four questions surrounding romantic couple adventures, to help identify their dream Hawaiian vacation. Upon entry, fans can enter the sweepstakes by submitting a few simple contact details to win the Love at First Flight Grand Prize package, consisting of 140,000 airmiles, 5-night stay and dinner for two. As a result, enabling Hawaiian airlines to obtain valuable audience preferences and data, to reuse for future marketing purposes.

Upon completion, a call-to-action featured on the holiday recommendation page is used to entice entrants to the Hawaiian Airlines website, with their latest deals displayed.

Watch Campaign Video

 

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Bauer Media Launch Interactive Quiz to Promote McDonald’s Campaign http://www.engagesciences.com/bauer-media-quiz-promote-mcdonalds/ http://www.engagesciences.com/bauer-media-quiz-promote-mcdonalds/#comments Tue, 09 Feb 2016 11:54:58 +0000 http://www.engagesciences.com/?p=25445 Bauer Media’s, CLEO magazine have come together with McDonald’s, to help promote their new ‘Create Your Taste’ campaign, using a fun-filled quiz to recommend fans the perfect burger. Marketing Campaign Objectives Provide an inspirational and interactive experience on webpage Encourage offline readers and subscribers to take part online Drive entrants to McDonald’s ‘Create Your Taste’ campaign page Quiz Solution CLEO ...

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Bauer Media’s, CLEO magazine have come together with McDonald’s, to help promote their new ‘Create Your Taste’ campaign, using a fun-filled quiz to recommend fans the perfect burger.

Marketing Campaign Objectives

  • Provide an inspirational and interactive experience on webpage
  • Encourage offline readers and subscribers to take part online
  • Drive entrants to McDonald’s ‘Create Your Taste’ campaign page

Quiz Solution

CLEO NZ are helping McDonald’s to publicize their new ‘Create Your Taste’ scheme. And, with help from the EngageSciences platform, CLEO are utlizing a captivating quiz to help fans “Find Your Burger Match”, inspired by the CLEO girls’ four different creations.

Entrants can take part in the quiz asking questions such as; ‘If you could only have one sauce for the rest of your life it would be?’ and ‘If a burger is missing one of these things then you’re not interested?’ to get instantly recommended the perfect burger match from CLEO. With all the answers being taken into account to produce a specifically suited result, the experience is personalized to each user. Followers can then see what their burger match says about them, as well as seeing the other burger options, and what they say about those that choose them.

On completion, readers are encouraged to visit a McDonald’s landing page, to discover much more about the ‘Create Your Taste’ campaign.

Watch Campaign Video

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Clarks Originals Leverage Authentic UGC to Promote New Shoe Product Line http://www.engagesciences.com/clarks-ugc-promote-new-product/ http://www.engagesciences.com/clarks-ugc-promote-new-product/#comments Mon, 08 Feb 2016 15:39:32 +0000 http://www.engagesciences.com/?p=25438 To celebrate the launch of their new shoe product line, ‘Trigenic Flex’, Clarks Originals Japan have created a dedicated social hub, showcasing persuasive user generated content from brand advocates. Marketing Campaign Objectives Increase brand engagement and awareness of new product line Encourage UGC creation and social sharing with multiple hashtags Drive traffic from Facebook to website and increase sales conversions UGC ...

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Clarks User Generated Content Campaign 2016
To celebrate the launch of their new shoe product line, ‘Trigenic Flex’, Clarks Originals Japan have created a dedicated social hub, showcasing persuasive user generated content from brand advocates.

Marketing Campaign Objectives

  • Increase brand engagement and awareness of new product line
  • Encourage UGC creation and social sharing with multiple hashtags
  • Drive traffic from Facebook to website and increase sales conversions

UGC Social Hub Solution

With help from EngageSciences, Clarks Japan is featuring authentic and credible UGC from advocates on their new digital social hub, hosted on their Facebook page and website.

To drive awareness of their new product line, inspired by sports but designed for lifestyle, Clarks Trigenic are showcasing their customers’ styles on their dedicated social hub, pulling in fan content from Instagram and Twitter. The hub, hosted within the Advocacy feature of the platform, pulls in content which is curated and reviewed before being published online. Consumers can interact with and share content via Pinterest, Facebook and Twitter.

Clarks are collecting and curating any hashtag conversation around the products, including (but not limited to) #trigenicflex #trigenic and #clarkstrigenic, enabling them to filter as many mentions of their new product line. To drive traffic to their homepage and increase sales conversions, a call to action takes visitors to brand content surrounding the new product.

