EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Fri, 24 Oct 2014 15:40:50 +0000 en-US hourly 1 http://wordpress.org/?v=4.0 This Week’s Live Campaigns http://www.engagesciences.com/weeks-live-campaigns-2310/ http://www.engagesciences.com/weeks-live-campaigns-2310/#comments Thu, 23 Oct 2014 17:07:43 +0000 http://www.engagesciences.com/?p=20771 From all the inspiration you could possibly need for your new home, to social hubs where you can follow the journey of some of New Zealand’s endangered wildlife as they move to safer locations around the country, check out this week’s live campaigns that are driving some excellent results for our customers. Dulux – Be Inspired    VIEW CAMPAIGN Bought a ...

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From all the inspiration you could possibly need for your new home, to social hubs where you can follow the journey of some of New Zealand’s endangered wildlife as they move to safer locations around the country, check out this week’s live campaigns that are driving some excellent results for our customers.


Dulux – Be Inspired    VIEW CAMPAIGN

Bought a new house and want it to feel more like a home? Or perhaps you’re debating between cream or blue for your front room? Dulux have just the thing to give you a wave of inspiration with their Be Inspired social hub. They’ve collected their best room ideas from their Pinterest, Twitter and Facebook channels to share some gorgeous examples of how you could transform your home. And, if you find something you like, you’re only one click away from the Dulux shop.

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Air New Zealand – #AirNZPreciousPax    VIEW CAMPAIGN

Air New Zealand have some precious passengers on board their flights as they help the Department of Conservation. They’re transporting some of New Zealand’s endangered wildlife to safe new breeding locations around the country. As they continue this project, Air New Zealand have created an #AirNZPreciousPax social hub full of Twitter and Instagram content, where you can follow the animals on their life-changing journey. Why not take a look at the hub’s YouTube video to see what Sirocco the Kakapo gets up to on his travels?

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Ripleys – Reality Shock Getaway!    VIEW CAMPAIGN

It’s time to bring out your competitive streak with this fun-filled contest from Ripleys. Complete with a leader board to find out who you’re competing against, you can get involved by clicking the quiz badges to take the weekly book quiz, earn points to win weekly prizes and reach the UNBELIEVABLE level. You’ll be entered into the grand prize giveaway where you could win two round trip tickets to Orlando, FL, a private tour of the Ripley Collection, and much more. Also, don’t forget to invite your friends to play to get an extra 10 points for every entry!

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Yahoo!7 – Lindeman’s Chase the Sun    VIEW CAMPAIGN

For any wine lovers out there, Yahoo!7 have teamed up with Lindeman’s to bring you the perfect contest. They’re giving away a week of food and wine exploration through one of Australia’s best wine regions in the Lindeman’s camper-van, as well as $2000 spending money to top it all off. So for your chance to win this luxury prize, all you have to do is spend $20 on Lindeman’s wine and tell them which wine region you would most like to visit and your reasons why.

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JESSICA WILLIAMS

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White Paper: The Social Tipping Point http://www.engagesciences.com/white-paper-the-social-tipping-point/ http://www.engagesciences.com/white-paper-the-social-tipping-point/#comments Wed, 22 Oct 2014 18:23:48 +0000 http://www.engagesciences.com/?p=20757 Hot off the press, here’s our latest white paper that serves-up our thoughts and research on the fundamental impact that user-generated content (UGC) is having on consumer brands (and what they should be doing about it). These changes have been caused in no small part by the rise of smartphone adoption, the ubiquity of mobile broadband and the explosion of ...

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Hot off the press, here’s our latest white paper that serves-up our thoughts and research on the fundamental impact that user-generated content (UGC) is having on consumer brands (and what they should be doing about it).

These changes have been caused in no small part by the rise of smartphone adoption, the ubiquity of mobile broadband and the explosion of social networks. It’s these three factors that have led to consumers around the world creating and sharing experiences on Twitter, rave reviews on YouTube, aspiration on Pinterest and inspiration on Instagram.

