EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Thu, 02 Jul 2015 15:39:09 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.5 Traveling the Globe With This Week’s Live Campaigns http://www.engagesciences.com/marketing-campaigns-38/ http://www.engagesciences.com/marketing-campaigns-38/#comments Wed, 01 Jul 2015 13:19:00 +0000 http://www.engagesciences.com/?p=23746 From asking fans to share their experiences traveling the world, to finding out what pizza best suits your personality on Aria’s #Five50 Facebook page, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if haven’t already, make sure you download our latest white paper ‘Why Websites Need More Social Depth’, where you’ll discover how consumer ...

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From asking fans to share their experiences traveling the world, to finding out what pizza best suits your personality on Aria’s #Five50 Facebook page, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if haven’t already, make sure you download our latest white paper ‘Why Websites Need More Social Depth’, where you’ll discover how consumer brands are transforming their websites.


National Geographic – #WanderlustContest VIEW MARKETING CAMPAIGN

National Geographic has been asking their followers to capture unforgettable people, amazing sights, or life-changing experiences from their travels around the world. Fans simply need to upload a photo to Instagram using the hashtag #WanderlustContest for the chance to win a 7-day Yosemite National Park Photo Expedition for two, with a renowned National Geographic photographer! On the website, wanderlusters can also check-out the social hub of inspiring #WanderlustContest entries, as well as learn more about the all-new 2014 Honda HR-V Crossover.

National Geographic #WanderlustContest Marketing Campaign

 


ARIA Fine Dining – Five50VIEW MARKETING CAMPAIGN

What topping is your favorite? Which Five50 dish do you prefer? ARIA Resort & Casino are focusing on their fine dining experience by asking their followers to answer a series of questions and take part in a quiz to discover their ultimate meal. They also want fans to cast a vote on their favorite dishes, meals and ingredients to see which will triumph overall! This truly interactive campaign also features a social hub where fans can upload and share their food snaps via Instagram using the hashtag #Five50. Why not check-out ARIA’s Facebook page and immerse yourself in their fine dining experience?

Aria Five50 Marketing Campaign

 


Powerball – Passport To DreamVIEW MARKETING CAMPAIGN

Lotto Powerball has partnered with Television New Zealand to give their viewers the chance to win a luxury overseas trip to Sydney each week throughout July. From helicopter rides and wine tasting, to luxury dining on Bondi Beach, TVNZ are spoiling their viewers with the opportunity to live like a Powerball winner for the weekend. All entrants need to do is tune into the TVNZ Breakfast program each morning to receive clues on the location of Sam Wallace, the Weatherman, then turn-up on Friday to meet him! Plus, to be able to jet off for the perfect weekend away, they need to bring a valid passport, one Lotto Powerball ticket for Saturday’s draw and the mystery item announced on the Friday show.

Lotto Powerball and TVNZ Marketing Campaign

 


Nectar – #MojiMoviesVIEW MARKETING CAMPAIGN

To celebrate Nectar and Vue Cinema’s Summer Rewards point scheme, Nectar has launched #MojiMovies. To get involved, participants can check-out Nectar’s Facebook page and take the quiz, seeing whether they can guess the movie title from the emojis displayed. What emojis spell out one of these classic films… Dream Girls, Singing in the Rain or Step Up? In return, the lucky winner will win a £50 Vue Cinema gift card. With the results announced on July 7th via their Facebook page, now’s the perfect time to test your movie knowledge.

Nectar Rewards #MojiMovie Marketing Campaign

 


White Paper: Why Websites Need More Social Depth DOWNLOAD WHITE PAPER

Discover how consumer brands are transforming their websites with the perfect blend of authentic user-generated content, compelling branded content and interactive experiences to drive engagement, build brand loyalty and optimize lifetime value.

Website_Social_Depth

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

GEORGIA SCOTT

Photo on 25-06-2015 at 21.28 #2

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Social Hubs, Sweepstakes and The Chance To Donate http://www.engagesciences.com/marketing-campaigns-37/ http://www.engagesciences.com/marketing-campaigns-37/#comments Wed, 24 Jun 2015 13:37:28 +0000 http://www.engagesciences.com/?p=23695 From getting TBC’s followers revved up with the chance to win a trip to Skip Barber Racing School, to encouraging Vodafone Qatar’s fans to vote in their #GivingChallenge, take a look at the array of live marketing campaigns created on the EngageSciences platform this week. And, make sure you download our latest Campaign Book, where you can check-out 10 digital ...

