EngageSciences | RSS Feed http://www.engagesciences.com The Marketing Engagement Platform Fri, 23 Jan 2015 11:26:42 +0000 en-US hourly 1 http://wordpress.org/?v=4.0.1 Media & Publishing: The Rise of The Digital Consumer http://www.engagesciences.com/media-publishing-rise-digital-consumer/ http://www.engagesciences.com/media-publishing-rise-digital-consumer/#comments Thu, 22 Jan 2015 15:45:40 +0000 http://www.engagesciences.com/?p=22065 Hot off the press, here’s our latest white paper that serves-up our thoughts and research on the fundamental impact that today’s digital consumer is having on the media and publishing industry, and how progressive media companies are responding to this digital transformation and great consumer power shift. DOWNLOAD WHITE PAPER Digital impact on traditional models It’s no secret that traditional ...

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Hot off the press, here’s our latest white paper that serves-up our thoughts and research on the fundamental impact that today’s digital consumer is having on the media and publishing industry, and how progressive media companies are responding to this digital transformation and great consumer power shift.

DOWNLOAD WHITE PAPER

Digital impact on traditional models

It’s no secret that traditional media and publishing models have been dramatically transformed by the rise of mobile broadband, use of multi-screens and the proliferation of social networks. It’s these three factors that have caused media companies to suffer from declining print circulations, time-shifting TV ads and a move away from their owned properties to social networks.

A monetizable digital future

Today, forward thinking media companies are focusing on how they can reinvent their digital channels and extend their media portfolios beyond traditional advertising formats to drive valuable traffic, boost revenue, increase subscriptions and protect subscription renewals.

After all, why compete with Google and Facebook, who between them have over 50% of the advertising marketing stitched-up with static banners, video and image ads?

White Paper: The Rise of the Digital Consumer

DOWNLOAD WHITE PAPER

Download our white paper to discover how today’s digital consumer is impacting the industry and how media companies are adapting and competing in the new digital economy.

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

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Selfies, Sport and a Selection of Stories http://www.engagesciences.com/live-campaigns-14/ http://www.engagesciences.com/live-campaigns-14/#comments Wed, 21 Jan 2015 15:54:25 +0000 http://www.engagesciences.com/?p=22041 From caption contests, to snapping up some great winter stories, there’s plenty of UGC to check out in this week’s selection of live campaigns. Also, if you haven’t already, make sure you sign up to tomorrow’s webinar where we’ll be discussing the benefits of UGC and rights management. You can sign up here.   Vodafone UK – #WinterSaleSelfie VIEW CAMPAIGN January’s nearly ...

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From caption contests, to snapping up some great winter stories, there’s plenty of UGC to check out in this week’s selection of live campaigns. Also, if you haven’t already, make sure you sign up to tomorrow’s webinar where we’ll be discussing the benefits of UGC and rights management. You can sign up here.
 


Vodafone UK – #WinterSaleSelfie VIEW CAMPAIGN

January’s nearly over, but that isn’t to say the sales are! Vodafone UK are capturing the buzz of the Winter sales by asking their fans to share their selfies featuring their best buy to Twitter, using the hashtag #WinterSaleSelfie. Not only this, but from the social hub users can directly join in the conversation, check out Vodafone’s tempting offers, and can see if their selfie has made it to the gallery. With seven lucky winners being chosen to win JBL Slate Premium headphones, there’s every reason to get involved.

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SanDisk – #SanDiskWinterStories VIEW CAMPAIGN

SanDisk are boosting their followers’ creativity by asking them to capture their best winter story in a single shot. Whether it’s an adventure in the snow, or an abstract icicle snap, they want their followers to use their imagination in return for a chance to win an incredible selection of SanDisk goodies. To enter, fans must simply share their best photo together with a caption, as well as a few personal details to the SanDisk Facebook page, and their image could be featured in the social hub gallery.

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Yahoo!7 – Caption This VIEW CAMPAIGN

In partnership with McDonalds, Yahoo!7 Sport are giving tennis fans the exclusive chance to ‘live like a legend’ at the Australian Open 2015. With flights, exclusive lunches, court side seats at a Legends match, and lots more included, this really is the ultimate contest to get involved in. It’s complete with a caption wall featuring the best entries, as well as ‘The Legend Series’ YouTube video. To enter, fans simply need to come up with an innovative caption for their image and submit a few personal details.