Today, savvy brands are taking advantage of this authentic, credible and persuasive UGC to socialize their websites, e-commerce, social and mobile channels. And, more importantly, they’re mixing this earned content with their branded content to drive audience acquisition, boost engagement and optimize sales conversions.

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DOWNLOAD WHITE PAPER

So, if you’d like to get our take on UGC and the transformative power it can have on consumer brands, why not download the white paper today?

MICHAEL WRIGLEY, CMO

Michael Wrigley

 

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This Week’s Live Campaigns http://www.engagesciences.com/weeks-live-campaigns/ http://www.engagesciences.com/weeks-live-campaigns/#comments Thu, 16 Oct 2014 10:22:41 +0000 http://www.engagesciences.com/?p=20742 From providing you with all you need to know about college football, to exploring some of New Zealand’s beautiful coastline, to proving whether you really are the history buff you thought you were, this week we’re looking at a great selection of campaigns that are driving some excellent results for our customers. TuneIn – #TurnTheGameUp From football favorites Nebraska Cornhuskers, ...

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From providing you with all you need to know about college football, to exploring some of New Zealand’s beautiful coastline, to proving whether you really are the history buff you thought you were, this week we’re looking at a great selection of campaigns that are driving some excellent results for our customers.

TuneIn – #TurnTheGameUp

From football favorites Nebraska Cornhuskers, to the very popular Oregon Ducks, TuneIn are taking college football to the next level with their #TurnTheGameUp hub. Not only can you keep up to date with your favorite college football team, but you can check out the TuneIn blog to find out the truth about college football fans. Also, why not get involved through Instagram and Twitter using the hashtag #TurnTheGameUp, and let TuneIn know how you celebrate Game Day for your chance to be featured in the gallery.

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MixRadio – But Beautiful

October 20th sees the release of ‘But Beautiful’, a MixRadio playlist of Amy & Mitch Winehouse’s all-time favorite songs. To celebrate this release, MixRadio are hosting a series of extraordinary contests through Facebook, Twitter and Instagram, where fans have the chance to win some amazing prizes including a Nokia Lumia 1020. From selfie competitions, to choosing your favorite song from the ‘But Beautiful’ playlist, there’s something for everyone and even a fantastic social wall to feature your best entries.

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Air New Zealand – Dive Into Adventure

Air New Zealand are working with the Department of Conservation to give away not just one, but five incredible marine wildlife experiences for you and three friends. With reef ecology boat tours, exclusive kayaking, scuba-diving and much more on offer, this is the perfect way to explore some of New Zealand’s coastal gems. For your chance to win, simply send in a photo showing off your adventurous spirit through Air New Zealand’s ‘The Flying Social Network’, and your entry could be featured in the gallery.

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Big O Tires – Big O’cademy Awards Show

Big O Tires have created a quiz like no other for their Big O’cademy Awards Show. They’re giving away Big O Tires prize packages including a $600 Big O Tires gift certificate, a $250 American Express gift card and a $250 award show tire gift basket to four very lucky winners, and with custom videos throughout the quiz you’ll be hooked from beginning to end. So vote for your favorite tires within each category and enter your personal details for your chance to win this amazing prize package.

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TBC Corporation – 100 Years of History

Merchant Tires, Tire Kingdom and National Tire and Battery are challenging the world with a 100 Years of History Quiz. So if you think your random trivia knowledge is A1, it’s time to get your thinking caps on and prove yourself right. With seven sets of prizes up for grabs including IOS tablets, American Express gift cards and a set of Cooper tires, you have every reason to get involved. Simply get five or more answers correct and enter a few personal details to be automatically entered to win one of these incredible prizes.

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This week we’ve seen everything from social hub contests to fun-filled quizzes, so if you’re feeling lucky and want a chance to win some of these giveaway prizes then sign up, get involved and compete in this week’s exciting campaigns.

* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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60 SECONDS WITH… http://www.engagesciences.com/60-seconds/ http://www.engagesciences.com/60-seconds/#comments Tue, 14 Oct 2014 10:21:44 +0000 http://www.engagesciences.com/?p=20732 For the third instalment of our ’60 seconds with’ I have the pleasure of introducing you to James, one of our longest standing employees. James works in the engineering team and does a very fine job of making the EngageSciences platform so wonderful. Can you round up in a few sentences who you are and what you do at EngageSciences? I’m ...

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For the third instalment of our ’60 seconds with’ I have the pleasure of introducing you to James, one of our longest standing employees. James works in the engineering team and does a very fine job of making the EngageSciences platform so wonderful.

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Can you round up in a few sentences who you are and what you do at EngageSciences?

I’m one of the software engineers. I help create the console that clients and our own services teams get to use every day to create amazing campaigns and social content. I suppose I’m OG now – I was something like employee number 7, behind the founders and a couple of other engineers, so I’ve been here pretty much since day 1.

When going to a ‘when I was younger I wanted to be’ party what would be your outfit of choice?

Fighter pilot….or James Bond.

What is your favourite feature of the EngageSciences platform?

Being so close to its actual creation, that’s pretty difficult to answer without getting overly nerdy about seemingly insignificant details like how a certain animation works to make pages transition smoothly or how we’ve leveraged certain frameworks to do amazing things. That said, its best feature is probably all of those things; our fanatical attention to detail has created something beautiful and powerful. And it shows; it doesn’t matter whether I show the platform to a techie or non-techie, their first word is always “Wow!”.

Is there one piece of work that you are most proud of?

Some of the new data grids and curation windows in the upcoming Release 5 are phenomenal. Can’t say much more till it’s released, but watch this space :)

List three of your must have apps:

Pocket Casts, Mailbox and Tilt to Live 2

Favorite snackage?

Snickers

More importantly, favourite tipple?

I love a quality lager or weissbier (Erdinger especially) but I’ll happily hit the cocktails if needed!

What could you not live without?

My wife and daughter.

If you were a brand what would you be?

Audi…… Why not?

Favourite Quote?

Be yourself; everyone else is already taken.

And finally, marmite, love it or hate it?

Get. That. Stuff. Away from me.

FRANCESCA HEATH, PR AND EVENTS DIRECTOR

Francesca-Heath

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This Week’s Live Campaigns http://www.engagesciences.com/weeks-live-campaigns-2/ http://www.engagesciences.com/weeks-live-campaigns-2/#comments Fri, 10 Oct 2014 10:19:18 +0000 http://www.engagesciences.com/?p=20724 From live streaming of head to head racing battles with Germany’s most famous YouTube influencers, to making any X Factor fan’s dreams come true with a once in a lifetime competition, this week we’re looking at a great selection of campaigns that are driving some excellent results for our customers. Vodafone DE – #First Battle of Cool Were you lucky ...

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From live streaming of head to head racing battles with Germany’s most famous YouTube influencers, to making any X Factor fan’s dreams come true with a once in a lifetime competition, this week we’re looking at a great selection of campaigns that are driving some excellent results for our customers.

Vodafone DE – #First Battle of Cool

Were you lucky enough to watch the exciting countdown for the live streaming of the Battle of Cool? Vodafone DE went that one step further to give their fans the best seats in the house, bringing them the adrenaline of the Nürburgring track. We saw YouTube stars Dagi and Simon battle it out head to head to see who could ‘keep the coolest’ throughout an exhilarating race. But don’t worry if you missed out, as Vodafone DE have a recorded version on their Facebook page, where you can also join-in and follow the latest social conversation.

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Nectar Business – Superpoints

Nectar Business are giving away an amazing 10,000 nectar points each day to lucky fans up until 19th October. They’re hiding their Superpoints flag in a busy, bustling harbour scene created by award winning artist and illustrator Rod Hunt for fans to hunt down. And there’s a bonus, because the more friends you invite to join in, the more times you can enter throughout the day, meaning the better chance you have of winning!

