EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Fri, 01 May 2015 18:11:12 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.4 User Generated Content Campaigns: Great Examples in 2015 (so Far) http://www.engagesciences.com/user-generated-content-campaigns-2015/ http://www.engagesciences.com/user-generated-content-campaigns-2015/#comments Fri, 01 May 2015 14:30:58 +0000 http://www.engagesciences.com/?p=23206 User generated content (UGC) campaigns exploded last year as we selected 10 great example from 2014. And guess what, 2015 is already shaping up to be another great year, as brand marketers inspire us yet again, whilst consumers engage, create and share their authentic and persuasive content by the bucket load. So, we thought we’d better let you take a ...

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User Generated Content Campaigns 2015

User generated content (UGC) campaigns exploded last year as we selected 10 great example from 2014. And guess what, 2015 is already shaping up to be another great year, as brand marketers inspire us yet again, whilst consumers engage, create and share their authentic and persuasive content by the bucket load. So, we thought we’d better let you take a look at some already. Note to self: Bookmark this page as it will be updated monthly.

Without further ado, check out these great user generated content campaigns that were launched on the EngageSciences platform in 2015:

Microsoft Lumia – #MakeItHappen

User Generated Content Campaign: Miicrosoft Lumia

Throughout December 2014, Microsoft Lumia made the most of 2014’s final days by helping 31 people from all over the world complete 31 New Year’s resolutions via their user generated content submissions. Each winner was given a Lumia device, with an array of apps at their fingertips to help #MakeItHappen.

The originality of this campaign wowed us, so we were delighted when Microsoft Lumia launched phase two, asking followers what they wanted to fulfil in 2015 by sharing their hopes and dreams to this engaging social hub.

 

Yahoo!7 – How do you Tim Tam? 

User Generated Content Campaign: Yahoo!7 Tim Tam

Yahoo!7 launched a fun and exciting user generated content campaign in association with chocolate brand Tim Tam on Instagram. To get involved, customers posted photos of how they simply enjoy Tim Tam using the #timtamzumbo hashtag.

A whole host of submissions were curated and featured on a social hub, where customers had the chance to win seven nights in Paris for two. This certainly was a fun way to add some flavour to Instagram, and generate lots of interest along the way.

DOWNLOAD INSTAGRAM BRAND MARKETING WHITE PAPER

Universal Music – Jermain Jackman Quiz

User Generated Content Campaign: Universal Music

Ahead of Jermain Jackman’s debut album release, Universal Music created a series of social activations, including a ‘How Will I Know’ Jermain quiz, a social hub (showcasing the best user generated content), a video hub, newsletter sign-up and exclusive music downloads, which gave every incentive for fans to engage and initiate conversations around the release. Plus, one lucky participant had the chance to win a Nokia Lumia 930 and Monster Clarity HD headphones. Not bad going!

 

Three – Feel at Home #Holidayspam

User Generated Content Campaign: Three

Three came up with the perfect idea to make their customers feel at home when using their phone abroad by allowing them to use it at no extra cost. They set-up unique experiences at 18 vacation destinations around the world for customers to upload and share UGC #holidayspam photos (at no extra cost) via Instagram and Twitter, plus the chance to win an amazing holiday. They really did manage to please their customers, and make a whole lot more.

Here’s a short video that gives a sense of the engagement and fun built by the Three campaign (in association with Mpora) from Verbier, Switzerland.


 

 

UFC – World Tour

User Generated Content Campaign: UFC World Tour

UFC captured their followers’ exhilarating twitter conversations surrounding the highly anticipated UFC 189: Aldo vs McGregor World Tour with their #UFC189 social hub.  With plenty of inspiring user generated content submissions, the chance to purchase tickets to the live fight, as well as a selection of videos to get viewers feeling the buzz during the build up to the big event, this social hub is definitely one not to be missed. 

 

CamelBak – #LivingColorful Sweepstakes

User Generated Content Campaign: Camelbak #LivingColorful

CamelBak are currently brightening things up by asking their customers to get creative and submit a photo through Instagram or Twitter using the hashtag #LivingColorful to show how they use their CamelBak bottle. The best part is, CamelBak will be featuring all entries on their social hub gallery, where they’ll be neatly filtered by popular product colors. To incentivize participation, an Apple Watch Sport, CamelBak bundle, plus other fantastic weekly prizes are up for grabs. It’s a really colorful way to curate compelling user generated content.

