What we do
These two minutes videos will show you examples of how our customers are using our platform to engage users on social channels and build their social marketing database. From Harry Potter to Lady Gaga....
Customer Examples
Play.com iPad Competition
Unilever Social Coupon
Unilever achieved a 750% increase in fans in two months
Lady Gaga Album Launch
The 'Little Monsters' are pulled into a social promotion for the new album
Forbes Student Entrepreneur Contest
Features get augmented with social interaction
Company Overview
EngageSciences is a privately owned technology company headquartered in Oxford, United Kingdom. The companies core service platform helps marketers run campaigns that engage users on social networks and websites through interactive social promotions such as sweepstakes, quizzes, coupons, offers and contests
as well as manage their social marketing database. When marketers can track how fans and followers are helping spread social marketing and commerce initiatives to their friends, they can put in place incentive programs to reward behavior. This is the democratization of marketing and EngageSciences is a pioneer in this field.
Set-up by an experienced digital team, including the former CTO of Vignette, Lee Shepstone, EngageSciences is one of the UK's leading young software companies and was recently recognized as the winner of TechPitch 4.5 and is now serving clients on four continents.
as well as manage their social marketing database. When marketers can track how fans and followers are helping spread social marketing and commerce initiatives to their friends, they can put in place incentive programs to reward behavior. This is the democratization of marketing and EngageSciences is a pioneer in this field.
Set-up by an experienced digital team, including the former CTO of Vignette, Lee Shepstone, EngageSciences is one of the UK's leading young software companies and was recently recognized as the winner of TechPitch 4.5 and is now serving clients on four continents.
The need for a social marketing database
Email. Talk to most Marketing Directors about how they engage with customers, send out offers, deals and information and you soon get to a discussion about the email marketing database. Problem is that a reliance on an email database these days probably means you are using the wrong communication channel for most audiences. The latest data from ComScore in the year over year change in the use of email presents a stark picture. It is in decline for every age group under 55. So unless you are selling to the retired, email is not the database you should be solely building. Many companies now need to transition to gathering social marketing data and techniques. Social networks are now the most dominant communication protocol on the internet. So therein lies the problem and the reason why we exist - how do companies engage users on social networks and build their social marketing database?
So how do you build a social database?
Research published over the last 18 months has shown that ‘joining the conversation’ is not enough to attract fans and followers on the social web, in fact it ranked as the lowest of all motivation drivers as to why people follow brands on social media in the Exact Target sponsored research 'Subscribers, Fans & Followers' (August 2010). In fact getting access to discounts and promotions, sweepstakes, coupons and exclusive content consistently rank as the number one reason as to why people will follow brands on social networks. Consumers expect to gain benefits from following brands on social media. If you offer consumers want they want via a platform such as EngageSciences that can exploit the viral features of social networks, marketers can quickly build up large social followings and rely less on an email database to get their marketing messages out.
The perception gap
Since the inception of the company we have believed that a lot of what was being said about social media marketing did not seem to add up. Why would you want to 'friend' a company? They are not a person. On a personal level we did not want to 'converse' with brands so why would anyone else? But we do want great offers, sweepstakes, contests, quizzes and coupons from brands we like that we can share with our friends. That is the incentive for us to like or follow a brand and allow access to our social graph data. Interestingly research is now being published that supports what we always knew. The IBM Institute for Business Value just released a great report 'From social to Social CRM' which exposed the perception gap between Executives and consumers on what they want out of a relationship on social media. Our platform helps companies give consumers what they want and in return marketers can build large social followings and make money from them. It will augment your email database.
How EngageSciences meets this challenge
To engage people on social networks, promotions needed to be interactive, fun and compelling so people will share them with their friends. Sweepstakes, coupons, quizzes, contests and offers are all proven ways to be successful at engaging users on social networks so EngageSciences has a simple wizard for business users and agencies to follow to create, distribute and manage these social promotions on a frequent basis to keep their fans engaged.
However these interactive promotions need to not just be on social networks, but integrated to them. Otherwise people that interact with a promotion on a social network just click out to a website or landing page and marketers are not able to use the social features of the networks such as friend feed notifications, status updates and activity streams to virally spread the campaign. With the average person having 130 friends on Facebook, using social features can expose your campaign to tens if not hundreds of other people every time someone engages. That is the power of integrated social promotions using EngageSciences.
However these interactive promotions need to not just be on social networks, but integrated to them. Otherwise people that interact with a promotion on a social network just click out to a website or landing page and marketers are not able to use the social features of the networks such as friend feed notifications, status updates and activity streams to virally spread the campaign. With the average person having 130 friends on Facebook, using social features can expose your campaign to tens if not hundreds of other people every time someone engages. That is the power of integrated social promotions using EngageSciences.
How EngageSciences exceeds this challenge
Getting more fans and followers is great with interactive social promotions, but the goal of social media marketing has got to be to drive revenue. Companies like Play.com not only doubled their fan base using EngageSciences, but also saw a 5x increase in revenue on their website referred from social channels and increase average order values by 50% through holding sales on Facebook. With the Fan Relationship Marketing that EngageSciences powers, companies can build their social following and understand the value of each and every fan. Not just what campaigns they have engaged with but how their shares and invites have got branded content and campaigns in front of THEIR friends. This is the democratization of marketing and with EngageSciences companies can open up innovative new marketing models to drive the consumers to consumer (C2C) commerce of the future. Think of it as a loyalty program where you provide incentives not just for repeat business, but for helping drive repeat business amongst a followers friends.