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AOL Parentdish – Win 100 Children’s Books! VIEW CAMPAIGN

AOL Parentdish have teamed up with Orion Children’s Books to give one lucky reader a giveaway prize of 100 Early Readers children’s books. From fairytale stories, to jungle adventures, this huge prize bundle means there’s something for everyone to enjoy. All Parentdish fans have to do to enter is submit their personal details to the contest page and wait to find out if they’re lucky enough to win all 100 books!

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Webinar – UCG & Rights Management SIGN UP HERE

Join us on 22nd January, 4:00pm GMT / 11:00am EST for our free webinar to discover how brands can use authentic user generated content to power their marketing campaigns, whilst ensuring they stay within the law. During the webinar you’ll see how brands can aggregate and curate content from a range of social networks and request permission from consumers to re-use their content. You’ll also learn how top brands and marketers are utilizing UGC to drive brand advocacy, gain audience insights and boost commerce.

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* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Introducing EngageSciences Release 5.1.1 http://www.engagesciences.com/5-1-1/ http://www.engagesciences.com/5-1-1/#comments Fri, 16 Jan 2015 16:10:10 +0000 http://www.engagesciences.com/?p=21935 The EngageSciences engineering team have been working hard again on creating the next release of our marketing engagement platform, which builds upon the recent launch of Release 5.1 Release 5.1.1 includes a number of new and exciting enhancements, including: Enhanced Rights Management for user generated content New user roles and responsibilities Enhanced Campaign customization Further improvements to Campaigns, Conversations, and ...

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EngageSciences Release 5.1.1The EngageSciences engineering team have been working hard again on creating the next release of our marketing engagement platform, which builds upon the recent launch of Release 5.1

Release 5.1.1 includes a number of new and exciting enhancements, including:

  • Enhanced Rights Management for user generated content
  • New user roles and responsibilities
  • Enhanced Campaign customization
  • Further improvements to Campaigns, Conversations, and Export APIs

Rights Management and User Generated Content

The exciting, and well received Rights Management solution was introduced in Release 5.1, which effectively gives our customers the option to request consumer permissions across Twitter and Instagram to reuse any form of user generated content in their marketing.

In 5.1.1, you can now perform authenticated rights management. not only on Twitter and Instagram, but also Flickr and Youtube!

Social Media Networks Marketing

Check-out this recent article on Rights Management and user generated content marketing for a detailed explanation of the processes and how brands can use authentic UGC to power their marketing campaigns, whilst ensuring they stay within the law. Additionally, we’re hosting a free webinar on Rights Management and user generated on January 22nd 2015.

REGISTER FOR THE WEBINAR

What’s more, in release 5.1.1, you can now see a full content audit of every Rights Management action historically, whilst smaller changes have been made elsewhere to improve the user experience.

Rights Management Full Audit History

New roles and responsibilities

The EngageSciences platform now supports two new user roles which allows account administrators to devolve marketing roles and responsibilities more efficiently. Plus, Admins now have the ability to set-up unlimited new users.

1. Insights Role

We’ve added this role to provide users with analytic responsibilities the ability to ‘view’ Insights reports for all activations and social hubs as well as KPIs. This gives the newly adopted Insights role more autonomy to perform analysis, whilst ensuring they’re not able to make any edits or changes to any associated campaigns.

2. Moderator Role

The Moderator Role has the same user functionality as the Insights Role with a few extra capabilities. These include reviewing entries for Activations (e.g. contest entries) and social content brought into the Advocacy area of the EngageSciences platform (e.g. Instagram items for a live event). They can also publish and perform actions on entries and social content, but are unable to to change other aspects of campaigns.

Enhanced Campaign Customization

To enable a better user experience when creating tailored marketing campaigns, we’ve enhanced the Editors within the EngageSciences platform when applying custom CSS and JavaScript. Now you can make edits to your campaigns in full-screen with updated syntax, and the ability to preview edits in a live preview-window. Plus, you can now preview and restore historical code revisions, so you can be sure any changes to code are available to revert to if necessary.

EngageSciences Marketing Campaign Editor

Further improvements to Campaigns, Conversations, and Export APIs

Within Campaigns, we’ve made it easier to the track views of contest entries, added new alerts and warning functionality, and smaller changes elsewhere to ensure a smoother workflow and governance of marketing campaigns. In terms of usability, we now display the Campaign name (see screenshot ‘holidays’ example below) to any assigned post within Conversations. Plus, we’ve also added two additional fields when exporting social data insights using our API.

EngageSciences Conversations Campaign Assign Feature

Learn more

If you’d like to find out more about Release 5.1.1 and how it could transform the performance of your marketing, boost your brand and power your online sales, please don’t hesitate to get in touch.

