EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Tue, 04 Aug 2015 16:57:14 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.7 Latest News: EngageSciences Wins Raft of New Clients As It Launches New Dubai Office http://www.engagesciences.com/latest-news-engagesciences-wins-raft-of-new-clients-as-it-launches-new-dubai-office/ http://www.engagesciences.com/latest-news-engagesciences-wins-raft-of-new-clients-as-it-launches-new-dubai-office/#comments Fri, 31 Jul 2015 13:20:19 +0000 http://www.engagesciences.com/?p=23941 Marketing engagement platform, EngageSciences, has added global retail brands Early Learning Centre and United Colours of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September. Early Learning Centre will work with EngageSciences to drive customers into its stores and to build awareness of its special offers, using positive user generated content ...

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Marketing engagement platform, EngageSciences, has added global retail brands Early Learning Centre and United Colours of Benetton to a raft of major new client wins, bolstering its new Dubai office, which launches this September.

Early Learning Centre will work with EngageSciences to drive customers into its stores and to build awareness of its special offers, using positive user generated content (UGC) from the brand’s customers. The toy retailer joins a number of new client wins for the marketing engagement platform, including:

  • United Colours of Benetton – global fashion brand
  • Eurosport Arabia – one of MENA’s leading sports information platforms
  • Choueiri Group – leading media representation group for the Middle East
  • ID Design – modern furniture chain

EngageScience’s new clients will join its current cohort of global brands, including: Etihad, Vodafone, Microsoft and Clarks.

The new Middle Eastern office based in Dubai’s Media City, will be headed up by Regional Director MENA, Claudio Esposito-Aiardo, who was most recently Sales Director at EngageScience’s London office. The focus of Claudio Esposito-Aiardo’s role as Regional Director of MENA will be on helping marketers enhance their understanding and monetization of their social audiences.

The news comes on the back of the launch of the new and enhanced marketing platform, EngageSciences 5.3. Among a number of other benefits, the upgraded platform will use shoppable UGC to drive socially-referred commerce. Marketers can now augment owned and earned content displayed in social hubs with call-to-actions that lead users to specific destinations on a website, microsite or storefront.

Richard Jones, Chief Executive Officer at EngageSciences, comments: “We’re thrilled to have these five leading brands join our already burgeoning client list in the Dubai office. Claudio and his team will help each business to create an enhanced digital presence while connecting with consumers socially in a much more sophisticated way. These wins are yet more evidence that major brands are recognising the importance of delivering interactive marketing experiences using authentic user generated content to drive socially-referred commerce.”

-Ends-

About EngageSciences

Brand websites are becoming much more interactive, increasingly featuring content from consumers. The EngageSciences Marketing Engagement Platform enables brands, media companies and retailers to create interactive marketing experiences, infused with authentic social advocacy, transforming websites into marketing hubs, deeply connected to a social and mobile audience.

With its headquarters in the UK, EngageSciences operates across 76 countries, working with a mixture of well-known brands, including: Microsoft, Vodafone, Yahoo!, Costa, Etihad Airways, UFC, Clarks, IHOP, Scripps Interactive, Fairfax, AOL Huffington Post, Air New Zealand and Verizon.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

 

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Sharing #AppyDays, Scenic Social Hubs and Sizzling Sweepstakes http://www.engagesciences.com/marketing-campaigns-42/ http://www.engagesciences.com/marketing-campaigns-42/#comments Wed, 29 Jul 2015 13:19:37 +0000 http://www.engagesciences.com/?p=23898 From winning flights home after an epic adventure with Air New Zealand, to throwing the ultimate summer bash with the Food Network, take a look at this week’s selection of live marketing campaigns created on the EngageSciences platform. If you missed our webinar ‘Creating Content That Doesn’t Just Stay In Vegas’ with Richard Jones, CEO of EngageSciences, and Derek Schoen, ...

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From winning flights home after an epic adventure with Air New Zealand, to throwing the ultimate summer bash with the Food Network, take a look at this week’s selection of live marketing campaigns created on the EngageSciences platform. If you missed our webinar ‘Creating Content That Doesn’t Just Stay In Vegas’ with Richard Jones, CEO of EngageSciences, and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas, don’t worry, you can view the on-demand version here.