 

Clarks – Blog Style

User Generated Content Campaign: Clarks Bloggers

Clarks have brought together eight passionate bloggers from Central Europe to reveal how they wear their Clarks from the new Spring/Summer 2015 collection. Clarks also want their advocates to join in the blogging experience by uploading UGC of their Clarks shoes using the hashtag #shoesie and #clarks to Pinterest, Twitter and Facebook. They can also get involved by submitting their photos or videos directly through the Clarks website, where in return, participants could win a pair of shoes of their choice! Check it out here.

User Generated Content White Papers and Newsletter

Visit our resources page to download our latest white papers covering user generated content and much, much more. Plus, sign-up to our weekly newsletter to stay updated on similar campaigns as they happen.

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JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Life’s Necessities: Fitness, Food and TV http://www.engagesciences.com/marketing-campaigns-29/ http://www.engagesciences.com/marketing-campaigns-29/#comments Fri, 01 May 2015 09:52:05 +0000 http://www.engagesciences.com/?p=23168 From getting involved in Discovery’s fun-filled Deadliest Catch quiz, to sharing your favorite pizza topping in a bid to win £100 worth of PizzaExpress vouchers, we’ve got quizzes, contests and plenty of prizes for you to check out in this week’s selection of live marketing campaigns. And, if you haven’t already, make sure you sign up to our webinar where Richard ...

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From getting involved in Discovery’s fun-filled Deadliest Catch quiz, to sharing your favorite pizza topping in a bid to win £100 worth of PizzaExpress vouchers, we’ve got quizzes, contests and plenty of prizes for you to check out in this week’s selection of live marketing campaigns. And, if you haven’t already, make sure you sign up to our webinar where Richard Jones, CEO of EngageSciences, and guest speaker Kim Celestre, Senior Analyst at Forrester Research, discuss why tomorrow’s websites need more social depth.
 


Discovery – Deadliest Catch VIEW MARKETING CAMPAIGN

Whilst Discovery’s TV program, Deadliest Catch is currently wowing TV viewers as they find out about the dangerous lives of Alaskan crab fisherman, Discovery want to know more about their audience and the catch boat they’d be most suited to. To get involved in their Deadliest Catch quiz, participants can answer a series of fun-filled questions, from finding out the type of captain they aspire to be, to deciding who they’d bring on board the boat. What’s more, they can also share and compare their results with their friends through Twitter or Facebook.

Discovery Deadliest Catch Quiz

 


Nectar – PizzaExpress Contest VIEW MARKETING CAMPAIGN

Calling all lovers of glorious pizza toppings! In celebration of the new PizzaExpress ‘create your new favourite pizza’ competition, Nectar have created their own contest where they’re finding out their customers’ favourite toppings, and have teamed up with PizzaExpress to give away five £100 PizzaExpress gift cards. Just imagine how much pizza you could buy with that! To get involved, Nectar’s customers can submit their personal details, nectar card digits and a description of their perfect pizza topping directly through the form on Nectar’s Facebook page. Participants can also submit their perfect pizza via Twitter using @Nectar and #NectarPizza to be in with the chance to win.

Nectar Pizza Express Marketing Campaign

 


Air New Zealand – Queenstown Marathon VIEW MARKETING CAMPAIGN

Thinking of going to watch the Air New Zealand Queenstown International Marathon? Air New Zealand have an incredible prize up for grabs for those booking return flights to the marathon with Air New Zealand. They’re giving away a relaxing 7-day holiday to the beautiful Niue Island. With return flights for four people, seven nights accommodation, and much more included, Air New Zealand travellers can enter by completing the registration form on the Flying Social page, along with their Air NZ flight booking reference. And, for those who aren’t sure of what to expect from the Air New Zealand Queenstown International Marathon, they’ve also featured a YouTube video on the competition page for their followers to check out.