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

 

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Using UGC To #MakeItHappen http://www.engagesciences.com/live-campaigns-13/ http://www.engagesciences.com/live-campaigns-13/#comments Thu, 15 Jan 2015 12:24:22 +0000 http://www.engagesciences.com/?p=21874 This week we’re talking resolutions, getting the VIP treatment, and creating the perfect winter warmer dish. So have a read and get inspired for 2015 with our selection of live campaigns that are driving some excellent results for our customers. And, if you haven’t already, make sure you sign up to our webinar where we’ll be discussing the benefits of UGC and ...

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This week we’re talking resolutions, getting the VIP treatment, and creating the perfect winter warmer dish. So have a read and get inspired for 2015 with our selection of live campaigns that are driving some excellent results for our customers. And, if you haven’t already, make sure you sign up to our webinar where we’ll be discussing the benefits of UGC and rights management. You can sign up here.


The Sydney Morning Herald – VIP Cinema Comp. VIEW CAMPAIGN

The Sydney Morning Herald readers have the exclusive chance to win VIP tickets to St.George OpenAir Cinema. Hosted by Peroni, and held at the world’s most beautiful cinema, The Sydney Morning Herald want their readers to sit back, relax and enjoy the view overlooking Sydney Harbour whilst watching the premier screening of Inherent Vice, the hottest film out this season. With the campaign linking to the official trailer, readers can check this out before entering. All they need to do is submit their personal details onto the Facebook page, and in 25 words or less, tell them who their favorite Inherent Vice actor is and why.

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Microsoft Lumia – #MakeItHappen VIEW CAMPAIGN

Throughout December, Microsoft Lumia made the most of 2014’s final days by helping 31 people from all over the world complete 31 resolutions just in time for the New Year. Now time for phase two, where Microsoft Lumia want to hear from their followers to find out what they want to fulfil in 2015. Complete with a submission module, where participants can customize their entry, a gallery with the best personalized entries, as well as additional videos, there’s every reason to get involved with the #MakeItHappen campaign. There’s also a Lumia 830 smartphone and Fitbit up for grabs if entrants share their resolution with their friends!

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HuffPost UK Students – Church’s Shoes VIEW CAMPAIGN

Huffington Post Students have teamed up with the luxury designer menswear company, Stuarts London, to give students the chance to get their year off to a stylish start. They’re giving away one pair of Church’s Pembrey Winter Penny Loafers worth £300. The perfect prize to beat those January money blues! What’s more, entry is quick & simple – all that’s required is a few personal contact details, so readers can be contacted if they happen to be the lucky winner!

churchs-shoes-churchs-pembrey-burgundy-royal-polished-loafer-shoe-6969-p17143-52011_image-2 (1)

 


Lakeland – Winter Warmer VIEW CAMPAIGN

Forget the salads, this winter it’s all about keeping warm with hearty winter warmer recipes. Lakeland, together with Essential Cuisine, have teamed up to give their followers the chance to win a range of cooking goodies to help cook their favorite winter dishes, including a Lakeland Slow Cooker, a Lakeland Cordless Blender and a full set of Essential Cuisine stocks. To get involved, participants just need to make their favorite winter warmer recipe, with a note saying ‘my winter warmer’ and upload their photo together with a recipe description.

Screen Shot 2015-01-15 at 09.47.25

 


Webinar – UCG & Rights Management SIGN UP HERE

Join us on 22nd January, 4:00pm GMT / 11:00am EST for our free webinar to discover how brands can use authentic user generated content to power their marketing campaigns, whilst ensuring they stay within the law. During the webinar you’ll see how brands can aggregate and curate content from a range of social networks and request permission from consumers to re-use their content. You’ll also learn how top brands and marketers are utilizing UGC to drive brand advocacy, gain audience insights and boost commerce.

SMALL BANNER IMAGE

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Getting 2015 Off To A Great Start… http://www.engagesciences.com/live-campaigns-12/ http://www.engagesciences.com/live-campaigns-12/#comments Thu, 08 Jan 2015 11:34:57 +0000 http://www.engagesciences.com/?p=21772 This week we’re kicking off the year with a great selection of live campaigns that are driving some excellent results for our customers. So have a read and get inspired for 2015, and, if you haven’t already, make sure you sign up to our webinar where we’ll be discussing the benefits of UGC and rights management. You can sign up ...

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This week we’re kicking off the year with a great selection of live campaigns that are driving some excellent results for our customers. So have a read and get inspired for 2015, and, if you haven’t already, make sure you sign up to our webinar where we’ll be discussing the benefits of UGC and rights management. You can sign up here.
 