Watch Campaign Video

 

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Metro Utilize Multi-Channel Marketing To Maximize Film Sweepstakes Entries http://www.engagesciences.com/metro-multi-channel-marketing-maximize-entries/ http://www.engagesciences.com/metro-multi-channel-marketing-maximize-entries/#comments Thu, 04 Feb 2016 13:38:24 +0000 http://www.engagesciences.com/?p=25426 To mark the release of the new movie ‘How To Be Single’, Metro is taking advantage of multiple marketing channels to maximize entries to its sweepstakes campaign. Marketing Campaign Objectives Promote the release of ‘How To Be Single’ film across print and digital channels Drive and support hundreds of entries per second Utilize hashtag marketing to leverage UGC and social conversation Capture ...

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To mark the release of the new movie ‘How To Be Single’, Metro is taking advantage of multiple marketing channels to maximize entries to its sweepstakes campaign.

Marketing Campaign Objectives

  • Promote the release of ‘How To Be Single’ film across print and digital channels
  • Drive and support hundreds of entries per second
  • Utilize hashtag marketing to leverage UGC and social conversation
  • Capture rich audience data for publisher and partners

Sweepstakes Microsite and Online Galllery Solution

With help from the EngageSciences platform, Metro in association with Warner Brothers are asking their readers to share their funniest dating moments to mark the release of ‘How To Be Single,’ coming to cinemas on February 19th.

Readers can get involved by tweeting @Metro_comps and sharing their funniest dating fois pas, using the #HowToBeSingle hashtag. Alternatively, entrants can use the online entry form hosted on a microsite at metro.co.uk/single, where they can sign up to receive exclusive offers and competitions from Metro. Alongside the online campaign, the competition is also promoted as a front page print feature on Metro newspaper, driving further entries to the webpage.

The dedicated microsite showcases a YouTube video of the official movie trailer, to create further buzz around the film, and a detailed description of the fantastic New York City adventure entrants could be winning. The public can also take a look through the interactive online gallery, which displays comical single stories submissions from entrants.

So, whether fans called someone the wrong name, numerous times after a couple of drinks or their first date was chowing down on a Big Mac in McDonald’s, Metro want to hear about it. As this type of user generated content has a startling ability to engage and entertain followers. Plus, with a trip to New York on offer, this will certainly help to maximize entries and boost virality.

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Perth Scorchers Enhance Website With Social Depth and Interactive Fan Experiences http://www.engagesciences.com/website-social-interactive-perth-scorchers/ http://www.engagesciences.com/website-social-interactive-perth-scorchers/#comments Wed, 03 Feb 2016 12:37:43 +0000 http://www.engagesciences.com/?p=25407 Cricket sensation, Perth Scorchers, has launched a fun quiz and social hub activation on the fan area of their website, to drive engagement and team support in the run up to their Big Bash League game, building upon their previous successful marketing campaigns.   Marketing Campaign Objectives Stimulate fan engagement in the run up to big games Add social depth ...

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Sports marketing: Interactive fan experiences and social depth

Cricket sensation, Perth Scorchers, has launched a fun quiz and social hub activation on the fan area of their website, to drive engagement and team support in the run up to their Big Bash League game, building upon their previous successful marketing campaigns.  

Marketing Campaign Objectives

  • Stimulate fan engagement in the run up to big games
  • Add social depth and provide interactive experiences on their website
  • Collect actionable audience data

Social Hub and Quiz Solutions

With help from EngageSciences, the Perth Scorchers launched two interactive campaigns on the ‘fan’ section of their website – a UGC-powered social hub and a quiz to test the knowledge of their fans and encourage support.

The Perth Scorchers wanted to test their supporters’ knowledge about the most successful club in the KFC T20 Big Bash League. Thus, they are challenging fans to The Ultimate Scorchers Quiz, which consists of 15 questions, increasing in difficulty. But, the harder the question, the more points fans will win with the correct answer. Upon completion, entrants can see whether they made it onto the leaderboard, and who is topping the chart. An automated Facebook pop-up is used to encourage fans to share their scores and the campaign with friends.

The second activation is a social hub, created to engage fans in the run up to all the Scorchers game in the Big League Bash. Utilizing the team’s season trending #MadeTough hashtag, Perth Scorchers curated and published content from Twitter and Instagram on the social hub, where fans could show their team loyalty and support with slogans and images. To motivate both players and supporters in a live environment, the best user generated content was shown on the big screen at the WACA home ground. So, advocates had every reason to get involved.

Watch The Campaign Video

Maintaining Fan Engagement With Interactive Experiences

To stimulate fan engagement and support their marketing objectives throughout the season, Perth Scorchers delivered a series of other interactive experiences for fans, using the EngageSciences platform. These were published on their website and Facebook page – including ‘Guess the Score’, ‘Spot the Rock’ and ‘Player of the Season’. To incentivize participation, match tickets were up for grabs. This consistent offering of sweepstakes and quizzes enabled Perth Scorchers to collect a stream of valuable audience data, which they could re-use for marketing purposes.