Travelex- #AppyDaysVIEW MARKETING CAMPAIGN

To celebrate the launch of their brand new Money App, Travelex are asking customers to download and share their thoughts on using the app. Users can leave their feedback via the form on the Travelex Facebook page and website, or start the conversation with @TravelexUK using the neatly named #AppyDays hashtag. All respondents will be entered into a prize draw, with one lucky entrant winning a GoPro Hero® Camera to start sharing their #Travelexperience! With feedback closing on August 1st, travelers need to get involved soon to have #AppyDays ahead.

Travelex #AppyDays Marketing Campaigns

 


The Food Network – Ultimate Summer BashVIEW MARKETING CAMPAIGN

Calling all Food Network fans! Food Network is offering backyard grillers the chance to win the Ultimate Summer Bash toolkit from the Food Network Store plus $3,000 in cash. To get involved, entrants must be aged 21 years or older and simply need to submit their personal details. On entry, they also have the option to subscribe to Food, Home, or Travel & Entertainment inspired newsletters. The sweepstake comes to a close on Tuesday 8th September, so there is plenty of time still to enter this summer.

The Food Network Ultimate Summer Bash Marketing Campaigns

 


RPAI – Digital CommunityVIEW MARKETING CAMPAIGN

Retail Properties Of America, Inc. has curated a mix of tweets surrounding their tenants, centers and company into three social hubs on their website. These social hubs are designed to help promote their brand and support the local communities. Social content from their tenants including GAP, PetSmart, Whole Foods and Lululemon Athletica (just to name a few), feature new products and special summer offers, whilst tweets from their centers raise awareness of upcoming events at various US locations. Finally, RPAIs company social hub aims to engage shoppers by sharing information about their tenants and providing a channel for consumer feedback about the RPAI brand.

RPAI Digital Community Marketing Campaigns

 


Air New Zealand – #MeanwhileinNZVIEW MARKETING CAMPAIGN

Air New Zealand want their fans to show them their awesome snowboarding pictures, scenic sunsets, morning mountain views and any other epic New Zealand winter adventures they’ve been having this August. Participants of the sweepstake can directly upload or post their photos and videos on Facebook, Twitter or Instagram using the #MeanwhileinNZ hashtag. Each week until August 30th, one lucky winner with the best photo will win the cost of their flight home, making for an epic end to their adventure! So, anyone heading away for a winter break should start capturing their best moments to be in with the chance to win.

Air New Zealand #MeanwhileinNZ marketing campaigns

 


On-Demand Webinar: Creating Content That Doesn’t Just Stay In Vegas

Missed our recent webinar with Richard Jones, CEO at EngageSciences and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas? Don’t worry, we have an on-demand version for you to view here. During the webinar they discussed successful strategies for building engaging digital content across social, mobile and web.

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* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

GEORGIA SCOTT

Photo on 25-06-2015 at 21.28 #2

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4 Ways Brand Marketers Can Socialize Their Websites http://www.engagesciences.com/brand-marketers-socialize-websites/ http://www.engagesciences.com/brand-marketers-socialize-websites/#comments Tue, 28 Jul 2015 14:42:09 +0000 http://www.engagesciences.com/?p=23911 The world of digital marketing has fundamentally changed for brands. Today they’re forced to live a decentralized, some would say fragmented, existence across a range of web, social and mobile channels. To succeed, they need to have credible presence and active involvement across all of them. And they need to expertly manage each channel to cater for the consumer at ...

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The world of digital marketing has fundamentally changed for brands. Today they’re forced to live a decentralized, some would say fragmented, existence across a range of web, social and mobile channels. To succeed, they need to have credible presence and active involvement across all of them. And they need to expertly manage each channel to cater for the consumer at different stages of awareness, consideration, purchase, loyalty and advocacy.

Marketers are responding to the proliferation of digital channels by creating a new type of brand website. One that sits at the heart of the fragmented digital landscape, engaging social and mobile consumers with a fresh brand dialogue. Here are four steps brand marketers can take to make their websites fit for the social and mobile age:

1. Make Your Customers Your Best Marketers

As part of the rise of social networks, we have seen an explosion of user-generated content (UGC), with consumers engaging with and sharing brand experiences like never before. This has been accelerated by the mass adoption of camera-laden smartphones and cheap mobile broadband. Every day, consumers create more than two billion pieces of content about brands.