Air New Zealand Queenstown International Marathon Marketing Campaign

 


Analyst Webinar: Why Tomorrow’s Websites Need More Social Depth

Join Richard Jones, CEO of EngageSciences and Kim Celestre, Senior Analyst at Forrester for a live webinar on Thursday 14th May, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Analyst Webinar - Social Depth

REGISTER FOR THE WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Mobile and Social Marketing with Instagram, Snapchat and Tinder http://www.engagesciences.com/mobile-marketing-instagram-snapchat-tinder/ http://www.engagesciences.com/mobile-marketing-instagram-snapchat-tinder/#comments Thu, 30 Apr 2015 16:26:28 +0000 http://www.engagesciences.com/?p=23171 It’s fair to say, most brands and marketers understand the necessity of responsive and concise content expected by today’s on-the-go mobile consumer, but what about content tailored to the uber-connected social consumer? Before we jump that gun, it’s important to remind ourselves of some key findings over the last two years that have highlighted the relevance of mobile and social ...

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It’s fair to say, most brands and marketers understand the necessity of responsive and concise content expected by today’s on-the-go mobile consumer, but what about content tailored to the uber-connected social consumer?

Before we jump that gun, it’s important to remind ourselves of some key findings over the last two years that have highlighted the relevance of mobile and social content:

  • A mobile user spends nearly 8% of their total activity sharing content, whereas desktop users spend only 4%. That makes the mobile web twice as social as desktop.
  • Way back in 2013 (in digital terms, this is a long time ago), the Adobe mobile consumer study highlighted that 71% of social media users access social networks from a mobile device.
  • And, according to the State of Marketing 2015 report, 71% of marketers said mobile marketing is core to their business, and 66% believe social media is core.

So, as websites become more social, and social becomes more mobile, we’re at a tipping point where brand marketing needs to be uber relevant to remain competitive. And while the likes of Twitter and Facebook remain dominant players in the social sphere, it’s the proliferation of smartphones and mobile messaging apps that have seen Instagram and Snapchat grow faster than any other social networks.

There’s clearly good reason why Facebook bought Instagram for $1 billion in 2012, tried to buy Snapchat for $3 billion in 2013, and paid a massive $19 billion on Whatsapp in 2014. What next? Tinder perhaps?

Social Marketing Campaigns Using Instagram with Snapchat

With Instagram not far from its quest to become the world’s largest social network, brands have the opportunity to use it as an anchor for other social network campaigns. The onus here is to run innovative campaigns which activate audiences out of closed mobile apps, such as Snapchat, Tinder and Whatsapp. Effectively encouraging and rewarding consumers to create UGC in these apps and then exporting them and repurposing them on Instagram, or even Twitter.

For example, Sephora ran a sweepstakes campaign where consumers were asked to take a Snapchat photo, doodle on it, screenshot it and then upload to Instagram using the branded hashtag #SephoraSnapsSweeps.

Sephora Snapchat Instagram Tinder MarketingThe sweepstakes winner was picked randomly and received a $500 gift card to shop at any Sephora channel, including retail, online or mobile.

What about Tinder Marketing?

With Tinder recently partnering with Instagram, now’s a perfect opportunity for brands to explore using Tinder, and its Snapchat style user generated content ‘moments’ functionality. You heard it here first!

Tinder Marketing Moments Brands

And just because a brand can’t officially have its own presence on Tinder, it doesn’t mean they can’t initiate an engaging campaign which resonates with their consumers. There’s already been a few agencies and brands taking advantage of Tinder’s famous swipe left, swipe right feature. Notable campaigns include Bartle Bogle Hegarty with Social Tees Animal Rescue, Fox Broadcasting Company and its Mindy Project sitcom, Domino’s UK for Valentine’s Day and Amnesty International’s Make A Choice.

It remains to be seen how comfortable Tinder users are being matched with companies instead of real people. For now, however, brands trying to reach millennials would be smart to jump on the bandwagon by taking advantage of Tinder’s unique functionality and purpose. 

Yet it doesn’t stop there. Earlier this year, Fiat used the dating app Happn to flatter men’s and women’s hearts with its Miss and Mr Fiat, 500 campaign.

Happn Brand Marketing Campaign

Increasing Mobile and Social Consumer Engagement 

With all this campaign engagement on the social networks, brands need to be able to effectively amplify, engage and convert consumers on their own mobile and web channels. They can then tailor the experience for mobile consumers using the perfect mix of earned and owned content published to a social hub, where they can increase engagement via hashtag contests or sweepstakes, whilst gaining fresh insights and amassing actionable data. 

What’s more, consumers end up becoming the brand’s best marketers by advocating and sharing this persuasive content online. In an ultra competitive environment, media brands have been able to demonstrate how to target and relate to mobile consumers using sharing options, such as Whatsapp on their web pages and mobile apps. As a result, they’re able to drive more relevant traffic to their owned web pages. So what’s not to say brands from different industries can’t learn from each other?