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From getting TBC’s followers revved up with the chance to win a trip to Skip Barber Racing School, to encouraging Vodafone Qatar’s fans to vote in their #GivingChallenge, take a look at the array of live marketing campaigns created on the EngageSciences platform this week. And, make sure you download our latest Campaign Book, where you can check-out 10 digital marketing strategies that progressive CPG brands have launched on the EngageSciences marketing engagement platform.


TBC – Are You Driver Enough? VIEW MARKETING CAMPAIGN

National Tire & Battery, Merchant Tires, and Tire Kingdom are giving all their fans the chance to win a pulse-racing and truly exhilarating experience, where they can get behind the wheel of a high-performance sports car. Participants not only have the chance to win the grand prize including a trip to Skip Barber Racing School, but they can even get their hands on a set of BFGoodrich® g-force Comp-2 A/S tires. To get involved, participants need to take a photo of themselves and their ride, and upload their entry to Instagram including #DriveBFG or to Twitter using the both the hashtag and tagging @BFGoodrichTires. Fans can even enter directly through the contest page to be in with the chance to win!

TBC Are You Driver Enough? Marketing Campaigns

 


Stuff.co.nz – Pack Your Suitcase VIEW MARKETING CAMPAIGN

Stuff NZ have paired up with Cruiseabout to offer their readers the chance to win the perfect cruise package. To enter and to tailor the available prizes on offer, participants can ‘start packing’ their cruise essentials in preparation for everything from shore excursions, to evenings out and even day trips on the boat. Finally, to complete their submission, entrants need to submit their personal details, making for the ideal trip. What’s more, this ultimate cruise competition can also be shared through Facebook and Twitter, encouraging others to get involved and have the chance to win!

Stuff.co.nz Pack Your Suitcase Marketing Campaign

 


Microsoft Lumia UK – The Five to Nine VIEW MARKETING CAMPAIGN

Microsoft Lumia UK have created a limited edition newspaper, ‘The Five to Nine’, with the objective of helping people #AchieveMore of the stuff they love. Throughout five days in June, Microsoft Lumia are working with a daily curator to fill the newspaper with motivating and uplifting content. All fans need to do is contribute their inspiring stories, quotes, life mantras or photos that could be used to inspire others, and submit their contributions through the ‘The Five to Nine’ tab on the Microsoft Lumia UK Facebook page.

Microsoft Lumia UK Five To Nine #AchieveMore

 


Vodafone Qatar – #GivingChallengeVIEW MARKETING CAMPAIGN

Vodafone Qatar are getting followers involved in their #GivingChallenge by providing them with the chance to vote for their favorite charity in Qatar. Four charity representatives have each provided a short YouTube video about themselves and their charity of choice on the Vodafone Qatar website, encouraging everyone to contribute! Those wanting to donate can vote directly through the #GivingChallenge web page, where each vote gives 20 Qatari Riyal to their chosen charity. Not only this, but Vodafone fans can also check-out the charity ambassadors’ social channels including Snapchat, Twitter and Instagram to follow their journey.

Vodafone Qatar #GivingChallenge Marketing Campaign

 


Campaign Book: 10 Effective Ways For CPG Brands To Engage Their Consumers DOWNLOAD CAMPAIGN BOOK

Whether you’re a FMCG or CPG brand, check-out these 10 digital marketing strategies that progressive brands have launched on the EngageSciences marketing engagement platform.

EngageSciences-FMCG-CPG_JO.001

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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10 Successful CPG Brand Digital Marketing Campaigns http://www.engagesciences.com/10-cpg-digital-marketing-campaigns/ http://www.engagesciences.com/10-cpg-digital-marketing-campaigns/#comments Tue, 23 Jun 2015 17:03:25 +0000 http://www.engagesciences.com/?p=23676 Whether you call it FMCG or CPG, today brands in this sector are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers. Whether it’s an interactive tailored quiz, engaging social hub, or lucrative media partnership, CPG brands need to be ready, relevant and well-equipped. A number ...