Hawaiian Airlines – Resolution Generator VIEW CAMPAIGN

This January Hawaiian Airlines are helping to encourage, support and motivate their fans with their customizable new year’s resolution generator. Whether it’s hitting the gym and getting healthy, or spending more time with family and friends, the generator finds easy-to-achieve resolutions best suited to their fans’ lifestyles. Not only this, but to help participants keep-up with their 2015 resolutions, Hawaiian Airlines are incentivizing those who enter with 140,000 HawaiianMiles, enough for a well deserved trip to Hawaii!

h_NYresolutiongenerator (1)

 


Microsoft Lumia – Lumia Universe VIEW CAMPAIGN

Microsoft Lumia France have brought their fans an eye-catching and informative web page featuring must-have Microsoft Lumia smartphone information. By exploring the benefits of Microsoft Lumia such as phone customization, access to over 330,000 apps, synchronization facilities and much, much more, there’s no doubt fans will definitely want to change their smartphone! With a direct link to view a demo of Windows 8.1 also included, the hub is well worth checking out.

Screen Shot 2015-01-07 at 16.11.04 FRENCH

 


AOL Travel – Win! A Holiday to Tenerife VIEW CAMPAIGN

AOL Travel are helping their followers get over those post-Christmas blues with the chance to win a luxury mini-break for two at the five-star Roca Nivaria Gran Hotel, courtesy of Adrian Hoteles and Monarch Airlines. With breathtaking views, sunshine all-year round, traditional Italian and Spanish cuisine, and even flights included, this holiday is sure to relax and rejuvenate ready for the year ahead. To be in with the chance to win, fans can enter by submitting a few personal details on the AOL Travel UK Facebook page.

Foto: Copyright Marco Richter, www.mallorco.de Mallorco Photography Palma de Mallorca * Islas Baleares Mobil +34 663 715 955 Fax +491803551823268 Lieferung erfolgt ausschliesslich zu meinen AGBs,  einzusehen unter www.mallorco.com, Auszug. s.u. Jegliche Nutzung, Wiedergabe oder Weitergabe des Bildmaterials ist nur unter der Voraussetzung der Anbringung des vorgegebenen Urhebervermerks (www.mallorco.com) in zweifelsfreier Zuordnung zum jeweiligen Bild gestattet !!! Das Bildmaterial dient zur Berwerbung der Immobilie. Jede darüber hinausgehende Nutzung, auch Sonderformate und Werbung nicht im Bezug zur Immobilie, bedarf einer erneuten Absprache. Bei jeglicher unberechtigt (ohne Zustimmung durch Mallorco Photography-Marco Richter- erfolgten Nutzung, Verwendung, Wiedergabe oder Weitergabe des Bildmaterials ist für jeden Einzelfall eine Vertragsstrafe in Höhe des fünffachen Nutzungshonorars zu zahlen, vorbehaltlich weitergehender Schadensersatzansprüche. Diese Regelung gilt auch für unterlassene, unvollständig, falsch platzierte oder nicht zuordnungsfähige Urhebervermerke Mob. +34 663 715 955 Tel. +34 971241185

 


The New Zealand Herald – 2014 Quiz VIEW CAMPAIGN

The New Zealand Herald are testing their readers to see whether they really paid attention to the most talked about news and gossip throughout 2014. From celebrity chatter, to the highlights of major sporting events, this entertaining quiz will be sure to jog readers’ memories and remind them what a year 2014 really was! With 20 fun-filled questions to answer, those who enter can share their scores with their friends through Twitter, Facebook and Google+, and can challenge others to top their score.

quiz620x310 (1)

 


Webinar – UCG & Rights Management SIGN UP HERE

Join us on 22nd January, 4:00pm GMT / 11:00am EST for our free webinar to discover how brands can use authentic user generated content to power their marketing campaigns, whilst ensuring they stay within the law. During the webinar you’ll see how brands can aggregate and curate content from a range of social networks and request permission from consumers to re-use their content. You’ll also learn how top brands and marketers are utilizing UGC to drive brand advocacy, gain audience insights and boost commerce.

SMALL BANNER IMAGE

 


* Note: Be quick and click. Many of the campaigns featured in this blog are live. The brands may choose to end them at any time.

JESSICA WILLIAMS

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Latest Press: It’s Time to Revolutionise Political Communications http://www.engagesciences.com/latest-press-time-revolutionise-political-communications/ http://www.engagesciences.com/latest-press-time-revolutionise-political-communications/#comments Wed, 07 Jan 2015 10:30:16 +0000 http://www.engagesciences.com/?p=21768 In his latest article in Newsline, Richard Jones discusses how politicians are now facing the same transformative effects of digital disruption as big brands. However, as much as change is drastically needed in politics, very little has actually happened to meet the demands of today’s mobile and socially connected electorate. In this new digital world, voters expect real-time engagement and ...