Earned consumer content like this is incredibly important for brands. Today’s mobile and socially connected consumers are suspicious of much of the slick, professionally produced marketing content they see. Research suggests that featuring authentic and credible UGC across owned digital channels increases brand preference more than branded content. In addition, by featuring UGC at the point of purchase, there’s a 7% higher chance of sales conversion. That’s a massive increase for any online business.

The reason is simple: consumers trust their peers more than brands. They are inspired by other people’s experiences, suggestions, ratings and reviews. A brand is now defined by how its community perceives and uses it, rather than by expensively commissioned marketing collateral. Most major brands continue to ignore UGC, missing out on the huge potential it offers. It’s time that changed.

2. Launch Interactive Social Hubs

The best way to take advantage of the wealth of user-generated content online is to use it to launch impactful social hubs and interactive campaigns on your websites and digital channels.

In the old days, marketers used to drive people to the website, then monetize them in a controlled and owned environment. Today’s smart website has a more dynamic role, continually feeding and refreshing social channels. Yes, it is still the heart of the brand, setting the tone and standard for the company’s ethos and attitude. But now a great website also smartly syndicates, re-circulates and curates social content.

And, if we are truly entering the era of the owned/paid/earned media mix model, a company’s website must filter persuasive consumer content from a range of social channels and mix it with owned content to captivate and convert audiences.

For some inspiration, check-out this great selection of user generated content campaigns, utilizing social hubs in 2015 (so far).

User Generated Content Campaigns 2015

3. Mine Your Social Data

Launching social hubs also creates swathes of customer data, and innovative companies will mine this for clues regarding the content’s success as well as for creating targeted digital campaigns. Wherever possible, your content should be tagged and categorized across social media, with likes, comments and shares recorded.

Configurable KPIs

Brands can also build a unified view of their customer over-time by connecting email, Facebook, Twitter and Instagram profiles to a single audience record and match them with CRM profiles. You can then profile your audience with a consistent data framework and assess the performance of the UGC that you discover on social networks and publish across your digital portfolio.

However, most brands simply aren’t set up to manage both branded UGC and the customer data it generates. The technical infrastructure that powers their sites are often inflexible and controlled by territorial IT managers who have little interest in innovation. So, what’s the answer?

4. The Platform Is Key

Brands should source an appropriate platform that smartly syndicates, re-circulates and curates social content, whilst also collecting all of this valuable data. The big marketing clouds offered by the likes of Adobe and Salesforce.com don’t have the answer. While they feature comprehensive web analytics, DMP, email automation and so on, their infrastructure provides very limited support for dynamic, real-time social activations across web, social and mobile channels.

Marketing clouds just can’t deliver the modern web experiences today’s consumers expect. Their solutions are more focused on auditing, content management, managing branded assets, analytics, etc. They’re not engineered to manage dynamic brand experiences infused with user-generated content.

That’s why many companies often resort to expensive standalone microsites built by their agencies. But, with the resurgence of brand websites that link directly to social activations and credible and authentic UGC, this just doesn’t make sense. So, make sure you research the best platforms on the market and find one that offers the modern technical infrastructure for powering a truly socialized website.

White Paper: Why Websites Need More Social Depth

Download the white paper to discover how marketers are responding to the proliferation of digital channels by creating a new type of brand website. One that sits at the heart of the fragmented digital landscape and engages cynical consumers with a fresh brand dialogue.

DOWNLOAD WHITE PAPER

Website_Social_Depth

RICHARD JONES, CEO

Rich-Jones

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#ComeOutAndPlay With This Week’s Campaigns http://www.engagesciences.com/marketing-campaigns-41/ http://www.engagesciences.com/marketing-campaigns-41/#comments Thu, 23 Jul 2015 12:57:34 +0000 http://www.engagesciences.com/?p=23871 From getting customers out enjoying the sun with Costa’s #ComeOutAndPlay campaign, to testing fans knowledge of the endless dramas on Shortland Street in TVNZ’s latest quiz, take a look at this week’s selection of live marketing campaigns created on the EngageSciences platform. And, make sure you download our latest Campaign Book, where you can check-out 10 digital marketing strategies that ...

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From getting customers out enjoying the sun with Costa’s #ComeOutAndPlay campaign, to testing fans knowledge of the endless dramas on Shortland Street in TVNZ’s latest quiz, take a look at this week’s selection of live marketing campaigns created on the EngageSciences platform. And, make sure you download our latest Campaign Book, where you can check-out 10 digital marketing strategies that progressive CPG brands have launched on the EngageSciences marketing engagement platform.