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Whether you call it FMCG or CPG, today brands in this sector are adopting a mix of digital marketing techniques to ensure their campaigns maximize reach, consistently boost brand awareness, and engage mobile and social consumers. Whether it’s an interactive tailored quiz, engaging social hub, or lucrative media partnership, CPG brands need to be ready, relevant and well-equipped.

A number of well known CPG brands and publishers use the EngageSciences platform to create and launch an array of highly effective campaigns that enable them to amass a goldmine of consistent, actionable audience data that can be used to propel their marketing forward whilst increasing sales conversions.

With that in mind, why not download our latest campaign book to discover 10 successful digital marketing strategies that progressive CPG brands have launched on the EngageSciences marketing engagement platform:

  1. Capture profiled data
  2. Make social occasions, social
  3. Partner and maximize reach
  4. Let them know you’re officially best
  5. Make marketing relevant
  6. Make UGC shoppable
  7. Let advocates refer friends
  8. Target the second screen audience
  9. Tell a compelling brand narrative
  10. Give customers a chance to win

DOWNLOAD CAMPAIGN BOOK

This campaign book features campaigns from CPG brands, like Stella Artois, Nivea, Kellogg’s, Rimmel London and more. You’ll learn how to:

  • Leverage your social channels with the optimal mix of branded and user-generated content.
  • Choose the best campaigns to drive engagement, clicks-throughs and conversions.
  • Deploy marketing campaigns that capture actionable data and deliver measurable ROI.

10 Effective Ways For CPG Brands To Engage Their Consumers

CPG Brand Marketing Campaigns

DOWNLOAD CAMPAIGN BOOK

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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This Week’s Instagram Marketing Hat-Trick http://www.engagesciences.com/marketing-campaigns-36/ http://www.engagesciences.com/marketing-campaigns-36/#comments Wed, 17 Jun 2015 15:17:48 +0000 http://www.engagesciences.com/?p=23647 From getting their fans in the summer spirit with Costa’s #ShakeUpSummer campaign, to getting Yahoo!7 followers fit and active throughout June with their #GetFitWithFitbit Instagram contest, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if haven’t already, make sure you download our latest white paper ‘Why Websites Need More Social Depth’, where you’ll discover how consumer brands ...

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From getting their fans in the summer spirit with Costa’s #ShakeUpSummer campaign, to getting Yahoo!7 followers fit and active throughout June with their #GetFitWithFitbit Instagram contest, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if haven’t already, make sure you download our latest white paper ‘Why Websites Need More Social Depth’, where you’ll discover how consumer brands are transforming their websites.


Costa – #ShakeUpSummer VIEW MARKETING CAMPAIGN

Costa are making the countdown to summer even more exciting for their fans with their campaign #ShakeUpSummer. With the chance to win a summer essentials bundle including an iPad Air 2, a £250 designer sunglasses voucher, Beats by Dre headphones and much, much more, these prizes are sure to put a smile on their followers’ faces as summer approaches. Not only are Costa shaking things up with this prize package, but they’re keen for their fans to join in the fun through Instagram, where they’re asking participants to enter by uploading a video of their shake, including the hashtag #ShakeUpSummer. With a social wall featuring the best entries, videos, and plenty more, this contest is perfect for anyone looking for a little summer fun!

Costa #ShakeUpSummer Marketing Campaign

 


Yahoo!7 Lifestyle – #GetFitWithFitbit VIEW MARKETING CAMPAIGN

Yahoo!7 are encouraging their fans to follow a healthy and active lifestyle throughout June with #GetFitWithFitbit, making a whole 14 days full of fitness fun! From sharing snapshots of followers’ favorite early morning workout spots, to posting creative photos of their latest healthy food obsession, Yahoo!7 are featuring all the best entries from their fans on their #GetFitWithFitbit social gallery. And, to make the photo contest even more exciting, Yahoo!7 are giving the lucky winners two Fitbit Charges. So, to get involved, fans can submit their daily entry directly through the contest page or through Instagram using the hashtag #GetFitWithFitbit.