‘Spot the Rock’

Below is an example of the ‘Spot The Rock’ campaign, where to enter, fans had the fun task of guessing and selecting where the ball was, along with submitting a few personal contact details.

Marketing Quiz Campaign

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Travelex launch Bi-Monthly Marketing Campaign to Increase Brand Engagement http://www.engagesciences.com/travelex-increase-brand-engagement/ http://www.engagesciences.com/travelex-increase-brand-engagement/#comments Tue, 02 Feb 2016 14:41:27 +0000 http://www.engagesciences.com/?p=25401 To escape from the winter blues, Travelex are turning fans’ attention to happier times with their #HistoryoftheHoliday voting sweepstakes campaign. Marketing Campaign Objectives Increase brand exposure and website dwell time Drive newsletter sign-ups and app downloads Capture actionable audience data Boost campaign engagement by Introducing bi-monthly travel themes Quiz Solution To start off the new year, Travelex have decided to ...

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To escape from the winter blues, Travelex are turning fans’ attention to happier times with their #HistoryoftheHoliday voting sweepstakes campaign.

Marketing Campaign Objectives

  • Increase brand exposure and website dwell time
  • Drive newsletter sign-ups and app downloads
  • Capture actionable audience data
  • Boost campaign engagement by Introducing bi-monthly travel themes

Quiz Solution

To start off the new year, Travelex have decided to introduce a series of themes to add focus to their marketing promotions. To get started, they decided to take followers way back, to uncover the start of holidays with their #HistoryoftheHoliday campaign, created on the EngageSciences Platform.

In true BuzzFeed style, Travelex have identified the 16 emotional stages that haven’t changed in the history of planning holidays, from realisation to excitement. To drive campaign reach, viewers are encouraged to share which emotional stage they are at, via Twitter, tagging @TravelexUK.

Fans are then encouraged to enter the competition and win a selection of holiday goodies. Contestants simply need to select the holiday they would most like to go on from six options, and submit their contact details, enabling Travelex to capture valuable audience data. From the holiday that receives the most votes, a winner will be chosen at random and will receive an essential holiday bundle to help plan their 2016 holidays. Upon entry, entrants can view a table of which holiday is leading the voting polls, plus sign-up to the Travelex newsletter, where they hope to drive app downloads and engage consumers with other promotions.

Participants can also click to read their ‘History of the Holiday’ guide and the competition page to expand the user journey and increase website dwell time.

Watch Campaign Video

 

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Bauer Media Propel Healthier Scotland Campaign With Digital Engagement http://www.engagesciences.com/bauer-healthier-scotland-digital-engagement/ http://www.engagesciences.com/bauer-healthier-scotland-digital-engagement/#comments Mon, 01 Feb 2016 17:22:55 +0000 http://www.engagesciences.com/?p=25384 Bauer City Network and Healthier Scotland are on a quest to help Scotland’s families be healthier through digital engagement, encouraging listeners to share their recipes and top tips on eating better and living well online. Marketing Campaign Objectives Promote and increase awareness of healthy eating across multiple channels Gather consumer ideas and content to produce a digital cookbook Encourage sign-ups and ...

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NL112 Eat Better Feel Better

Bauer City Network and Healthier Scotland are on a quest to help Scotland’s families be healthier through digital engagement, encouraging listeners to share their recipes and top tips on eating better and living well online.

Marketing Campaign Objectives

  • Promote and increase awareness of healthy eating across multiple channels
  • Gather consumer ideas and content to produce a digital cookbook
  • Encourage sign-ups and collect valuable audience data

Data Capture Solution

Eat Better Feel Better is a healthy lifestyle campaign run by Healthier Scotland, who have come together with Bauer City Network to promote their latest food recipes in an interactive way on the EngageSciences platform.

The campaign is run across seven different radio stations in Scotland (Fourth 1 example), with listeners being encouraged to get involved and share their quick, simple and low cost meals for all the family. The digital campaign is part of a wider program, promoting across all the stations, with some on-air mentions, to drive fans to the website. Upon entry, cooks are asked to input personal details, allowing Bauer City Network to obtain valuable audience data that can be applied to future marketing promotions.

Entrants are also asked to share their hard earned tips to get kids eating healthily, with all the content including the recipes being pulled together in a digital cookbook. Fans can also upload a picture of their food, their family or both to show how well their meal is going down. The top tip or favorite recipe will win a £50 food voucher from The Co-Operative Food. So, not only are entrants supporting a good cause, but with the prize on offer there’s every reason to get involved.

