Track how Jane interacts with all your campaigns and content and see how she influences her friends over time.
4.7% of a typical brand’s fan base are responsible for 100% of the social referrals. It's important for marketers to have a framework to engage with their best fans.
These top fans give you 176x the reach of the average fan interacting with your campaigns. Increasing this group by just 1% will have a massive impact on campaign effectiveness.
Have your finger on everyone's pulse
Create a killer social marketing database.
Understand your fans
Build up a profile over time of how your followers are connecting with your campaigns and how they are influencing their friends. Find out how valuable Jane is to you.
Click on any fan profile and see more data about them, such as location, age and gender. As well as metrics around their engagement and history of interactions with your brand.
Segmentation that rocks
Create lists based on the fans who are giving your social marketing the most reach, or driving the most conversions. With actionable social data brands can personalize email communications with consumers based on their real world influence.
The advocacy funnel
Understand who within your fan base is engaged and how many of them have become advocates. Pull lists of fans that have become dormant and then re-engage via Facebook paid media.
Campaigns and the audience database
In addition to showing how many new audience members are created, each campaign is analyzed to show how your existing audience is engaging and how many dormant members have been re-engaged.
Activate your fans
With profiling in the audience database, new types of marketing programs can track and reward individual fan behavior over time.
Loyalty programs for your fans
Provide tiers of rewards based on fans getting their friends to engage