Yahoo!7 Lifestyle #GetFitWithFitbit Marketing Campaign

 


Peet’s Coffee & Tea – #PeetsBoldlyGoes VIEW MARKETING CAMPAIGN

Calling all coffee-loving explorers! In partnership with North Face, Peet’s have launched a contest perfect for those seeking a little adventure. They’re asking their followers to submit their Peet’s-fueled adventure photos directly through either their contest page form or through Instagram using the hashtag #PeetsBoldlyGoes. In return, participants will be in the draw to win a prize package including The North Face Crevasse Backpack, Yosemite Dos Sierras limited edition organic coffee and plenty more treats for on-the-go explorers. So, for inspiration, check out the social wall and see where other Peet’s fans have found their adventure.

Peet's #PeetsBoldlyGoes Marketing Campaign

 


HuffPost UK Lifestyle – Spa Day For Two VIEW MARKETING CAMPAIGN

Fancy treating your mum to a little pampering just in time for summer? HuffPost UK Lifestyle have teamed up with Ragdale Hall to offer one lucky reader the chance to take their mum on a relaxing Clarins Mum & Me Time spa day worth £279. With a 40 minute Clarins facial, a three course buffet lunch and other luxury treats up for grabs, this prize package is perfect for anyone looking for total relaxation. To enter, readers simply need to submit their personal details on the HuffPost UK Lifestyle Facebook contest page and they could be named the lucky winner.

HuffPost UK Lifestyle Marketing Campaign

 


White Paper: Why Websites Need More Social Depth DOWNLOAD WHITE PAPER

Discover how consumer brands are transforming their websites with the perfect blend of authentic user-generated content, compelling branded content and interactive experiences to drive engagement, build brand loyalty and optimize lifetime value.

Website_Social_Depth

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Win, Wear, Experience and View http://www.engagesciences.com/marketing-campaigns-35/ http://www.engagesciences.com/marketing-campaigns-35/#comments Thu, 11 Jun 2015 15:17:26 +0000 http://www.engagesciences.com/?p=23564 From helping followers to remodel their home just in time for summer with a $25,000 giveaway, to keeping up-to-date with Vodafone Qatar’s sponsored charity cycling team in their #Cycle4Education journey, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you missed our webinar ‘Creating Content That Doesn’t Just Stay In Vegas’ with Richard Jones, CEO of EngageSciences, and ...

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From helping followers to remodel their home just in time for summer with a $25,000 giveaway, to keeping up-to-date with Vodafone Qatar’s sponsored charity cycling team in their #Cycle4Education journey, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you missed our webinar ‘Creating Content That Doesn’t Just Stay In Vegas’ with Richard Jones, CEO of EngageSciences, and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas, don’t worry, you can view the on-demand version here.


Xome – Remodel Your Home VIEW MARKETING CAMPAIGN

What would you do with $25,000? That’s the amount Xome are giving one lucky winner who enters their ‘Remodel Your Home’ sweepstakes. Whether participants fancy fitting a brand new outdoor kitchen just in time for summer, or want to introduce hardwood floors throughout the house, Xome are giving their followers the chance to remodel their home. To enter it’s simple, participants must submit their email address and complete their registration by selecting a password for their account. Not only this, but participants can even earn bonus entries by sharing the sweepstakes through Twitter, Pinterest or Google+.

Xome Remodel Your Home Marketing Campaign

 


Vodafone Qatar – Sandstormers #Cycling4Education VIEW MARKETING CAMPAIGN

As Vodafone Qatar’s sponsored charity cycling team, Qatar Sandstormers are lending a helping hand in raising money for various educational projects. From mountain views, to group selfies, to road map journey plans, Vodafone Qatar have brought together all the highlights from those taking part in GBI Europe 2015 in their #Cycling4Education social hub. With plenty of Instagram photos and videos to check out, followers can share the best content with their friends through Pinterest, Facebook or Twitter. So, to find out how followers can donate, check out Vodafone’s social hub for more information.

Vodafone Qatar Sandstormers #Cycle4Education Marketing Campaign

 


Clarks – Father’s Day VIEW MARKETING CAMPAIGN

Father’s Day is soon approaching, and Clarks have the perfect prize giveaway for their followers, which is sure to put a smile their fathers’ faces. It doesn’t matter whether they already keep up with the latest trends, or are in need of a little help in the style department, Clarks have kept all dads in mind this Father’s Day, where they’re giving away shoes for the entrant and their dad, plus a £200 shopping spree. To enter, participants can upload a picture of their father along with the caption ‘style makeover’ or ‘style icon’, and they could be chosen as the lucky winner.