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Yahoo!7 – Unleash your Tech Smith

Calling all X Factor fans… Fancy the chance of becoming a Tech Smith at The X Factor Australia Grand Final? And not only this, but to also win a Samsung GALAXY S5? Well look no further, because Yahoo!7 are teaming up with Dick Smith to invite 5 lucky winners the once in a lifetime chance to create an epic X Factor music video. And it’s simple to enter. Just upload your best X Factor selfie and tell them what your favorite X Factor moment has been either from this year or any other series.

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NIV – Find My Bible Quiz

With various styles and special content to choose from, deciding on the right Bible is not always an easy task. Whether it’s for you or for a gift for a friend or family member, this quiz from NIV will make this decision much easier by helping you to discover the right Bible for you based on your needs and requirements. Whether you’re a new believer, or would like a Bible that focuses on various life events, your quiz result will suggest a range of Bibles for you to consider.

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* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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The Wearable World of Healthy Technology http://www.engagesciences.com/the-wearable-world-of-healthy-technology-2/ http://www.engagesciences.com/the-wearable-world-of-healthy-technology-2/#comments Fri, 03 Oct 2014 10:16:04 +0000 http://www.engagesciences.com/?p=20705 From 3D ears to app enabled hugs, wearables are bringing technology closer then ever before and proving just how far behavioural understanding has come. We are still very much at the dawn of this new industry, with huge amounts still to discover. So when you get to hear an expert talk on the matter it is always worth a listen. Last week, ...

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From 3D ears to app enabled hugs, wearables are bringing technology closer then ever before and proving just how far behavioural understanding has come.

We are still very much at the dawn of this new industry, with huge amounts still to discover. So when you get to hear an expert talk on the matter it is always worth a listen. Last week, while attending the Digital Innovation Summit in San Francisco, Eric Pilkington, EVP, Digital Strategy at McCann Health spoke on new mobile tools, sensor technologies and devices that are being developed for the healthcare industry.

Eric had quite a challenge, to tell the audience in less than 30 minutes what the future of health looked like within the wearable world. Eric educated the crowd with an exciting list of the most recent developments, apps and services that are becoming wildly available. The list was mind-blowing, and the examples below are just the beginning, but it’s a good start.

SENSOREE – www.sensoree.com

The clever guys at SENSOREE have created The GER Mood Sweater, an awesome wearable that will put your average pullover to shame.  This unique device changes colour with your mood.  The signals travel from the sensors in the wearer’s hands to the bowl-shaped neck where LED light colours illuminate according to specific emotions. 

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Airo – www.getairo.com

The AIRO wristband uses a special embedded spectrometer to track not just your heart rate, but also your sleep patterns, workout intensity and calories consumed. It can then give you personalised advice based on your actions. It’s even able to break down the nutritional intake of your food and divine calorie intake through the surface of your skin, pretty clever stuff.

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Athos Smart Suit – www.liveathos.com

Athos is creating the new standard for fitness by changing the way we train the human body. The Athos technology reads your muscle effort, heart and breathing rates and sends it all to your mobile device, allowing you to exercise correctly, avoid injury and get results faster.

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T Jacket – www.mytjacket.com

A wearable touch technology vest that provides deep touch pressure to wearers. The T.Jacket simulates the feeling of a hug with laterally applied air pressure to calm, comfort and soothe the nerves of anyone who is stressed or anxious.

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Withings Activité – www.withings.com

Withings Activité is the very first Swiss made watch that measures both time and physical activity. The watch, which combines an activity tracker into a more normal looking high-end designer watch, not only looks awesome, but has many hidden high end tech pieces that are all hidden beneath the surface.

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Scanadu Scout – www.scanadu.com

The Scanadu Scout provides valuable data about your body just by placing it on your forehead. It analyses, tracks, and trends your health data which you can then share with your doctor for future diagnosis.

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Kapture – www.kaptureaudio.com

Kapture is an audio-recording wristband that allows you to easily save and share moments that matter in your life. Kapture functions as a 60-second buffered loop.  The loop continuously overwrites itself until you tap the device to save a clip.  The saved file is downloaded to your smartphone where the duration can be shortened and you can name, tag, filter, and even share it.