Webinar: Why Tomorrow’s Websites Need More Social Depth

Join Richard Jones, CEO of EngageScience and Kim Celestre, Senior Analyst at Forrester for a live webinar, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Digital Marketing Webinar

REGISTER FOR WEBINAR

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Webinar: Creating Content That Doesn’t Just Stay In Vegas http://www.engagesciences.com/content-that-doesnt-just-stay-in-vegas/ http://www.engagesciences.com/content-that-doesnt-just-stay-in-vegas/#comments Tue, 28 Apr 2015 11:34:31 +0000 http://www.engagesciences.com/?p=23113 Today’s consumers are constantly bombarded with marketing messages. From flashy ads to gimmicky Facebook lists, brands are constantly vying for attention. So, how do you break through the clutter? With this in mind, we approached the content marketing expertise of Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas who agreed to give us fresh ...

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Webinar: Creating Content That Doesn't Just Stay in Vegas

Today’s consumers are constantly bombarded with marketing messages. From flashy ads to gimmicky Facebook lists, brands are constantly vying for attention. So, how do you break through the clutter?

With this in mind, we approached the content marketing expertise of Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas who agreed to give us fresh insights into some of his strategies for building engaging digital content across social, mobile and web during a live webinar, aptly named – ‘Creating Content that Doesn’t Just Stay in Vegas’.

  • Date: Wednesday, 3rd June
  • Americas: 10.00am PDT | 13.00pm EDT
  • EMEA: 18.00pm BST

REGISTER FOR WEBINAR

Derek Schoen, Director of Interactive Marketing, Aria Resort & Casino

Derek is a regular speaker at international marketing conferences and is an evangelist of all things social. He’s also managed to build social audiences to industry-leading levels whilst continuing to grow interaction rates. Take for instance the ARIA Resort & Casino Facebook page which is now the largest single-location hotel page in the world, including the most active audience among the top 10.

Derek is known in the travel, tourism and hospitality industries for his ability to create a compelling brand narrative, creating inspiring digital marketing campaigns mixed with traditional, social and interactive elements. Aria’s ‘Pack Your Suitcase’ campaign, which they launched in 2014 to target potential visitors who were going through the ‘planning’ phase of booking a dream trip to Vegas, is a great example of Derek’s approach.

To find out more about Derek, you can follow him online at SocialPunctuation.com or on Twitter @DerekSchoen.

Register for Webinar: Creating Content that Doesn’t Just Stay In Vegas

Join Rich Gascogne, President of EngageSciences and Derek Schoen, Director of Interactive Marketing for ARIA Resort & Casino in Las Vegas as they discuss successful strategies for building digital content and activating audiences across across social, mobile and web channels.

REGISTER FOR WEBINAR

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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When in Rome #FOMG15 http://www.engagesciences.com/when-in-rome-fomg15/ http://www.engagesciences.com/when-in-rome-fomg15/#comments Mon, 27 Apr 2015 15:14:12 +0000 http://www.engagesciences.com/?p=23118 The Festival of Media Global is returning to Rome in May and we are really excited to be an official event partner. The event, which was launched in Venice in 2007, draws together the global leaders of the media agency networks with the most innovative media owners and the world’s most powerful and progressive marketers. With two days of in-depth panel ...

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The Festival of Media Global is returning to Rome in May and we are really excited to be an official event partner. The event, which was launched in Venice in 2007, draws together the global leaders of the media agency networks with the most innovative media owners and the world’s most powerful and progressive marketers.

With two days of in-depth panel discussions and keynotes on the latest trends and initiatives, an exhibition space to showcase the latest technology and a huge variety of networking and thought leadership opportunities, this is an event not to be missed.

EngageSciences will be positioned within the main conference exhibition space, so do pop by our event pod and say “hello”, we also have a few goodies to give away, so it will be worth a visit.

See you in Rome!

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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Four Social Hubs, One Splash of Color & Plenty of UGC… http://www.engagesciences.com/marketing-campaigns-28/ http://www.engagesciences.com/marketing-campaigns-28/#comments Thu, 23 Apr 2015 14:04:32 +0000 http://www.engagesciences.com/?p=23089 Check-out this week’s live marketing campaigns and discover four innovative ways to leverage authentic user-generated content across web, mobile and social channels. From adding a splash of color with CamelBak’s #LivingColorful photo contest, to preparing for the new Clark’s Spring/Summer 2015 collection, there’s plenty of social hub inspiration to get excited about. And, if you haven’t already, make sure you sign ...