Costa – #ComeOutAndPlayVIEW MARKETING CAMPAIGN

Continuing the summer excitement, Costa have launched phase two of their engaging #ShakeUpSummer campaign, #ComeOutAndPlay. With fans escaping to the outdoors at any sign of the sun, Costa want to know the little white lies they’ve told to be able to enjoy a few rays, and a refreshing Costa Ice. To enter, followers simply need to upload a photo of them with a Costa Ice, either directly via the website, or via Twitter or Instagram using the hashtag #ComeOutAndPlay. With 50 Costa gift cards on offer for the best excuses, now’s the perfect time to enter. Plus, customers get to discover how other participants got their dose of sun, and which flavor they favor on Costa’s playful social hub.

Costa Coffee #ComeOutAndPlay Marketing Campaign

 


Yahoo!7 Lifestyle & Yellow Tail – Refreshingly SimplyVIEW MARKETING CAMPAIGN

Yellow Tail are asking their customers what tasks they wish were refreshingly simple! Because in life, there are some things which are meant to make our days easier, but actually end up complicating them further. Take autocorrect, self-service machines and sat navs for example, which can often manage to slow everything down. So, to get involved, all followers need to do is upload a photo via the form on the Facebook page, and insert a short caption explaining what they wish was refreshingly simple. Plus, to incentivize participation, entrants will have the chance to win a $1,000 Bunnings Voucher, and 4 runners-up will each receive a $250 Bunnings Voucher. And, with a social hub included, fans get to see the struggle on everyone’s faces.
Why isn’t life more refreshingly simple?

Yahoo!7 Lifestyle & Yellow Tail Refreshingly Simple Marketing Campaigns

 


TVNZ – Shortland Street QuizVIEW MARKETING CAMPAIGN

Shortland Street has been running for 23 years, and to celebrate, TVNZ wants to test their fans’ knowledge. Shocking the nation in 1996 with the first murder in the street, there have been some wonderfully twisted storylines, combined with treacherous villains throughout the show’s history. With 16 questions to be answered about characters’ demise, their final words and family ties, there is plenty to test even the most avid viewer. However, the real test comes with the final question asking who the next Shortland Street villain will be. So, could you guess the unraveling plot line?

TVNZ Shortland Street Quiz Marketing Campaign

 


AOL Travel – City BreakVIEW MARKETING CAMPAIGN

To celebrate the return of the exciting Liverpool Pirate Festival, AOL Travel has partnered with Albert Dock Liverpool, to give away a break for two to the iconic waterfront location. Entrants will have the chance to visit Tate Liverpool, the most popular gallery of modern and contemporary art outside London, including its new exhibition Jackson Pollock: Blind Spots, and the Beatles Story. The winners will also be able to enjoy the street-food delights of Revolution, located in the city’s iconic World Heritage waterfront. For the chance to win this cultural city break, followers simply need to submit their personal details on the form displayed, before 28th July 2015..

AOL Travel City Break Marketing Campaign

 


Campaign Book: 10 Effective Ways For CPG Brands To Engage Their Consumers DOWNLOAD CAMPAIGN BOOK

Whether you’re a FMCG or CPG brand, check-out these 10 digital marketing strategies that progressive brands have launched on the EngageSciences marketing engagement platform.

EngageSciences-FMCG-CPG_JO.001

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

GEORGIA SCOTT

Photo on 25-06-2015 at 21.28 #2

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Latest Press: It’s Time to Breath New Life Into The Neglected Brand Website http://www.engagesciences.com/breathe-new-life-into-the-neglected-brand-website/ http://www.engagesciences.com/breathe-new-life-into-the-neglected-brand-website/#comments Tue, 21 Jul 2015 16:09:35 +0000 http://www.engagesciences.com/?p=23880 In recent years, the brand website has changed dramatically. It started its life as a simple information source, but as time has passed it has become so much more, and now takes its place at the heart of the brand. In his latest article (written for Advertising Week Social Club), Richard Jones, CEO of EngageSciences discusses how some brand marketers have diverted ...

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Screen Shot 2015-07-21 at 16.17.16In recent years, the brand website has changed dramatically. It started its life as a simple information source, but as time has passed it has become so much more, and now takes its place at the heart of the brand.