Clarks Father's Day Marketing Campaign

 


AOL Travel – Win! Tickets to The View from the Shard VIEW MARKETING CAMPAIGN

AOL Travel have teamed up with attraction ticket specialist, Attraction Tickets Direct, to give their followers the chance to win an incredibly exciting and memorable viewing experience. They’re giving away six pairs of tickets to The View from the Shard in London, and, being one of the capital’s most iconic landmarks, this is a competition not to be missed. By submitting their personal details within AOL Travel’s competition page, participants will be entered for the chance to win.

AOL Travel Marketing Campaign Sweepstakes

 


On-Demand Webinar: Creating Content That Doesn’t Just Stay In Vegas

Missed our webinar on 3rd June 2015 with Richard Jones, CEO at EngageSciences and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas? Don’t worry, we have an on-demand version for you to view here. During the webinar they discussed successful strategies for building engaging digital content across social, mobile and web.

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* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Blogger Engagement: Still Relevant for Brands? http://www.engagesciences.com/blogger-engagement-brand-relevancy/ http://www.engagesciences.com/blogger-engagement-brand-relevancy/#comments Wed, 10 Jun 2015 14:56:16 +0000 http://www.engagesciences.com/?p=23533 In today’s uber-connected and social world brand influencers are still more trusted than the brands themselves. And the influential blogger, despite their closer allegiances to brands, can still play a huge role in building trust, as well as strengthening SEO, brand advocacy and social visibility. However, the real game-changer in recent times is that brands are more easily able to ...

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In today’s uber-connected and social world brand influencers are still more trusted than the brands themselves. And the influential blogger, despite their closer allegiances to brands, can still play a huge role in building trust, as well as strengthening SEO, brand advocacy and social visibility. However, the real game-changer in recent times is that brands are more easily able to equip bloggers with on-demand content for their marketing campaigns than ever before. And as a result, maximize engagement, increase revenue and gain actionable audience data.

Brand Content Marketing Challenges

As part of modern blogger outreach programs, brands really need to focus on achieving reciprocal value, relevance and impact. And, to become a part of the conversation and to produce effective content outcomes, marketers face the following challenges:

  • Identifying the type of content that bloggers would want to share
  • Finding the time and resources to create meaningful content for bloggers
  • Effectively distributing content to key bloggers and giving them tools to utilize the content
  • Leveraging the value of published blogger content to reach and influence consumers

What Can Brands Do?

Brands can provide bloggers with a consistent stream of engaging, on-demand content that can easily be re-shared across their communities. Once shared, marketers can curate blogger published content to create brand experiences that will reach, resonate and influence consumer perception. To implement this approach, a number of brands are using the EngageSciences platform to:

  • Curate owned and user-generated content to use as part of their authentic brand narrative
  • Provide bloggers with interactive and engaging content along with on-demand content, e.g quizzes and contests
  • Curate published blogger content from social channels to power brand marketing programs

There are various channels and digital destinations where brands can use blogger influencer programs in their marketing campaigns. Here’s two great examples:

Which?! Birth Choice Quiz Campaign:

UK publisher, Which? magazine set-up a quiz campaign in partnership with the charity BirthchoiceUK, to engage and better understand mums-to-be and their birthing choices. To target this specific audience, they partnered with five highly influential mummy bloggers. Leveraging the expert knowledge and reach of the bloggers, Which? published a relevant contest onto the individual blogs. And, to maximize reach they also published a Birth Choice quiz to their Facebook page and website that included multiple social sharing options.

 

Blogger Engagement Campaign - Which? Birth Choice

 Image of Which?’s interactive quiz which was on embedded on this blog page: http://tobygoesbananas.co.uk/2015/06/01/which-birth-choice/ To incentivize participation they also offered a set of Birth Boxes valued at £250, each representing one of the different birth options.

