We have lots of ways to monetize fans
From time sensitive flash deals to great looking offers tabs, where deals are presented based on the individuals last interaction, EngageSciences provides opportunities to start making money from fans. Check out our list of offer types and capabilities that will help you drive social deals people will share.
Offers & Product Tabs
Showcase the best of your social offers to your fans. Surface up product reviews, ratings and viral share features. Run bulk sales across multiple products. Optimize offers display based on conversions. Leverage automatic commerce features such as flares for 'last chance' and 'facebook exclusive'.
Social Coupons
Launch social coupons that people can share with their friends. Auto prompt sharing and encourage invites to reach more people. Capture any data you want as a precondition to entry to help build your social marketing database. Automatically email coupons to people as a follow up to increase redemption conversions in store or online.
Flash deals
Run short term deals that can only be taken up in a limited time period. Stimulate sharing and invites so people can let their friends know about the offer. Capture data and optins as part of the entry process and track clicks, views, conversions, shares and likes around the campaign.
The mechanics of a social offer
See how Unilever use social promotions to drive take-up of products amongst social media users. Then check out all the different types of social offers, deals and applications we have to help you to secure revenue from Facebook and Twitter users.
How a social coupon works
Non-fans are asked to 'Like' the page in order to get access
Existing fans can access the coupon tab directly
Having discovered the offer from a scheduled message sent out via EngageSciences
Fans click through to the coupon app
And enter their details and provide relevant optins
Fans are auto prompted to share
This will post a message through their newsfeed to their friends
Fans can also invite friends
Which will appear as invite notifications when their friend next logs in
Fans can then print their coupon
And redeem it at their convenience. An email copy can also be sent to them.
Now watch the promotion in action
Check out how the viral features work
What is the opportunity?
The research points to the fact that one of the primary reasons why consumers follow companies on social channels is to get access to deals and offers. The IBM Institute for Business Value published a report "From Social to Social CRM" in March 2011 which looked at the perception gap that is hindering many businesses from take advantage of the commerce opportunities that an engaged social media following represents.
How a social coupon works Existing fans can access the coupon tab directly Fans click through to the coupon app Fans are auto prompted to share Fans can also invite friends Fans can then print their coupon Now watch the promotion in action What is the opportunity?
Left RightHow the product works
Take a look at these sample screens for how you launch offers, manage offer and product tabs and build commerce campaigns and track results.
Create and launch commerce tabs and campaigns
Offer tabs, coupons, flash deals, social sales and more
Design and build your Facebook commerce tabs
Product and offer tabs are easy to create using our drag and drop page builder
Manage your commerce tabs
Set like gate access and define the maximum number of promotions and the layout. Select rules for how promotions are displayed, such as most recent or based on conversion score. Choose to highlight new and expiring promotions as well as enable ratings and reviews.
Use the Promotions Builder
To easily build individual commerce campaigns such as coupons or flash deals
View the campaign overview
After filling in the promotions builder wizard
Preview the campaign and launch
Use our fully interactive environment to preview scheduled messages, tabs, apps, forms and viral sharing strategies, then launch when ready.
Easily create bulk offers
To be displayed on your offers tab
Monitor the real-time results
And add additional scheduled messages, or viral sharing strategies to help promote the campaign
Define the customer journey
At any time you can set next best action for entrants of a campaign so that you can target them with associated offers on subseqent visits to your Offers Tab
View the social marketing database
See how your fans are interacting across all your promotional activity. Understand which fans are helping you spread your deals and offers.
Reward those that are helping you sell
Know how each fan is helping drive commerce conversions and provide incentives based on activity
Create and launch commerce tabs and campaigns Design and build your Facebook commerce tabs Manage your commerce tabs Use the Promotions Builder View the campaign overview Preview the campaign and launch Easily create bulk offers Monitor the real-time results Define the customer journey View the social marketing database Reward those that are helping you sell
Left RightView a client case study
Clients are using our social commerce features to drive business results. Take a look at the results this UK retailer achieved within just five months of using the platform.
Play.com get a 152% increase in referred revenue
Play.com saw a 152% increase in revenue on their website referred from Facebook channels. This combined with a 1000% increase in fan engagement, a 50% increase in average order values on sales conducted through Facebook versus their web storefront and a 500% growth in their Facebook fans, shows some encouraging results within five months of deployment.
Learn moreRegister
Register for a demo
Learn how you could get results from social marketing
You will learn more about how to build and monetize your fans on Facebook & Twitter using the EngageSciences platform.