In his latest article (written for Advertising Week Social Club), Richard Jones, CEO of EngageSciences discusses how some brand marketers have diverted their attention away from the website and towards social media networks. Richard explains that what they really need to be doing is concentrating on turning the website into a social and interactive experience, enriching the website with authentic user-generated content, and blending it with compelling branded content.

To view the full article, and to learn how you can breathe some new life into your brand website, check-out the Advertising Week Social Club site.

VIEW FULL ARTICLE

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

 

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Telecoms Social Marketing: Socialized Brand Websites http://www.engagesciences.com/telecoms-website-social-marketing/ http://www.engagesciences.com/telecoms-website-social-marketing/#comments Tue, 21 Jul 2015 13:35:14 +0000 http://www.engagesciences.com/?p=23858 To comprehend the influence of social on today’s websites, we need to cast our minds back. When websites were first adopted by brands, they were purely informational destinations. With the dawn of e-commerce, they became transactional. Then social media came on to the scene and the website became a distant memory as brands pumped all their resources into the promised ...

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To comprehend the influence of social on today’s websites, we need to cast our minds back. When websites were first adopted by brands, they were purely informational destinations. With the dawn of e-commerce, they became transactional. Then social media came on to the scene and the website became a distant memory as brands pumped all their resources into the promised rewards of “free” social media. Although, this was short lived.

It’s not that social media isn’t fundamentally important for telecom brands. It’s just that they need to think about the most effective way to use it, how to tell a compelling brand narrative, how to engage their audiences across all digital channels, and how to capitalize on the rich content that it generates.

Recent research even suggests (Source: IBM Institute for Business Value 2014 Global Telecom Consumer Survey) that consumers are not fully engaged. When asked “My telecoms provider uses social media in an effective way to engage me”, only 5% strongly agreed, and 20% moderately agreed.

Websites and Digital Properties: From Rational to Emotional

With an ever-growing array of social networks and the “pay-to-play” approach adopted by platforms like Facebook, brands have started to realize that the best and most logical places to centralize their social content and consumer engagement campaigns is their corporate website or campaign microsites.

  • 39% of consumers say a major reason not to buy from or subscribe to a telecoms provider is discouragement from friends.
  • 32% say word-of-mouth reputation is key before they would even consider buying from a telecoms provider.

Digital marketers are transforming their transactional websites into opportunities for emotional connection with their consumers. But today’s mobile and socially connected consumers have a natural distrust for glossy content full of marketing spin. Instead they trust people like them – other consumers who have strong opinions and no corporate agendas.

Influence of User-Generated Content

If brands can create the right mix of authentic and influential user-generated content (UGC) alongside their own branded content, their websites and microsites will weave the most persuasive consumer narratives into the purchase journey. And if they add engagement mechanics like contests, sweepstakes and voting to their web pages, they’ll encourage their consumers to create and share more content, while capturing richly-profiled audience data.

However, to do this effectively, brands now understand that they need to adopt marketing technologies that provide a connection between social networks and their traditional web publishing tools. Here’s two great examples of how Microsoft Mobile and Lebara have applied this in practice:

1. Microsoft Mobile – #Switch Social Hub Campaign

Telecoms: Microsoft Mobile Social Marketing Campaign

To showcase the Lumia’s capabilities and amazing cameras, Microsoft Mobile launched a series of #Switch Hubs on their global websites, featuring a mix of branded content, product videos and UGC. The #Switch hashtag was promoted on Instagram and Twitter to encourage customers to say why they’d switched to Lumia, with the best bits being featured on the hubs. Site visitors were then linked to product pages or promotions to capture audience data.

2. Lebara – Student Social Hub Campaign

Lebara Social Hub Marketing

To promote their great value UK and International calls, SMS and data bundles to tech-savvy and socially-connected students, Lebara mobile developed a social hub that featured a compelling mix of UGC, branded content and offers.

Telecoms White Paper: Connecting with Today’s Social Consumers

For a comprehensive overview, check-out our latest white paper that outlines our thoughts and research on the fundamental impact today’s digital consumer is having on the telecoms industry, and discover how progressive telecoms brands are marketing to today’s uber-connected and ultra-mobile consumers across web, mobile and social channels.