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In his latest article in Newsline, Richard Jones discusses how politicians are now facing the same transformative effects of digital disruption as big brands. However, as much as change is drastically needed in politics, very little has actually happened to meet the demands of today’s mobile and socially connected electorate.

In this new digital world, voters expect real-time engagement and if politicians carry on ignoring this, then the political world will be seen as remote and out of touch. ‘Society, culture and business are being transformed by the digital revolution, yet our political system remains aloof and out of step. It’s time for some drastic changes’ states  Richard.

Richard goes on to explain how other commercial sectors have been disrupted by changes in digital – travel, retail, media and even banking, and how they have all stayed in tune with these changes and adopted new ways to communicate with their consumers. Yet these changes have still not filtered through to most politicians or political parties.

The article ends with possible solutions and how the world of politics could start to change and participate in the digital age. ‘If politicians are willing to embrace social, it has the potential to revolutionise the whole political process. But it needs to be more than just dialogue’, concludes Richard.

You can read the full article on the MediaTel website.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

 

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Rights Management and User Generated Content Marketing http://www.engagesciences.com/rights-management-ugc/ http://www.engagesciences.com/rights-management-ugc/#comments Tue, 06 Jan 2015 18:26:14 +0000 http://www.engagesciences.com/?p=21754 The authenticity and credibility of user generated content featuring brands has proven to represent a huge opportunity for brand and marketers. Research suggests, 84% of millennials say user generated content has influenced what they buy, whilst featuring user-generated photos at the point of purchase boosts conversion by up to 7%. And, now that Instagram has become the second largest social ...

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The authenticity and credibility of user generated content featuring brands has proven to represent a huge opportunity for brand and marketers. Research suggests, 84% of millennials say user generated content has influenced what they buy, whilst featuring user-generated photos at the point of purchase boosts conversion by up to 7%. And, now that Instagram has become the second largest social network, photos and videos are more important and more influential than ever before.

However, with a plethora of marketable user generated content available across the likes of Instagram, Twitter and YouTube, brands also need to ensure they are complying with the law, and the terms of service of the individual networks. No brand wants to face a $6 million lawsuit, such as Duane Reade incurred when they posted a photo (without permission) on Twitter of Katherine Heigl holding two of their bags.

Explicit & implied permission T&Cs loopholes

Generally, when marketers run campaigns that are intended to generate user generated content e.g. a photo contest on Facebook or a form based campaign, the terms and conditions usually make it clear that by entering the participant agrees that their submitted content may be used for marketing purposes. We see this as “explicit” permission.

This is also the case where specific campaign hashtags are used as part of a program e.g. a photo contest on Instagram, where the hashtag can be announced on the network with a link to the competition rules and associated terms and conditions. We see this as “implicit” permission.

Bottom line: If you have set initial terms and conditions stating you may decide to use user generated content as a result of your marketing promotion – you’re good to go!

When should you request permission?

There are times when brands will either want to use compelling user generated content for marketing purposes that weren’t considered as part of the original campaign. Or, they have discovered some killer content featuring the brand that has been submitted outside of a specific promotion or campaign. It’s these types of scenarios where marketers need to ensure they stay within the law and obtain the appropriate permissions from the content creator.

Bottom Line: Brands should explicitly ask and request permission to use user generated content, which have no T&Cs.

Food for thought. Typically, the consumer which you decide to request rights management from will be saying nice things about your brand, and spreading great advocacy anyway. Therefore, the consumer (whose killer content you’re dying to use) would be excited about the prospect of being featured in your marketing campaign.

Rights Management in Practice

As an Instagram preferred developer, EngageSciences has been working extensively with the Instagram engineering team to deliver easy to use and legally compliant rights management capabilities within the EngageSciences platform. We’ve also ensured this solution extends to other popular social networks, including Twitter, YouTube, Google+ and Facebook.

So how does it work? Well, once you’ve found some compelling pieces of content, you can request and track content rights in three different ways:

  1. Manually grant rights if you’ve had offline discussions with a user

Using this method, you are responsible for contacting the user in whatever way you choose and for requesting permission to use their content e.g. via email or telephone. Once you receive the permission, you can mark an item as Granted, and add some notes for auditing purposes.