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The future of wearable tech is certainly something that we will be seeing a lot more of in the near future, things like Google Glass are simply just a gateway into this unknown yet overwhelming technology world.

As Eric inspired this post, I think it is only fitting to end with a quote from him. “As mobile and wearable technologies continue to evolve, people can learn to live smarter, healthier, and perhaps even happier lives.” I really hope that is the case, I guess only the future will tell.

FRANCESCA HEATH, PR AND EVENTS DIRECTOR

Francesca-Heath

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From Sydney To Southampton – Our September Event Guide http://www.engagesciences.com/from-sydney-to-southampton-our-september-event-guide/ http://www.engagesciences.com/from-sydney-to-southampton-our-september-event-guide/#comments Wed, 10 Sep 2014 15:35:18 +0000 http://www.engagesciences.com/?p=19317 The start of September, the summer holidays are over and event season is well and truly upon us. We have a few busy months ahead, so we thought a quick rundown of where you can find us from now until the end of October may come in handy. I hope you’ve packed your passport, it’s going to be a globe trotting ...

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The start of September, the summer holidays are over and event season is well and truly upon us. We have a few busy months ahead, so we thought a quick rundown of where you can find us from now until the end of October may come in handy. I hope you’ve packed your passport, it’s going to be a globe trotting few months.

Social Media Week, Sydney

22nd September – 26 September

We’re no stranger to Social Media Week, where we’ve been a dedicated followers and sponsor in New York and London for the past few years. So we were very excited when we found out the event has been taken Down Under and is taking place in Sydney this September.

With Sydney being our latest office to open, it seemed perfect to be involved in an event which has ideas, trends, insights and inspiration at its core. During the event, Benji Hall our Customer Services Director in APAC will be hosting a panel on how to engage, re-engage and reward your fans, and how to segment and convert fans into loyal customers.

The panel will be taking place on Wednesday 24th September at 5.15pm at the Beresford Hotel in Sydney. You can get your ticket today and join in with the event chatter on #smwengage and #smwsyd.

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Digital Marketing Summit, San Francisco

25th September – 26th September

We are busy little bees, the same week that Social Media Week is going on we will also be over in San Francisco at the Digital Marketing Summit. The summit, which covers a range of subjects from realising the potential of data driven marketing to tips on how to improve brand awareness, certainly promises not to disappoint. 

Included in the sessions is one hosted by our CEO, Richard Jones who will be looking into how brand, media and retail websites are becoming social hubs. The session will be taking place in the Digital Marketing stream at 10am.

We also have a booth at the event, so do pop by stand number 10 and say hello. We’ve got a few gifts to give away. You can join the social conversation by following the event hashtag, #digimarketingsf.


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Advertising Week, New York

29th September – 3rd October

Ad Week, the annual gathering of marketing and communication leaders hits the streets of  New York this September and with more than 250 events taking place during the week there will definitely be something to keep us all busy. From thought leadership seminars, educational workshops, a huge range of intimate networking events and a collection of some of the industries best and brightest thought leaders, Ad Week 2014 is not to be missed.

As well as making the most of the official events, we’re also working with the team at Brand Innovators and are hosting a session at Brand Innovators Mega-Trends, where attendees can expect to hear first-hand from industry leaders about the major trends transforming the marketing and media industries today.


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The Marketing Forum, Southampton

8th October – 10th October

In October we’re taking to the high seas for a three day cruise on board the ship, Aurora. As well as enjoying the sights the three days, the event offers keynote speeches from leaders in the area, such as Mary Potas and John Amaechi, in-depth workshops in your chosen area and the ability to meet and hold one-to-one meetings with the other cruise delegates.

The focus for the event will be on the key competencies, skills and ideas that will transform good marketers into great ones. For more information and to grab yourself a ticket check out the website.