DOWNLOAD WHITE PAPER

Telecoms White Paper - Digital Marketiing

 

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Hyperlapse, Holidays, Sunshine And Snow http://www.engagesciences.com/marketing-campaigns-40/ http://www.engagesciences.com/marketing-campaigns-40/#comments Wed, 15 Jul 2015 13:01:01 +0000 http://www.engagesciences.com/?p=23829 From getting customers hyped about the Microsoft hyperlapse app, to having them choose whether they are #teamski or #teamboard with Air New Zealand, take a look at this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you download our free Instagram white paper, where we look into the six best ...

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From getting customers hyped about the Microsoft hyperlapse app, to having them choose whether they are #teamski or #teamboard with Air New Zealand, take a look at this week’s selection of live marketing campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you download our free Instagram white paper, where we look into the six best ways to use Instagram for brand marketing.


Microsoft Lumia – #LumiaChallenge Hyperlapse VIEW MARKETING CAMPAIGN

Do you fancy yourself as a filmmaker? To get mobile users hyped about Microsoft’s hyperlapse app, the July #LumiaChallenge is here. Participants can show off their skills, get creative, start filming and select a speed to suit their style. Entrants can create their videos using the Microsoft hyperlapse app, and then tweet their video to @LumiaVoices using the #LumiaChallenge hashtag to get involved. Followers are encouraged to think outside the box, to inspire and intrigue their fellow filmmakers. Microsoft will bring together the top 10 entries and allow followers to vote for their favorite, meaning one lucky entrant will win a Lumia 640.

Microsoft Lumia #LumiaChallenge Marketing Campaign

 


Air New Zealand – Epic Snow Competition VIEW MARKETING CAMPAIGN

Air New Zealand are giving two followers the chance to win an epic South Island snow experience, including return flights to Queenstown, 3 nights stay for two in Hotel St Moritz followed by 3 nights in Mercure Oakridge Resort, combined with ski passes, new gear and the chance to ride with either freestyler Jossi Wells or the Diaries DownUnder crew. To top this all off the lucky winners will be able to go on a helicopter adventure with Heli-Tours! Fans can enter via Facebook, Twitter or the entry form on their website, together with #TeamSki or #TeamBoard and share the Snow Fight video with their friends. With the competition ending on Sunday 19th July, fans need to get their skis on and take part.

Air New Zealand #TeamSki or #TeamBoard

 


Vodafone Ireland – #DestinationAnywhereVIEW MARKETING CAMPAIGN

To celebrate the release of RED Roaming, Vodafone Ireland are giving consumers the chance to win a holiday to the value of €5,000 with their newest campaign #DestinationAnywhere. They are asking the public to upload pictures and videos via Instagram or Twitter, tagging @VodafoneIreland and use the hashtag #DestinationAnywhere to enter the competition. Entrants share when their holiday has officially begun with a quick snap on arrival, followed by a video of their new friends, scouting out the local landmarks, and finishing with the classic ‘hot dog’ shot. All the best shots will be displayed on the Vodafone social hub, helping to inspire other travelers. So get out and explore and take your camera. You never know… it could be your holiday ticket!

Vodafone Ireland #Destination Anywhere Marketing Campaign

 


NSW Government Planning & Environment – #MySydney
VIEW MARKETING CAMPAIGN

The Department of Planning & Environment are keen to find out what makes Sydney’s suburbs great, and wants everyone to join in the conversation. Using the hashtag #MySydney, the community can get involved on either Instagram, Twitter, via the ‘Plan Sydney’ Facebook page or by using the comments form. Followers have been asked to pin comments on the map to let the The Department of Planning & Environment know what people enjoy, or would want to change in their local area or by simply uploading a photo. Respondents can also find out what people in their communities have been talking about and get inspired. The results of the regional survey will be brought together to help plan and shape a better Sydney.

NSW Government #MySydney Marketing Campaign

 


6 Ways to Use Instagram for Brand Marketing – Free White Paper

Get our latest thoughts and research on the fundamental impact that user generated content published on Instagram can have on brands, and how it can drive audience acquisition, boost engagement and optimize sales conversions.

EngageSciences Instagram White Paper

DOWNLOAD WHITE PAPER

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

GEORGIA SCOTT

Photo on 25-06-2015 at 21.28 #2

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Release 5.3 – Say a BIG Hello to Social Commerce http://www.engagesciences.com/release-5-3-say-a-big-hello-to-social-commerce/ http://www.engagesciences.com/release-5-3-say-a-big-hello-to-social-commerce/#comments Tue, 14 Jul 2015 15:12:53 +0000 http://www.engagesciences.com/?p=23793 July sees another release of the EngageSciences marketing engagement platform. With shoppable UGC to drive socially-referred commerce and user interface enhancements around the management console, things are now more effective, easier to find and quicker to do. Social Commerce Many customers have been busy launching social hubs infused with UGC across their web and social properties. They’re a great and ...