  1. Manually contact a user providing a special “Claim URL” where they can sign-in and grant/deny rights to the chosen content

Using this method, the platform will mark the content as “Pending Rights” and provide you with a list of the users, their content and the URLs you need to give the users. When a user follows the link they will be asked to sign-in with their social network account and then see a list of content that are pending rights (one or more items). They can then grant or deny rights to you on each item. This will automatically update the status of the item to “Granted” or “Denied” in the platform.

  1. Have the EngageSciences platform automatically contact the user by tweeting or commenting on their content post with the claim URL displayed

Using this method, the platform will mark the content as “Pending Rights” and ask you to confirm the message to be sent to the user. The platform will then automatically contact the user using your chosen social network account and provide users with the relevant claim URLs. When a user follows the link, they will run through the same steps outlined in the manual process detailed above.

The overall process is illustrated in the diagram below:

User Generated Content Rights Management Workflow

User generated content for brand marketing

There’s many ways which marketers can harness user generated content to maximize interactions and engagement via their social and owned digital channels. All they have to do is set-up some feeds around hashtags, comments, accounts, etc. and then curate the best bits and publish out to an array of digital channels. Brands can feature the most compelling and authentic user generated content and publish it straight into an iframe or via the content API to socialize their websites, bring their mobile apps to life or showcase their products on in-store displays.

Rights Management Webinar January 22nd 2015

Sign up to our free webinar on Rights Management and user generated content to discover how brands can use authentic UGC to power their marketing campaigns, whilst ensuring they stay within the law. You’ll also learn how top brands and marketers are utilizing UGC to drive brand advocacy, gain audience insights and boost commerce.

REGISTER FOR THE WEBINAR

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

 

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Introducing EngageSciences Release 5.1 http://www.engagesciences.com/release-5-1/ http://www.engagesciences.com/release-5-1/#comments Wed, 24 Dec 2014 09:34:32 +0000 http://www.engagesciences.com/?p=21691 The EngageSciences engineering team have been working hard on creating the next release of our marketing engagement platform, hot on the heels of the recent launch of Release 5.0 Release 5.1 includes the following exciting new enhancements and capabilities: 1. Rights Management for user generated content 2. Two new themes for Activations and Social Hubs 3. Campaign Tagging 4. Further ...

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The EngageSciences engineering team have been working hard on creating the next release of our marketing engagement platform, hot on the heels of the recent launch of Release 5.0

Release 5.1 includes the following exciting new enhancements and capabilities:

1. Rights Management for user generated content

2. Two new themes for Activations and Social Hubs

3. Campaign Tagging

4. Further improvements to Forms, Social Hubs and Export API’s

Rights Management and User Generated Content

The EngageSciences Rights Management feature gives our customers the option to request consumer permissions to reuse any form of user generated content.

This is important, as marketers now have the infrastructure in place to request explicit permissions to reuse authentic and persuasive user generated content (that has been collected outside of a campaign, contest or hashtag promotion) for marketing purposes to ensure they stay within the terms and conditions of the relevant social networks e.g. Twitter and Instagram.

Pending_Rights_Blog1

 

With Rights Management in release 5.1, customers can:

  1. Filter, curate and review content to find compelling user generated content from a range of the most popular social networks.
  2. Request rights in either a manual, partially automated or fully automated way.
  3. Finely control the messaging and copy users see throughout the request process.
  4. Track rights requests with a fully auditable trail of communications.
  5. Optionally set content to automatically publish when rights are granted.
  6. New Themes and Styles for Social Hubs

Release 5.1 also includes two new customizable and fully responsive themes for featuring user generated content, built for both classic campaign activations and social hubs.

  1. The “Square” theme focuses on showcasing the media assets that optimally represent your brand or marketing initiative. It reflects modern design trends and is both friendly and immersive:

Preview_Square_2

  1. The “Card,” theme offers an alternative perspective, treating various elements within the page as ‘posts’ or ‘cards’, similar to those found on popular social networks:

Preview_Card_2

Both of the themes include a new selection of color schemes which can be applied to individual elements and user generated content. Ultimately providing a unique look and feel for your marketing programs.

Campaign Tagging

Customers already using the Conversations area within the EngageSciences platform would be familiar with the benefits of tagging social posts. This allows them to gain a better understanding of how users interact with different topics and types of posts from various social accounts.

With 5.1, customers can now classify content by assigning posts to related EngageSciences campaigns. In this way they can measure the performance of posts relating to a competition, contest or any other type of campaign directly within the campaign insights area.