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Check-out this week’s live marketing campaigns and discover four innovative ways to leverage authentic user-generated content across web, mobile and social channels. From adding a splash of color with CamelBak’s #LivingColorful photo contest, to preparing for the new Clark’s Spring/Summer 2015 collection, there’s plenty of social hub inspiration to get excited about. And, if you haven’t already, make sure you sign up to our webinar where Richard Jones, CEO of EngageSciences, and guest speaker Kim Celestre, Senior Analyst at Forrester Research, discuss why tomorrow’s websites need more social depth.
 


CamelBak – #LivingColorful Sweepstakes VIEW MARKETING CAMPAIGN

Everyone needs a splash of color in their life, right? CamelBak are brightening things up by asking their customers to get creative and submit a photo through Instagram or Twitter using the hashtag #LivingColorful to show how they use their CamelBak bottle. The best part is, CamelBak will be featuring all entries on their social hub gallery, where they’ll be filtered by popular product colors. So, whether people are showing their personalities through purple, or representing themselves through red, you’ll be able to see how their followers express themselves through color. So with this in mind, as well as an Apple Watch Sport, a CamelBak bundle plus other fantastic weekly prizes up for grabs, there’s every reason for their fans to get involved.

CamelBak #LivingColorful Sweepstakes Marketing Campaign

 


Clarks – Blog Style VIEW MARKETING CAMPAIGN

Want to feel inspired as new collections and styles are revealed as we approach summer? Well, Clarks have brought together eight passionate bloggers from France, Spain, Germany and the Netherlands to reveal how they wear their Clarks from the new Spring/Summer 2015 collection. Clarks also want their advocates to join in the blogging experience by sharing their Clarks shoes using the hashtag #shoesie and #clarks. They can get involved by submitting their photos or videos directly through the Clarks website, where in return, participants could win a pair of shoes of their choice! So for all the inspiration fans could possibly need to join in, it’s well-worth checking out the current blog posts and reviews as well as all the entries posted by participants so far.

Clarks Blog Style Marketing Campaign

 


Yahoo!7 Lifestyle – Nivea Portraits Of Your Youth VIEW MARKETING CAMPAIGN

Have you ever wanted to re-ignite the inner youth within you? Nivea have teamed up with Yahoo!7 Lifestyle to give three lucky readers the chance to win a photo shoot with an acclaimed international photographer. Not only are the winners able to re-create a treasured photograph from when they were younger, but they’ll also win a Nivea Cellular prize pack, a return flight to Sydney, one night’s accommodation and lots more! To get involved, Yahoo!7 Lifestyle are asking their readers to upload a photograph from their youth through their website, together with a few sentences to tell the story behind the image. And, if you fancy going on a little journey back in time, it’s well worth checking-out the gallery dedicated to their readers’ best entries sent in so far.

Yahoo!7 Lifestyle & Nivea Marketing Campaign

 


The Lucky Onion – Jazz House Party VIEW MARKETING CAMPAIGN

The Lucky Onion are asking their followers to get adventurous with their tweets and Instagram posts in a bid to win two tickets to the Ultimate Jazz House party in May, a 3-course supper cooked by Founder and Owner of Moro, Sam Clark, and much more! By tweeting “Pick me” or by posting a picture of a lucky onion to Instagram using #luckyonionjazz and @cheltfestivals, participants with the most creative posts have the chance of winning this spectacular prize package. From plenty of onion snaps, to some quirky reasons why they should be the lucky winner, the fun has only just started in the #luckyonionjazz gallery.

The Lucky Onion Marketing Campaign

 


Analyst Webinar: Why Tomorrow’s Websites Need More Social Depth

Join Richard Jones, CEO of EngageSciences and Kim Celestre, Senior Analyst at Forrester for a live webinar on Thursday 14th May, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Analyst Webinar - Social Depth

REGISTER FOR THE WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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60 Seconds with…Jess http://www.engagesciences.com/60-seconds-withjess/ http://www.engagesciences.com/60-seconds-withjess/#comments Mon, 20 Apr 2015 15:06:33 +0000 http://www.engagesciences.com/?p=23074 Can you round up in a few sentences who you are and what you do at EngageSciences? My name is Jessica Williams and I am a Marketing Intern at EngageSciences. I’m involved in a whole bunch of stuff that leads to us getting our name out there. From weekly campaign showcase newsletters to writing case studies, I use my creativity to ...