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Performance Marketing Insights, London

28th October – 29th October

This two day event promises to combine international speakers, thought-leaders, figureheads, startups and digital experts to form a very broad agenda. Topics will range from attribution to multichannel; personalisation to customer journeys; device marketing to display. All will complement the skills of both new and seasoned digital marketers.

The event has a full line up of speakers, including our very own Richard Jones who will be presenting with Adam Stewart, Group Head of Digital at Vodafone. During their session Richard and Adam will discuss the reasons behind how the traditional brand website is changing beyond all recognition. The pair will also offer tips on getting ahead of the social game with a glimpse of what brand websites are set to look like in the very near future, and how companies can make them the centre of their owned, earned and paid media operations. 

The session is taking place on first day of the event, within the cultivate stream at 12.30pm.  Grab your ticket to come along now.

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FRANCESCA HEATH, PR AND EVENTS DIRECTOR

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A Social Summer Round Up http://www.engagesciences.com/a-social-summer-round-up/ http://www.engagesciences.com/a-social-summer-round-up/#comments Mon, 01 Sep 2014 13:58:16 +0000 http://www.engagesciences.com/?p=19265 Monday 1st September, this can only mean one thing, summer is coming to an end. Although we may have a few more days left of sunshine and flipflops, if we’re really honest with ourselves we know that weekends filled with Pimms and picnics will soon be a thing of the past. It’s now time to welcome back the cosy night ...

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Monday 1st September, this can only mean one thing, summer is coming to an end. Although we may have a few more days left of sunshine and flipflops, if we’re really honest with ourselves we know that weekends filled with Pimms and picnics will soon be a thing of the past. It’s now time to welcome back the cosy night in, the never ending bottles of red wine and most importantly, the winter wardrobe.

But before we forget about summer completely, I thought it would be a great time for a quick round-up. What events helped shaped the summer of 2014, which app was the ‘must have’ of the season and what crazes took over our news feeds? It’s time for the 2014 summer social wrap-up.

1. The World Cup

First let’s cast our minds back to June to the single most talked about social media event ever, the 2014 FIFA World Cup. Our post back in July showcased the embarrassing thrashing Brazil got from Germany, which was the most tweeted single sporting game ever with 35.6 million tweets. There are many more social highlights from the month long football frenzy, and thanks to the lovely people at Hootsuite who tracked the top social media moments using uberVU, we can see just what had people’s fingers going during the matches:

  • - The #WorldCup hashtag was used a total of 24 million times during the World Cup, 99.2% of those mentions on Twitter with 68% of these tweets in English

  • - Top 3 countries for hashtag mentions—1) US (23% of total), 2) UK (9%), 3) Indonesia (6%)

  • - June 12th (opening day with Brazil vs. Croatia) was the most active day for hashtag mentions: 1.6 million mentions, closely followed by the closing day with 1.3 million mentions

  • - 22,000 blog posts were created with #WorldCup hashtag included

  • - Lionel Messi was the most talked about player with 363,000 mentions, Brazil’s Neymar a close 2nd with 316,000 mentions

  • - McDonalds was the most talked about brand during the World Cup with 2.8 million mentions, Budweiser was 2nd with 280,000 mentions.

These are only a few of the top stats thats came out of the world cup, but it just goes to show what a huge impact social had on the games. For all 42 social stats check out the official Hootsuite blog.

2. Selfies

It all starts with a smartphone tilted at 45 degrees, followed by the perfect “I’m not posing” pose, finished with the most flattering filter you can find and voila, your #selfie is complete.

OK, so I know selfies didn’t start this summer, but in my eyes this summer was when the selfie really changed. Not only is it filling-up your news feeds but brands have eventually clocked on to the fact that all this fan generated content could actually be a gold mine for them and their social campaigns.

In July we posted a blog about the benefits and dangers of user generated content (UGC) after the rather unfortunate Vanish Tip Exchange campaign went very very wrong. Although the Vanish campaign showcased a bad example, adopting UGC into the heart of product marketing campaigns works, and works very well. But in order for it to succeed, you do have to have a  layer of curation and moderation in place.