To enter, participants had to answer five ‘true’ or ‘false’ questions, and once complete, submit their name and email address. As result, Which? were able to capture highly profiled and actionable audience data that can be used to enhance email marketing. They were also able to use tracking codes to determine which blog was the most effective at driving engagement and data acquisition.

Clarks Blogger Style – User Generated Content Photo Contest

Clarks brought together eight passionate fashion bloggers from Central Europe to reveal how they wear their Clarks shoes from the new Spring/Summer 2015 collection. The bloggers each had their own section on the website that conveyed their individual opinions and style tips. The featured products displayed direct shoppable links to relevant products alongside real consumer reviews. As a result, these highly regarded opinion leaders were able to directly influence purchase decisions.

What’s more, to infuse extra authenticity to the content, Clarks also asked their advocates to join in the blogging experience by uploading user generated content of their Clarks shoes using the hashtag #shoesie and #clarks to Pinterest, Twitter and Facebook, or directly through the Clarks website. The perfect mix of UGC, blogger content and owned content was then curated and published to the page. To incentivize participation further, entrants could also enter a competition to win a pair of shoes of their choice.

 

Blogger Engagement Campaign - Clarks Blog Style

 

Your Blogger Engagement Campaign

When done right, your brand message can be amplified 100x more than a typical marketing program. Consequently, we’re seeing more brands reach out to bloggers this year utilizing engaging contests, giveaways and highly relevant rich media content. As a result, they’re increasing social interactions and amassing a goldmine of actionable data. Plus, it makes the perfect call to action.

Win a Free Place On A Blogger Engagement Workshop

If you want to learn more about how your brand can implement a successful blogger engagement marketing campaign, then email jack@engagesciences.com, or simply take this short five question survey and you could win a free place on our next blogger engagement workshop.

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Choose A Quiz, Win A Flight & Say ‘AAAHH!’ http://www.engagesciences.com/marketing-campaigns-34/ http://www.engagesciences.com/marketing-campaigns-34/#comments Wed, 03 Jun 2015 13:13:52 +0000 http://www.engagesciences.com/?p=23475 From lending mums-to-be a helping hand in understanding their birthing choices with Which? Magazine’s educational quiz, to finding which Real Madrid player Microsoft Lumia followers most resemble, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you sign up to today’s webinar ‘Creating Content That Doesn’t Just Stay In Vegas’ with Richard Jones, CEO ...

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From lending mums-to-be a helping hand in understanding their birthing choices with Which? Magazine’s educational quiz, to finding which Real Madrid player Microsoft Lumia followers most resemble, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you sign up to today’s webinar ‘Creating Content That Doesn’t Just Stay In Vegas’ with Richard Jones, CEO of EngageSciences, and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas.


Which? Magazine – Birth Choice VIEW MARKETING CAMPAIGN

Which? Magazine are lending mums-to-be a helping hand when it comes to understanding their birthing choices. They’ve published a Birth Choice quiz to their Facebook page, where they’re testing participants’ knowledge in return for the chance to win one of four sets of Birth Boxes valued at £250, each representing one of the different birth options. What’s more, Which? have partnered with five influential mummy bloggers who have all published the contest to their blogs. To enter, participants have to answer five ‘true’ or ‘false’ questions, and once complete, submit their name and email address for the chance to win.

Which? Magazine Birth Choice Marketing Campaign

 


Microsoft Lumia – Real Madrid Quiz VIEW MARKETING CAMPAIGN

Are you a pacy winger like Gareth Bale? Or perhaps you have more in common with hardened central defender, Sergio Ramos? Microsoft Lumia are encouraging their fans to take part in their exclusive quiz, where they can find which Real Madrid player they most resemble. To get involved, fans simply need to answer the six football-related questions through the quiz provided on Microsoft Lumia’s Facebook page. Not only will they find which Real Madrid player they’re most like, but participants can even share and compare their results with their friends through Twitter and Facebook.

Microsoft Lumia Madrid Quiz Marketing Campaign

 


Etihad Airways – Win A Flight VIEW MARKETING CAMPAIGN

To celebrate their new A380 and B787 aircrafts flying from Sydney and Brisbane, Etihad Airways are giving a few of their lucky followers the chance to win a flight to their chosen destination. Whether it’s the shopping mega-centers and relaxing beaches in Abu Dhabi that take their fancy, or the stunning sights of Singapore, participants can choose from six iconic destinations they’d most love to travel to. So, for the chance to win, entrants must choose their destination, submit their personal details including a short description stating why they’d like to fly to their chosen destination, and ‘like’ the Etihad Airways Facebook page.