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Release 5.3

July sees another release of the EngageSciences marketing engagement platform. With shoppable UGC to drive socially-referred commerce and user interface enhancements around the management console, things are now more effective, easier to find and quicker to do.

Social Commerce

Many customers have been busy launching social hubs infused with UGC across their web and social properties. They’re a great and cost-effective way to present authentic and credible user-created content into the heart of your owned digital properties, mobile apps and social networks. In fact, research from comScore suggests that featuring Instagram photos at the point of purchase boosts sales conversion by up to 7%.

To take advantage of the power and influence of UGC, the latest platform release enables marketers to augment the social content displayed in social hubs with call-to-actions (CTAs) that lead users to specific destinations on a website, microsite or storefront.

Shoppable UGC

Now, for example, brands can directly highlight a product that is shown in an Instagram photo and link directly to the commerce page for that product on their website or display an offer that links directly to a promotion they’re running.

Shoppable CTA

It’s incredibly easy to create a call to action on any piece of curated social or owned content featured in a social hub. Just add an image, text fields, pricing information as well as a CTA button and associated URL. This can be done for a single content item or created for multiple content items at the same time. And, once the CTAs have been added, you can control how and where these will appear in any page.

Shoppable Performance

Once you start embedding CTAs into your curated social content, you can discover how they’re performing in the Campaign Insights area of the platform. Here, you’ll find a list of the top performing content along with how many views, shares and click-throughs achieved per item.

Insights Reports for Activations and Advocacy

Whilst we’ve always been proud of the simplicity and usability of our platform, we’re constantly looking for ways to refine and make things even easier for our customers. So, v5.3 sees improvements to the Insights area of the platform and how brands can monitor and compare the performance of their campaigns and social hubs.

Insights Reports

 

MICHAEL WRIGLEY, CMO

Michael Wrigley

 

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The Wonders of Work Experience http://www.engagesciences.com/the-wonders-of-work-experience/ http://www.engagesciences.com/the-wonders-of-work-experience/#comments Tue, 14 Jul 2015 10:29:22 +0000 http://www.engagesciences.com/?p=23808 During the past three years we have worked very closely with universities and have had three great placement students, all staying with us for a year working within the marketing team. It is a hugely important part of our culture to welcome placement students into the company, show them the ropes and what the ‘real world’ in business is all ...

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During the past three years we have worked very closely with universities and have had three great placement students, all staying with us for a year working within the marketing team. It is a hugely important part of our culture to welcome placement students into the company, show them the ropes and what the ‘real world’ in business is all about. It seems they enjoy working with us, as we have just employed our very first intern Kate back as a full term employee within the Customer Service Team.

It is not just university students we work with, last week we have had the pleasure of introducing Jess, a GCSE student into the team and giving her a week’s worth of work experience. Helping her understand the operations of a company, and allowing her to work within different departments of the business to try and get a better understanding of what she wants to concentrate on when moving forward in her studies.  

Before Jess left us, we wanted to give her the opportunity to be involved in our ‘60 seconds with’ blog instalments and share a little on what she  learnt during the week.

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Can you round up in a few sentences who you are and what you do at EngageSciences?

I’m Jess and I’m 16 years old. After finishing my GCSEs I had the chance to do a week’s work experience at EngageSciences. During the week I have been working with each of the core departments within the company trying to understand which team is responsible for what and how it affects the overall business. Each department has set me specific tasks which I made sure I delivered within the time period set. I also got the chance to be involved with some customer accounts and platform work.

When going to a ‘when I was younger I wanted to be’ party what would be your outfit of choice?

Princess.

Is there one piece of work that you are most proud of?

While working within the Customer Success Team, the team that looks after the company’s clients, they set me a task of looking into competition ideas for some of the brands the company work with.  The idea was to research what people may be interested in entering and why, and then come up with some ideas of my own that would engage fans and the brand’s community.

List three of your must have apps:

YouTube, Snapchat and Domino’s.

Favorite snackage?