Sony created an interesting infographic that we posted in July that featured some great stats on the rise of the selfie, take a look. Who knows how long this craze will be here for but start taking advantage of it now. If you start to put your fans and your advocates at the heart of your marketing campaigns you will go far.

3. Disappearing Photos

Who knew a picture that lasts no more than a few seconds would be such a hit? Is it the excitement of not knowing what you may receive, the creativity of being able to add some badly drawn glasses to your face, the picture not saving automatically to your photo stream or just simple because it’s not Facebook? Whatever the reason, everyone has jumped on the bandwagon off the ‘ephemeral photo’.

We all know we have market leaders in the space, but others have also tried their hand at the new craze, all bringing a slightly different approach. Facebook’s Slingshot app that was released this June goes down the road of curiosity. The photo sharing app won’t let users see a photo that’s been sent to them until they respond with another photo, and the Slingshot photos can be revisited until the recipient deletes the feed.

Then there is the Instagram version, Bolt, which is really very similar to the more established players, Snapchat and Taptalk. Like the other smart photo apps, Bolt simply lets you quickly send a photo (or video) to a friend, which then disappears once it’s been read. The main difference from what I can see is that Bolt does have a very pretty UI and there are a few more options on how to send a video and a photo.

Facebook seem to be determined to crack into this market, but with the news last week that Snapchat was valued at $10billion after receiving investment  from one of the most powerful Silicon Valley investors, Snapchat is a clear winner. And users of the app do not seem to be slowing down, as of May 2014, users were viewing over 1 billion stories and sharing more than 700 million snaps per day, up from just 350 million in October.

It will be very exciting and see what happens in this space over the next year, where will disappearing photos be in the summer of 2015? How much do we think Facebook will offer young Evan Spiegel for his little Ghostface Chillah? I guess keep sending your 3 second photos to find out.

4. Hyperlapse

Leaving the best until last, in my eyes anyway is Hyperlapse. Instagram’s latest app which quite simple turns footage stored on your smartphone into time-lapse videos, without requiring any expensive equipment. It is simple, creative, neat and most importantly it’s a really useful app!

On the official blog post announcing the release Instagram said, ‘We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.’

It really is that easy, and it didn’t take long for marketers to try their hand at being a film producer. Within hours big brands such Mountain Dew, Footlocker, budlight and Mercedes USA were all experimenting and creating clever marketing videos for their fans.

If you’re yet to download it, make it your app of the week and get filming. It’s amazing how much fun speeding up a video can really be! I mean, who doesn’t want to see Jimmy Fallon, host of “The Tonight Show,” downing a massive slice of cake in about four seconds.

All in all summer 2014 has been a pretty ambitious and rewarding summer. Technology has yet again surprised me with what it can do and there is definitely no sign of it slowing down.  So now summer’s a wrap, bring on the 2015 predictions. What will yours be?

FRANCESCA HEATH, PR AND EVENTS DIRECTOR

 

 

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60 Seconds With… http://www.engagesciences.com/60-seconds-with/ http://www.engagesciences.com/60-seconds-with/#comments Thu, 28 Aug 2014 14:25:42 +0000 http://www.engagesciences.com/?p=19246 At the beginning of this month we kicked off our ’60 second with’ series, an ongoing Q&A to help you understand the team behind the platform. For our second instalment we jump over the pond and take a visit to our New York office to have a quick chat with Dave, our very tall Client Services Engineer. So grab a tea, ...

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At the beginning of this month we kicked off our ’60 second with’ series, an ongoing Q&A to help you understand the team behind the platform. For our second instalment we jump over the pond and take a visit to our New York office to have a quick chat with Dave, our very tall Client Services Engineer. So grab a tea, or I guess a coffee would be more suitable in this case, and learn a little more about Dave.

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Can you round up in a few sentences who you are and what you do at EngageSciences? 

I’m Dave. I’m tall but I hang out with much shorter people and they’ve never said a word about it. I live in Brooklyn and write Javascript all the livelong day. I love iced coffee but recently the caffeine rush has become too great.