Etihad Airways Win A Flight Marketing Campaign

 


AAA – Say AAAHH! VIEW MARKETING CAMPAIGN

AAA are bringing a little joy back into life with their Say AAAHH! social hub. They want to hear about their followers’ best ‘aaahh!’ moments in return for the chance to win incredible prizes such as free movie tickets or thrilling theme park passes! To get involved, participants simply need to upload a photo depicting their favorite moment (however good, bad or funny!), together with an imaginative caption, as well as submit their personal details. Not only will participants be in with the chance to win, but all the best entries so far are being featured in an awe-inspiring social gallery.

AAA Say AAAHH! Marketing Campaign

 


Today’s Live Webinar: Creating Content That Doesn’t Just Stay In Vegas

Join Richard Jones, CEO at EngageSciences and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas today, 3rd June 2015, as they discuss successful strategies for building engaging digital content across social, mobile and web.

Webinar Landing Page

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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See You at The Digital Travel Summit http://www.engagesciences.com/digital-travel-summit/ http://www.engagesciences.com/digital-travel-summit/#comments Wed, 03 Jun 2015 08:59:17 +0000 http://www.engagesciences.com/?p=23458 The Digital Travel Summit, Europe’s most senior-level eCommerce and Digital Event for Travel is coming to London on the 17th and 18th June and we are really excited to be an official event sponsor. The summit will bring together over 120 attendees to discuss best practice strategies and practical changes travel brands can make to transform their digital strategy and ...

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The Digital Travel Summit, Europe’s most senior-level eCommerce and Digital Event for Travel is coming to London on the 17th and 18th June and we are really excited to be an official event sponsor.

The summit will bring together over 120 attendees to discuss best practice strategies and practical changes travel brands can make to transform their digital strategy and drive online revenue growth. The list of speakers include some industry leading brands such as Thomas Cook, Alitalia, Trip Advisor, Ryanair, Whitbread Hotels and Aer Lingus.

As well as the main keynote stage, the summit offers three different session tracks attendees can choose from: leveraging data analytics, capitalising on mobile and multi device and private workshops that go into detail on a chosen subject. One of these workshops, ‘Hotels and airlines – exploiting your two greatest advantages: brand loyalty and your customer experience’ is being held by our CEO, Richard Jones. During the session, which takes place at 2.45pm on day one, Richard will be joined by leading travel experts, Tomi Maaniemi, Ecommerce Manager at Finnair and Tess Mattisson, Head of eCommerce at Nordic Choice Hotels.

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To get you ready for the Digital Travel summit, why not sign up for our live webinar today at 6pm BST and join Derek Schoen, Director of Interactive Marketing at ARIA Resorts and Casinos in Vegas, as he discusses successful strategies for building digital content and activating audiences across across social, mobile and web channels.

REGISTER FOR WEBINAR

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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Countdowns, Challenges & Celebrity Selfies… http://www.engagesciences.com/marketing-campaigns-33/ http://www.engagesciences.com/marketing-campaigns-33/#comments Thu, 28 May 2015 09:54:42 +0000 http://www.engagesciences.com/?p=23430 From counting down the days to the exclusive launch celebration of game sensation ‘Heroes of the Storm’, to catching up with how Microsoft Lumia Australia’s most valuable advocates are getting on with #Challenge640, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you sign up to our webinar ‘Creating ...

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From counting down the days to the exclusive launch celebration of game sensation ‘Heroes of the Storm’, to catching up with how Microsoft Lumia Australia’s most valuable advocates are getting on with #Challenge640, check out this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you sign up to our webinar ‘Creating Content That Doesn’t Just Stay In Vegas’ with Richard Jones, CEO of EngageSciences, and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas.
 