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Can you round up in a few sentences who you are and what you do at EngageSciences?

My name is Jessica Williams and I am a Marketing Intern at EngageSciences. I’m involved in a whole bunch of stuff that leads to us getting our name out there. From weekly campaign showcase newsletters to writing case studies, I use my creativity to help our company be seen as the best it can be.

When going to a ‘when I was younger I wanted to be’ party what would be your outfit of choice?

A ballerina

What is your favorite feature of the EngageSciences platform?

The flexibility of the platform. Every campaign is tailored to leave it looking totally unique, which I love.

Is there one piece of work that you are most proud of?

Getting the placement at EngageSciences! I’m also really happy with the case studies I’ve put together and the website. It’s great to know that people browsing our website get to see the work I’ve produced.

List three of your must have apps:

Instagram, Map My Run and WhatsApp

Favorite snackage?

A good selection of cheese and biscuits, or failing that… chocolate

More importantly, favorite tipple?

Can never go wrong with a nice glass of vino!

What could you not live without?

My lovely family

Favorite Quote?

What’s meant to be, is meant to be

And finally, marmite, love it or hate it?

LOVE

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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Challenges, Taste Testing & One Special Guest Speaker… http://www.engagesciences.com/marketing-campaigns-27/ http://www.engagesciences.com/marketing-campaigns-27/#comments Thu, 16 Apr 2015 15:20:52 +0000 http://www.engagesciences.com/?p=23053 Would you prove that you’re up to taking on Food Network’s #Chopped challenge? Or perhaps you’d join Air New Zealand’s followers in voting for their favorite flavor lolly? See what our customers have in store for you with this week’s selection of live marketing campaigns and get inspiration from how they socialize their websites. And, if you haven’t already, make sure you sign up ...

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Would you prove that you’re up to taking on Food Network’s #Chopped challenge? Or perhaps you’d join Air New Zealand’s followers in voting for their favorite flavor lolly? See what our customers have in store for you with this week’s selection of live marketing campaigns and get inspiration from how they socialize their websites. And, if you haven’t already, make sure you sign up to our webinar where Richard Jones, CEO of EngageSciences, and guest speaker Kim Celestre, Senior Analyst at Forrester Research, discuss why tomorrow’s websites need more social depth.


Food Network – #Chopped VIEW MARKETING CAMPAIGN

Food Network knows too well there are some champion chefs among its viewers, and it’s out to find them. Together with Sargento, Food Network has asked those who are up to the challenge to create and submit a Chopped-inspired dish using the ingredients listed in the mystery basket. Whether the dish is inspired by a recipe in a video on the website or from the taste-tingling entries featured in the online gallery, fans can enter the Chopped At Home Challenge by submitting a photo and description of their best dish. Those who participate will not only be in with the chance to win $10,000, but also an appearance on Food Network, so this is not one to be missed!

Food Network #Chopped At Home Challenge Marketing Campaign

 


Air New Zealand – All Blacks Lolly VIEW MARKETING CAMPAIGN

To show their support for New Zealand’s national rugby team, the All Blacks, Air New Zealand have been busy experimenting in the sweetie lab whilst they create a commemorative black lolly to soon be aboard all Air New Zealand flights. The flavor? That’s where the fun starts. They want their passengers to get involved by voting for which flavor they’d like to see representing the All Blacks. So, to have their say on the final flavor, participants can cast their votes and check-out the poll to see what’s taken the lead so far. Not only this, but there’s also a hilarious video to check-out, where Air New Zealand get rugby players Aaron Smith, Ben Smith and Kevin Mealamu involved in a taste test hoax.

Air New Zealand All Blacks Marketing Campaign

 


Yahoo!7 – House Rules VIEW MARKETING CAMPAIGN

Calling all House Rules viewers! Ever dreamt of having a luxury getaway to escape reality every once in a while? House Rules have teamed up with Panadol to give one extremely lucky fan of Yahoo!7’s renovation TV show their dream holiday home worth over $800K. For the chance to win, viewers simply need to watch the brand new series of House Rules to discover the nightly codeword, or head into Woolworths for a bonus chance to win. Participants must then submit their personal details along with the correct codeword to find out whether they’ve won a dream holiday home.