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Further Platform Improvements to Forms, Social Hubs and Export APIs

Drop-downs, form address fields and more have been optimized to help improve performance and user experience. Social hubs have been updated to support new pagination, layouts and content arrangement options, plus a host of other new updates. Plus, we’ve made it easier to use our API when exporting social data insights.

If you’d like to find out more about Release 5.1 and how it could transform the performance of your marketing, boost your brand and power your online sales, please don’t hesitate to get in touch.

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

 

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User Generated Content Campaigns: 10 Great Examples from 2014 http://www.engagesciences.com/user-generated-content-campaigns/ http://www.engagesciences.com/user-generated-content-campaigns/#comments Thu, 18 Dec 2014 17:35:29 +0000 http://www.engagesciences.com/?p=21605 User generated content (UGC) is at the forefront of every great marketer’s mind and an integral part of modern content strategies. And 2014 has been no exception, as we’ve witnessed some shining examples of how brands have literally made their consumers their best marketers by curating a mix of authentic and persuasive user generated content, while utilizing its sharability to ...

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10 Great User Generated Content Campaigns

User generated content (UGC) is at the forefront of every great marketer’s mind and an integral part of modern content strategies. And 2014 has been no exception, as we’ve witnessed some shining examples of how brands have literally made their consumers their best marketers by curating a mix of authentic and persuasive user generated content, while utilizing its sharability to help power their marketing campaigns.

Check out these great user generated content campaigns that were launched on the EngageSciences platform during 2014:

1. Microsoft Mobile – #MakeItHappen

Research shows that people are more likely to hold their resolve if they make a public pledge of their intentions. Therefore, the Mircrosoft Mobile #MakeItHappen user generated content campaign (encouraging anyone with a goal for 2015 to announce it) was a completely fantastic and original idea!

Since December 1st, they’ve been choosing one person’s New Year’s resolution every day, promising to help bring it to fruition in 2015 (can’t wait to see that!) via their awe inspiring 31 day ‘real-time’ countdown social hub on their website and Facebook app. Here’s their enticing Youtube video advert to support the campaign.

With over 5,500 personalized resolutions submitted so far (and counting), this truly stands out as a great advocacy campaign. Talking of which, check out their Mission 31 campaign too.

2. Powershop – #BakeFails

User Generated Content Campaign Powershop BakeFails

Powershop New Zealand launched a fun and quirky user generated content campaign on Instagram, Twitter and Facebook for their fans to post photos of their baking disasters using the aptly named #BakeFails hashtag.

A whole host of submissions were curated and featured on a social hub alongside other culinary catastrophes, where fans also had the chance to win a number of special prizes. This certainly was a fun way to add some authenticity to cooking, and generate lots of interest along the way.

 

3. Yahoo!7 – 100 Days of Awesome

User Generated Content Campaign Yahoo 7

Yahoo!7 teamed up with Goulburn Valley to make sure their website’s social hub was filled with 100 days of awesome experiences, people, and user generated content. All fans had to do was simply post their most awesome snaps either through Instagram, by tagging #100DaysOfAwesome and @Sunriseon7 or directly through their Yahoo!7 Sunrise website.

To incentivize participation in the contest, one lucky user was awarded $5,000 weekly! The competition was also promoted on the Y!7TV ‘Sunrise’ programme.

 

4. Air New Zealand – #AirNZPacked

User Generated Content Campaign Air New Zealand Flying Social

Air New Zealand, had a great year in 2014, winning airline of the year, topping most categories. Plus, their #AirNZPacked social hub user generated content campaign was just as inspiring by encapsulating the excitement and buzz which happens moments before you jet off on your dream vacation.

Holiday-makers uploaded images of their packed suitcases conveying where they were going, and started a sharing frenzy across Pinterest and Twitter. Plus, participation was incentivized with a $1,000 Air New Zealand Holiday voucher for the best photo.

 

5. UFC – War Paint

User Generated Content Campaign UFC Warpaint

To inject some fun and excitement, plus generate ticket sales for the highly anticipated Weidman vs Machida fight, UFC created a user generated content campaign where fans could effectively paint war faces onto their favorite fighters, or even an image of themselves!

Submissions were then aggregated, curated and published to a social hub for fight fans to share and challenge each other across Pinterest, Twitter and Facebook.

 

6. TuneIn – College Sports

User Generated Content Campaign TuneIn Radio

The TuneIn #TurnTheGameUp hashtag inspired college football fans to join in the conversation by sharing how they celebrate Game Day on Twitter and Instagram. The best user generated content was regularly selected and published to the #TurnTheGameUp social hub gallery, where posts could later be shared directly from the hub.