The campaign is run alongside the Eat Better Feel Better website, which already has some quick, easy and low cost recipes on offer for followers. The website is focused on educating the public about what they are eating, to help tackle health issues before they arise.

Watch Campaign Video

 

The Rise of Data-Driven Marketing – Free White Paper

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10 Engaging Digital Marketing Campaigns From Food and Beverage Brands http://www.engagesciences.com/10-food-bev-digital-marketing-campaigns/ http://www.engagesciences.com/10-food-bev-digital-marketing-campaigns/#comments Fri, 29 Jan 2016 16:27:01 +0000 http://www.engagesciences.com/?p=25376 Today’s food and beverage brands are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers. Whether it’s an interactive tailored quiz, engaging UGC social hub, or lucrative media partnership, food and beverage brands need to be well-equipped to build scalable digital consumer experiences with ease. A number ...

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Today’s food and beverage brands are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers. Whether it’s an interactive tailored quiz, engaging UGC social hub, or lucrative media partnership, food and beverage brands need to be well-equipped to build scalable digital consumer experiences with ease.

A number of well known food and beverage brands and publishers use the EngageSciences platform to create and launch a multitude of highly effective digital marketing campaigns that enable them to obtain consistent, actionable audience data that can be used to drive their marketing forward whilst increasing sales conversions.

With that in mind, why not download our latest campaign book to discover 10 successful digital marketing strategies that progressive food and beverage brands have launched on the EngageSciences marketing engagement platform:

  1. Engage fans with multiple activations
  2. Use hashtags to drive authentic UGC
  3. Leverage the power of Instagram
  4. Drive sales with coupon offers
  5. Incentivise fans with caption contests
  6. Increase engagement with sweepstakes
  7. Use social hubs to showcase advocacy
  8. Activate TV viewers with online quizzes
  9. Offer interactive consumer experiences
  10. Boost memberships and capture data

DOWNLOAD CAMPAIGN BOOK

This campaign book features campaigns for food and beverage brands, like Costa Coffee, Dunkin’ Donuts, Nando’s and more. You’ll learn how to:

  • Choose the best campaigns to drive engagement, clicks-throughs and sales conversions.
  • Leverage your social channels with the optimal mix of branded and user-generated content.
  • Deploy marketing campaigns that capture actionable data and deliver measurable ROI.

10 Engaging Digital Campaigns From Food & Beverage Brands

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GEORGIA SCOTT, MARKETING EXECUTIVE

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Alila Villas Leverage UGC Social Hub with Call To Action To Increase Bookings http://www.engagesciences.com/alila-ugc-increase-bookings/ http://www.engagesciences.com/alila-ugc-increase-bookings/#comments Thu, 28 Jan 2016 11:23:34 +0000 http://www.engagesciences.com/?p=25349 To tempt prospective travelers with their exclusive offer, luxury resort group Alila Villas have leveraged their guests’ best holiday pictures and videos from social media to drive hotel bookings. Marketing Campaign Objectives Drive hotel bookings from 25% offer using shoppable user generated content Increase consumer engagement from social hub Utilize hashtag marketing and inspire further UGC UGC Social Hub Solution ...

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User Generated Content Marketing

To tempt prospective travelers with their exclusive offer, luxury resort group Alila Villas have leveraged their guests’ best holiday pictures and videos from social media to drive hotel bookings.

Marketing Campaign Objectives

  • Drive hotel bookings from 25% offer using shoppable user generated content
  • Increase consumer engagement from social hub
  • Utilize hashtag marketing and inspire further UGC

UGC Social Hub Solution

To increase consumer engagement via their website, Alila Villas set-up a dedicated social hub, using the EngageSciences platform to showcase other visitors’ best resort moments, which utilized the #AlilaVillasUluwatu to pull in user-generated content from Instagram, Twitter and Facebook.

The Alila Villas moments social gallery displays a mixture of the best owned and earned content, where fans can view and share their favorite images and videos to Pinterest, Facebook and Twitter. All the UGC entries are reviewed and curated through the Advocacy feature of the platform, to ensure only the best and most engaging are displayed. To provide a dynamic approach to their content marketing, fresh and classic examples of UGC can be structured or featured at the top of the social hub, enabling them to constantly engage returning visitors.

The inclusion of actionable UGC and the ‘25% Off’ call to action at the top of the hub entices consumers to book directly from the social hub. Within two clicks, consumers can discover more about the offer, and click the ‘View Availability’ button, which drives viewers through to the Alila Hotels & Resorts bookings page.

Watch Campaign Video

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