When going to a ‘when I was younger I wanted to be’ party what would be your outfit of choice?

Probably a ninja… or a turtle… or both. Teenage preferably.

What is your favourite feature of the EngageSciences platform?

The ease of setting up campaigns. In 10 minutes you can have a fully functioning contest up and running on Facebook or your own website.

Is there one piece of work that you are most proud of?

Probably Warpaint for the UFC. It combined a lot of different mechanics like capturing from mobile cameras and allowing users to draw over pictures using HTML5 canvas.

List three of your must have apps:

MiniHack, Spotify, Imgur Browsr

Favorite snackage?

Tortilla Chips and any kind of dip. I once had a dip party for my birthday. Dips galore!

More importantly, favourite tipple?

Some sort of pilsner, or any cocktail that is completely ridiculous and expensive.

What could you not live without?

Has anyone said ‘air’?

If you were a brand what would you be?

Casio

Favourite Quote?

Live slow, die whenever.

And finally, marmite, love it or hate it?

I’m convinced that marmite is a joke on people visiting the UK. I don’t think anyone actually eats it over there. They just keep that one jar around forever for when people visit.

FRANCESCA HEATH, PR AND EVENTS DIRECTOR

 

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WEBINAR: The Final Flames. Your Last Chance to Replace Wildfire http://www.engagesciences.com/webinar-the-final-flames-your-last-chance-to-replace-wildfire/ http://www.engagesciences.com/webinar-the-final-flames-your-last-chance-to-replace-wildfire/#comments Tue, 19 Aug 2014 16:25:29 +0000 http://www.engagesciences.com/?p=19218 In social marketing time travels fast, new platforms get developed, internet fads come and go, companies get acquired. And, like many young relationships, companies get dumped. It has now been four months since Google put out its Wildfire and extinguished their 20 month relationship with the social software platform. Even in that short space of time a lot (and I ...

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In social marketing time travels fast, new platforms get developed, internet fads come and go, companies get acquired. And, like many young relationships, companies get dumped. It has now been four months since Google put out its Wildfire and extinguished their 20 month relationship with the social software platform. Even in that short space of time a lot (and I mean a lot) has changed in the social marketing landscape.

So, Wildfire customers have come to the end of their journey. Whilst they’re clearly going to need a new platform, the fundamental changes happening in the market mean that a straight swap just won’t suffice. With an explosion of user generated content, new social networks and messaging apps on the block, and the new emphasis brands are placing on socialized websites, marketers need a platform that has been specifically engineered to take advantage of these changes across mobile, web and social channels.

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Join us on 4th September (12am ET / 5pm BST) as we look into the not so distant future of social marketing. No longer is it as straightforward as simply ‘getting more likes’ on your Facebook page, particularly as news feed algorithm changes happen on a regular basis. Brands need to understand how to turn unknown fans into known visitors, how to use campaigns to drive website traffic and, most importantly, how to maximize engagement levels and drive marketing results. The list could go on, but instead of me boring you any further, tune into our webinar with our Americas President, Rich Gascoyne to really understand how to integrate social with your other digital marketing, and ultimately drive your ROI.

Webinar Details

The Final Flames: Your Last Chance to Replace Wildfire

DATE:

Thursday 4th September

TIME:

12pm  ET/ 5pm BST

SPEAKER:

Rich Gascoyne
President of Americas

Rich is the President of EngageSciences and is responsible for the business in the Americas. He has more than two decades of experience in digital, working in consultancies and software companies. He has grown EngageSciences from the beginning to be one of the fastest growing marketing software companies in the US/Americas in recent years, with clients across the US, Canada, Mexico, Chile and others, including industry leaders like Microsoft, Spotify, Verizon, and Universal. Rich is the author of a strategic digital planning book called “Corporate Internet Planning Guide” and has been on radio and spoken at numerous conferences.

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FRANCESCA HEATH, PR AND EVENTS DIRECTOR

Photo (cc) Darren Harvey

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