Anything with chocolate in it.

More importantly, favorite tipple?

Hot Chocolate.

What could you not live without?

My family and friends.

Favorite Quote?

There’s so much more room for activities.

And finally, marmite, love it or hate it?

Love it!

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

 

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Campaigns To Start The Summer In Style http://www.engagesciences.com/marketing-campaigns-39/ http://www.engagesciences.com/marketing-campaigns-39/#comments Thu, 09 Jul 2015 13:32:30 +0000 http://www.engagesciences.com/?p=23764 From helping followers slip into their summer shoes, to the giving fans the chance to win a meal with Miss USA 2013, Erin Brady, check-out this weeks’ selection of live campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you watch our webinar on ‘Why Tomorrow’s Websites Need More Social Depth,’ from our CEO, Richard Jones ...

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From helping followers slip into their summer shoes, to the giving fans the chance to win a meal with Miss USA 2013, Erin Brady, check-out this weeks’ selection of live campaigns created on the EngageSciences platform. And, if you haven’t already, make sure you watch our webinar on ‘Why Tomorrow’s Websites Need More Social Depth,’ from our CEO, Richard Jones and guest speaker Kim Celestre, Senior Analyst at Forrester Research.


Hawaiian Airlines – Slip Into Summer VIEW MARKETING CAMPAIGN

Do you call them flip flops, thongs or slippers? Well, in Hawaii they love slippers so much that they decided to come together with Scott Hawaii and local artists to produce a limited edition design. With three designs to choose from, visitors can learn more about the artists and vote for their favorite via Facebook. Whether you think ‘Calico’ by Keola Rapozo is the most stylish or ‘Pairadise’ by Noelle Enright, take your pick, enter your contact details and be entered into the competition. Fans will have the chance to win weekly prizes of Scott Hawaii’s Summer Pack, as well as the grand prize of 140,000 HawaiianMiles. The design with the most votes will then be produced and made available for the holiday gift-giving season.

Hawaiian Airlines Slip Into Summer Marketing Campaign

 


Ripley’s Aquarium – Shark Week VIEW MARKETING CAMPAIGN

The countdown to Shark Week at Ripley’s Aquarium of Myrtle Beach is officially over! Running from July 5th – 12th, there are a range of activities for visitors to get involved with, from a bloodmobile drive, to the chance to sleep with sharks in the reef tunnel, and plenty of daily kids’ activities. Ripley’s are giving their fans the chance to win two passes during Shark Week and all they simply need to do is take their ‘Which shark are you?’ quiz, sign up to the newsletter and enter their personal details on the website. Fans can also get their friends involved, through sharing the quiz via Facebook.

Ripley's Aquarium Marketing Campaigns

 


Clarks Middle East – @ClarksShoeMeVIEW MARKETING CAMPAIGN

Throughout Ramadan, Clarks Shoes Middle East are giving their followers the chance to win their favorite pair of shoes. The competition will close on July 23rd, giving everyone plenty of time to enter, with a new winner being announced every Thursday. To get involved, participants can simply enter their personal details on Clarks Facebook page, including their Instagram account profiles and follow @ClarksShoesMe on Instagram. It couldn’t be easier to take part, and with 3 chances to win, why wouldn’t you give it a go?

Clarks Middle East Marketing Campaigns

 


L’Auberge Baton Rouge – Crowning Moments Await VIEW MARKETING CAMPAIGN

As the official hotel for the 2015 Miss USA Pageant, L’Auberge Casino & Hotel Baton Rouge is utilizing the EngageSciences platform to aggregate user generated content from Instagram and Twitter, host photos and videos on a microsite and conduct a sweepstakes. The grand prize will be a dinner for two at the casino’s steakhouse with Miss USA 2013, followed by admission for two to the L’Auberge VIP Miss USA Party featuring special guests Miss USA 2014 and Miss Universe 2014.

L'Auberge Baton Rouge Marketing Campaign

 


On-Demand Webinar: Why Tomorrow’s Websites Need More Social Depth

Missed our webinar with Richard Jones, CEO of EngageSciences and Kim Celestre, Senior Analyst at Forrester? Don’t worry, we have an on-demand version for you to watch here. During the webinar they discussed the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Analyst Webinar - Social Depth

VIEW ON-DEMAND WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

GEORGIA SCOTT

Photo on 25-06-2015 at 21.28 #2

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