Nexus Product Launch – #NexusCalling VIEW MARKETING CAMPAIGN

The countdown to game sensation ‘Heroes of the Storm’ has officially commenced, and with only five days left to go until the exclusive launch celebrations kick-off, fans need to be quick to enter. To get involved, participants can sign-up using Facebook, Twitter or Google+, and upload a photo where they’ll see themselves getting warped into the Nexus. Not only could the best entries be shown on the website’s social gallery, along with other #NexusCalling user-generated content conversations, but participants will even have the chance to be featured in the live-streamed celebration event.

Nexus #NexusCalling Marketing Campaign

 


Microsoft Lumia Australia – #Challenge640 VIEW MARKETING CAMPAIGN

After three full-on weeks of challenges, first impressions and exploring features of the new Lumia 640, Microsoft Lumia Australia have captured all the best highlights from their most valuable advocates in their #Challenge640 hub. Split into three stages, the hub takes potential customers through the three-week journey, keeping them up-to-date with how Lumia’s top fans are getting on with the Lumia 640. Complete with social galleries featuring the best social reviews so far, and plenty of product pages to find more information about Lumia’s technology, #Challenge640 is definitely an adventure well-worth checking out.

Microsoft Lumia Australia #Challenge640 Marketing Campaign

 


Vodafone Egypt – Celebrity Star Selfies VIEW MARKETING CAMPAIGN

Ever wondered what it would be like to stand next to a celebrity star? Thanks to Vodafone Egypt, now their fans can! They’re bringing the fun to Facebook with their celebrity selfie application, where they’re getting participants to choose their favorite celebrity star they want to be seen with. Entrants can upload their selfie photo directly through the contest page where they’ll be morphed next to the star of their choice. What’s more, not only will those who enter be in with the chance of winning a Samsung LCD, but their entry could even be featured in Vodafone Egypt’s social gallery.

Vodafone Egypt Marketing Campaign

 


Dabs.com – Asus GTX 980 + Game Giveaway VIEW MARKETING CAMPAIGN

Dabs.com are unleashing their fans’ gaming instincts with their incredible competition giveaway. With the chance to win an Asus GTX 980, plus three games including GTA V, Batman: Arkham Knight and The Witcher 3, there’s every reason for fans to enter, especially with entry being so quick and simple! Participants can get involved by submitting their name, date of birth and email address directly through the ‘Enter Now!’ tab on Dabs.com’s Facebook page, and in return they’ll be in with the chance to win this incredible prize bundle.

Dabs.com Giveaway Marketing Campaign

 


Live Webinar: Creating Content That Doesn’t Just Stay In Vegas

Join Richard Jones, CEO at EngageSciences and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas on 3rd June 2015, as they discuss successful strategies for building engaging digital content across social, mobile and web.

Webinar Landing Page

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Join us at #SMWF Europe http://www.engagesciences.com/join-us-at-smwf-europe/ http://www.engagesciences.com/join-us-at-smwf-europe/#comments Wed, 27 May 2015 10:37:57 +0000 http://www.engagesciences.com/?p=23423 #SMWF kicks off in just under two weeks, and with a packed-full agenda of keynotes, panels and breakout sessions covering all of the latest topics and debates that are rocking the industry, we are really excited to be an official event sponsor. The 60-strong speaker line-up includes representatives from brands including Coca-Cola, Barclays, Sony, Sky, Unilever and Mondelez. As well ...

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smwf-logo#SMWF kicks off in just under two weeks, and with a packed-full agenda of keynotes, panels and breakout sessions covering all of the latest topics and debates that are rocking the industry, we are really excited to be an official event sponsor.

The 60-strong speaker line-up includes representatives from brands including Coca-Cola, Barclays, Sony, Sky, Unilever and Mondelez. As well as the keynote stage, the event also has break-out sessions that concentrate on particular verticals; digital marketing, content marketing, social business and big data and analytics.

Make sure you don’t miss the EngageSciences panel taking place in the digital marketing stream on 9th June at 1.50pm. During the session the panelists, Ben Whitelaw, Head of Community and Digital Development at The Times and The Sunday Times, Selena Gabat, Director Social Media at Sky and Alex Reeve, VP Marketing and Global Product Marketing Director at Pearson will be discussing the key factors in engaging your online audiences and facilitating a healthy, mature community.

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With a few weeks still to go, there is still time to nab yourself a ticket. So see you in June and make sure you pop by stand five and pick up a few EngageSciences goodies.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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