As all football updates were curated on one single page on TuneIn’s website, this triggered increased interaction and conversation amongst fans and plenty of user-generated content which they could engage with and relate to.

 

7. MixRadio – #MixRadioWinehouse

User Generated Content Campaign Mix Radio

MixRadio ran a series of #MixRadioWinehouse contests through Twitter, Instagram and Facebook, where the best ‘selfie’ user generated content entries featuring fans listening to Amy or Mitch Winehouse’s (new album) music were featured on their social hub gallery.

To initiate further conversation, interaction and buzz, fans could tweet directly from the social hub, listen to Mitch’s playlist, as well as be directed to download the MixRadio app. Fans also had the chance to win a Nokia Lumia 1020, Monster Purity HD Headphones and Amy Winehouse Foundation merchandise.

 

8. Arsenal FC – Puma Kit Launch

User Generated Content Campaign Arsenal FC

To promote the launch of their new 2014/2015 Puma kit, Arsenal FC created a social hub that featured user generated content photos of their fans wearing the kit and the chance to win match tickets.

Fans could post a photo of themselves in their new kit to Twitter or Instagram using the #StrongerTogether hashtag and @Arsenal, or could upload their image directly to Facebook.

The social hub brought together all of the action into one place and provided a natural way to drive visitors and sales directly on Arsenal’s online shop.

 

9. AOL Huffington Post – Wilderness Festival 2014

User Generated Content Campaign Huffington Post

The ground-breaking digital publisher, AOL Huffington Post partnered with 2014 Wilderness Festival to build a social hub on their Lifestyle website to keep fans up-to-date with an eclectic mix of talks as part of the festival weekend’s HuffPost Conversation Starters.

The Wilderness social hub contained multiple features including workshop promotions, access to tweet directly from the hub itself using #HuffPostWild, a YouTube video containing highlights from Wilderness Festival 2014, and a content hub featuring both user-generated content and updates from AOL Huffington Post’s social sites. This definitely was the one-stop place to go for all social content regarding the Festival!

 

10. Brit Awards 2014

User Generated Content Campaign Brit Awards

To promote this year’s BRIT Awards, (the UK’s equivalent of the American Grammy Awards), the organizers used a cool social wall center stage on their website which featured the best user generated content from Twitter, Instagram, Facebook and YouTube around the #Brits2014.

As well as ongoing updates and comments, fans were encouraged to state who they thought deserved to be nominated for a 2014 award via the social hub using the #Brits2014 hashtag. This was a great way to include fans in the voting process among their pop idols.

User Generated Content White Paper

To learn more, why not check out our latest white paper to discover the fundamental impact user generated content is having on consumer brands (and what you should be doing about it). http://www.engagesciences.com/white-paper/

White Paper Download

 

JACK OLDHAM, CONTENT MARKETING MANAGER

Jack Oldham

 

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Empire State of Mind http://www.engagesciences.com/empire-state-mind-new-york/ http://www.engagesciences.com/empire-state-mind-new-york/#comments Wed, 17 Dec 2014 10:12:17 +0000 http://www.engagesciences.com/?p=21555 From working in a living room, to being packed around one red desk, to a five man shared office space in Williamsburg, to finally having our very own awesome office overlooking the Empire State building, the New York EngageSciences team have certainly arrived in the big apple. The new office, designed and built from scratch is located slap bang in ...

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From working in a living room, to being packed around one red desk, to a five man shared office space in Williamsburg, to finally having our very own awesome office overlooking the Empire State building, the New York EngageSciences team have certainly arrived in the big apple.

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The new office, designed and built from scratch is located slap bang in the middle of NYC. And as well as having the office fully equipped with state of the art equipment, we also have a fully stocked beer fridge, a dartboard, Playstation, and more to come. Work hard, play hard, as they say!

Having our own new office definitely came in handy last week, when we hosted our first US EngageSciences Holiday Party, inviting along some key clients and partners to see the new space and help us celebrate. We also held our US team 2015 planning and strategy meeting, and without giving all our secrets away, there are some great things coming out of the USA in 2015. So watch this space!

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In two years the US team has gone from just two people working in a living room, to over 15. And that number just keeps on growing. It’s not just the East Coast, today we opened-up our LA based office, located just minutes away from Silicon Beach. I’m predicting this may be one of our top offices to visit moving forward… just a hunch.

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2015 is certainly going to be a great year for the EngageSciences US team. With new staff, new offices and as always, an awesome product there are no signs of slowing down, so as Jay-Z likes to say…let’s hear it for New York.

FRANCESCA HEATH, COMMUNICATIONS DIRECTOR

Francesca-Heath

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