Yahoo!7 House Rules Sweepstakes

 


AOL Travel – Win! A Holiday to Dubai VIEW MARKETING CAMPAIGN

With the holiday season soon approaching in the UK, AOL Travel have teamed up with Best at Travel to give one lucky AOL Travel reader £850 towards a sunshine-filled holiday in Dubai. The winner can even tailor their holiday when booking their hotel to be near the areas they love most. So, whether it’s the sandy beaches that take their fancy, or the atmosphere of Dubai’s city centre, it promises to be a relaxing yet action filled break. To enter, participants simply need to submit a few personal details on AOL Travel’s ‘win’ section of their website.

AOL Travel Win! Sweepstakes

 


Analyst Webinar: Why Tomorrow’s Websites Need More Social Depth

Join Richard Jones, CEO of EngageSciences and Kim Celestre, Senior Analyst at Forrester for a live webinar on Thursday 14th May, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

Forrester Analyst Webinar - Social Depth

REGISTER FOR THE WEBINAR

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Analyst Webinar Featuring Forrester: Why Tomorrow’s Websites Need More Social Depth http://www.engagesciences.com/analyst-webinar-websites-and-social-depth/ http://www.engagesciences.com/analyst-webinar-websites-and-social-depth/#comments Wed, 15 Apr 2015 08:00:55 +0000 http://www.engagesciences.com/?p=23025 In the past five years, brands have effectively ignored their websites in favor of the “free” marketing offered by social networks and mobile apps. As a result their websites have remained rational and transactional devoid of dynamic content or a compelling brand narrative. Ultimately, they don’t reflect the social connections forged with their consumers across social and mobile channels. However, ...

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Analyst Webinar - Social Depth
In the past five years, brands have effectively ignored their websites in favor of the “free” marketing offered by social networks and mobile apps. As a result their websites have remained rational and transactional devoid of dynamic content or a compelling brand narrative. Ultimately, they don’t reflect the social connections forged with their consumers across social and mobile channels.

However, savvy brands are starting to realize that it’s difficult to have a credible and cohesive presence across all of these social networks. They’ve also come to the conclusion that their owned web properties represent the most effective environment to feature the perfect blend of user generated content, compelling branded content, community and interactive experiences.

Date: Thursday, 14th May
Americas: 9.00am PDT | 12.00pm EDT
EMEA: 5.00pm BST 

REGISTER FOR WEBINAR

Join Richard Jones, CEO of EngageScience and Kim Celestre, Senior Analyst at Forrester for a live webinar, where they will look at the evolving digital landscape, the role of the website and the opportunities available for brands to connect with today’s ultra-mobile and uber-connected consumers.

MICHAEL WRIGLEY, CMO

Michael Wrigley

 

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EngageSciences, CEO, Richard Jones Joins Bima Hot 100 2015 Digital Hall of Fame http://www.engagesciences.com/bima-hot-100/ http://www.engagesciences.com/bima-hot-100/#comments Fri, 10 Apr 2015 08:54:04 +0000 http://www.engagesciences.com/?p=22974 The prestigious BIMA Hot 100 is comprised of the most innovative movers and shakers in the digital industry who have made a major impact over the last 12 months. So we’re extremely proud that our very own CEO, Richard Jones has been selected by the panel of industry experts to be in the top 100. This significant achievement really represents ...

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The prestigious BIMA Hot 100 is comprised of the most innovative movers and shakers in the digital industry who have made a major impact over the last 12 months. So we’re extremely proud that our very own CEO, Richard Jones has been selected by the panel of industry experts to be in the top 100.

This significant achievement really represents and reflects our growth over the last year. As a leading marketing engagement SaaS solution for consumer brands, media owners, retailers and travel brands, we’ve already managed to gain more than a dozen major customers this year, and now work with them in over 76 countries, operating out of our six global offices.

“It is a real honour to be recognised by BIMA” says Richard. “This is only possible because of the customers that have put their faith in us and the hard work and dedication of the whole team at EngageSciences to make these partnerships a success. With the momentum we have internationally in 2015, I’m really excited to be part of a growing British marketing tech success story.”

The Bima Hot 100 will be honoured at an exclusive invitation-only celebration at Ham Yard Hotel in central London on the evening of 12 May 2015.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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